Business Plan for Brandinian Tech - Essay Example

The partners have agreed that they should be co-equal partners in this venture, each providing one-third of the equity financing.  Based on their experiences, skills, and training, Brandon Beaver will take on the financial control and risk management, Kevin Gillin will oversee the organizational management as well as the manufacturing and operations aspect, because of his background in leadership and engineering. Brian Giuliano is a marketing professional in the field of medical devices, therefore his expertise is relevant in the market analysis and the sales and marketing activities for the venture.

The Products and Services

The line of products that the team proposes to manufacture include devices and technologies that do either one, two, or all of three things: (1) they detect the presence of certain substances, such as alcohol or drugs, which may be detectable in the breath, sweat, or subcutaneous layers of the skin; (2) to sense the physical or mental state of the driver with regard to fatigue, age, or disability by which a driver’s skill or attention may be compromised; and  (3) on the basis of these findings, if the detected substance or condition has reached a critical level, to disable the car’s ignition or provide a signal or alarm to the driver, particularly in the case of drowsiness, or a similar signal to a remote location, such as to the parents of the youthful driver, with information as to the location of the vehicle if supplemented with GPS capability.

            A more specific enumeration and description of the company’s proposed products and services follows:

Flagship products:

• Cannabis detection devices (from sweat, skin, and/or breath) to be installed in cars and other equipment and machinery.
• Fingerprint detection device to be installed in guns, cars, equipment, and machinery, etc.

Product portfolio:

• Detection devices for companies (B2B), i.e., manufacturers of automobiles and heavy-duty industrial equipment.
• Dashboard device using breathalyzer and touch sensors for substance detection