Radio and Television as Information Media - Assignment Example

Radio and Television as Information Media al Affiliation Radio and Television as Information Media Introduction People source information from various channels. The media provides a diverse nature in which individuals retrieve information. Others turn to media fro entertainment while others use it as a platform to advertise their agendas. Corporate use the media as a tool of attracting customers and informing the public about the existence of their services. The choice of medium to be used depends majorly on the financial position of the parties or the geographic and physical location of people. Creating a reliable media channel requires hard work and determination from the end users and the service provider. The paper will focus on radio and television as a mode seeking information. Their characteristics will be defined with it usability to various instances determined. The end user always chooses models that are reliable and offer a variety of services within a specific period and time. The nature in which people interact with each other is essential to their existence. Information is vital and people invest heavily in order to attain amount of information. The radio offer listeners a chance to interact with the medium and suggest changes to be undertaken by a specific media house. The television on the other hand offer visual effect advantages to the end users. There is need to identify the most appropriate media. The users may choose media based on influence from the external environment. People seek information for various purposes; the information is sourced from mediums that are available. Radio and television usage Radio is preferred for users who opt for audio effects rather than visual the usage may range from information seeking to entertainment. The nature of information thought this media is limit to sound related information and thus lacks additional features to accommodate a diverse nature of viewer. All forms of media portray different characteristics. The compatibility of radio makes suitable for end users to access in at any given time. Program developers have created radio apps to be used on phones, watches and computer. The radio is characterized by its friendly nature. This implies a more interactive session between different users. This creates a trust between the information provider and the target group (Albarran,2012).Advertisers may prefer the medium due to their interaction nature. This will allow immediate feedback that will allow improvements. Television offers a more visual interaction segment between the users and the information providers. The media creates public awareness, which is essential in any information platform. The media provides room for a diverse platform where the users may choose the nature in which a given message may be portrayed. Bodybuilders may design their massages with additional features to allow the und users to relate directly to the message (Radio Advertising Bureau, 2013). Visual aid enables a user to directly associate with a given item. The relationship between the media and the users make it possible for people to introduce new data to users without interfering with their cultural and social beliefs. The two create a platform in which different bodybuilders may relate to a given item and have influence over the audience (Kreamer& Hakkinen, 2008). The medium gives room for creativity in than the end users may use the platform in an innovative manner. The available resources may enable bodybuilders to add feature that will attract viewership. This is useful while using television to advertise various products in a specific manner. Television offers variety hence capturing all group ages. Advantages of radio and television as a medium of information Television is a dominant media in terms of coverage and viewership. Its diverse nature provides room for simultaneous programs within the same station. This allows room for interpretation for those facing language barriers. Sign languages can also be integrated into television for those persons with hearing disorders. The medium provides room for short messages with visual aid. This saves time on viewers and cost for advertisers using the platform to advertise their fitness services.. Users of television are advantageous since they can access information at any given time since most television station operates on a 24-hour system thus bodybuilders may design morning programs to educate its target group (Albarran, 2012). This makes it possible for the users to prearrange their schedule and access certain information at specific period. The medium is regulated thus content in this medium is censored hence ethical. The labeling of programs and age specification allows viewers to control the usage of the medium at their homes. Content made for adult viewership normally labeled and aired at a specific time. Information from this type of medium may be considered reliable, as they are quick to relay new information based on the public interests. The radio on the other hand is less costly. This means that users would prefer it due to its affordability and influential nature. The radio is termed as influential and interactive. The medium only uses sound as a feature of advertisement hence making it reliable as compared to television and print media. This allows messages to be portrayed in sound form hence reducing the service charge associated with the usage. Reduced cost of advertisements would reduce cost for fitness services hence making accessible to many. Radios also provide a timely usage of the medium as they relay certain information at a specified period (Radio Advertising Bureau, 2013). The usage can be useful while portraying seasonal information. The user is given the privilege of choosing an appropriate time to listen to certain information at a specific period. The medium also enjoys frequency coverage and is relayed upon by many people as their primary source of information. The medium is also portable thus enabling individual to listen to information while working r performing other duties. The medium is available online thus, users can access to its services without physically possessing a radio. The medium is also advantageous to those listeners who are visually impaired. This reduces the cost incurred while translating and interpreting given sets of information (Albarran, 2012). Functional characteristics Radio and television have been the most preferred median while advertising. This is due to the control the advertisers have on the nature and period in which the message needs to be portrayed. According to Radio advertisement bureau (2013), the two accounts for 80% of the world information seeking. This entails every household has an access to the media. The large coverage by the medium ensures that