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Service Industry in Context - T-Mobile - Research Paper Example

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Service Industry in Context - T-Mobile Table of Contents a) 3 Overview of the Company 3 Competitors 5 b) 6 Intangibility factor 6 Perishability factor 7 Variability factor 7 Inseparability factor 8 c) 9 Product 9 Place 10 Promotion 10 Price 10 d) 11 People 11 Process 12 Physical Evidence 12 e) 13 Reference 14 a) Overview of the Company T-mobile USA, Inc is the US based wireless wing of the reputed Deutsche Telekom AG, which is one of the largest telecommunication company in the globe, along with a significant global customer base of over 130 million (t-mobile.com - a, 2012)…
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Service Industry in Context - T-Mobile
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Download file to see previous pages As of the recent times, the company has generated revenue of around 14.8 billion by the process of handling its operations with an employee strength of over 34,500 employees (Deutsche Telecom, 2012, p. 18). The company’s planning and strategy based operations are initiated from the US based headquarters which is located in the Bellevue area in Washington. Talking in terms of customer statistics, it can be said that the company offers it product and service offerings to around 33.3 million customers in the US, by using technology platforms like the GSM, UMTS etc (t- mobile.com – b, 2012). The well known and highly reputed global telecom company has a wide array of products and services that appeal to customers around the world. Talking in regards to the product portfolio offered by the globally reputed telecom company, the company manufactures and markets telecommunication devices of latest technology like the Smart phones, Windows phones as well as the smart phones of various well known global mobile companies. The company’s product offerings also comprises of various other technological devices like the tablets, headsets, mobile chargers etc (t- mobile.com – c, 2012). In the US, the company is a national level service provider whose service offerings for the US market comprises of various essential and useful telecommunication services like voice, wireless messaging as well as high speed data service. (t-mobile.com – d, 2012). The company’s service portfolio comprises of data communication plans for mobiles and computers, which are highly segmented to suit the individual needs of the customers on the basis of their consumption usage. The company also provides high speed data connectivity services like the Broadband services as well as 4G services to the customers located in the United States. In an attempt to provide a significant amount of value to the customers, it can be said that the company has also focused on the process of eliminating the charges of the mobile devices with regards to the data plans and thereby providing and promoting more transparency in the pricing plans of their services to the customers. Talking in terms of financial performance of the company in the recent times, it can be said that the company generated a revenue total of around $4.9 billion in the sales of telecommunication equipments in the third quarter of this year, which is an increase of around 6.4% while calculated on a year on year basis. The company also recorded revenue of around $4.3 billion in terms of total service revenue for the third quarter of this year. Talking in line with the average revenue per user (ARPU), it can be said that the company generated $27.35, which is an increase of over 12% on a year on year basis. The average revenue per user recorded an increase because of the significant rise in monthly 4G subscriptions by the customers. The company apart from providing a stellar performance in terms of revenue generation in the third quarter of this year has focused on the process of developing the customer base of the company in a move to achieve significant operational efficiency of the company. As a result, the company has recorded ...Download file to see next pagesRead More
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