Nobody downloaded yet

Consumer culture - Essay Example

Comments (0) Cite this document
Consumer Culture Consumer culture is a contemporary economy defined by the consumers buying and spending, studies from different perspective provides that is has two attributes which is consumerism and materialism. According to marketing Consumerism is the collection of the consumer behaviors, values and attitudes that are associated with consumption of goods and services and it is associated with social status, social movements and economic development (Lury 2011)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Consumer culture
Read TextPreview

Extract of sample
"Consumer culture"

Download file to see previous pages In marketing the notion concerning consumer culture has been incorporated because of its importance in the subsequent generations, more notably is the tie with capitalism where it is more driven with money though it is distinguished most by its focus on the satisfaction that is attained by purchasing or spending on a product or a service rather than its monetary value and the emergence of conspicuous consumption where there is development of leisure class and enhancement of social status through spending on property and material possession. Modern consumer culture came began to be evident during the industrial revolution attributed by the availability of a wider range of diversified products and services to the larger population and affordable prices therefore there individuals from the various classes developed varying ways consumption giving rise to the emergence of different distinguished consumer cultures (Lury 2011). With time as the globalization and internationalization took into effect consumer behaviors, values, and aspirations has changed and the consumption and spending on individuals do not depend entirely on the societal social status such as ranks, religion and social class. This trend has been attributed by the use of the good or a service and the non-monetary values derived from them thus restructuring the consumer culture social identities. The effect results of the varying consumer behaviors is highly determined by the producers need to sustained continuous consumption of these products and services thus importance of marketing becoming an issue of concern in the development of varying consumer trends of a particular product. Marketing has played an important role in the establishment and sustenance of modern consumer cultures. Marketing is considered to being the major force behind the consumer culture of individuals and various groups in the society therefore marketing is regarded by producers to have a significant influence that has the ability to transform consumer culture. Marketing has a pervasive influence and persuasive effect through its messages it has connecting the consumer needs with the available consumption opportunities (Lury 2011). Globalization is one of the features resulting from the influence of marketing on the consumer cultures; there is establishment of consumer market segments that are considered to being universal associated with various products, services, places and the diversified groups in the society and this brings about cross-cultural and transnational consumer cultures. The cross-cultural and transnational consumer culture provides that any individual or groups within the larger global society can be a consumer (Lury 2011). However the freedom and the non-constraints associated with this is determined and influence by the consumer material and resource aspirations. It is ideal to have a contemporary consumer society where there is endless choice of products and serv ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Consumer culture Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Retrieved from
(Consumer Culture Essay Example | Topics and Well Written Essays - 3000 Words)
“Consumer Culture Essay Example | Topics and Well Written Essays - 3000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Fashion and Consumer Culture
...Fashion and Consumer Culture Fashion designs keep changing each day following the demand of the society. In many cases, the society would go for the latest fashion in the market without asking who designed the fashion. Fashions designers take their time to come up with new designs in order to keep the consumers buying. Consumers like changing taste of products that they consume in the market. Clothing industry takes the advantage of advancing technology into wooing their customers to consume their products. The diversity in the society is a major factor that influences the market trends that fashion designers use to manipulate the market. For...
9 Pages(2250 words)Essay
Sex in Consumer Culture
...? Sex in Consumer culture Number Explain the major factors or historical foundation that contributed to making social construction of sexuality an important issue for sociological consideration Human sexuality is an important element of the society. Even though, human feelings of sexuality appear more artificial, sexual emotions and activities are naturally classified alongside other significant ways of expression in the social units such as family. Christian values relate sexuality to wrongdoing, hence can only be acceptable if the act is for procreation. This notion renders obsolete all aspects of sexual feelings and activities between members of the same sex. Further, majority of religious people have a soft...
5 Pages(1250 words)Essay
Photography and Consumer Culture
