StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Nobody downloaded yet

Promotional for the Launch of Jaguars XE Spy - Business Plan Example

Comments (0) Cite this document
Summary
This work "Promotional Plan for the Launch of Jaguar’s XE Spy" describes the target market and target position of the company. From this work, it is obvious that there is a huge improvement in its sustainability techniques which will try to attract more pollution conscious customers. The author outlines the role of designing the print advert…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.6% of users find it useful
Promotional Plan for the Launch of Jaguars XE Spy
Read Text Preview

Extract of sample "Promotional for the Launch of Jaguars XE Spy"

Download file to see previous pages So, the target market constitutes high net customers, that is, those who have a high-income level and who are willing to own another luxury car for upgrading their status. The targeted customers are educated, affluent personnel who are fascinated by fast cars and have an inclination towards new brands. It targets the young average age consumers who are gadget freak. Two age groups have been created such as professionals both male and female within the age of 30-45years (single or married) and executive modern families within 30-40years (two-plus children) (Motohashi, 2015). The new product is aimed to fulfill the needs of those individuals who are looking for a stylish, high-quality performance from a technologically advanced yet safe vehicle. The product promises to provide a fun and sensational riding experience.
The Jaguar XE Spy targets primarily the UK market since there is the availability of high-end customers. Recently, there has been an increase in the base of skilled workers who can keep pace with the growing demand for the research and development department. The political scenario here is also favorable for the successful running of the product. The Industrial Regulation plans are flexible and taxation is not strict. The government also welcomes Foreign Direct Investment (FDI) into the British market. Hence, there can be future tie-ups or mergers between companies which will lower the positive externalities. The raw materials are also easily available at an affordable cost making the whole production procedure cost-efficient. It also has plans of expanding outside the UK like in South East Asian nations depending upon how it performs and how well it is accepted by the customers. It also aims to launch its product where the premium price goods are in demand. The UK is one such destination. So it seems the UK market is optimal for the launch of Jaguar XE Spy.
There are basically two types of tools for promotion. They are categorized as Traditional Tool and Digital Tools of promotions (Lou, 2014). Jaguar aims at applying both the methods of promotion so that it can create mass awareness regarding its new product. Traditional tools are those tools which have been the main promotional instruments for ages. It basically comprises of print media such as newspaper ads, pamphlets, magazines, brochures, coupons, sales flyers, etc.; also include radio, outdoor billboards, and direct mail (Lantos, 2015). Newspaper ads are very common and exist till now. Basically, the company pays the newspaper agency for space it uses to advertise the new product. This instrument is a famous method that has a larger impact on viewers because of almost every household purchases newspapers. Even magazine ads are highly effective. ...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Promotional Plan for the Launch of Jaguars XE Spy Business, n.d.)
Promotional Plan for the Launch of Jaguars XE Spy Business. https://studentshare.org/marketing/1878151-a-promotional-plan-to-launch-the-new-brand
(Promotional Plan for the Launch of Jaguars XE Spy Business)
Promotional Plan for the Launch of Jaguars XE Spy Business. https://studentshare.org/marketing/1878151-a-promotional-plan-to-launch-the-new-brand.
“Promotional Plan for the Launch of Jaguars XE Spy Business”. https://studentshare.org/marketing/1878151-a-promotional-plan-to-launch-the-new-brand.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Promotional Plan for the Launch of Jaguars XE Spy

Peter Alexander Promotional Plan

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... Executive Summary: 2 Introduction to the Brand 3 Objectives of the Promotional Plan 3 Target Market 4 Budget Allocation 7 Media Strategy 8 Creative Strategy 9 References: 10 Executive Summary: Peter Alexander is one of the most prominent sleepwear brands in Australia. Its brand loyalty is proven. It has a customer base that spreads across plenty of cities in Australia and Newzealand. Online availability of products plays a key role in the company’s success. This promotional plan aims to increase the awareness of the brand to any potential customers that may not be aware, create interest towards the brand for new adapters or people who are n...
8 Pages (2000 words) Essay

Marketing Plan - Product launch strategy

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... Service Launch Strategy and Plan New Service Launch Strategy and Plan INTRODUCTION “ENTOUCH” telecom has been operating in the telecommunication industry of New Zealand as telecommunication retailer and has eight stores all over the country. The company is providing the target customers with different latest and new telecommunication products and equipments. There has been continuous innovation and changes in the industry and in order to stay competitive in the industry. It is essential for the organisations in the industry to keep on coming up with new and innovative products and solutions (Budde, Baker, Bibolini, Evans, Hulme-Jones, Kwon,...
9 Pages (2250 words) Term Paper

Promotional Plan of TelePacific

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... P4 MKT Table of Contents Table of Contents 2 Promotional Plan of TelePacific 3 Message 3 Advertisements 3 Media Calendar 7 Newspapers 7 Magazines 7Outdoors 7 Internet 8 References 9 Bibliography 10 Promotional Plan of TelePacific This study is all about the promotional strategy of TelePacific Communications which would help in creating awareness about its products amongst the target customers. The organization needs to have an effective promotional plan in place to increase its profitability, growth and sustainability in the future. Promotion is the only way to communicate the message of the marketer to its target customers. There are various ...
6 Pages (1500 words) Essay

