CHECK THESE SAMPLES OF Intangibility in Captive Financial Services Industry
The paper "The Promotion of Intangible financial services Through Event Marketing" states that the designs behind event marketing are old.... Consumers are seeking more intangible value, while the banking sector is looking for greater, more productive means to market their intangible products/services to customers.... These customer patterns may embody a time of need of a customer, which, once identified in a prompt way, tenders a vast prospect to provide intangible products/services to that customer (Harrison, 2000)....
12 Pages
(3000 words)
Coursework
12 Pages
(3000 words)
Research Paper
financial services Marketing Table of Contents 2 1.... Promotional Elements The promotional elements used in the marketing of financial services are advertising, promotion of sales, customer relations, personal selling, and communication through the websites (Ennew & Waite, 2007).... Generally, the promotional strategies of a financial services organization are different from that of a physical good producing organization.... This is because the financial services or products offered by a financial services organization are dissimilar from the physical goods in terms of ‘intangibility', ‘heterogeneity', ‘inseparability', and ‘perish-ability' (Ennew & Waite, 2007)....
3 Pages
(750 words)
Essay
mportance of Marketing Strategy for Companies and the Low Cost Airline industry 14 2.... By selecting a sample of 100 passengers who had travelled through Easy Jet's airline services, the researcher adopted purposive sampling technique.... The results retrieved from the statistical analysis of the primary data highlights that Easy Jet provides quality services to its customers and is very close to meeting the customers' expectations.... Moreover, the regression analysis of the primary data revealed that that the service dimension “Empathy” and “Reliability” are the most excellent performing service attributes of Easy Jet, which implies that the respondents are emotionally attached with using the services of the Easy Jet airline and consider it a reliable source of travelling....
56 Pages
(14000 words)
Dissertation
usiness process outsourcing is considered a sunshine industry in India.... This assignment "Indian Call Centers Create New International Trade Sector" presents outsourcing of services that benefits business organizations by lowering operational costs and by helping entities focus on their core competencies.... It should also be noted that it also redefines services as it excludes the inseparability factor in the service sector.... Business process outsourcing now allows the separate consumption of goods and services between the parties....
12 Pages
(3000 words)
Assignment
NZ bank is recognized as a major international banking and financial services group in Australia and New Zealand and included in the 50 list of top 50 banks in the world.... This is followed by the internet banking industry in the country.... Business Strategies of ANZ Bank: For sustaining in the highly competitive banking industry in Australia, the ANZ Bank has accepted good corporate governance and transparency as the fundamentals of its business....
8 Pages
(2000 words)
Essay
In the paper 'How Changes in Technology Can Affect Service Organizations' the author discusses a dramatic metamorphosis within the services marketing industry.... (Lovelock, 2001) Going even further than this, service industry involves multiple services encounters over a period of time, thus require an ongoing relationship with the consumer (auto repair) or an ongoing membership (banking, insurance systems).... Eventually, the result might be that a service company, that is able to adjust to technological innovations and successfully implement them in service provision, will be the leading in the industry....
7 Pages
(1750 words)
Assignment
This paper 'Technology and services Marketing" focuses on the fact that the way the world does business now has changed dramatically.... services are products that, like goods, could also be produced and marketed.... services are intangible, which is why services marketing is sometimes called 'selling the invisible'.... The high degree of reliability and accuracy and the relatively low cost (compared to previous and more conventional types of brick-and-mortar marketing) provide new pathways in exploring new services and new services marketing techniques....
6 Pages
(1500 words)
Report