Jaguar Cars - Essay Example

Comments (0) Cite this document
Summary
Marketing mix in general is a combination of marketing tools that a company uses to satisfy customers and take care of company objectives. This mix produces "the offering" for the consumer. Traditional marketing mix concept, first proposed by McCarthy in 1960, consisted of Product, Price, Place and Promotion (better known as the 4Ps)…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.5% of users find it useful
Jaguar Cars
Read TextPreview

Extract of sample "Jaguar Cars"

Download file to see previous pages Product: Jaguar car is the product in this case. The new XK is available as either Coupe or Convertible, with the option of a normally aspirated 4.2 litre V8 engine or as the Supercharged R version. The XK 4.2L V8 Coup is a 6-Speed automatic car with acceleration 0-60 mph in 5.9 sec with a top speed of 155-250 Kmph. Its fuel efficiency is around 17 kmpl. The company proudly pronounces that Jaguar is dramatically beautiful, powerful and luxurious car. Its available in different variants like Coupe or Convertible, 4.2 litre V8 XK or Supercharged XKR. Ford focuses on its exhilarating lines and muscular intent in next-generation lightweight aluminium to attract the young consumer. Its interior too is designed quite aesthetically. A cockpit designed around the driver - intuitive controls, inspired by a sporting pedigree and tailored to respond precisely on demand. The XK features a host of intelligent technologies, each engineered to empower the driver and enhance the pleasure of driving. Jaguar has axed its S-Type model and replaced it with a new sports saloon called the XF.
Place: The Ford Europe and Premier Automotive Group (PAG) recorded strong revenue growth in fiscal 2005. The Ford Europe and PAG primarily include the sale of Fordbrand vehicles in Europe and Turkey as well as sale of PAG brand vehicles. Jaguar form an important component of this brand identity together with Volvo, Land Rover and Aston Martin. Revenues from Ford Europe and PAG reached $60,258 million in 2005, up 11.3% over 2004. Ford Europe and PAG accounted for 34% of total revenues. Growing Ford Europe and PAG has enabled the company to offset revenue decline in the Americas division. Therefore Ford strategically placed its Jaguar brand in UK and other EU nations. From the financial figures so far it appears that Ford's strategy has worked well. In fact, Jaguar pitted couple of its models against BMW, but The S-Type, which was launched as a direct competitor to the BMW 5-Series in 1999 was widely criticized for being overly conservative, and the model is now ready for being discontinued.
Price: The car is competitively priced. The base end 4.2 litre V8 Coup is available with a price tag of 59,995.00. In the fourth quarter of 2006 Ford suffered some losses owing to ending of its employee-discount pricing incentives, rising gas prices, and rising interest rates. Now a days the pricing strategy is also influenced by the growing trend of users purchasing used SUVs. Fuel economy plays a major role in deciding the price factor and attraction for the customers.
Promotion: Marketing communication in turn helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc. UK market is a very diverse market in general which caters to customers/ consumers from different walks of life, different cultures, ethnic groups and age groups. In today's market driven economy concept, the art of communication to existing consumers as well as prospective consumers takes a great deal out of the managerial brain storming sessions. Jaguar launched a wide ranging online and mobile campaign in September 2006 for its new XKR sports car, which was officially unveiled at The London Motor Show. Interactive marketing took the lead for the car's launch, with cinema and press advertisement backing up. There were ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Jaguar Cars Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1515049-jaguar-cars
(Jaguar Cars Essay Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1515049-jaguar-cars.
“Jaguar Cars Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1515049-jaguar-cars.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Jaguar Cars

Electric Cars

...? Electric Cars  of the Executive summary In the current age individuals are becoming conscious about eco-friendly products. The amount of pollution is soaring with the improving transport and communication facilities. Almost 50% individuals around the world are owners of cars. At this juncture it has becomes crucial to protect the environment from the rising air pollution. The electric cars are modern cars that run on batteries. Thus, using such cars would help to reduce the extent of air pollution and thereby shield environmental degradation. The research paper is based on a Canadian electric car producing company. The company has completed designing the car but wants to increase its output. A rise in output can only be afforded... and...
6 Pages(1500 words)Research Paper

Cars

...S-Class Sports Car Sports Car - Porsche 911 Grand Tourer Grand Tourer - Jaguar XK Supercar Supercar - Ferrari F50 Convertible Convertible - Volkswagen Eos Roadster Roadster Roadster BMW Z4 - Leisure Activity Vehicle Small MPV Peugeot Partner - Mini MPV - Opel Meriva Compact Minivan Compact MPV - Mazda5 Minivan Large MPV MPV Toyota Previa Mini SUV Mini 4x4 Small Off-Roader Suzuki SX4 Compact SUV Compact 4x4 - Honda CR-V Mid-Size Crossover SUV Large 4x4 Large Off-Roader BMW X5 Mid-Size SUV Off-Roader - Jeep Grand Cherokee Full-Size SUV - - Cadillac Escalade Did You Know Why Do People Spend Huge Money to Buy Old Sports Cars A classic sports car is a...
12 Pages(3000 words)Essay

