Marketing Communication in Morocco - PowerPoint Presentation Example

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Advertising and promotion are considered as the most important elements of a business’s marketing communication strategy and it can be noted that there are different tools of communication that can be used to reach different masses of consumers located in different geographical areas…
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Marketing Communication in Morocco
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Download file to see previous pages As such, this report is about advertising in Morocco and the marketing communications tools and techniques used in this particular country. The report starts by explaining the meaning of marketing communication in order to gain a full understanding of the whole concept. This will be followed by an outline of advertising in this country as well as anevaluation of the structure of advertising with regards to laws that exist in this nation. The last part of the report will outline the recommendations that can be implemented in order to improve the situation regarding marketing communications within Morocco.
Theoretical framework of marketing communication
In order to gain a full understanding of the concept of marketing communication, it is imperative to begin by explaining what marketing communications is all about with regards to advertising and how it influences the customers to buy certain products. Basically, marketing communications can be defined as, “the process of presenting an integrated set of stimuli to a market target with the aim of raising a desired set of responses within the market target and setting up channels to receive, interpret and act on messages. from the market to modify present company messages and identify new communications opportunities,” (Lancaster & Reynolds, 149). The company can influence the customers to buy its products given that it can assume the role of both sender and receiver of messages that are related to different market factors. These messages are specifically tailored to appeal to the interests of as many customers as possible in a bid to enhance the company’s viability in its operations. Therefore, it can be seen that marketing communication is one major element that influences the consumers to buy certain products offered through responding to messages disseminated to them about various products offered by different organisations. Marketing communica ...Download file to see next pagesRead More
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