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Marketing Essays

Result for Subject Marketing:
19914 essays
Visit Britain: Marketing Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Table of Contents 2 Company overview 3 Internal Environment Analysis 3 External Environment Analysis 3 Collection of data from market segment 3 Findings and Analysis 5 New product for VisitBritain 6 Pricing strategy 7 Advertising campaign 7 Conclusion 8 Reference 9 Company overview VisitBritain is a tourism agency operating in Britain1.
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Design Internship - Pigeon Branding and Design Marketing Essay
7 pages (1844 words) , Download 2 , Essay
Free
In 1990, Tomas Pigeon shifted the firm’s location to Oakville, Ontario, and reopened the office in Quebec in 1995. Owning as well as integrating both offices has allowed the firm to offer a comprehensive bicultural design vision to its clients, and this has remained one of the significant factors for the firm’s success.
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Service and relationship marketing Marketing Essay
11 pages (2750 words) , Download 5 , Essay
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The author discusses theories and practical applications of service blueprint with respect to the organisation. Subway will have five components all together performing front stage and back stage operations. The elements of Subway’s physical evidence include exterior facilities, interior facilities and signage.
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Effective Advertising Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too.
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Variation in Pricing of an Identical Item Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Free
Pricing is one of the elementary factors in financial modeling and one of the P of the 4Ps of the marketing mix. Price is the only element in 4P that is associated with revenue generation. The requirement of a consumer can be transformed into demand only if the consumer develops keenness and interest to buy a particular product.
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How Social Media Sway the Marketing Communication of Companies Marketing Dissertation
75 pages (7779 words) , Download 4 , Dissertation
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Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM). The intention to carry out this study is to understand how SM sway the marketing communication of modern companies.
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The Management of Risk by Analyzing Costs and Benefits Marketing Essay
4 pages (1241 words) , Download 2 , Essay
Free
The management of risk is done by analyzing the costs and the benefits that the company shall be able to receive in return. The management of risk is done on short term and on the long term basis as the cost-benefit analysis of both the options are different when the time value of money is considered and in certain cases, the risk associated with the short term might not be the same as in the long term.
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Competitive markets, monopolies, oligopolies as types of markets structures Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This is a discussion on competitive markets, monopolies, as well as oligopolies as types of markets structures. Oligopoly market structure is, arguably, the most beneficial to the economy. Due to the availability of enough resources and competition between the players, it becomes necessary to invent and innovate.
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Leadership: Assessing the leadership at BMW Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
This research will help to define the way in which technology is effectively put into place. To further explore leadership in BMW, style leadership skills will be examined towards the accomplishment of goals. Finally, by examining key leadership models and approaches, the overall experience of leadership at BMW will be explored.
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Doing Business with Japanese Marketing Research Paper
30 pages (7892 words) , Download 2 , Research Paper
The initial part of the project will talk about the country and the business already existing in the country. In order to deal with that in an effective fashion, it is necessary to consider the PEST analysis of the same country. The Porters Five forces model and the SWOT analysis will provide a much clearer picture. In the next phase, the project will consider relations with foreign countries.
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Customer Management Softwares Provided by Customer Relationship Management System Pty Ltd Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
CRMS Pty Ltd is an organization that seeks to provide software solution relating to managing bookings and reservation to the companies dealing with equipment rental services. The organization would want to see the availability status of its equipment so that they can make the next deal without putting the machine idle.
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Inter-Global Medicare Entrepreneurs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a carefully crafted business venture that encompasses both service and product delivery. The combination and strategy employed by this company is likely to widen the client base thereby increasing its profits. However, there is a catch to this in that it requires strategies and effective marketing decisions to prosper.
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Fords social media marketing Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358).
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Social Networking and Enterprise Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
From this paper, it is clear that businesses tend to focus on social media and social networking even if risks have not been eliminated. Also, in banks and financial institutions, the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems.
