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Marketing Essays

Result for Subject Marketing:
19897 essays
How Consumers Make Choices Marketing Essay
7 pages (2123 words) , Download 2 , Essay
Free
Generally speaking, marketing strategies have the basic aim of reaching the customer and convincing him to buy the product. For many businesses, consumer behaviors and decisions are the sole factor on which successful marketing strategies are made (Lantos, 2010, p. 163); however, this is not always true.
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Consumer Behavior: Observational Research Term Paper Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
As the report stresses that the consumer activity which has been chosen in this report is observing the buying or the behavioral patterns and the methods chosen by the people in deciding which food items to buy at a food court situated in a shopping mall. Buying behavior is the act and the process of decision making used by people in buying different products.
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Strategic Choice and Evaluation - Apple Marketing Essay
5 pages (1250 words) , Download 2 , Essay
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When these competitive advantages are combined with competitive scopes, the three generic strategies are developed (Porter, 2008). These strategies are cost leadership, differentiation, and focus. The focus strategy can be classified into two sub categories, namely, “cost focus and differentiation focus”.
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Online Shopping Acceptance Model Marketing Assignment
7 pages (736 words) , Download 3 , Assignment
Free
The process of selling goods and services through the Internet is known as online shopping. Most of the consumers around the world are turning to online shopping, where they purchase goods through the Internet. Researchers have created a model known as the Online Shopping Acceptance Model to explain consumer acceptance of online shopping.
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Advise Moet Chandon in the Chinese market Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
China is the fastest growing economy in the world. This phenomenal growth in the Chinese economy has encouraged many international suppliers to enter into the Chinese market and try out their strategy. With this rapid growth of the economy their consumption pattern has also increased.
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New Life for Bad Devices Marketing Essay
4 pages (1036 words) , Download 2 , Essay
Free
It is without question that mobile devices and cellular phones have ultimately reshaped the world in which we live. It is difficult to imagine a society in which photography, music, and mobile communications could take place without the use of DSLR cameras, iPods, iPads, and cellular phones that package many of these products into one.
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Concept of Marketing and Pricing Strategies Marketing Essay
10 pages (2700 words) , Download 2 , Essay
Free
Marketing is the total of activities involved in the transfer of goods and services from the producer and seller to the consumer or buyer; including advertising, shipping, storing, and selling (Noble & Mokwa, 1999). It exists in a commonplace i.e. a market where buyers and sellers meet and engage in the act of trade through the process of exchange i.e. receiving something in return for giving something.
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Government's role in Marketing Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Due to economic integration international business these days is not just restricted to buying and selling between firms of two countries but also involves mobility of capital, establishment of trading centers and manufacturing facilities, and movement across borders of business managers and technicians.
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International Marketing Marketing Essay
14 pages (3500 words) , Download 3 , Essay
Free
With the globalization, the business environment is getting intensively competitive across the globe. Entering into the foreign countries are deemed to be the most popular way to enhance and expand any business. However, these global companies have to face enough challenges in coordinating the local and global operation
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Business Plan: Therapeutic Footwear Marketing Essay
6 pages (1500 words) , Download 2 , Essay
Free
The researcher states that with the growth and development of contemporary organizations that seek expansion through diverse approaches, it is important to understand the factors needed to effectively pursue product conceptualization, planning and development to become more intricate and successful using Therapeutic Footwear for example.
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Retail Marketing of Organic Food Products Marketing Essay
9 pages (2439 words) , Download 3 , Essay
Free
Organic foods are becoming more popular by the day. Consumers are choosing to buy naturally grown food products that haven’t been contaminated and synthetically grown. “The term "organic" typically describes food that has been cultivated and/or processed without the use of chemicals of any sort including fertilizers, insecticides, artificial coloring or flavoring and additives”.
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Global Marketing Plan for Disneyland in Qatar Marketing Case Study
8 pages (2425 words) , Download 4 , Case Study
Free
It includes the company structure, product line, current market as well as the company’s distribution and supply chain. On the external situation, significant aspects such as competitive environment, the global market as well as economic, technological, political, socio-cultural, and natural factors have been subjected to a PESTEL analysis.
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Nokia: Joining the Microsoft Bandwagon Dropping Symbian as the Operating System Marketing Term Paper
7 pages (1868 words) , Download 2 , Term Paper
Free
As its market share continued to slide, Nokia decided This perspective was validated by Gartner analyst Nick Jones, who stated, “Market share is an existential threat to Symbian, it imperils the very existence of the platform, and the main reason Symbian is losing share is the user experience, which isn’t competitive with Apple or Android.”
