Fashion Promotion of Dior JAdore - Essay Example

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The essay analyzes Fashion Promotion of Dior J’Adore. Dior introduced the division of the Christian Dior Parfums which came in to being by Christian Dior in the year 1947. Taking a brief look at the company, it is currently operating in approximately 235 boutiques…
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Fashion Promotion of Dior JAdore
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Download file to see previous pages The essay "Fashion Promotion of Dior J’Adore" discovers the Promotion of Dior J’Adore. Francis Demachy enjoyed a very good repute since his past experience was with another luxury brand, Chanel, and was responsible for managing the in-house creation of the perfumes. There is a long history associated with the creation of J’Adore , where the founder of the Dior, Christian Dior always expressed his passion towards the flowers and wanted to incorporate the fragrance of the flowers in a bottle so that the scent was at the disposal of the users. This is known as one of the most feminine scents of the modern world were the glamorous fragrance of the perfume has not only made it incredibly popular in the market of the luxury goods but at the same time the popularity of the perfume had enabled the House of Dior to even introduced the several variants which have different concentrations. The scent of the J’Adore is gleaming, brilliant and luminous and thanks to the shimmery texture of the perfume, that when it is applied it leaves golden scent shimmers on the skins of the users which look very much like the sunbeams. J’Adore is regarded as one of the most incredible female brands and it depicts a feminine and delicate touch which is in line with the style which has been adopted by Dior. It is sweet but bamy at the same time, which a very sharp floral with an addition of the fresh mandarin , jasmine, plum and roses and musky scent to it at the same time. The brand identity which has been established with J’Adore....
It is sweet but bamy at the same time, which a very sharp floral with an addition of the fresh mandarin , jasmine, plum and roses and musky scent to it at the same time. Overview of the Brand Identity The brand identity which has been established with J’Adore is that there is touch of sophistication and glamour attached with it, giving the user a very lush , high quality experience. It uses a brand enforcing strategy where a class division has been added by enforcing the superiority in the product. The conventional and the traditional approach which had previously been adopted by the luxury products has been rejected by J’Adore and denounces the materialistic view, which not only gives the brand a strong brand identity but at the same time has been able to give J’Adore a competitive edge as well. It very clearly states in the advertisements and the marketing strategies that the gold , expensive cars , jewellery do not play any role in making you stand out from the crowd, but instead it is your unique fragrance that plays a part in helping you stand out. Brand has projected its tag line stating : ‘wear J’adore and you can regain your sense of humanity.’ (When The World Whispers…Shout | Corporate Brand Management) “Gold is cold. Diamonds are dead. A limousine is a car. Don’t pretend. Feel what’s real” is the line which has been used in many of the advertisements of the perfume, which adheres to the view point, stated above. “(When The World Whispers…Shout | Corporate Brand Management) The uniqueness of the perfume can be displayed in the bottle which is in the shape of a Greek Amphora which exhibits ...Download file to see next pagesRead More
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