Nobody downloaded yet

Marketing Essential - Assignment Example

Comments (0) Cite this document
Summary
Marketing Plan for the Kenya Commercial Bank Course Number: Date Due: Financial Summary A close analysis on the figures of the local commercial banks in the year 2001 showed that Kenya Commercial bank still leads in the assets, loans giving and the deposits in many parts of the world…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.4% of users find it useful
Marketing Essential
Read TextPreview

Extract of sample
"Marketing Essential"

Download file to see previous pages The return on assets of the bank was only 0.65% as compared to the average industry return approximated to be only 0. 81%. According to research, this low performance was due to the low interest from the public sector, that gives about 48% of the deposits and 28% of the loans (Thomas 2001). The country's government, in its proposed housing report has given a directive to the Bank to give 100% mortgage finances to its civil servants for three years (Roger 2000). The strategic plan of the Bank for the period starting 2001 to 2004 does not however include this directive from the government, as the competition for the deposits is still high . This situation therefore is a clear indication that the Bank has a great task to manage and give funding for this kind of loan deposits if it's to work with the guidelines of the Central Bank. The government, however, has given the Bank an opportunity to increase its market share as the deal would generate more money. Therefore, there need to raise the required money through deposits, while giving the Bank a greater market share in the local industry and increase the profits for the bank in the coming three years. This has been analyzed by looking at both the internal and external factors. The external factors has taken a look at the “macro-environment” , and the rivals in the market, while the internal factors was the analysis of the performance of the Bank, its management, infrastructure, the mission statement and its market coverage. There was the “SWOT” analysis that was aimed at identifying the Bank's strengths, weakness, opportunities and the threats. The analysis gives the Bank an indication that their need to change the strategies the bank used that and to give the market coverage the importance. This does not show that the Bank should ignore its existing market such as giving service to the public sector but refocusing the already being used mission. This would help the bank to achieve her stated objectives over time. Introduction The directive by the government to the Bank to give mortgaging, financing to the public servants puts the bank in a hard situation to get the deposits required to finance these servants. The mortgages will have a repayment period of 15 years with the interest rates based on 7. 5 per annum. The mortgage amount the Bank is expected to raise for the civil servants is $ 65 million and according to a research the new mortgage plan is to amount to $10 million in the first year, $18 million in the second year, and $37 million in the third year. This marketing plan for the Bank is intended to enable it raise the required funds for the directive, while to secure a strong position in the market industry and get higher profits for the 3 year period and the future plan (Carl 2000). In order to achieve this objective, the Bank had to deal with the issue of retaining the existing customers, come up with new customers, raise the $65 million to fund the civil servants over the next three years, increase her market share, maintain loans to deposit ratio to be in line with central bank's guidelines (appendix A), and to increase the company profits (Mintel 2001). Analysis of the Company Situation Competition In the country, there are four other related banks that offer similar services as the Kenya Commercial Bank. The banks include, the Barclays bank, the Standard Chartered bank, the Equity Bank, and K-Rep bank. These banks have all been successful in their ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Essential Assignment Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved from https://studentshare.org/marketing/1398033-marketing-essential
(Marketing Essential Assignment Example | Topics and Well Written Essays - 2500 Words)
https://studentshare.org/marketing/1398033-marketing-essential.
“Marketing Essential Assignment Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/marketing/1398033-marketing-essential.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic marketing planning as an Essential Marketing Tool
...? Strategic Marketing Planning as an Essential Marketing Tool Introduction Strategy is long-term actions of the company that when effectively executed leads to superior performance. It is drafted in a marketing plan that includes information about the competitors, target market, and other forces from the environment. All level managers brainstorm on the proper strategy to be included based on the market research. This paper aims to analyse and discuss the strategic marketing planning as an essential tool to marketing strategies of an organisation. It focuses on the model developed by Porter as generic competitive strategies. Strategic Marketing Planning Strategic marketing plan is a “management process leading to a marketing plan... ”...
6 Pages(1500 words)Essay
Essential Marketing
...?Essential Marketing Table of Contents Overview 3 2.Identify and explain the environmental factors affecting the marketing of Burberry 3 2.0.Micro Environmental Factors 3 2.1.Macro Environmental Factors 4 3.Explain the criteria and the different segmentation methods which can be used by Burberry 5 4.Using segmentation targeting and positioning principles how and why have Burberry changed their segmentation strategy over time? 6 5.Discuss and explain the rationale of the marketing mix variables used by Burberry 8 5.0.Product 8 5.1.Price 10 5.2.Place 10 5.3.Promotion 11 5.4.Process 11 5.5.Physical Evidence 11 5.6.People 12 6.Discuss and explain the rationale of Burberry’s use of digital marketing tools. What are the advantages... sources are...
12 Pages(3000 words)Essay
Marketing Planning as an Essential Foundation for Marketing Success
