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Marketing Essays

Result for Subject Marketing:
19930 essays
Exploring University Students' Perception of Healthy Eating and Food Consumption Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
This research paper aims at exploring student’s Perception of Healthy Eating and Food Consumption among students enrolled in the university. The nature of this research necessitates the use of a subjective approach because it will enable explorative research in coming up with findings based on inductive reasoning. Primary data for this research was collected through in-depth interviews. Qualitative approach brings out actual reality as seen through the eyes of the participant.
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Amazon Financial Perspective Marketing Essay
12 pages (3305 words) , Download 9 , Essay
Free
Amazon is one of those companies that were launched prior to the so-called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in internet circles and the young generation is completely aware of the brand name of Amazon.
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Hong Kong and the Impact of Cyber Crimes Marketing Essay
3 pages (750 words) , Download 2 , Essay
Millions of people all over the globe are reached within seconds, deals closed in a matter of few clicks, and new products and services introduced in the most fashionable modes. Amongst the many endowments of technology is the launch of electronic payment systems that enable transmittal of funds in any currency to any location without a need for face to face contact.
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How Fast Food Industry Represents Globalisation, Gender, Healthy Lifestyle Marketing Dissertation
56 pages (10602 words) , Download 2 , Dissertation
The Fast Food Industry is one of the rising and mounting industries in the twenty-first century, where globalization has transformed almost all the facets of the world and has created a universal raised area for all. The fast-food industry is growing at a marvelous and remarkable speed with its immense advertising campaign all over the globe.
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What Enhances Introduction of a Strong Brand Marketing Case Study
10 pages (2711 words) , Download 3 , Case Study
Free
This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.
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Analysis of Hyundai Motor Company Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Hyundai motor company is one of the most appreciated automotive companies in the global market. In this paper it has been analyzed that the company’s performance over the years from 2008 to 2010 has been improved on its operational side but the company has not been able to demonstrate the same performance in managing its finances.
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Marketing Ads: I Am a Mac, I Am a PC Marketing Essay
3 pages (750 words) , Download 2 , Essay
Apple forced to withdraw this ad because of its failure to generate enough sales as Apple expected for Mac computers. Moreover, this advertisement generated some controversies because of its intentions to directly attack Microsoft. This advertisement was directed by Phil Morrison and Justin Long and John Hodgman were acted as Mac and PC respectively.
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The Emphasis of Portfolio Management Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
The manager may select a period of relative calmness in the fund and reflect the success that is not present in the present market. Also, the period may interlope, an economically stable period and a turbulent economic one, meaning that forecasting is done o the historical data will be underestimating the loss.
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Haier Strategy Analysis Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Analysis of Haier Current Strategy in global perspective The company’s strategy is to get involved globally for it to address local needs efficiently by having locally based facilities to provide the market with the smart designed and developed solutions.
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Marketing of a Company that Produces Health Organic Food Products Marketing Assignment
4 pages (1180 words) , Download 2 , Assignment
Free
Studying the geographic segment (focuses on regions, cities, and rural and urban areas) is equally important since it will allow the company to identify the buying capability of its market. People in rural areas are mostly ignorant and have low incomes, hence, require different marketing strategies from those in urban areas (Nash, 2000, p. 70).
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Feasibility Proposal Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company must manufacture its branded windows 8 tablets to maintain their superiority in the PC manufacturing. The long term target should be focused towards emerging markets. Background statement/introduction The trend in the PC ownership has indicated that majority of people tend to move towards owning tablets more than any laptops.
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Steps to Decision Making in a Company Marketing Essay
5 pages (1442 words) , Download 2 , Essay
Free
The initial stage is to perceive the problems associated with the company being in the state docket, low return is likely to be the major shortcoming. The main question in this stage is what to be done to reverse the situation. The human resource department, however, is the most critical since it deals with humans, who have feelings and emotions among other traits.