Jaguar Land Rover

...Jaguar Land Rover of School> Jaguar Land Rover: Brief Introduction The JaguarLand Rover(JLR) was carried out from by two British car brands which was designed, manufactured and engineered in United Kingdom. JLR is a Tata Motors Limited subsidiary, which we know a major player of vehicle manufacturing in India. Jaguar's Business Distinctive Competencies Jaguar cars were founded in 1922. The brand itself is a world's premier tag for luxury saloons and sports cars. Since 1948, Land Rover is already into manufacturing 4x4 wherein products were defined into segments based on operations. With United Kingdom having...
2 Pages(500 words)Case Study

Hybrid cars

... Hybrid Cars Since the introduction of the Honda Insight in the 1990s, the first petrol-electric hybrid car to sell worldwide, followed quickly bythe ever popular Toyota Prius, the future is looking ever brighter for hybrid vehicles. But how accurate of a picture do we have of the long-term future of hybrids? This paper first explains the basic components of the hybrid and the basic underlying concepts of how hybrid vehicles work. Then the basic physics behind the hydrogen fuel cell is explained. Finally, this paper examines the pros and cons of hybrid vehicles, exploring a few solutions hybrid cars provide and a few problems that the hybrid vehicle industry still faces. There are many...
8 Pages(2000 words)Essay

Electric cars vs hybrid cars

...Electric cars Vs Hybrid cars Electric cars Vs hybrid cars Introduction In the 21st century, many people are aware of global warmingthat threatens the environment. Global warming can be defined as an increase in the temperatures of the Earth’s atmosphere, which in most cases is caused by an increase of CO2 in the atmosphere. The amount of CO2 in the atmosphere has increased tremendously because of burning fossil fuels in homes factories, cars, trains and airplanes which in turn release CO2. Therefore, in order to contain the problem that is posed by global warming, there is the need to reduce the rate at which CO2 is emitted to the atmosphere. This paper...
5 Pages(1250 words)Research Paper

Green cars (electric cars)

... Section/# Green Cars Outline I. What defines “Green” Thesis sentence: The term Green technology is thrown around with a great degree of reckless abandon these days; as such, the purpose of this analysis will be to determine what “green” actually means as it relates to automobiles and how it is measured. A. How will we measure “green” success B. What product offerings fit under the umbrella “green” technology C. Which of these offerings meets the needs of the current market 1. Electric 2. Bio fuel 3. CNG II. Current “green” technology and the gaps that exist which need to be overcome Thesis Sentence: Although many alternatives to traditional gasoline cars now exist, the fact of the matter is that each of the so-called “green... to be...
1 Pages(250 words)Essay

Green cars (electric cars)

...RUNNING HEAD: A CRITICAL ANAYSIS OF THE FEASIABIITY OF ELECTRIC CAR A Critical Analysis of the Feasibility of Electric Car as an Environment-FriendlyGreen Car Name Course Tutor Date A Critical Analysis of the Feasibility of Electric Car as an Environment-Friendly Green Car Introduction The term Green technology is thrown around with a great degree of reckless abandon these days; as such, the purpose of this analysis will be to determine what “green” actually means as it relates to automobiles and how it is measured. Generally the word ‘green’ denotes a particular color; still metaphorically it refers to the environment, ecosystem, and atmospheric balance. Epistemologically, the word ‘green’ is often used to refer to something... that is...
4 Pages(1000 words)Essay

Jaguar brand equity charter

...Topic: JAGUAR BRAND EQUITY CHARTER Why is the companys view of the brand equity concept important? The view of Jaguar brand equity is so important to the company it communicate the value offered by the brand to its customers. Jaguar brand equity has brought numerous positive benefits to the company. Among those benefits include; reduction in operation cost such as promotion and advertisement cost. This is because it create brand positive image before the customers and hence, creating brand loyalty. For example, Jaguar provides high speed, powerful and luxurious vehicles than its competitors in the automobile industry. This has provided the company with the ability to...
1 Pages(250 words)Assignment

Electric Cars

...Electric cars Introduction Automobiles have become very handy in today’s society. Transport has become one of the secondary basic needs in the world today. It is absolutely necessary to own or have access to a car in order to keep afloat with the competitive demands of the world today. Cars are used to travel to work, school, businesses, shopping, church and many other needed destinations. Since the invention of the car, there have been various models that have been invented. Gasoline powered cars are the most used cars today. However recently, Electric cars have begun to take center stage. In 2008, during the...
5 Pages(1250 words)Research Paper

The Jaguar Land Rover

...Conclusion 18 List of References 20 Abstract Sir William Lyons founded the Jaguar Land Rover in 1922. The Jaguar Land Rover is one of the primary players in the automobile industry with its operations indirectly and wholly owned by the Tata Motors Limited. The two major brands in which the Jaguar Land Rover sells includes the Jaguar Cars Limited and the Land Rover. The brands innovate and produce cars in the UK relative to the market demand and consumer preferences. The Jaguar Cars Limited is well known to produce sports cars, while the Land Rover is well known to produce premium 4x4...
18 Pages(4500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Jaguar Cars for FREE!

Contact Us