Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Multi Channel Merchandising - Essay Example

Comments (0) Cite this document
Multi channel retailing is and will be a very important part of Retailing in U.K. It is certain that all retailers have a strategy in place to capture market in the multi channel retailing space. A failure to make headway in that area would be disastrous not just to get a foothold in Multi channel retailing…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Multi Channel Merchandising
Read TextPreview

Extract of sample "Multi Channel Merchandising"

Download file to see previous pages "Super" shoppers, as they are identified in the report, are more likely to be customers of all three channels and purchase four times more frequently online than the average online shopper.
"Super" shoppers purchase from a retailer's store 70% more frequently than the average store customer and 110% more frequently from the retailer's catalog.
The study reports that reaching the "super" multi-channel customer is primary to a retailers' success.
Retailers face big risks if they don't support their online channel.
Significant levels of cross-channel purchasing were reported.
Online shoppers were found to be the most active, with 78% purchasing from both the Web site and the brick-and-mortar store.
Among those with a preference, 73% of store shoppers prefer to research their purchases online.
Store shoppers in the 35-44 age group were 24% more likely to look for or purchase items in-store that they previously had seen on a retailer's Web site.
Shoppers with household incomes between $75,000 and $99,999 were 55% more likely to browse online before buying.
Multi-channel retail excellence remains elusive.
Many retail executives readily acknowledge that they are far from realizing rewards from true multi-channel integration.
Discussions with retail executives showed a wide range of sophistication levels across a number of important business areas.
Some retailers have received buy-in from senior executives and are measuring Return On Investment (ROI) in an advanced way -- using tangible revenue results and intangible factors.
Other retailers are just beginning to take ROI issues to senior executives and are struggling with internal conflict over...
Of course many a housewife would tell you shopping is more than purchasing a need or a want. It is an experience in itself. The concept of retail therapy is not a new one and will probably be never out of fashion. The Wall street learnt what these housewives knew already in the dot-com bust. The learning which came out this was that net would continue to be an effective tool in retailing but it was not necessarily a either/or proposition. All companies needed to have a presence on the net and other areas to reach a new market of customers. A Key report came out in 2001 after the dust settled on the dotcom bust2. The summary of it was as follows:
The majority of retailers looking at ROI in an advanced manner have history behind them-they tend to be catalog retailers, and according to this research, their importance to the future of multi-channel retailing excellence is crucial.
According to a report by the Interactive Media in Retail Group (IMRG), the industry body for e-retailers, online spending rose to 4.2 billion in July, up 80 per cent year on year. While this is great news for a retail industry blighted by poor high street sales, such surveys provide only a top line view of consumer behaviour.
Without doubt, this surge in online activity denotes growing consumer confidence, despite escalating fears of identity theft and poor online security. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Multi Channel Merchandising Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Multi Channel Merchandising Essay Example | Topics and Well Written Essays - 2000 words. Retrieved from
(Multi Channel Merchandising Essay Example | Topics and Well Written Essays - 2000 Words)
Multi Channel Merchandising Essay Example | Topics and Well Written Essays - 2000 Words.
“Multi Channel Merchandising Essay Example | Topics and Well Written Essays - 2000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Multi Channel Merchandising

The challanges of adopting a multi-channel retail approach

...?Identify the challenges of adopting a multi-channel retail approach and suggest how an organisation might manage these within context of an integrated retail strategy. The increasing power of consumers has significantly reshaped business distribution and marketing models. In turn this has required retailers to add value in stores to compete with the multiple retail channels and highlighted the need for businesses to adopt customer relationship oriented approach in order to create value for the consumer (Merz, He & Vargo 2009). As a result, it is evident that retailers are now having to move away from the conventional economics based approach to consider the benefit of integrating effective customer relationship management (CRM...
15 Pages(3750 words)Essay

