This paper declares that the fashion industry is not a saturated marketplace as it is ever changing. Customers' preferences tend to shape and provide enthusiasm for trends in fashion industry. Net-a-Porter is a luxury fashion online retailer that provides exclusive accessories and apparels to customers. …
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From this paper it is clear that Net-a-Porter is a luxury fashion retailer that provides products and services to customers online. The main USP of the company’s website is that it is designed like a magazine. Presently the company has many brands popular that it retails including Yves Saint Laurent, Diane von Furstenberg and Stella McCartney. Although the economy of UK and US is experiencing a general slowdown after the global financial crisis, the company shows no signs of holding up operations. It has recently launched a beauty products segment, a new publishing business, and planned logistics expansions in the Asia-Pacific regions. The company also added a dedicated sportswear section to their website.This discussion highlights that the company presently operates in three offices located in two countries, US and UK. It is headquartered in London and it has distribution centres in US. The business model of Net-a-Porter is e-commerce based and hence it provides 24/7 services to customers. It has 2600 employees and it is also planning to expand full-scale operations in emerging economies such as China where the demand is very strong. The main products of the company may be classified into major segments, apparels and accessories. Different types of luxury clothes are offered by the company including beachwear, coats, bridal, Denim, gowns, jumpsuits, shirts, sportswear, premium suits, jeans and jackets. The accessories include products like belts, gloves, jewellery, hats, shoes, etc.
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How might the communication strategy vary if the target customers include both male and female? 7 Works Cited 10 Introduction The Net-A-Porter group is regarded as the world’s premier online luxury fashion retailer which was founded by Natalie Massenet, the former fashion editor at Tatler.
e depreciation for the second year becomes zero, the net income for tax purposes goes up correspondingly, resulting in higher tax payment and lower cash flow.
a) Explanation for the recommendation: The Net Present value is positive at the cost of capital to the company, and
The next part of the report consists of the marketing strategy and includes almost all of the relevant concepts of marketing like the mission, the objectives, the target market and the positioning strategies. Also, the marketing strategy discusses the marketing mix and the market research at length.
This study explores the fashion of Christian Dior. A papyrus drawing from a collection of religious texts known as the Book of the Dead depicts Egyptians growing flax, a plant that yields fiber for linen. A three-dimensional wooden model of a weaving workshop that was found in an ancient Egyptian tomb shows workers spinning linen thread.
In the UK, internet based business have been operating for many years. In fact, the UK ranks as the most internet-based economy in the world3. The rate of E-commerce in the UK grows very fast, with its contribution to the economy being significant.
For this reason, pursuing this project may not be an optimal decision.
However, despite the fact that, the projected capital project resulted in a negative NPV value, it may still be beneficial engaging. One of the factors that may increase NPV of a project is the
A con of the payback period is that it does not take into consideration the time value of money. The net present value calculates the present value of future cash flows of a project. A project is accepted only if the present value is above cero. An advantage of
The value of the fashion industry is high, and the British Fashion Council argues that the UK fashion is diverse (Kapferer & Bastien 2009). The wide range of products from numerous brand names makes the market different. The products are
Evaluating the middle school teacher job will entail analyzing the performance of the students prior to when a teacher was hired and after the teacher took over the class. It will be easier to determine the impact the teacher could have made to
This paper, Constructed Textiles for Fashion, also made an analysis of the constructed textiles that has been used by the designers for designing their garment collection. Textile designing is one form of art notable in the fashion designing. Printed fabric technique or art has been used for designing clothes.
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