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IKEA Looks to Penetrate the US Market Marketing Case Study
6 pages (1632 words) , Download 3 , Case Study
Free
Although change and realization of the problems that are preventing a firm from a more successful result have a litany of theories and approaches that have sought to define the best way that an effective business or leadership decision should be engaged with, this brief analysis will utilize the “Marketing Decision Making and Case Analysis” rubric which can be defined by such acronym: DEFINE.
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Social Media in the Automotive Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
It is told that one cannot attempt to take things lightly. The aim is to reach as many people, in a short span of time as possible and leave the most lasting impression. The marketing environment of a business is composed of individuals working for that business along with the outside forces which affect the marketing campaign.
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Sales and Marketing Management Marketing Essay
4 pages (1121 words) , Download 3 , Essay
Free
The most effective way for companies to market is to know a market particularly well. After gathering information concerning buyers, companies have to know how much their potential customers are willing to pay for the products offered. This applies also to those who engage in cause-related marketing.
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How Consumers Make Choices Marketing Essay
7 pages (2123 words) , Download 2 , Essay
Free
Generally speaking, marketing strategies have the basic aim of reaching the customer and convincing him to buy the product. For many businesses, consumer behaviors and decisions are the sole factor on which successful marketing strategies are made (Lantos, 2010, p. 163); however, this is not always true.
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Consumer Behavior: Observational Research Term Paper Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
As the report stresses that the consumer activity which has been chosen in this report is observing the buying or the behavioral patterns and the methods chosen by the people in deciding which food items to buy at a food court situated in a shopping mall. Buying behavior is the act and the process of decision making used by people in buying different products.
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Strategic Choice and Evaluation - Apple Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
When these competitive advantages are combined with competitive scopes, the three generic strategies are developed (Porter, 2008). These strategies are cost leadership, differentiation, and focus. The focus strategy can be classified into two sub categories, namely, “cost focus and differentiation focus”.
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Online Shopping Acceptance Model Marketing Assignment
7 pages (736 words) , Download 3 , Assignment
Free
The process of selling goods and services through the Internet is known as online shopping. Most of the consumers around the world are turning to online shopping, where they purchase goods through the Internet. Researchers have created a model known as the Online Shopping Acceptance Model to explain consumer acceptance of online shopping.
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Advise Moet Chandon in the Chinese market Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
China is the fastest growing economy in the world. This phenomenal growth in the Chinese economy has encouraged many international suppliers to enter into the Chinese market and try out their strategy. With this rapid growth of the economy their consumption pattern has also increased.
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New Life for Bad Devices Marketing Essay
4 pages (1036 words) , Download 2 , Essay
Free
It is without question that mobile devices and cellular phones have ultimately reshaped the world in which we live. It is difficult to imagine a society in which photography, music, and mobile communications could take place without the use of DSLR cameras, iPods, iPads, and cellular phones that package many of these products into one.
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Concept of Marketing and Pricing Strategies Marketing Essay
10 pages (2700 words) , Download 2 , Essay
Free
Marketing is the total of activities involved in the transfer of goods and services from the producer and seller to the consumer or buyer; including advertising, shipping, storing, and selling (Noble & Mokwa, 1999). It exists in a commonplace i.e. a market where buyers and sellers meet and engage in the act of trade through the process of exchange i.e. receiving something in return for giving something.
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Government's role in Marketing Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Due to economic integration international business these days is not just restricted to buying and selling between firms of two countries but also involves mobility of capital, establishment of trading centers and manufacturing facilities, and movement across borders of business managers and technicians.
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International Marketing Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
With the globalization, the business environment is getting intensively competitive across the globe. Entering into the foreign countries are deemed to be the most popular way to enhance and expand any business. However, these global companies have to face enough challenges in coordinating the local and global operation
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Business Plan: Therapeutic Footwear Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The researcher states that with the growth and development of contemporary organizations that seek expansion through diverse approaches, it is important to understand the factors needed to effectively pursue product conceptualization, planning and development to become more intricate and successful using Therapeutic Footwear for example.
