Nobody downloaded yet

Marketing plan: Designated Drivers - Research Paper Example

Comments (0) Cite this document
The business will have designated drivers operating around the clock in giving their services to people from place to place. The initial capital is $ 1, 000, 000, which is sufficient for the business. To begin with, there are many states that do not have designated driver services.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Marketing plan: Designated Drivers
Read TextPreview

Extract of sample
"Marketing plan: Designated Drivers"

Download file to see previous pages To begin with, there are many states that do not have designated driver services. Using the designated driver approach will most likely come out with plausible results that will be effective in the business. According to primary research, these states include Alabama, Alaska, Hawaii, Vermont, West Virginia, Nebraska and New Hampshire. Therefore, the business will be established in these areas as they are niche markets. The people in this area are in need of these services, but do not have a supply (Stephenson & Thurman, 2007). In actual sense, the business will have a ready market on the introduction of such services. This denotes the “place” in the research. This is the basic demand for the products and services of the proposal. Therefore, it should be prioritized in the business as it will have direct effect on the business routine. Secondly, the research in the area shows that people spend a lot during their drinking. Therefore, the product will be highly appreciated with acceptable pricing. The linkage between the pricing is a priority in making a clear perception of the quality of the services in the market. According to reliable sources in the market, the market will have a comparison between their safety and the product. Choice for safety therefore becomes a priority. In the end, the product will be acceptable with the stated pricing (Jantsch, 2011). Lastly, the research denoted a focus on the promotional activities in the market. There are no promotional activities in the market. This is partially due to the lack of the services and the untapped market. Therefore, inducting the promotional activities is a positivity that should be indulged in the business proposal. This will have better end results in regard to the market speculation in the stated places. Complete Marketing Plan Product and services The product in this marketing plan is providing designated drivers to drunken people in market. Since they do not have the full capacity of driving themselves, they will have to pay for the service of driving their cars home. This is a safety precaution that is geared towards reducing the menace of increasing accidents caused by driving when drunk. To begin with, the business will secure different kinds of vehicles estimated to take $ 5, 000 each. This will be an estimated 100 vehicles operating in 7 states, which denotes to 14 vehicles in each state. However, there will be two vehicles on emergency rescue services, in case all the others are engaged. Since the states are highly voluminous, the designated drivers will have a particular designated area. This is in line with quick supply of their services. The drivers will be couples in executing their services. This will ease in the transport of the customer to their destination and help the drivers serve other customers in the mean time. Promotional activities The promotion of these services will be imminent in the states. The business will secure $ 100, 000 for full promotional activities for the first financial year. First, the designated driver services will be promoted by posters in many entertainment areas. This will attract a large number of customers demanding for the product, especially in the venues. Secondly, the promotion will have advertisement in most of the entertainment scenes in the states. This requires a large amount of cash as it is a business premises. In addition to this, the adverts will be in most of the radio and television stations that have a vast market. With such a wide promotion, the market will be fully aware of the products and services in the country. Therefore, they will have an ease in demanding the services from the suppliers. Apparently, most of the targeted customers are people with interests in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing plan: Designated Drivers Research Paper”, n.d.)
Retrieved from
(Marketing Plan: Designated Drivers Research Paper)
“Marketing Plan: Designated Drivers Research Paper”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Plan- Marketing metrics
...been significant improvement in database technologies which has made it possible for companies to gain access of customer specific information as well as competitor specific information. GGI should use such information while devising their strategies. They should identify innovative drivers to determine customer value. They need to work on enhancing their brand image since they are a relatively new entrant in the retail market. They have to build a favorable image for their brand in the customer’s mind and find out ways to attract greater number of customers and retain their existing customers. Identified Key Marketing Metrics GGI is planning to open 10 new retail stores...
3 Pages(750 words)Essay
Marketing Plan
...?Executive Summary Creations for You is a brick and mortar Victorian home which will be developed to offer the distinct wedding services in the Colorado area. The basis creations that will exist in the home will be theme weddings, receptions, kid’s birthday parties and any other entertainment events requested. In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize...
10 Pages(2500 words)Term Paper
Marketing plan