an advertiser gets value for their money. The radio is preferred medium during the early hours of the morning while the television is preferred in all accusations. Televisions are effective while performing housework, while driving and during leisure times. The television is preferred during meal times, while relaxing and while relaxing at home (Albarran, 2012). When a fitness firm needs to advertise, they would focus in ensuring that the target audience is reached. The two media provide a platform for the firm to design messages that focus on different groups. For morning exercise, the preferred medium would be the radio ahs it attracts a larger number of audiences during the early morning hours. In matters distribution, the two provide a high frequency, which is essential in any form of advertisement. The distribution in the frequency allows a diverse audience to access information about a product in a given period and time. Advertisers need a medium that ensures dominance and enables the control over the type of message they portray. The specific period the two medium provide for advertisers allow them to plan their message and reduce on the cost related to advertisement. Visual and audio benefit Television offer visual effects to viewers. This implies that the target audience can associate directly with the product. This means that for products that require demonstration and visual aid, the television offers this to the viewers. This implies that media houses and advertisers would have the ability to design programs and advertisement with adequate information and description (Kipphan, 2001).The television offered motion enable effects to any given form of advertisement hence it remains an essential tool while advertising and portraying images. On matters audio, the radio provides a more detailed sound presentation. This indicates that the audience would experience a more vocal representation of a given product. The medium is essential to those who are visibly impaired and those with financial difficulty (Radio Advertising Bureau, 2013). The radio creates an interactive session where live feedback is received. The combination of the two would cater for all needs outlined by the customers. The advertiser may target different types of audiences using the two media. The two tools may be used independently to relay information or may jointly be used by a given firm to represent a massage in different forms. A promoter aiming at attracting bodybuilders from different regions may use the television to offer direction and awareness while radio to offer sound effect. The two media if used jointly would be effective, as one will refer to either media will seeking clarification. The medium is not limited to advertisement but also may be used to relay information based on public interest. The media owners may arrange programs that suits a given audience based on the nature of the target market. Programs and segmentation The two medium are not limited in any manner in terms of airplay and viewership. They provide a diverse nature of programs that allow users to choose on programs related to bodybuilding (Locks & Richardson, 2013) to view or listen to at a specific period. They offer entertainment thus breaking the monotony that could be witness in an event where a single program is aired. The interactive segment that television and radio provides, allows program planners to choose which types of programs should be aired at a specific time. The natures in which the programs are segmented allow different age groups to interact with the medium. The morning hours and weekends usually air programs that are suitable for complete family viewership (Kipphan, 2001). In the radios, the period air programs that can be listen to by family members. This allows advertisers to choose the appropriate period in which a certain message could be portrayed. Various radio and TV station have different sets of programs. These programs target different types of audiences. a person is at liberty to choose whatever station he or she wishes to watch. The viewership is determined by the age of the audience and the cultural affiliation. Some station offer programs that target the youth and the young population while others choose a mature audience (Kipphan, 2001). Individuals will tune into their preferred programs with an aim of sourcing information or being entertained. The cultural affiliation prevents audiences from viewing certain content. Radio and TV station use the cross-cultural mentality in airing programs. This implies that a larger audience will listen to a program at a specific period and time. Example of such programs is when a radio programs entertain a certain age group regardless of their religious and cultural backgrounds. The programs normally keep in mind the cultural connection of each listener and viewer and accommodate them in all of the programs. Conclusion The world creates diversity and thus offers opportunities for different sets of people. People may differ in the mature in which they retrieve and interpret a given set of information. A marketer carries out a research to identify which medium would be suitable while advertising a given product. The nature to choose from a given set depends on resources and the nature of the target group. A marketer may choose to use more than one media. This may be triggered by the external and internal influence the media may have. Radio and television provide viewers and listener appropriate means of sourcing given information. The choice to pick one over the other depends on the nature of the audience. Programmers usually target various groups while airing programs. The time allocated to each program would depend on the popularity of the program or the age of the target group. The large audience that the electronic media enjoys makes it suitable for many marketers to choose them while advertising. The nature I message may differ. The media has influence over their listeners thus information being relayed should keep into consideration various factors including ethics and social factors. The two mediums allow the users to control their usage and pick specific period in which they can access given information. The medium may be used independently or used with other sources inform or print and social medium. Reference Albarran, A. (2012). Management of Electronic and Digital Media. London: Cengage Learning. Kipphan, H. (2001).Handbook of Print Media: Technologies and Production Methods. New York: Springer Kreamer, W. & Hakkinen, K. (2008).Handbook of Sports Medicine and Science, Strength Training for Sport. New York: John Wiley & sons Locks, A. & Richardson, N. (2013).Critical Readings in Bodybuilding. London: Routledge Radio Advertising Bureau. (2013). Using Radio with Television. Retrieved from http://www.bauermedia.co.uk/uploads/radiotv.pdf Read More