...Marketing Planning as an Essential Foundation for Marketing Success YOUR FULL YOUR INSTITUION OR SCHOOL PROFESSOR DATE Marketing Planning as an Essential Foundation for Marketing Success The idea that success requires planning is not new, and its application to marketing is as straightforward as any management or other business principle. Even industries or professions that have traditionally not been marketing-intensive have found that new ideas and their implementation require forethought; but yield results when that thoughtful plan is executed. For example, in relating the efficacy of a direct mail marketing strategy for accounting firms, McCracken (1990) noted that the profession is becoming increasingly... . ...
6 Pages(1500 words)Essay
Essential data
... Assignment Task Slender Vision Ltd (SVL) is one of the large company selling Flat screensfor computers. It has many shops throughout the United Kingdom (UK). Most of the shops are located in the regions: North, South and East of the UK. There are a total of 105 outlets. Three types of screens are predominately sold (Type A= 12inches, Type B= 15inches and Type C= 19inches). In this study we are using total sales data together with other useful information that is stored by the assistant managing director of SVL. Here we are doing Statistical analysis on that data. Regional Location of SVL Outlets From the frequency table and Pie chart it comes to know that there were 39% of the SVL outlets are in South region, 34... Assignment Task...
10 Pages(2500 words)Essay
An understanding of product is essential for effective marketing. Discuss
...An Understanding of Product is Essential for Effective Marketing Table of Contents Introduction 3 Importance of ‘Product’ in context of Marketing Mix4 Product Management for Effective Marketing 6 Product Development 6 Product Life Cycle 9 Product Strategies 11 Consumer Behaviour and Product Management 12 Conclusion 14 Reference 15 Introduction The modernisation of trade and business has led to evolve many new concepts. The business environment has changed significantly due to this modernisation. The business organisations have been able to differentiate the concept of ‘sales’ and ‘marketing’. ‘Sales’ is a very narrow concept and focuses on delivering of a...
10 Pages(2500 words)Essay
An understanding of promotion is essential for effective marketing. Discuss
...It is generally believed that the understanding of promotion is essential for effective marketing. Against this background, this essay seeks to critically analyse the extent to which this assertion can be viewed as true in as far as effective marketing is concerned. The essay will start by explaining the conceptual framework of marketing as well as promotion. The body of the essay will develop into an analysis that is meant to explore the link between these two concepts and how they are interrelated. Essentially, the purpose of business is to create and keep customers for the sake of generating revenue for the organisation which can determine its...
10 Pages(2500 words)Essay
Marketing essential
...Coca-Cola in UK 0 Executive Summary Coca-Cola is one of the largest beverages company in the world. It has numerous brands in its product portfolio and does business in more than 200 countries. The present paper attempts to carry out a SWOT analysis of the Coca-Cola Company. The company’s position in the UK market has been assessed with the help of PESTEL analysis. The paper puts forth a new product/service proposal for Coca-Cola in the UK market. An attempt has also been made in the paper to chalk out a three year implementation schedule for the new venture. 2.0 Introduction The Coca-Cola Company was founded in 1886 by pharmacist Dr John S Pemberton. Headquartered in Atlanta, USA, Coca-Cola is one of...
12 Pages(3000 words)Coursework
Essential vs Non- Essential Job Finctions
...Essential Vs Non- Essential Job Functions Essential Vs Non- Essential Job Functions Essential job functions are regarded as the fundamental and critical duties of the job position that an employee must be in a position to perform (Hammonds & Kapusta, 2003). The ability of an employee to be able to execute these duties is the primary goal for which that position exists. In this regard, expertise and skills are required when determining the appropriate individual to occupy the position. Some of the essential job functions include all duties performed by a financial manager or officer such as balancing accounts and making financial reports...
1 Pages(250 words)Research Paper
Essential
... staff stand a better chance to apply tools, methods, principles and standards that are quality oriented. References The American Association of Colleges of Nursing (AACN). (2012).The Essentials of Master ’s Education in Nursing March 21, 2011. Retrieved June 8 2014 from: http://www.aacn.nche.edu/education-resources/MastersEssentials11.pdf McFadden, K. L., Lee, J. Y., Gowen,Charles R., I.,II, & Sharp, B. M. (2014). Linking quality improvement practices to knowledge management capabilities. The Quality Management Journal, 21(1), 42-58.... Change Management The change process through which healthcare providers are supported and work effectively to improve the safety and quality of the patient services involves a series of activities taken...
1 Pages(250 words)Essay
Why is Distribution so essential to success in terms of revenue How has online marketing changed the nature of the business Post answer using a specific example while explaining it in detail
...Importance of Distribution in the Generation of Revenue The choice of a distribution channel has a big effect on the revenue generation function of a business. Different distribution channels have different costs and benefits. They also have a different reach to the market. Therefore, it becomes necessary for a business to manage its distribution function well in order to maximize revenue. For a business aiming to maximize revenue, the best choice would be a distribution channel that involves the lowest costs and highest revenue (Dent 107). High revenues may be a result of either increasing sales or prices, or a combination of both. A good distribution channel would increase the market share of a...
1 Pages(250 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Marketing Essential for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us