..., 2003, p. 33). Because most of the customers are from rich families, they will be able to afford high prices. Skimming tactics involve setting high prices for unique products and services. Pizza Restaurant’s products and services offer leisure and entertainment to rich customers. The uniqueness of the products and services is the basis of the unique selling proposition. In this situation price skimming will ensure high demand. Pizza Restaurant’s products and services are branded as unique in the market. Given the demographic profile of the market, this branding strategy is feasible even when price skimming is implemented since majority of the customers are from an affluent community (Grover and...
2 Pages(500 words)Essay
Marketing plan
...are Pizza and other food items. However a lot of the customers like to spend their time in the restaurant because they like leisure and entertainment activities. Therefore the critical factor is to design a message that will appeal to the emotions of the customers. The message should communicate the exciting features that are offered by the restaurant. One possible message can be: Pizza Restaurant delivers the best products in town. This simple message will appeal to the emotions of the customers, particularly when delivered through attractive audio-visuals. Such a message broadcast online and through TV can communicate to the mass market and create an emotional appeal for Pizza Restaurant. Answer to...
2 Pages(500 words)Essay
Driver Designated Service
...? Driver Designated Service Task Introduction A “designated driver service” is a business that is both beneficial to the owner and the clients. This is because the owner benefits from the proceeds produced by the commerce while the clients are guaranteed of their security. The business is highly competitive because it is being operated by several individuals who strive to impress through different tactics incorporated in the business. This unit examines the procedure of developing a suitable marketing plan for a designated driver service. The Marketing Plan The...
5 Pages(1250 words)Research Paper
Sober Roller a Designated Driving Service Company IT Plan
...Task Sober Roller a Designated Driving Service Company IT Plan Introduction An effective market plan is essential in the marketing and distribution of a product that has made use of technology in its production. Sober Rollers a designated driver service company has to embrace the use of computer information technology to build new products and market them in newer markets. This unit examines an effective IT needs of Sober Rollers, requirements, cost, software and hardware and how long will it takes to make it operational. The Needs of an IT Company Needs Sober Rollers as a...
3 Pages(750 words)Research Paper
Teenage drivers
... in the United States and other parts of the world for parents to be the preferred and usual driving teachers for their children. Thus, the previous policy of GDL was designed to also accommodate this reality and hence put emphasis on parental supervision and involvement in their children’s driving progression. It has been observed that in some GDL policies 50 hours of parental supervision was practiced. However, there is limited research on the actual effects and relation of such supervision in the improvement and development of a teen driver’s performance. Studies from the US and other European countries such as Norway have been generally uncertain and questionable. No definite conclusions can be derived as it was found... by the...
13 Pages(3250 words)Research Proposal
Marketing Management - marketing plan
...sales of Apple iPhone in Australia. Prior to the implementation of a marketing plan, the researcher will define the marketing mix and financial plan associated with selling iPhone in Australia. Product Features and Description Apple iPhone is a mobile device with a wide screen iPod that is designed to enable the customers to experience having a high-speed access to the Internet as well as download mobile music, mobile TV and other related mobile entertainment. (Lake, 2008) The HTML features of iPhone enables the users not only send e-mail but also browse through the web using Google and Yahoo! Search. (iPhone Video Converter, 2008) The built-in camera...
10 Pages(2500 words)Essay
Marketing plan/Business Plan
...911 Health Care Services Corporation MARKETING PLAN BY YOU YOUR SCHOOL INFO HERE HERE Marketing Plan for 911 Health Care Services Corporation Mission The mission of 911 Health Care Service Corporation is to provide an efficient method for delivering pertinent medical information in emergency situations. The goal is the production of a secure product that ensures identity protection of patients, using innovative technologies to reduce this risk. 2. Products and Services The product being launched is a handheld retinal scanning device that uses laser technology to instantly recognize the patient, offering hospitals, emergency crews and other clinical staff members an instantaneous patient profile and history. This device is linked... with a...
5 Pages(1250 words)Research Paper
Impaired Drivers found involved in this activity in Canada, the police may confiscate his/her license, fine the accused and even send him/her to jail for some time. In San Diego, “a woman who admitted she was driving under the influence of alcohol and methamphetamines was convicted and sentenced to 18 years in prison” (Michael, 2012). In order to apply these charges, it is not important to find the person driving the vehicle. These charges may be imposed upon a person if he/she is caught sitting on the driver’s seat. Impaired driving causes hazards Impaired driving is extremely hazardous. It is a potential source of risk not only for the driver but also for everybody who is on the road. A significant percentage of...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Research Paper on topic Marketing plan: Designated Drivers for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us