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Metabical: Positioning and Communications Strategy for a New Weight-Loss Drug Marketing Case Study
5 pages (1517 words) , Download 4 , Case Study
Free
CPS should place into consideration the concerns raised over new weight loss drugs and focus on providing solutions to solve any problems that may arise. In addition, CSP should make up marketing communication strategies that attract consumer awareness, elicit their interest, and arouse their desire hence purchasing the Metabical weight loss drug.
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Marketing Simulation Analysis Paper Marketing Essay
3 pages (750 words) , Download 3 , Essay
Unlike other computer shops located in the region, at Espresso Night, we operate for twenty-four hours in order to meet the needs of travellers at the subway station at night. We also offer a variety of improved blends which were affordable to attract the university students.
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Stock Analysis - InterContinental Hotels Groups Stock Price Reaction Marketing Essay
20 pages (4959 words) , Download 3 , Essay
Free
This report is directed towards helping the reader/analyst to examine the InterContinental Hotels Group’s (IHG) stock price reaction with regards to its disclosure of company-specific events.  In order to conduct such a level of investigation, the relationship, method of event study, and other key factors will be utilized within this process.
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Implementation of Marketing Strategies Marketing Assignment
13 pages (4286 words) , Download 2 , Assignment
Free
The present research study endeavors to produce ways to implement marketing strategies for British Sugar. British Sugar was founded almost 100 years back. Today the company can boast about being one of the leading sugar producers in the UK. The company is into several types of products like sugar, aggregate, animal feed, bioethanol, electricity, food center, tomatoes, TOPSOIL, and LimeX.
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Toyota. Background and Company History Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Toyota Case Name Course Course Instructor Date Background and Company History Toyota is amongst the largest car makers in the World and has her headquarters in Aichi, Japan with several international branches and dealership in various continents. They sold almost 7.47 vehicles globally in 2004.
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Print Advertisement for Product Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The author of the advertisement has evidently considered few assumptions to lure the customers. The promotion of the product in the online advertisement sources will thereby assist the customers to have adequate knowledge about the quality of the product and the ingredients used for its preparation.
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Boo at the Zoo Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
The celebration mainly originated from the ancient Celtic celebration known as Samhain whose core purpose during then was to mark the end of harvest season in Gaelic culture (Hammond, 2011). However, to date Halloween festivals are now becoming more popular in the US and the entire world to people of diverse social stratified standards.
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Australian Marketing Environment Assessment Marketing Research Paper
9 pages (2583 words) , Download 3 , Research Paper
Free
The factors are economic, social, cultural, financial, technological, legal and political forces. Having done a thorough study of these factors, it can be said that these factors facilitate international trade, business and marketing significantly. The international marketing environment in Australia is very flexible which encourages foreign companies to formulate effective marketing strategies and implement the same in the country.
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Consumer Behavior in Haircare Industry Marketing Speech or Presentation
5 pages (1319 words) , Download 3 , Speech or Presentation
Free
The market has been saturated by a surplus of products that allow customers to fully modify their hair in the most effective ways. More than half of the global consumers treat hair care as an important part of their beauty regime. Most consumers are concerned by a wide range is matters connected to haircare, which range from greasy hair to dandruff.
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Analysis of Article about a Marketing Related Occurrence Marketing Essay
1 pages (250 words) , Download 2 , Essay
Free
The article first highlighted that the Royal wedding has served as a useful tool in the marketing efforts of many different companies. A primary example that was highlighted was Betty Crocker which utilized a SALES PROMOTION on their website that generated recipes their own version of the wedding cake and ‘Union Jack Fruit Pizza’. 
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The Most Appropriate Form of Market Research - Heineken Beer Marketing Essay
9 pages (2492 words) , Download 2 , Essay
Free
Several branded beer companies like Heineken, Azzuro and Becks and Nastro have emerged in the scene to compete with each other in regards to gaining an increased market share for their products. In this regard, the paper focuses to infer the reasons which were leading to a decline in the market share of the beer brand Heineken in the Italian region where it once stood as the market leader of beer brands in the premium consumer segment.
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Manhattan Bagel Franchise - Strengths and Weaknesses Marketing Essay
3 pages (787 words) , Download 2 , Essay
The contract between the franchisor and the franchisee is what is referred to as the ‘franchise’. In 1960, The International Franchise Association was established with the sole aim of establishing a conducive economic and regulatory atmosphere for the franchising business. Since its inception, the association now has over 1000 franchise members, as well as 350 suppliers and 7000 franchisee members.