Multi-Channel Retailing

...? Multi-Channel Retailing Brief Overview of the Global Retail Industry & Costco Wholesale The Retail Industry In relation to the present trend in theglobal retail industry, it has been recognized that there is an evolving scenario wherein the marketers are highly focused on addressing different needs and desires of the customers. The organizations are significantly recognized to incorporate effective multi-faceted strategies to meet the desires and needs of the customers irrespective of their demographic condition (Levy & Weitz, 2012). Costco Wholesale Costco Wholesale Corporation (Costco) is one of the renowned and leading multifunctional retail organizations, which has established a sustainable position in the fiercely competitive retail...
4 Pages(1000 words)Speech or Presentation

Multi-channel Hybrid System

...Multi-channel Hybrid System Introduction The globalization concept in the market has demanded a more creative and a more innovative marketing strategy. At the same time, globalization requires businesses and companies to achieve competitive advantage in order to attain sustainability in the industry. One of the emergent strategies in the market at present is the multi-channel or hybrid system in product distribution. Simply defined as "a case where a marketer utilizes more than one distribution design system," multi-channel marketing and distribution has become the newest trend in the market nowadays. "The multi-channel approach expands distribution and allows the marketer to reach a wider market." ("Principles") In addition, a wider...
7 Pages(1750 words)Essay

Digital multi-channel communication system

... a gigantic satellite. These transmissions are relayed and received by economical effective receiver dish structures that are approximately 60-90 cm in diameter. An independent satellite has the capacity to transmit programs over wider regions. The expenses are relatively lower than would be required to construct the infrastructure of terrestrial transmitters. In due course, satellite constitutes a subsequent echelon of coverage for radio propagation. Elementary programs will be transmitted in the world of tomorrow by the satellite; as a result the satellite technology will be on a huge demand in propagating corporations. Wilson S.K & Cioffi J (1991) References Wilson S.K & Cioffi J (1991) Multi-dimensional equalization for adjacent channel...
10 Pages(2500 words)Lab Report

The Productivity of the Multi-channel Strategy

...The Productivity of the Multichannel Strategy: The Case of Walgreens Maybe nothing expresses the willpower of Walgreen to transform from an old-fashioned pharmaceutical store to a technologically advanced chain better than its dedication to and focus on revolutionary mobile technology. Walgreens opened an online pharmacy in 1999, enhancing its prescription refill service previously launched. The web site provided an encrypted zone enabling patients or customers to go over their prescription data. Walgreens associated its success with several aspects, such as drive-up windows and independent pharmaceutical chains which enhanced ease of access; 24-hour stores; and an automatic refill service that regularly monitors refill supply... Productivity...
1 Pages(250 words)Essay

Fashion Merchandising

The paper "Fashion Merchandising" analyzes The Ethics of Counterfeiting in the Fashion Industry. According to (Hilton, Chong Ju and Chen 345-354), the ethical issues of counterfeiting in fashion merchandizing are rooted among the fashion industry itself. This global issue can be analyzed by the statistical analysis which shows that the counterfeit market is worth $350 billion (Turner). This problem is comparatively increased in Western countries because of the non-involvement of legal system in designing sector of fashion. According to Skov, counterfeit is also a legal and economic issue which results into “misleading the consumer into believing that the goods that are presented are the real thing. Counterfeiting is done on the ba...
7 Pages(1750 words)Essay

Credit Agricole a multi-channel mutual bank

...Credit Agricole – a multi-channel mutual bank Analyse the problems Pauline and Louis encountered. Product element Pauline and Louis wanted to buy a house of their own. Pauline, after being a loyal customer to Crédit Agricole bank for over 10 years, knew that she could get a mortgage at a fair rate. Crédit Agricole bank has been a bank that has been offering credit services to its consumers for a number of years, and Pauline had confidence that she would get a fair deal if she went to them. Pauline had hoped that the mortgage could be availed to her as soon as possible to as to purchase the house which she had eyes. Place and time Pauline knew that in going to Crédit Agricole bank, she would receive a good service like she has for the past...
6 Pages(1500 words)Case Study

John Lewis' Multi-Channel Marketing Communication Proposal (Summative)