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Retail Marketing of Organic Food Products Marketing Essay
9 pages (2439 words) , Download 3 , Essay
Free
Organic foods are becoming more popular by the day. Consumers are choosing to buy naturally grown food products that haven’t been contaminated and synthetically grown. “The term "organic" typically describes food that has been cultivated and/or processed without the use of chemicals of any sort including fertilizers, insecticides, artificial coloring or flavoring and additives”.
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Global Marketing Plan for Disneyland in Qatar Marketing Case Study
8 pages (2425 words) , Download 4 , Case Study
Free
It includes the company structure, product line, current market as well as the company’s distribution and supply chain. On the external situation, significant aspects such as competitive environment, the global market as well as economic, technological, political, socio-cultural, and natural factors have been subjected to a PESTEL analysis.
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Nokia: Joining the Microsoft Bandwagon Dropping Symbian as the Operating System Marketing Term Paper
7 pages (1868 words) , Download 2 , Term Paper
Free
As its market share continued to slide, Nokia decided This perspective was validated by Gartner analyst Nick Jones, who stated, “Market share is an existential threat to Symbian, it imperils the very existence of the platform, and the main reason Symbian is losing share is the user experience, which isn’t competitive with Apple or Android.”
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Marketing Case Study
5 pages (1517 words) , Download 4 , Case Study
Free
CPS should place into consideration the concerns raised over new weight loss drugs and focus on providing solutions to solve any problems that may arise. In addition, CSP should make up marketing communication strategies that attract consumer awareness, elicit their interest, and arouse their desire hence purchasing the Metabical weight loss drug.
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Marketing Simulation Analysis Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
Unlike other computer shops located in the region, at Espresso Night, we operate for twenty-four hours in order to meet the needs of travellers at the subway station at night. We also offer a variety of improved blends which were affordable to attract the university students.
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Stock Analysis - InterContinental Hotels Groups Stock Price Reaction Marketing Essay
20 pages (4959 words) , Download 3 , Essay
Free
This report is directed towards helping the reader/analyst to examine the InterContinental Hotels Group’s (IHG) stock price reaction with regards to its disclosure of company-specific events.  In order to conduct such a level of investigation, the relationship, method of event study, and other key factors will be utilized within this process.
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Implementation of Marketing Strategies Marketing Assignment
13 pages (4286 words) , Download 2 , Assignment
Free
The present research study endeavors to produce ways to implement marketing strategies for British Sugar. British Sugar was founded almost 100 years back. Today the company can boast about being one of the leading sugar producers in the UK. The company is into several types of products like sugar, aggregate, animal feed, bioethanol, electricity, food center, tomatoes, TOPSOIL, and LimeX.
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Toyota. Background and Company History Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Toyota Case Name Course Course Instructor Date Background and Company History Toyota is amongst the largest car makers in the World and has her headquarters in Aichi, Japan with several international branches and dealership in various continents. They sold almost 7.47 vehicles globally in 2004.
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Print Advertisement for Product Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author of the advertisement has evidently considered few assumptions to lure the customers. The promotion of the product in the online advertisement sources will thereby assist the customers to have adequate knowledge about the quality of the product and the ingredients used for its preparation.
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Boo at the Zoo Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The celebration mainly originated from the ancient Celtic celebration known as Samhain whose core purpose during then was to mark the end of harvest season in Gaelic culture (Hammond, 2011). However, to date Halloween festivals are now becoming more popular in the US and the entire world to people of diverse social stratified standards.
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Australian Marketing Environment Assessment Marketing Research Paper
9 pages (2583 words) , Download 3 , Research Paper
Free
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
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Consumer Behavior in Haircare Industry Marketing Speech or Presentation
5 pages (1319 words) , Download 3 , Speech or Presentation
Free
The market has been saturated by a surplus of products that allow customers to fully modify their hair in the most effective ways. More than half of the global consumers treat hair care as an important part of their beauty regime. Most consumers are concerned by a wide range is matters connected to haircare, which range from greasy hair to dandruff.