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Managing the Supply Chain Marketing Essay
5 pages (1490 words) , Download 2 , Essay
Free
Therefore, the scope of supply chain management includes the organizational structure, product development process, procurement process, and supplier selection, inventory management, and legal issues. Toyota Motor Corporation was founded in 1927 by Kiichiro Toyoda and it is presently a multinational automaker employing 317,716 employees worldwide.
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Marketing Performance of Olay in the UAE Marketing Essay
6 pages (1791 words) , Download 2 , Essay
Free
It was founded in South Africa by Graham Wuff in 1999 who sold lanolin branded as oil of Olay (Olay, 2012). Wulf developed the oil of Olay at home and used his wife and friends to experiment on the oil. He marketed the oil of Olay product with his friend Lowe without any branding, successfully and later marketed the oil of Olay.
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Repositioning of Hobnobs Marketing Essay
3 pages (812 words) , Download 5 , Essay
Free
In the field of marketing, positioning describes the process that marketers use to try and create an identity or image for their business, brand, or product in the minds of the targeted market groups (Trout & Rivkin, 2). On the other hand, repositioning is the process of changing an existing brand’s identity relative to a competing product’s identity.
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Benefit Plan Analysis: Metropolitan Chicago Health Council Marketing Term Paper
6 pages (1881 words) , Download 2 , Term Paper
Free
It has a wide range of hospital human resources section requirements that handles the benefit plan on behalf of the employees. The benefits that the employees accrue involve an indirect compensation designed to improve the quality of work together. The benefits for the employees are approximately 43% of their total gross salary.
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Pizza Hut Restaurants Chain within the UK Analysed with Marketing Mix Elements Marketing Assignment
10 pages (2500 words) , Download 2 , Assignment
Free
Along with dedication, it requires preparation, money and time to execute. An effective marketing plan enables the company to use its assets in productive way. This paper deals with the marketing mix of Pizza Hut. It was 1958, when two brothers Dan and Frank Camey established the Pizza Hut in Kansas.
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Public relations: Social Media (Twitter) Marketing Assignment
3 pages (750 words) , Download 2 , Assignment
It is one of the pioneer companies in the information and technology industry specifically the networking sector. The development of the silicon and Internet intelligence saw a growth in various information technology firms. Cisco was one of these firms that grew as a result of technological advances and innovations in the 1990s.
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Strategic Marketing of Energy Industry Marketing Assignment
5 pages (1515 words) , Download 2 , Assignment
Free
It is an advent for any organization to utilize the available resources to their maximum level. Since resources are scarce, maximum utilization will open up more opportunities for the concerned company (Proctor, 2013). The adoption of newer technologies is of utmost importance to remain competitive in the market.
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The Siemens Executives Marketing Assignment
8 pages (2000 words) , Download 2 , Assignment
Free
Multinationals companies are seen as increasingly responsible for maintaining the equilibrium that would benefit all since their increased market share gives them greater influence in the arena of buying and selling. This is one reason why the use of bribes is heavily frowned upon by the international markets.
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Marketing Principles of Nike Marketing Essay
20 pages (5256 words) , Download 4 , Essay
Free
Generally speaking, the company uses different marketing strategies to market its products to different people. Elements of the marketing mix such as price, place, promotion and product are very important when marketing a particular product. These aspects shape people’s perceptions of a certain product.
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Consumer Website Analysis Marketing Essay
5 pages (1482 words) , Download 3 , Essay
Free
The Inferno Fan page sets Little Inferno Entertainment Fireplace as a brand meant for a specific community. It belongs to a specific group of people who would find fun in burning their toys and achieving emotional satisfaction. One of the advertising lines reads, “so snuggle up warm - it's cold outside!”. This line gives the consumer an idea of when one can use the product.
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Telefnica UK Limited and Vodafone's Marketing Strategies Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
Studies have shown that the success of a firm is greatly dependent upon the quality and depth of communication. The communication medium was chosen for the same also plays a crucial role. Brands exist in the minds of the consumers, not only due to its experience by the customer but principally due to the long term impact of communication.
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Advertising Management and Brand Delivery Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
In the book “Confessions of an Advertising Man”, while describing the relationship between advertisement and creativity, David Ogilvy (1988) stated that “If it doesn’t sell, it isn’t creative.” The aforementioned line by Davis Ogilvy, also referred to as the father of advertising, is the central theme of this essay and here we will analyze qualitative merit of his statement.
