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plishment can be attributed to the increase in the purchasing power of the Chinese people due to the corresponding increase in their disposable income.
The research paper will attempt to investigate the attitude of the Chinese customers towards Argos business model. Argos, owned by Home Retail Group, is a major retailer group in UK offering consumer durable and fast moving consumer goods. It has a unique recognition in UK as a multi-channel retailer and serves its customers with 700 retail stores in UK and Ireland. 26% of its total retail sales come from online and home delivery services. It has developed a unique style whereby it receives orders online and through telephone and delivers them at the customers’ home. Around 18 million of UK households are using products under Argos’ catalogue (Argos, 2010).
The research will aim to find out whether Argos business model is compatible in the Chinese retail industry. A research will be conducted for this purpose. A brief literature review will be discussed in the very beginning to analyse the present situation of the Chinese retail market. This will be followed by a comprehensive analysis of the objective and requirements of this research paper. The section allotted to research design will discuss on the research methodology and will select the most suited one. The collected data will then be analysed to generate the findings of this research. The concluding section will not only deal with the inferences arrived at but also the limitations that have restricted the findings.
The literature review is a very important section as it helps to develop a theoretical framework for the research topic. This part also prepares the base of the research topic by identifying supporting studies related to Chinese retail market and consumer behaviour.
Political and social development of China was accompanied with economic growth. It is primarily seen as the fruit of industrialization that reduced poverty and increased the
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The issue is that in China, Confucian ethics may be found intertwined with advertising messages. Chinese culture favors the Yin-Yang concept, that is, the existence of opposites by virtue of each other, and between which a balance must be attained. In the U.S., the emphasis is on competition, and brand positioning focuses on a single core appeal.
The discussion will flow in the direction considering issues, and the wider implications to the client, stake holder and the design team during the briefing at the pre- design stage of construction projects. After the enlistment of issues, recommendation on the same will be provided with adequate explanation on the rationale for the selection of the recommendations that ultimately aid the improvement of outcome for all the participants.
Culture Culture can be explained as a way of living built up by a group of human beings and transmitted from one generation to another. For instance, Geert Hofstede defines culture as "the collective programming of the mind that distinguishes the members of one category of people from those of another" (Hofstede, Bond, 1988, p.5).
The objective of this study is the potential of the market. This thesis analyzes the Chinese market and provides solutions based on various scientific methods on how companies can take advantage of the Chinese market. China used to be a very hard place to access since there were many barriers to entry in the past.
Further, China is expected to surpass the United States economy during 2019 (Li, 2010). Setting up the Body Shop branch in China will generate high revenues, high customer demand, and profits.
China’s economic environment continues to improve (Arnon,
This research will begin with the statement that entry into new market prospects requires strategic decisions that will enable the firm to realize sales and generate maximum earnings. Chipotle Mexican Grill Company wishes to enter the Chinese fast-food industry, having established branches across America and Europe.
However, despite these negative perceptions towards women, she was able to rule China. During this period, the dynasty experienced immense peace and culturally diverse periods.
Qin Liangyu was a commander-in-chief of the Sichuan Province. When she was young, she
It has a green color that symbolizes the yin, female mystery that is the mid of the female-led film. Unfortunately, Jen, a young woman who appears shy and decorous in the house of her father, though she quickly reveals her tenacious, arrogant and
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