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Evaluation on the Marketing Plan of Ford Marketing Term Paper
6 pages (1691 words) , Download 2 , Term Paper
Free
The need of the market for this type of vehicle is at its peak because this product does not only provide savings for fuel, but it also provides new technologies, such as the integration of motion sensor technology. Further, different marketing strategies have been adopted by the company in order to meet Ford’s objectives.
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The Consumer Decision-Making Process as It Relates to Replacing a Laptop Computer Marketing Assignment
8 pages (2250 words) , Download 4 , Assignment
Free
In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades.
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Puma: business report Marketing Essay
6 pages (1500 words) , Download 6 , Essay
Free
BUSINESS REPORT PUMA TABLE OF CONTENTS Executive Summary 3 Overview 4 Market Audit 5 Marketing goals and objectives 5 Current customers 6 Product or service 6 Strengths 6 Weaknesses 6 Competition 7 Critical Success Factor 8 Recommendation 8 References l0 Executive Summary PUMA is a recognized brand of sportswear in the world.
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The Business Strategy of Zara Company Marketing Essay
17 pages (4819 words) , Download 6 , Essay
Free
Major Apparel Companies are looking to establish businesses in emerging economies. In this fast fashion industry, the threat of new entry is quite low; the bargaining power of the buyers is quite high and the Rivalry among competitors is intense. The fast fashion apparel industry (the UK in particular) is believed to be in the maturity stage.
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Visit Britain: Marketing Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Table of Contents 2 Company overview 3 Internal Environment Analysis 3 External Environment Analysis 3 Collection of data from market segment 3 Findings and Analysis 5 New product for VisitBritain 6 Pricing strategy 7 Advertising campaign 7 Conclusion 8 Reference 9 Company overview VisitBritain is a tourism agency operating in Britain1.
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Design Internship - Pigeon Branding and Design Marketing Essay
7 pages (1844 words) , Download 2 , Essay
Free
In 1990, Tomas Pigeon shifted the firm’s location to Oakville, Ontario, and reopened the office in Quebec in 1995. Owning as well as integrating both offices has allowed the firm to offer a comprehensive bicultural design vision to its clients, and this has remained one of the significant factors for the firm’s success.
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Service and relationship marketing Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
The author discusses theories and practical applications of service blueprint with respect to the organisation. Subway will have five components all together performing front stage and back stage operations. The elements of Subway’s physical evidence include exterior facilities, interior facilities and signage.
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Effective Advertising Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too.
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Variation in Pricing of an Identical Item Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Free
Pricing is one of the elementary factors in financial modeling and one of the P of the 4Ps of the marketing mix. Price is the only element in 4P that is associated with revenue generation. The requirement of a consumer can be transformed into demand only if the consumer develops keenness and interest to buy a particular product.
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How Social Media Sway the Marketing Communication of Companies Marketing Dissertation
75 pages (7779 words) , Download 4 , Dissertation
Premium+
Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM). The intention to carry out this study is to understand how SM sway the marketing communication of modern companies.
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The Management of Risk by Analyzing Costs and Benefits Marketing Essay
4 pages (1241 words) , Download 2 , Essay
Free
The management of risk is done by analyzing the costs and the benefits that the company shall be able to receive in return. The management of risk is done on short term and on the long term basis as the cost-benefit analysis of both the options are different when the time value of money is considered and in certain cases, the risk associated with the short term might not be the same as in the long term.
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Competitive markets, monopolies, oligopolies as types of markets structures Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This is a discussion on competitive markets, monopolies, as well as oligopolies as types of markets structures. Oligopoly market structure is, arguably, the most beneficial to the economy. Due to the availability of enough resources and competition between the players, it becomes necessary to invent and innovate.
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Leadership: Assessing the leadership at BMW Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
This research will help to define the way in which technology is effectively put into place. To further explore leadership in BMW, style leadership skills will be examined towards the accomplishment of goals. Finally, by examining key leadership models and approaches, the overall experience of leadership at BMW will be explored.