...? Photography and consumer culture A critical study Everyone has seen coca cola’s Happiness factory ad; it has been a winning approach in spreading brand love in the younger audience of coca cola. It was meant to create and increase positive brand perception among the target market, to differentiate the coco cola style of living from the rest, to create a distinction between the people who drink coca cola and the people who don’t, and it achieved its objectives successfully by getting 7.5 out of 10 on severely high positive brand perceptions. So, what made the ad so successful? What was the reason behind its immense popularity? The reason for the immense success was that the ad targeted the essence of the...
10 Pages(2500 words)Essay
Globalisation of Consumer Culture
...? Globalisation of consumer culture Table of Contents Introduction Drivers of globalisation Globalisation and culture 2 Consumption dynamics 3 Fetishism and cultural imperialism 3 Deterritorialisation 4 Cultural homogenization 5 Glocalization 6 Cultural identities 7 Conclusion 7 References 8 Introduction The world we live in is changing at a much faster pace than one can imagine. The developments of new technology, cross-border tourism, and labour mobility have been the drivers of global consumer culture (Merz, He & Alden, 2008). However, opinions differ on the impact of change and the extent of change. While globalisation and cultural practices have a reciprocal relationship (Tomlinson, 1999) opinions differ on the extent to which cultural... ...
8 Pages(2000 words)Essay
Consumer Culture
...The image of the body is understood with others depending on the image that they create about a person and this plays a great role in the modern consumer society. Several definitions define the body image. It is also argued that this body image and structure can change over time and this varies depending on the culture. There is an argument that the body has shifted from the closed body image to a body, which is open-minded and is ready for transformation. In modern consumer society, people usually represent their body images in a way that is instrumental. This is based on the physiognomic assumptions that body image especially facial expression is a representation of a persons’ inner character. A...
7 Pages(1750 words)Essay
Consumer Culture
...Consumer Culture: Is it Making the World Too Homogeneous Introduction To the hard-boiled economist, consumer spending is the motive force, the dynamics of development. The wider the consumer market unhinged by the economy, with more people buying non-essential and luxurious goods, the more advanced and viable that economy is. To the sociologist, however, the growth of the consumer market is a portentous phenomenon. In this contrary view, consumerism gives rise to a culture that promotes indolence, stifles individual initiative, de-humanizes and fouls up the environment. It seems disturbing in light of perceptions that this market action has...
7 Pages(1750 words)Essay
Rise of Consumer Culture
...The Body as Consumer Product: Rise of Consumer Culture In his 1959 book, The Two Cultures, C.P. Snow wrote of a world culture of literary intellectuals on one hand and of scientists on the other. Snow characterised these two cultures, the intellectual and the scientific, as consisting of people whose thinking and writing would render visible the deeper meanings of our lives and redefine who and what we are (Snow, 1959/1993). Because of the opposite intellectual poles they occupy - literary intellectuals dabbling in armchair romantic constructs of reality vis--vis empirical scientists whose conception of reality is limited to the sensible,...
10 Pages(2500 words)Essay
Consumer culture
...Consumer Culture by Ceila Lury This book Consumer Culture is written as a survey for who are concerned and interested in the nature as well as function of consumer customs in contemporary societies. Portraying on a broad range of studies, the author scrutinize the increase of consumer culture and the shifting relations among the production with utilization of cultural goods. Rejecting the Marxist principle of production as the solo economic determinant in capitalist civilization, Lury presents consumerism as an evenly active performer in the free market. Instead of obtainable as opposites, production along with consumerism is seen as complements, feeding off every other in a continuous cycle (MILAN, University of, 2011). The second edition... ...
5 Pages(1250 words)Essay
Consumer Culture - Research Paper
...them vulnerable to the consumer culture (Geraghty 150). In addition, the society has systems that predispose people to such consumption. In a typical bored life, the television becomes a way of escaping the social realities. This is only possible if the television provides a virtual reality that prods the fantasy of the watcher. The television producers have been adept at this concept since they uncover a system of products language that lifts the audience from their social reality to a glitzy world. This problem arises out of the fact that a major part of the American population does not experience effective leisure time. Certain studies cite an imperfect market for leisure that constrains individuals from making...
10 Pages(2500 words)Essay
Consumer culture
...Bowen Chen Writing 122 Christopher Roethle 29 Consumer Culture America society has been associated with various things. The most significant has been consumer culture. It is believed that majority of the economy entails buying and selling of goods (Masci 1001). As a result, the culture has been said to make Americans too materialistic. Hence, they are seen as working hard just to get money to buy more things (Masci 1001). The consumer culture has been a characteristic of individual and societies in United States. As a result, the culture has been significantly associated with United States. The...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Consumer culture for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us