...: Springer. Shankar, V., & Carpenter, G. S. (2012). Handbook of Marketing Strategy. Cheltenham: Edward Elgar Pub. Smith, P. R., & Taylor, J. (2004). Marketing communications: An integrated approach. London: K. Page. Stahlberg, M., & Maila, V. (2014). Multi-channel marketing ecosystems: [creating connected customer experiences]. Tsiotsou, R. H., & Goldsmith, R. E. (2012). Strategic marketing in tourism services. Bingley, UK: Emerald Group Pub. Ltd. Zoratti, S., & Gallagher, L. (2012). Precision marketing: Maximizing revenue through relevance. London: Kogan Page....
17 Pages(4250 words)Essay

Multi-Professional Teams Working In Primary Care

...Running Head: MULTI-PROFESSIONAL TEAMS WORKING IN PRIMARY CARE Multi-Professional Teams Working In Hospitals and Primary Care Settings Introduction How primary care is delivered can be seen as changing rapidly to meet the diverse needs of service users, ‘based on making radical changes for the benefit of patients, the focus being on promoting a culture of innovation, support and best practice by: • generating and sharing ideas • information and research support • taking action at national, regional and local level to overcome any barriers • disseminating pilot outcomes • supporting staff fully embed new ways of working • supporting individual staff to take their ideas forward’ (HoH 2001a). Documents such as the NHS Plan (Doll...
8 Pages(2000 words)Literature review

The Evolution of a Multi-faceted VET Practitioner

It all depends on the kind of training asked for. In the past, the Technical and Further Education (TAFE) fielded practitioners to groups needing trainers. However, currently, agencies and various groups have developed their own pool of VET trainers.

VET practitioners, in order to be efficient, need to be patient and compassionate to those they serve. Flexibility to adjust to their students or various circumstances is also key. Ethical awareness and recognition of the equality of educational provision reflect a commitment to education. Socially, having a healthy respect for individual differences and knowing when to give merit to those deserving of it earns them the trust of others. Their self-confidence, openness, and...
9 Pages(2250 words)Assignment

Maternal Differential Treatment and Child Adjustment - a Multi-informant Approach

... Critical Review: Maternal Differential Treatment and Child Adjustment: A Multi-informant Approach The paper addresses an important aspect of child development where the child’s personality and future behaviour may be affected by variations in maternal relational attitudes and display of preferential treatment for one sibling over the other. Family environment and parental attitude exert a strong psychological effect on children which influences the future behavioural patterns (Cousins J.C., et al, 2007). There is strong evidence of longitudinal linkages between sibling relationships which have a bearing on adjustment during mid childhood and particularly adolescence which can lead to peer social competition and depression (Kim J., et al...
10 Pages(2500 words)Coursework

A Hydrograph of River Cynon and Design of an Open Channel

...Storm Drainage Design Project: A Hydrograph Analysis of River Cynon and Design of an Open Channel 0 Introduction River Cynon is geographically located in South Wales and stretches from Hirwaun to Abercynon as a major tributary of the River Taf. The river has a catchment area of 160 square kilometers. Rainfall and river stage is monitored at Station 57004 at Abercynon operated by the Environment Agency in Wales. The station is a Flat V weir, which serves as a velocity-area station for high flows. Gauging history revealed that this station is over-topped by extreme floods and receives effluent discharges from industrial areas within the catchment. The station is located at elevation 81.2 m (Centre for Ecology and Hydrology [CEH], 2005...
9 Pages(2250 words)Report

Homosexual Identity: Theorizing a Multi-Dimensional Concept

...Homosexual Identity: Theorizing a Multi-Dimensional Concept Taking on a descriptive and critical analysis based on several models addressinghomosexual identity, this paper presents a multi-dimensional and dynamic model that considers various possible scenarios to explain the formation of homosexual identity among gay and lesbian self-identified individuals. The proposed model focuses on the following foundation aspects of sexual identity formation: biological sex, gender identity, compatibility or incompatibility in understanding social sexual roles and the recognition of being different. Hence, four different paths were followed, considering whether there is compatibility in understanding sexual social roles...
14 Pages(3500 words)Research Paper