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Doing Business with Japanese Marketing Research Paper
30 pages (7892 words) , Download 2 , Research Paper
The initial part of the project will talk about the country and the business already existing in the country. In order to deal with that in an effective fashion, it is necessary to consider the PEST analysis of the same country. The Porters Five forces model and the SWOT analysis will provide a much clearer picture. In the next phase, the project will consider relations with foreign countries.
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Customer Management Softwares Provided by Customer Relationship Management System Pty Ltd Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
CRMS Pty Ltd is an organization that seeks to provide software solution relating to managing bookings and reservation to the companies dealing with equipment rental services. The organization would want to see the availability status of its equipment so that they can make the next deal without putting the machine idle.
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Inter-Global Medicare Entrepreneurs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a carefully crafted business venture that encompasses both service and product delivery. The combination and strategy employed by this company is likely to widen the client base thereby increasing its profits. However, there is a catch to this in that it requires strategies and effective marketing decisions to prosper.
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Fords social media marketing Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358).
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Social Networking and Enterprise Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
From this paper, it is clear that businesses tend to focus on social media and social networking even if risks have not been eliminated. Also, in banks and financial institutions, the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems.
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IKEA Looks to Penetrate the US Market Marketing Case Study
6 pages (1632 words) , Download 3 , Case Study
Free
Although change and realization of the problems that are preventing a firm from a more successful result have a litany of theories and approaches that have sought to define the best way that an effective business or leadership decision should be engaged with, this brief analysis will utilize the “Marketing Decision Making and Case Analysis” rubric which can be defined by such acronym: DEFINE.
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Social Media in the Automotive Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
It is told that one cannot attempt to take things lightly. The aim is to reach as many people, in a short span of time as possible and leave the most lasting impression. The marketing environment of a business is composed of individuals working for that business along with the outside forces which affect the marketing campaign.
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Sales and Marketing Management Marketing Essay
4 pages (1121 words) , Download 3 , Essay
Free
The most effective way for companies to market is to know a market particularly well. After gathering information concerning buyers, companies have to know how much their potential customers are willing to pay for the products offered. This applies also to those who engage in cause-related marketing.
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How Consumers Make Choices Marketing Essay
7 pages (2123 words) , Download 2 , Essay
Free
Generally speaking, marketing strategies have the basic aim of reaching the customer and convincing him to buy the product. For many businesses, consumer behaviors and decisions are the sole factor on which successful marketing strategies are made (Lantos, 2010, p. 163); however, this is not always true.
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Consumer Behavior: Observational Research Term Paper Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
As the report stresses that the consumer activity which has been chosen in this report is observing the buying or the behavioral patterns and the methods chosen by the people in deciding which food items to buy at a food court situated in a shopping mall. Buying behavior is the act and the process of decision making used by people in buying different products.
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Strategic Choice and Evaluation - Apple Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
When these competitive advantages are combined with competitive scopes, the three generic strategies are developed (Porter, 2008). These strategies are cost leadership, differentiation, and focus. The focus strategy can be classified into two sub categories, namely, “cost focus and differentiation focus”.
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Online Shopping Acceptance Model Marketing Assignment
7 pages (736 words) , Download 3 , Assignment
Free
The process of selling goods and services through the Internet is known as online shopping. Most of the consumers around the world are turning to online shopping, where they purchase goods through the Internet. Researchers have created a model known as the Online Shopping Acceptance Model to explain consumer acceptance of online shopping.
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Advise Moet Chandon in the Chinese market Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
China is the fastest growing economy in the world. This phenomenal growth in the Chinese economy has encouraged many international suppliers to enter into the Chinese market and try out their strategy. With this rapid growth of the economy their consumption pattern has also increased.
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New Life for Bad Devices Marketing Essay
4 pages (1036 words) , Download 2 , Essay
Free
It is without question that mobile devices and cellular phones have ultimately reshaped the world in which we live. It is difficult to imagine a society in which photography, music, and mobile communications could take place without the use of DSLR cameras, iPods, iPads, and cellular phones that package many of these products into one.
