Factors Considered by Marketers to Promote Their Products and Attract Viewership - Dissertation Example

This research study aims to analyze how different TV shows and TV products are operating and managing their marketing and how they are formulating their marketing strategies. This research report identifies and analyses different factors that are considered by marketers to promote their products and attract viewership. An attempt has been made by the researcher to identify the behavior of the audience that is able to attract and retain viewers. This research study also highlights how the marketing strategies and implementation of marketing strategies have changed over the period of time.

With the passage of time, the marketing strategies of TV shows have been changing and one of the reasons for this is the advancement of technology. The research study also analyses how the changes in technology have brought changes in the marketing strategies of the TV shows. Today, marketers have changed the way they promote their TV products and now marketing of TV shows is very much similar to the marketing of any product and therefore it has become important to analyze what is being conveyed, to whom it is being conveyed, how it is being conveyed and what channels are being used to convey.

Methodologies that have been used to conduct the research are also included in the research study. The data has been collected using the secondary sources of information such as journal articles, published books, already conducted research study and online sources of information. These sources have been used to analyze and identify the trends that are prevailing in the market. The research study does not include the primary sources of information and if the primary information has been used in research study then the researcher would have been able to have more valid research findings.

Also by taking information directly from the respondents using interviews, questionnaires and focus group, the research study would have been able to find results and data that would be more close to the research study.