Nobody downloaded yet

How retailers can achieve good PR coverage - Essay Example

Comments (0) Cite this document
Summary
How Retailers can achieve a good PR Name: Instructor: Course: University: Date: Retailing is a huge global business that keeps on growing with each coming day. New stores are opened in new locations everyday to meet the soaring demands of the locals. Even within existing markets, new needs emerge every time, and as a result, new retailers step in to meet the demands (Wood 2012)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.2% of users find it useful
How retailers can achieve good PR coverage
Read TextPreview

Extract of sample
"How retailers can achieve good PR coverage"

Download file to see previous pages To communicate and relay any important information about the company to the consumers, retailers rely on a host of techniques which are collectively referred to as public relations. Good public relations improve the retailer’s bottom line. On the other hand, poor public relations are known to retard the growth of the company or worse still, lead to heavy losses (Wood 2012). These techniques range from traditional ones such as discounts, to modern ones such as environmental sensibility. The perfect mix in this broad range is not well known, but some basic tenets underline these chaos. The United Kingdom is known as the principal retail location with such brands that are recognized world wide. For example, Tesco, Asda, Morrison’s, Marks and Spencer, Next, Dixons, just to mention but a few. These retailers alongside many others account for 8% of the islands G.D.P. To be specific, the city of London is a huge retail capital with a large spending ahead of other big cities like Tokyo, New York and Paris. These U.Ks largest retail brands have to apply the full range of tools and techniques, so as to secure good public standing. This range of public relations measures shall form the core of this paper. Finer analysis specific cases shall be conducted. The qualitative and quantitative benefits that derive from each shall also be evaluated. Finally, valuable lessons for new retailers shall be inferred. Most of the public news used as case studies for this paper shall be gleaned from The Guardian. This is because it is an authoritative and widely read broadsheet. Readers both within the U.K and without, rely on it for their news. Also important shall be The Telegraph. The mode of presenting the information shall be in a form akin to the case study. A retailer recently covered in the news shall be identified. The nature of coverage received shall be evaluated i.e negative or positive. The impact that the publicity had shall be discussed. At the end, a lesson for new retailers shall be contained. The first study is that of a retailer called Neal Yard. Neal Yard is a natural and organic beauty products retailer. On the 26th of May 2009 they agreed to take part in a segment in The Guardian, called “You Ask, They Answer”. The underlying objective was for the wider public and customers in particular to question the retailer and in turn get back answers to their question. As it happens with all companies, vociferous critics questioned the company’s ethical and green claims. The company was, however, unable to face up to the criticism. Instead, it pulled out of the debate without due notification to the public. No additional questions were taken. Despite constant prodding from The Guardian to respond to the questions or at least make a commitment to do so later, Neal Yard was non-committal. As a result, the questions surrounding their removal of a homeopathic malaria medication remain. This interest attracted much big newspapers and even blogs. The reason simply is that the company employed poor P.R techniques (Adam 2009). This leads to one of the cardinal rules of publicity for businesses. That is, they should always respond to customers concerns. It matters less whether they make a lot of sense or not. It is easy for companies to bury their heads in the sand and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“How retailers can achieve good PR coverage Essay”, n.d.)
Retrieved from https://studentshare.org/marketing/1398109-how-retailers-can-achieve-good-pr-coverage
(How Retailers Can Achieve Good PR Coverage Essay)
https://studentshare.org/marketing/1398109-how-retailers-can-achieve-good-pr-coverage.
“How Retailers Can Achieve Good PR Coverage Essay”, n.d. https://studentshare.org/marketing/1398109-how-retailers-can-achieve-good-pr-coverage.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Retailers
...to penetrate another type of audience, which the company has not entered in the past. It is a common rationale for big and small retailers to gain more market share and bigger income by coming up with advertisements that can draw consumer attention to their respective products (Making Sense of Advertisements- What is the Ad Trying to Do?: 1). While most of the advertisements by Coca-Cola, Pepsi and Dr. Pepper have achieved the goals they were created for, some magazine ads by the said companies however were not effective; like the Coca-Cola “Surfer” Advertisement, the Coca-Cola “Lemon” Advertisement, the Pepsi “Lemon Twist” Advertisement, the Pepsi “Climbing” Advertisement, the Dr....
1 Pages(250 words)Essay
PR
...simply espouses on the structure of the organization as it is and further tries to analyze how both internal and external factors affect the organizations service delivery. In collecting data, the research uses a number of data collection methods key among which include the use of questionnaire. Questionnaires are lists of structured questions answered by the respondents and later analyzed by the researcher. Questionnaires are more advantageous in this study since they are convenient. Most of the respondents in the study are employees of the firm and are therefore busy in most of the occasions, they thus can never afford time, the researcher therefore simply mails theme the questionnaires, which they...
4 Pages(1000 words)Research Paper
Dental Coverage