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Men's Grooming Products in the UAE Marketing Research Paper
17 pages (4706 words) , Download 3 , Research Paper
Free
The goal of Arôme de l'Émir is to be a pioneer business in the men’s grooming and lifestyle products market that enjoys high customer loyalty and brand recognition and delivers high value. Since large multinationals like L’Oreal, Nivea and Unilever have a presence in the market only through regional offices.
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Integrated Marketing Communications Plan for Volkswagen Marketing Research Paper
4 pages (1000 words) , Download 6 , Research Paper
Free
IMC can be defined as the integration and coordination of different communication tools within an organization that has maximum impact on the customers. IMC is a combined word which is used on behalf of different intended messages. The aim of IMC is to ensure continuity in conveying the desired message to the customers through different media.
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Implementation of a CRM in B2B with the Example of Aviation Business Marketing Term Paper
16 pages (4620 words) , Download 4 , Term Paper
Free
Developing and implementing a CRM strategy on the basis of the B2B model can result in low managerial expenses, well-organized marketing promotion, and improved customer receptiveness. By using CRM in B2B, aviation organizations can increase the reach of customers and lessen the expenses of quality management (Zeng & et. al., 2003).
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How does advertising treat convenience as necessity Marketing Research Paper
21 pages (5250 words) , Download 2 , Research Paper
The problem is that most of the advertising messages kindle the consumers to consider the object advertised as an absolute necessity. The three main points covered in the essay are the enormous growth of the Arab media, the amount spend for advertising in the Middle East every year and the cultural influences of the ads on the citizens.
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Understanding & Researching Consumer Buyer Behaviour Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
Marketing researchers in this vein place their emphasis on the taxonomic system of classifying products into either non-impulse or impulse products so as to enable marketing strategies, for instance, point of purchase advertising, in-store promotions or merchandising (Hulten and Vanyushyn 381).
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International Price Escalation Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
There are many factors which are causing several things to change in the economic as well as the social structure of various countries. One of those major concerns includes the issue of price escalation at a very quick pace since last many years. This escalation of prices, these days, has been occurring in the prices of oil, electricity, gold and above all, in the prices of food.
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Johnson and Johnson Marketing Term Paper
8 pages (2000 words) , Download 3 , Term Paper
Free
Organizations can position their products on the basis of utilization, cost, or quality. The advertisements play significant part for positioning the products and the offerings of organizations.
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Harley Davidson in Pursuit for Female Riders Marketing Essay
5 pages (1405 words) , Download 2 , Essay
Free
This event is attended by thousands of women who have the desire to own an HD. The project talks about the objective of the event, the marketing strategy applied by the company to gain success in the market and stay ahead of its competitors, and the promotional methods adopted by Harley Davidson in respect to the event.
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Tesco Global Challenges Marketing Essay
15 pages (4040 words) , Download 2 , Essay
Free
Keeping them motivated is also very important and not everyone succeeds in doing so. This paper will shed light upon how Tesco is managed, global challenges and what can be expected of the company in the future will also be thrown light upon. Tesco is based out of the UK, dealing mainly with grocery items and general merchandising retail chain.
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Company Analysis J Sainsbury Ltd Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Current paper focuses on the operations of J Sainsbury Ltd, a major competitor in the grocery retail sector of UK. For the last 5 years the sales turnover of the organization has been significantly increased.
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Career of Choice - Marketing Manager in the Bank Marketing Essay
7 pages (2432 words) , Download 2 , Essay
Free
My greatest desire is to be a marketing manager working in the banking sector. This is my career of choice because it is becoming clear that the failure or success of any organization will ultimately depend on the sale of its services and products. According to Kotler, sales and marketing management is responsible for planning, implementation, and management of the marketing strategy.
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Service-Dominant Logic and Customer Satisfaction Marketing Term Paper
6 pages (1873 words) , Download 2 , Term Paper
Free
Companies focus on creating value actualization more than they do on commodities. Moreover, they have realized that the creation of value is more significant than the production of distinct goods and services since it depends on customer expectations. Creation of value actualization is a vital role taken by the customers, and this may require contacting suppliers in their own individual ways.
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Wal-Marts sustainability strategy Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
Wal-Mart’s sustainability strategy Introduction Wal-Mart is multinational retail chain that started its operation in 1962 in Rogers as a single store (Wal-Mart, 2012, p.3) with a strategy of reducing their prices compared to other stores thus increasing sales and revenue.
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