Marketing Planning Process Assigment - Assignment Example

Comments (0) Cite this document
Summary
Marketing Planning Process Assignment Executive Summary The paper focuses upon the marketing plan of greetings card of the company Phoenix Trading Ltd. Phoenix Trading Ltd is one of largest direct selling companies in the segment of greetings card in the UK…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Marketing Planning Process Assigment
Read TextPreview

Extract of sample
"Marketing Planning Process Assigment"

Download file to see previous pages The marketing plan of greetings card of the company facilitates to know the details of Phoenix Trading Ltd and the position of its cards in the market. The paper contains two parts i.e. Part A and Part B. In the first part, the situational analysis of the product is examined in order to understand the entire external and internal scenario of the greetings card segment of the company and of the market. The SWOT analysis process facilitates to understand the existing environmental scenario of the company and the product and its growth prospects in future. It has been identified that the company has several traders in various countries and about 100 million cards are sold. It provides extreme focus towards maintaining the quality of cards and artistic designs and has various product ranges. There are several weaknesses associated with the cards regarding their incapability to produce e-cards business. However, from the market survey it has been found that there are huge opportunities for this product if it is re-launched in a different way with special features. Through the segmentation of the market of the UK on the basis of definite criteria the company can target the specific consumers and markets and manufacture the products according to their preferences and can become successful. The audit of the market also found that there is still the need of such innovative designed cards in the market. ...
Table of Contents Executive Summary 2 Part A 6 1.0Situational Analysis 6 2.0Objectives 8 2.1Corporate Objectives 8 2.2 Marketing Objectives 8 3.0Strategy 9 3.1Chosen Growth Strategy 9 3.2Chosen Competitive Strategy 10 4.0Segmentation Targeting Position 11 5.0 Tactics 12 5.1 Product Features 12 5.2 Pricing Strategy 13 5.3 Place 14 5.4 Promotion 15 5.4.1 Communication Strategy 17 5.4.2 Gantt Chart 17 5.4.3 Budget 18 5.5 People 18 5.6 Process 18 5.7 Physical Evidence 19 Part B 20 6.0 Importance of Marketing Plan 20 7.0 Process of Marketing Audit 21 7.1 Theoretical Explanation of process Market Audit 21 7.2 Internal Environment 22 7.3 External Environment 23 8.0 Process to STP 24 8.1 Segmentation 24 8.2 Targeting 25 8.3 Positioning 26 9.0 Barriers for Implementation 27 10.0 References 30 Appendix 37 Part A 1.0 Situational Analysis Situational analysis is included in marketing planning step as it helps to analyse the present situation of an organisation. In this marketing plan, situational analysis is conducted to identify the external opportunities as well as threats faced by Phoenix Trading Ltd. This analysis also facilitates to recognise the interior strengths and weaknesses of the organisation (IFUW, n.d.). SWOT analysis is a model that facilitates to develop basis for the generation of marketing plan of the re-launching of a product i.e. greetings card of Phoenix Trading Ltd. The main function of SWOT analysis is to gather information after evaluation from the environment and categorise it into internal aspects such as strengths and weaknesses as well as external issues i.e. opportunities along with threats (Danca, n.d.). Strengths The Phoenix Trading Ltd’s greetings cards ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Planning Process Assigment Assignment”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1423417-marketing-planning-process-assigment
(Marketing Planning Process Assigment Assignment)
https://studentshare.org/family-consumer-science/1423417-marketing-planning-process-assigment.
“Marketing Planning Process Assigment Assignment”, n.d. https://studentshare.org/family-consumer-science/1423417-marketing-planning-process-assigment.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Marketing assigment
...?Unethical/Misleading Marketing In today’s world misleading consumers has become a legal & professional art. Evidently every single organization desires to take a lead in this immoral race of making consumers fool. The ultimate objective behind this nefarious act is simply “filling pockets with $”. How surprising it is that if you have cheated or betrayed someone, not only you will be morally criticized but also accountable under a legal framework and would be penalized by the administration. But, what about the Companies who have been continuously misleading the consumers by making false claims/statements about their products? I can give you hundreds of such examples but before that just a small out-of-the-topic example,...
1 Pages(250 words)Assignment
Marketing Planning process
...MARKETING PLANNING PROCESS FOR STARBUCKS STARBUCKS BACKGROUND Founded in 1971 by Jerry Baldwin, Gordon Bowker, and Zev Sieg, the first Starbucks location opened in Seattle's Pike Place Market. Named after Herman Melville's first mate in Moby Dick, Starbucks has become the world's leading brand of roaster and specialty coffees. About thirty-five million customers visit a Starbucks coffeehouse each week. With 5,028 company-operated and 2,633 licensed-location coffeehouses in the United States and international locations in thirty-six countries, consumers are enjoying the Starbucks experience in every part of the world. Peet's Coffee & Tea, located in Berkeley,...
8 Pages(2000 words)Essay
Marketing Planning Process in a Brewery
