Business Ethics when Marketing to Children - Research Paper Example

It will also examine reasons why marketers aim at children and why children are easily lured into some advertisements (Hadjiphani, et al, 2008). Smith (2010) indicates that ethics in marketing applies to diverse fields such as in advertising, pricing and promotion. Numerous analysts and marketers agree that children are marketers best friend. In the year 2007, Media Channel underlined the fact that in the United States, approximately two billion dollars was spent on promotions to children. Another disclosure from the study is that children really affect the items their parents buy.

Despite all this, possible revenues that children can provide to manufacturers and their marketers, there are vital ethical matters that arise. Clay (2000) argues that advertising is an enormous, multi-million dollar project that is having a huge influence on child growth and development. The complete volume of advertising is increasing speedily and invading fresh areas of childhood like schools. The consequence is an outbreak of worldly standards among children and a narcissistic injuring of the children.

Psychologists are providing information to marketers that they are using to raise profits rather than help children. Smith (2010) agrees that some businesses have become dishonorable for the use of psychologists in their advertising and promotion campaigns. Usually what such companies do is that when attempting to create a marketing strategy, they engage psychologist to advice them about approaches that they can use to manipulate children. Psychologists help marketers to generate operations that openly aim at children and those ones that effortlessly influence their options since they understand the way a childs mind works.

Akhtar (2009) asserts that Children are likely to be more susceptible to psychological enticements and strong images since their awareness about products, the media, and selling