CHECK THESE SAMPLES OF Business ethics in promotion of alcohol based products
his paper will explain the basic ethics in marketing based on the related literature gathered and the current marketing strategies of the tobacco industry and a brief evaluation on the two sides of their ideas.... Business organisations need to employ their respective tactics to ensure that their products gain profits so that their continued presence in the market and their survival can be expected for a long period of time.... The usual way of the government to effectively reduce the use of tobacco products is to ban smoking in restaurants and impose higher taxes on tobacco products (Doohee et al 2004)....
16 Pages
(4000 words)
Essay
mith (2010) indicates that ethics in marketing applies to diverse fields such as in advertising, pricing and promotion.... khtar (2009) asserts that Children are likely to be more susceptible to psychological enticements and strong images since their awareness about products, the media, and selling... Smith (2010) agrees that some businesses have become dishonorable for the use of psychologists in their advertising and promotion campaigns....
7 Pages
(1750 words)
Research Paper
econd, it is to create content only interesting but also related to business objective.... It is responsible for ensuring that a healthy competitive business environment... It majorly specializes in the production and distribution of a drink consumed by a majority of the population to help them out of their hangovers....
17 Pages
(4250 words)
Essay
This can be done by creating public awareness of the dangers of alcohol consumption.... Inherently, advertising is a powerful tool for reaching the consumers, introducing new products, and increasing sales.... It… Moreover, it helps to educate the public about the products and services that are in the market; hence, increasing the sales.... The marketing managers are required to provide correct information about the products and services that they promote (Andreasen, 2011, pg29)....
10 Pages
(2500 words)
Essay
Alcohol advertising is a sensitive topic due to the societal and ethical concerns associated with the consumption of alcohol.... The ethical and societal concerns of alcohol consumption are closely related to the advertisements of these products and more than often, many advertisements are banned by the government or international authorities who review and allow the publishing of these advertisements.... The compliance of alcohol advertisements, either in print, visual or audio media is a necessity for both the locally and internationally functioning breweries....
9 Pages
(2250 words)
Case Study
Marketing of products and services to consumers is a challenge because marketers are unsure of the right strategy that should be adopted.... Various techniques, strategies, and platforms have been evaluated and based on these, it has been suggested that K&K should engage in viral marketing by taking the assistance of new-age companies that know how to harness the potential of viral marketing....
49 Pages
(12250 words)
Dissertation
This particular type of work is in a category that is referred as an effective labour and the commercial advertisers more of than not seek to elicit increased consumption of the products that they promote through branding that entails linking the product to particular qualities in the mind of the consumers.... The advertisement of alcoholic beverages and the consumption of these products have a distinct connection according to health agencies, scientific research as well as universities, though there is no concrete proof that advertising of the alcoholic beverages causes people to take it more rather than simply exhibiting more public demand....
10 Pages
(2500 words)
Essay
Third, the emergence of inappropriate packaging of alcohol and alcoholic drinks that tends to mislead consumers presents an ethical concern in the industry.... Research shows that such children are seven times more likely to die out of alcohol-related effects or alcohol kills.... Many people attribute misuse of alcohol to lack of guidance from parents, peers and other environmental factors.... In particular, the car crash is the leading death cause for alcohol users due to those young people who drink and eventually drive themselves home....
6 Pages
(1500 words)
Report