Apple - Essay Example

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Apple Table of Contents Question 1 3 Porter’s Five Forces Analysis 4 Marco Framework 5 Question 2 8 Internal Aspects of Apple 8 Financial Appraisal 9 Resource Based View of Apple 10 Value Chain Linkages of Apple 12 Question 3 13 Business Ethics and Corporate Social Responsibility 13 External Stakeholder Issues in Apple 14 Reputation Management 15 Brand Equity 17 Question 4 18 References 22 Bibliography 28 Question 1 The smartphone and tablet industry is considered as one of the rapidly developing industries in the world…
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Download file to see previous pages Due to this reason, tablets with the facility of mobile have appeared as perfect product which can satisfy the demand of customers (Infinite Research, n.d.). The smartphone and tablet PC industry is characterised by creativity, dependability and expandability. Smartphone and tablets are highly innovative products with trendy features where numerous factors can inspire the demand of this industry such as usage of internet among customers, increased competitiveness and delivery of smartphones and tablets among others. In this regards, the five forces model presented by Michael Porter is an excellent tool for assessing the smart phone and the tablet industry. Porter’s Five Forces Analysis Rivalry The smart phone and tablet industry is unstable and competitive which gives rise to considerable rivalry. In order to survive in this industry there is need for continuous development of new products and incorporate innovative technologies for encouraging customers’ demand. ...
Due to international circulation of cutting edge technology, it is quite difficult for new organisations to enter into the highly competitive market of smartphone and tablet PC. Although it is easy for other organisations to develop device such as iPad, but in order to gain sustainability in the market, an organisation requires cost effectiveness too. Thus, unless new entrants in this industry gain higher economies of scale or higher market share, survival in this industry for the long run shall be quite challenging (James, 2009). Threat of Substitutes The threat of substitutes in smartphone and tablet PC industry is quite weak. The tablet PC and smartphone both act as an alternative product for notebook, computer and mobile phones. Through tablet PC and smartphone, people can enjoy the facilities of notebook, computer and mobile phones (James, 2009). Bargaining Power of Suppliers The bargaining power of suppliers is strong in smartphone and tablet PC industry. As this industry is associated with technology, suppliers play a vital part in providing inexpensive raw materials for production of finished products which can help organisations to gain cost competitiveness. Furthermore, smartphone processors are produced by only a few organisations due to which maintaining good relationship with those organisations become essential for accomplishing success in smartphone and tablet PC industry (James, 2009). Bargaining Power of Buyers The bargaining power of buyers in smartphone and tablet PC industry is moderate. The revenue of smartphone and tablet PC producers is derived by sales of product. In present day’s business context, buyers do not possess many alternatives but to acquire smartphone and tablet PCs. However, the power of buyer falls in switching the ...Download file to see next pagesRead More
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The headquarters of the firm is based in Cupertino, California in the US, but operates internationally and has 34,300 employees. Its products include the Mac computers, the iPods which are now the most popular portable music players, the iPhone mobile handsets, and the iPad portable multimedia devices, and also software products such as iTunes.
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This includes expansion into emerging markets like India and China that can offer considerable potential to the company to propel itself in the future. The following sections would highlight some of the strategic aspects of Apple’s expansion into China.
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1. Perform a SWOT analysis for Apple. You might contrast this with Amazon, Google, and Microsoft. Considering the internal and external environment for the
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The organization is undergoing frequent changes in terms of their internal business structure and marketing direction. The nature of the company as one of the primary producers of computer technology is such that frequent changes in the corporate structure must be
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In the course of 2000 and 2003, Steve Jobs with assistance of Jeff Robbin from Sound Scan created iTunes and the iPod. By means of information systems management or ISM,
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I, in this paper, describe and evaluate Steve Job’s management style. Steve Job’s approach to management was a controversial one that cannot be strictly categorized in to the managerial theories’ classification of management styles. He applied an approach that
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One approach of understanding the macro environment involves PESTEL analysis. PESTEL is an abbreviation for; political issues affecting business; economic factors influencing business;
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2014). The company was co-founded by Steve Jobs in 1976 and after him Tim Cook over took as CEO. This paper will attempt to focus on the corporate
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Hp is a leading pc manufacturer, and it enjoys more than 15% of the world’s market share. The company, over the years, uses a technique that enables it to produce different products other than the PCs. Apple on the other hand, enjoys customer support. The reason for a
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In fact Microsoft pushed Apple far behind during this period and many people raised doubts about the future of Apple during this period. However, Apple bounced back during the latter part of 90’s and at the beginning of 2000 with the introduction of its popular “i” series products such as iphone, ipad, ipod, imac, itune etc.
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