Product Launch Plan

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... Product Launch Plan Product Launch Plan Targeting Kudler Fine Foods will target young wine drinkers, who are highly predisposed to cultures factors based on music, sports, fashion and language. Therefore, the company will focus on marketing implications that are based on their advertisement, which will portray the variety of diversity focusing on race and gender (Thach & Olsen, 2006). The company may consider concentrating on universal values based on a focus on cultural values; in fact, this would involve targeting certain ethno-centric segment of millennial populace. The company ought to target the group of customers due to their nature of...
3 Pages (750 words) Essay

Product launch plan

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... product launch is of a product being launched by McDonald’s in USA, Canada and in other international markets. The product being launched is chicken pie. It is a pie filled with minced meat and meant for those who want to have food on the go. Three different sauces are available with different spice level and seasoning. Following is the quarter wise budget for the first three years; Q1 Y1 Q2 Y1 Q3 Y1 Q4 Y1 Q1 Y2 Q2 Y2 Q3 Y2 Q4 Y2 Q1 Y3 Q2 Y3 Q3 Y3 Q4 Y3 Advertising 75,000 80,000 70,000 50,000 50,000 40,000 40,000 50,000 32,000 32,000 26,0000 38,000 Sales Tools 70,000 70,000 65,000 45,000 45,000 35,000 35,000 29,000 26,500 23,300 23,500 22,000 ...
2 Pages (500 words) Essay

Component: Promotional Action Plan

...Promotional Plan for the Launch of Jaguars XE Spy... Head: PROMOTIONAL PLAN FOR DOGGY DAYCARE PROMOTION ACTION PLAN FOR DOGGY DAYCARE Tekia Crawford St. Leo Promotion Action Plan forDoggy Daycare Action Item 1 Action Item Word of Mouth Advertising in the Community for an initial period of three months. Cost of printing 500 business cards would be approximately $50. Objective The lowest cost option usually used to start off small businesses. The objective here would be to spread the word among local residents and get recognized as a legitimate business operation that caters to the need of looking after dogs. Description Every opportunity would be given to existing as well as potential customers to tell whoever they know about the existence of ...
4 Pages (1000 words) Assignment

New Product Launch Marketing Plan

...Promotional Plan for the Launch of Jaguars XE Spy... Launch Product Launch iPhone 6 Introduction iPhone 6 is a new generation iPhone manufactured by Apple Incorporations. It is a novel product which will be launched on 9th/09/2014. On this day, Apple will conduct a colorful celebration coupled with a media event. Apple has settled on the said date because, traditionally, it inaugurates its products in September (Bilton 2014). Market Needs Although Apple Incorporation is a leading mobile apps manufacture, there exists a very stiff competition in this sector. Today, there are lots of different brands of iPhone, smart phones, androids, phablets and window phones in the market. However, these have not fully satisfied the diverse needs of the cli...
1 Pages (250 words) Essay

To Spy Or Not To Spy

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... Spy or Not To Spy To Spy or Not To Spy 5.7 Concluding Comments Summarizes Major Issues/Problems The company has a new CEO and the new CEO has come up with new ideas of improving the performance of the company by installing spyware devices throughout the organization that will monitor the performance and output of workers while at their workstations. However, there is a fallout within the executive management, as well as the board of directors as the other managers and directors do not buy the idea proposed by the new CEO. Furthermore, the employees are against this decision too, as it instills fear and doubt amongst them especially coming...
3 Pages (750 words) Essay

A promotional plan to launch the new brand

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... Accounting and Taxation By: Introduction In a marketing mix, a product is used as the main element for market offering. Products may include services, physical objects, ideas, events, persons or a mixture of these entities. According to Kotler & Armstrong (2006, 233) a product mainly constitutes of anything that can be availed in the market to attract attention, to satisfy a need or for fundamental consumption. In this paper, a product applies to any of the above mentioned entities (Kotler and Armstrong 2009, pg. 143). 2. Product Promotion and Branding When launching a product, service and product designers should adequately plan their output...
8 Pages (2000 words) Assignment

To Spy or Not to Spy

...Promotional Plan for the Launch of Jaguars XE Spy... Promotional Plan for the Launch of Jaguars XE Spy... Spy or Not to Spy Affiliation Key Decision Makers Within the case involving Globe AIive, Inc., the key decision makers include Helmut Schwartz, Patrick Photo, Stan Ryder, Stuart Miller, Ali Khan, and Thuy Singh. Schwartz was the incoming CEO to replace the outgoing CEO, Stan Ryder. Patrick Photo is the operations manager while Thuy and Ali are production and marketing managers respectively. Miller is the HR Director while Photo is the operations manager. Each of these individuals hold a specific decision-making position within GAI. Based on pressure from competition and the need to ensure that the company is as productive as possible, the...
2 Pages (500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Business Plan on topic Promotional Plan for the Launch of Jaguars XE Spy for FREE!

Contact Us