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Analysis of Article about a Marketing Related Occurrence Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The article first highlighted that the Royal wedding has served as a useful tool in the marketing efforts of many different companies. A primary example that was highlighted was Betty Crocker which utilized a SALES PROMOTION on their website that generated recipes their own version of the wedding cake and ‘Union Jack Fruit Pizza’. 
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The Most Appropriate Form of Market Research - Heineken Beer Marketing Essay
9 pages (2492 words) , Download 2 , Essay
Free
Several branded beer companies like Heineken, Azzuro and Becks and Nastro have emerged in the scene to compete with each other in regards to gaining an increased market share for their products. In this regard, the paper focuses to infer the reasons which were leading to a decline in the market share of the beer brand Heineken in the Italian region where it once stood as the market leader of beer brands in the premium consumer segment.
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Manhattan Bagel Franchise - Strengths and Weaknesses Marketing Essay
3 pages (787 words) , Download 2 , Essay
The contract between the franchisor and the franchisee is what is referred to as the ‘franchise’. In 1960, The International Franchise Association was established with the sole aim of establishing a conducive economic and regulatory atmosphere for the franchising business. Since its inception, the association now has over 1000 franchise members, as well as 350 suppliers and 7000 franchisee members.
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Managing the Supply Chain Marketing Essay
5 pages (1490 words) , Download 2 , Essay
Free
Therefore, the scope of supply chain management includes the organizational structure, product development process, procurement process, and supplier selection, inventory management, and legal issues. Toyota Motor Corporation was founded in 1927 by Kiichiro Toyoda and it is presently a multinational automaker employing 317,716 employees worldwide.
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Marketing Performance of Olay in the UAE Marketing Essay
6 pages (1791 words) , Download 2 , Essay
Free
It was founded in South Africa by Graham Wuff in 1999 who sold lanolin branded as oil of Olay (Olay, 2012). Wulf developed the oil of Olay at home and used his wife and friends to experiment on the oil. He marketed the oil of Olay product with his friend Lowe without any branding, successfully and later marketed the oil of Olay.
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Repositioning of Hobnobs Marketing Essay
3 pages (812 words) , Download 5 , Essay
Free
In the field of marketing, positioning describes the process that marketers use to try and create an identity or image for their business, brand, or product in the minds of the targeted market groups (Trout & Rivkin, 2). On the other hand, repositioning is the process of changing an existing brand’s identity relative to a competing product’s identity.
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Benefit Plan Analysis: Metropolitan Chicago Health Council Marketing Term Paper
6 pages (1881 words) , Download 2 , Term Paper
Free
It has a wide range of hospital human resources section requirements that handles the benefit plan on behalf of the employees. The benefits that the employees accrue involve an indirect compensation designed to improve the quality of work together. The benefits for the employees are approximately 43% of their total gross salary.
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Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Elements Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Along with dedication, it requires preparation, money and time to execute. An effective marketing plan enables the company to use its assets in productive way. This paper deals with the marketing mix of Pizza Hut. It was 1958, when two brothers Dan and Frank Camey established the Pizza Hut in Kansas.
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Public relations: Social Media (Twitter) Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It is one of the pioneer companies in the information and technology industry specifically the networking sector. The development of the silicon and Internet intelligence saw a growth in various information technology firms. Cisco was one of these firms that grew as a result of technological advances and innovations in the 1990s.
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Strategic Marketing of Energy Industry Marketing Assignment
5 pages (1515 words) , Download 2 , Assignment
Free
It is an advent for any organization to utilize the available resources to their maximum level. Since resources are scarce, maximum utilization will open up more opportunities for the concerned company (Proctor, 2013). The adoption of newer technologies is of utmost importance to remain competitive in the market.
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The Siemens Executives Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Multinationals companies are seen as increasingly responsible for maintaining the equilibrium that would benefit all since their increased market share gives them greater influence in the arena of buying and selling. This is one reason why the use of bribes is heavily frowned upon by the international markets.
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