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Concept of Marketing and Pricing Strategies Marketing Essay
10 pages (2700 words) , Download 3 , Essay
Free
Marketing is the total of activities involved in the transfer of goods and services from the producer and seller to the consumer or buyer; including advertising, shipping, storing, and selling (Noble & Mokwa, 1999). It exists in a commonplace i.e. a market where buyers and sellers meet and engage in the act of trade through the process of exchange i.e. receiving something in return for giving something.
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Government's role in Marketing Marketing Research Paper
4 pages (1000 words) , Download 3 , Research Paper
Free
Due to economic integration international business these days is not just restricted to buying and selling between firms of two countries but also involves mobility of capital, establishment of trading centers and manufacturing facilities, and movement across borders of business managers and technicians.
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International Marketing Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
With the globalization, the business environment is getting intensively competitive across the globe. Entering into the foreign countries are deemed to be the most popular way to enhance and expand any business. However, these global companies have to face enough challenges in coordinating the local and global operation
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Business Plan: Therapeutic Footwear Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The researcher states that with the growth and development of contemporary organizations that seek expansion through diverse approaches, it is important to understand the factors needed to effectively pursue product conceptualization, planning and development to become more intricate and successful using Therapeutic Footwear for example.
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Retail Marketing of Organic Food Products Marketing Essay
9 pages (2439 words) , Download 3 , Essay
Free
Organic foods are becoming more popular by the day. Consumers are choosing to buy naturally grown food products that haven’t been contaminated and synthetically grown. “The term "organic" typically describes food that has been cultivated and/or processed without the use of chemicals of any sort including fertilizers, insecticides, artificial coloring or flavoring and additives”.
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Global Marketing Plan for Disneyland in Qatar Marketing Case Study
8 pages (2425 words) , Download 4 , Case Study
Free
It includes the company structure, product line, current market as well as the company’s distribution and supply chain. On the external situation, significant aspects such as competitive environment, the global market as well as economic, technological, political, socio-cultural, and natural factors have been subjected to a PESTEL analysis.
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Nokia: Joining the Microsoft Bandwagon Dropping Symbian as the Operating System Marketing Term Paper
7 pages (1868 words) , Download 2 , Term Paper
Free
As its market share continued to slide, Nokia decided This perspective was validated by Gartner analyst Nick Jones, who stated, “Market share is an existential threat to Symbian, it imperils the very existence of the platform, and the main reason Symbian is losing share is the user experience, which isn’t competitive with Apple or Android.”
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Marketing Case Study
5 pages (1517 words) , Download 4 , Case Study
Free
CPS should place into consideration the concerns raised over new weight loss drugs and focus on providing solutions to solve any problems that may arise. In addition, CSP should make up marketing communication strategies that attract consumer awareness, elicit their interest, and arouse their desire hence purchasing the Metabical weight loss drug.
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Marketing Simulation Analysis Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
Unlike other computer shops located in the region, at Espresso Night, we operate for twenty-four hours in order to meet the needs of travellers at the subway station at night. We also offer a variety of improved blends which were affordable to attract the university students.
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Stock Analysis - InterContinental Hotels Groups Stock Price Reaction Marketing Essay
20 pages (4959 words) , Download 3 , Essay
Free
This report is directed towards helping the reader/analyst to examine the InterContinental Hotels Group’s (IHG) stock price reaction with regards to its disclosure of company-specific events.  In order to conduct such a level of investigation, the relationship, method of event study, and other key factors will be utilized within this process.
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Implementation of Marketing Strategies Marketing Assignment
13 pages (4286 words) , Download 2 , Assignment
Free
The present research study endeavors to produce ways to implement marketing strategies for British Sugar. British Sugar was founded almost 100 years back. Today the company can boast about being one of the leading sugar producers in the UK. The company is into several types of products like sugar, aggregate, animal feed, bioethanol, electricity, food center, tomatoes, TOPSOIL, and LimeX.
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