...? DENTAL COVERAGE 27th July Dental Coverage According to South Australia’s health plan 2017, poor dental health affects daily functioning and work productivity of the people. There is a direct relationship between dental health and the productivity of the people in the Australian region. Therefore, the more people are affected by the problem of dental health, the more the likelihood of these people’s productivity being negatively affected. Dental problems, according to the author are a common occurrence in Australia, with close to 26% of the total adult population having untreated dental decay. 23% of the total population have moderate to severe gum disease while 15% of the entire population experience...
4 Pages(1000 words)Article
Dental Coverage
...of Jobs”, The Daily Beast. Retrieved 20 August 2013 http://www.thedailybeast.com/articles/2013/06/13/bad-teeth-broken-dreams-lack-of-dental-care-keeps-many-out-of-jobs.html Dubner, SJ 2008, The Economics of Teeth, and Other Beauty Premiums. Freaknomics.com, retrieved 20 August 2013 Gordon, J (2013), “Digesting the alphabet soup of dental insurance”, howstuffworks. Retrieved 24 August 2013 http://www.howstuffworks.com/dental20.htm NIDCR/CDC. Oral Health 2002, U.S. 2002 Annual Report, Social And Economic Impact Of Oral Disease, retrieved 20 August 2013 http://drc.hhs.gov/report/17_1.htm Scott, D 2013, “Can Medicaid Dental Coverage Boost the Economy”, Governing the States and Localities. Retrieved 20 August...
4 Pages(1000 words)Essay
Creative PR
...in mitigating perplexities and challenges like inefficient use of resources to a substantial extent by formalising the workplace culture with set values and norms. Offering better control to the management, this type of organisational structure and culture rewards a more fruitful mechanism to manage organisational change, which is most required during the growth phase of the organisation (Burns & Wholey, 1993; Smith & et. al., 1985). Task 2 2.1 Identification of Different Approaches to Management In the Creative PR Case study, two different management styles are identifiable. Williams and Brown, for instance, can be observed to follow a strict and directive way of management style. Under the purview of...
11 Pages(2750 words)Essay
Why and How Retailers Internationalize - H&M
...that these are retailers who embrace internationalization will do with long-term plans. Therefore, the dominant reason for Internationalization is that retailers can maintain their continual growth in non-saturated environments and are also forced by stakeholders to expand abroad. In line with Evans and Mavondo (2002), Alexander (2009, p.133) considers it will be a good idea for companies to internationalize before saturation takes place in their home markets, despite it being a reactive approach, as shown in Figure 1. Figure 1 Internationalization Motivation Structure (Alexander 2009) b. Resource Seeking, Market Seeking, Efficiency Seeking and...
12 Pages(3000 words)Literature review
Online Retailers
...on the current products and services. Social media is contributing to this change, with its tremendous reach and consumer-centric features. Although the scenario of the interactive marketplace can be analyzed from a marketing communications standpoint, it is important to zoom out our view and regard its impact on the business as a whole. Thus, it is the goal of this paper to shed light on how the convergence of media in the Internet phenomenon impacts on: firstly, the consumers’ purchase behavior; and secondly, the business operations in its entirety; The Changing Consumer Purchase Behavior As pointed out earlier, the Internet has empowered the consumers in making wise purchase decisions. Firstly,...
2 Pages(500 words)Article
Healthcare Coverage
...the United States because of the increasing costs which prevents many of those Americans in great need of the said medical care from getting it. This is mostly due to the fact that they can barely afford to pay the premiums demanded by insurance companies, or if they are able to, they can only afford insurance with little coverage. Attempts have been made by the federal government to ensure that healthcare coverage is available for all Americans by requiring all employers to provide health insurance for their workers while the government covers those who are not employed. This proposition has however been opposed by some sectors of the economy, most notably, small...
3 Pages(750 words)Research Paper
Critically evaluate how international retailers can achieve competitive advantage through customer service
...Retail Marketing Critically evaluate how international retailers can achieve competitive advantage through service The retail sector is a highly competitive sector characterized by product homogeneity, large number of buyers and sellers, and perfect knowledge and information. This paper focuses on Tesco’s F&F fashion brand. F&F uses Tesco’s approach in terms of customer service. At Tesco, satisfying the customer is the most important factor in achieving competitive advantage. customer service at Tesco includes effective delivery, fast and reliable responses to customers’ requests and complaints, and effective buying...
2 Pages(500 words)Assignment
Coverage
... Die Hard Form: Screenplay Draft Pages: Submitted Submitted by: Submitted for: Budget: Period:Location: Genre: Reader: Date: Recommendations: LONGLINE: “Die Hard, Jr” is script revolving around a library context. Louis and Syd are the script’s protagonists where by the dinner turns to be pool of death after terrorists attacked them. SYNOPSIS: Louis (40s) is Sydney’s father. Sydney (15s) is revealed as very rude to everyone despite her age. At the beginning of the script Sydney and her father are revealed in the limo heading to the library for a dinner. Sydney, however, seems counter arguing any of his father’s suggestion as well as directive. Sydney reveals discontentedness on attending the dinner claiming... Die Hard Form:...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic How retailers can achieve good PR coverage for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us