...MARKETING PLANNING PROCESS IN A BREWERY Introduction Brewery industry is one of the largest international selling drinks, globally. A brewery produces beer, or a business (brewing company) whose trade is the production and sale of beer. Since its inception, it has grown leaps and bound and has acquired a name for producing quality Brewery industry though in the initial periods it had to face lot of difficulties to make an entry in the export sector. Brewery industry has slowly but steadily, gained a substantial amount of market share in the retailing services segment and has been the market leader in this category. Marketing planning process in a brewery is concerned with the structuring of the relationship between a business... and the...
20 Pages(5000 words)Case Study
The Marketing Planning Process
...The Marketing Planning Process Table of Contents Mission ment 3 Corporate Objective 3 Summary of Audit Findings 4 Internal Analysis 4 External Analysis 8 Assumptions (Findings) 12 Objectives 13 Financial Objective 13 Marketing Objective 13 Marketing Strategies 14 Segmentation, Targeting & Positioning Strategy 14 Growth Strategies 16 Marketing Mix 17 Implementation 19 Schedule Key Task 19 Budget 19 Evaluation & Control (Factors, tools to monitor, frequency) 20 Conclusion 22 Individual Critical Reflection on Learning Outcomes 22 Reference 26 Bibliography 29 Mission Statement Lego is a Denmark based popular toy manufacturing company. The company offers wide ranges of toys that enhance the creativity of children. The company’s mission... ...
20 Pages(5000 words)Essay
Marketing-Retailer assigment
...The Apple iPod touch with a 32-GB memory space is a portable computer device, which is a product of the Apple Company. It has high definition video recording with front and back cameras, a face time video calling, a safari web browser and it comes with Apple earphones. This iPod is available at both Wal-Mart online and Best Buy online but at varying prices. Best Buy online offers the iPod at a price of $279.98, while at Best Buy the same iPod model is offered at a price of $274.99 (Best Buy). At Wal-Mart they offer free shipping services to a store that is near you or convenient to you, but they charge 97cts if the product is shipped to your place of residence (Walmart). Best Buy on the other hand offers free shipping services... Apple iPod...
1 Pages(250 words)Essay
Strategic Marketing and Marketing planning process
..., which, in order to be effective, have be well planned. Marketing planning process The marketing planning process, therefore, is the process of planning a marketing campaign for the product or service on the basis of information gathered from market research. However, the very first data to consider in the process of marketing planning is the overall business’ goals and objectives, because the actual goal of marketing is to achieve the set goals (Rooney, 2004). On this matter White and...
5 Pages(1250 words)Essay
Marketing Planning Process: Preparing the marketing audit for market entry
...Marketing Planning Process: Accenture in Tunisia Executive Summary The paper analyses the marketing environment of an Accenture in Tunisia, a countryin the African subcontinent. It is analysed that the continent is in a developing phase and has been highly supportive of foreign capital investments in the continent. Accenture has had significant operations in a few countries in Africa and has made business attempts in Tunisia. The Tunisian market has now become highly lucrative for businesses offering advantageous trade location and tremendous scope for business activities. It is also supporting free trade with the EU. In this scenario, the PESTEL analysis...
8 Pages(2000 words)Essay
Marketing process and planning
...Marketing process and planning 1a PESTLE ANALYSIS Economic: Anki Drive is set to be sold in the UK. However, thereare both economic and microeconomic factors that might affect the gaming industry in these two countries. Some of these factors include economic downturn, recession, the willingness of the people to buy the game, household income, business cycle, and the elasticity of demand. Anki Drive has an average selling price and thus average wage earners will be able to purchase the game. On the issue of recession and downturn, it might favor the market for Anki Drive. During downturn, people will spend most of the time at home, and considering that games are not very...
4 Pages(1000 words)Essay
Assigment
...of fibre optics or any other swift data transfer model is highly suitable to ensure instant transmission of signals following process at every processor unit. The databases and the communications facilities should be configured to entail majorly two notable configurations that include a centralized configuration and parallel system. Centralized database configuration enables the clients to bank at any point of the stated 11 branches. Centralization of the activities aims considering every activity undertaken in every client’s respective bank account. It aims at minimisation of errors or failures which may see the bank lose huge chunks of money to the surrounding. All the processes of withdrawing cash...
6 Pages(1500 words)Assignment
Planning your Call Assigment
...Plan for a Legislative/Policymaking Visit Plan for a Legislative/Policymaking Visit Introduction This paper proposes and recommends a plan for the implementation of a legislative policy to increase access to the hospice and palliative care services. This is particularly intended to help reduce the current disparities regarding access to quality patient centered palliative and hospice care services in many parts of the United States especially at the local or regional levels where palliative services are relatively limited. In addition, the current high expenditures related to the provision of such services have also further contributed to the growing inequality in access to palliative and...
5 Pages(1250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Assignment on topic Marketing Planning Process Assigment for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us