Comparative Analysis of Multi-Drug Resistance Gene Expression Level

... Comparative Analysis of Multi-Drug Resistance Gene Expression Level Objective: 1 To understand the method of PCR. 2 To analyse the expression of MDR1 using agarose gel electrophoresis. 3 To relate the expression of MDR1 to the importance of pharmacogenomics. Introduction: MDR1 gene is located on the long arm of chromosome 7. The exact sequence of the gene cannot be stated with certainity, but it has been predicted to comprise of a core promoter region and 29 exons. MDR1, also known as ABCB1, encodes P-glycoprotein (Ueda et al., 1986).P-glycoprotein (Pgp) is a 170kD energy dependent integral membrane protein which acts as an efflux pump, alleviating the concentrations of multiple drugs and other xenobiotics...
6 Pages(1500 words)Lab Report

The Role of Multi-Channel Retailing within the Service Industry

...The role of multi-channel retailing within the service industry: Banking Financial Services Industry Introduction: There has been a significant transformation in the retailing industry, over the years, ever since the advent of Information Techonology. The omnipresent accessibility of network connnectivity has led to the development of a whole new segment / breed of consumers who now demand provision of information and services, at a better, convenient and faster rate than ever before. The consumers now demand facilities which offer them the convenience of browisng through the company’s website to access pre-purchase information as well as the flexibility and the convenience of choosing their preferred channels of distribution. This has led...
10 Pages(2500 words)Dissertation

The Benefits and Challenges of Conducting Multi-Paradigm Research

... ........ ..... Explore the benefits and challenges of conducting multi-paradigm researchTerm “paradigm”, as the definition of a pattern or example of something, came from ancient Greek philosophy. In Plato’s texts, paradigm is the prototype of world’s structure, taken from the world of ideas, according to which, the Demiurge created earthy reality. In general meaning, the term “paradigm” is a philosophical or theoretical framework for any kind of scientific research. Thomas Kuhn, who is known for the discussing of meaning ‘paradigm’ in his famous book The Structure of Scientific Revolutions, characterized paradigm as “an integrated cluster of substantive concepts, variables and problems attached with corresponding methodological...
9 Pages(2250 words)Assignment

Multi-generational Sustainability Perspectives and Practices

...Multi-generational Sustainability Perspectives and Practices The way individuals treat and handle their surroundings is determined by how they view it. Therefore, environmental perspectives refer to the way in which a person views the environment and the process of assessing and storing information obtained about the environment. The way people perceive the environment determines their decisions towards the environment and this worries many human geographers and environmentalists. This paper seeks to assess how the elderly population and the young generation perceive the environment, their roles in the use of natural resources, their consumption practices, recreation, travel, and food sources and storage. In addition, this study aims...
6 Pages(1500 words)Term Paper

The Role of Multi-Agency Care

To offer the necessary support, it is crucial for members to work across the divide that also helps in the planning process (Cameron, & Lart, 2003, p. 12). Over the last decade, the health sector continues to experience changes in the provision of social and health care. The action develops the delivery of health care from the traditional sharp care structures to take the form of community forms as well as the homes of clients. Synonymous terminologies with collaboration are a compromise, co-operation, alliancing, teamwork, multi-agency, multidisciplinary, inter-professional, as well as joint planning among many more. Applying collaboration inappropriately leads to confusion that interferes with the consistency and usefulness...
7 Pages(1750 words)Assignment

Solano County Multi-Species Habitat Conservation Plan

...Solano County Multi-Species Habitat Conservation Plan Introduction 1 Background In 1999, a Biological Opinion considering the Solano Project Water Service Contact Renewal among the Bureau of Reclamation, the Solano County Water Agency and the Interior Department of United States issued by the US Fish and Wildlife Service (USFWS). This project aids to SCWA & its contractors by providing water. The contract between the USBR and the SCWA is continued for 25 years and delivered water to Solano Project for agricultural, industrial and municipal purpose throughout the length of agreement. This agreement also provides for continued maintenance and operation of Solano Project, which was based on present operating factors. Its include Monticello...
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Multi Channel Merchandising for FREE!

Contact Us