Australia Tech: Virtual Business Design - Essay Example

It is the purpose of this document to plan for the challenges of foreign business operation and devise means of implementation of those plans. Organizational culture is a direct reflection of global success. Australian management styles are higher in egalitarianism in leadership beliefs than most European counterparts and this culture can have a direct bearing on the outcome of the company’s strategy. Australia Tech has recently been challenged at our Ecuador location by a new, local competitor whose product is very similar to our own.

Study will be completed on Ecuadorian culture and practices in order to better contend with this competition. In researching our competition there are factors that we will need to consider and be aware of in planning strategy to meet this challenge. Our primary goal is a plan that meets both the needs of Australia Tech and local practice, while remaining in strong competition with the Ecuadorian competitor who has the advantage of being a local based company. Ecuadorian’s are generally consumers who are accustomed to and acceptable of lower quality product.

Local manufacturers may be able to provide pricing that is much lower because of quality differences. Australian management and organization culture is very weak when it comes to competition, it is their lowest rated characteristic and product innovation is rated low as well. Local companies are small and family run, not trusting outsiders. Few labor organizations exist and market studies are difficult. Using product innovation and differentiation will allow Australia Tech to maintain their share of the market.

Utilizing locals for manufacture of the product can keep pricing as low as possible and hiring top quality local management can allow Australia Tech to meet local custom in marketing campaigns. Targeting current customers with special promotions and pricing can ensure that Australia Tech keeps loyal consumers. Australian management style may have benefit in Ecuador as companies are small and tend to use more familiar employees such as family. An egalitarian management style can keep relationships close and contribute to more productive working environments.

Establishing well defined objectives and goals should be completed at the start of the marketing campaign. Strengths and weaknesses should be able to be measured in profit and customer satisfaction. Using objectives and goals will help Australia Tech develop the best plan to meet these goals and objectives. Using special management to oversee innovation and product differentiation, the company should be able to remain competitive with the original product yet reduce the competition of the similar product.

Introduction………………………………………………………………………………………..6 Review of Australian Organizational Culture……………………………………………………………………………………………..6 Review of Ecuadorian Organizational Culture…………………………………………………………………………………………….7 Ecuadorian Competition…………………………………………………………………………..8 Australia Tech Organizational Strategy…