World of work silver- organisation awareness - Coursework Example

However, soon after the 2008 activities, the demand for Land Rover cars declined by almost one-quarter. In 2009, for instance, 144,133 car sales were registered worldwide. Jaguar also recorded a slump in sales by almost 20 per cent to about 52,500 in 2010 (Grant, 2010). Regardless, Jaguar’s internal processes paint its image as an effective, innovation-driven organization (Batchelor, 2014). As a mechanical engineer I can attribute the innovation successes to unique car designs. In order to improve the quality of its products, JLR has reduced its product lines to two instead of the initial six (Raynal, 2012).

The company allocates generous budgets for its R&D in order to support the creation of fine mechanical engineering qualities. Nonetheless, JLR demonstrates a higher level of balancing its innovation with the primary risk of cost overruns than its competitors (Batchelor, 2014). Regardless, Jaguar’s supply chain management is still poor, judging by the lower presence of the products in the developing economies than the units of its market rivals such as Mercedes Benz or General Motors (Harris, 2013).

As a mechanical engineer, I think Jaguar should increase the quantity of its units at the dealers, because the strategy of cashing in on customers who associate with rare products keeps their consumer base smaller than that of their rivals with more units in the market. Owing to the fitness of the Land Rover for different purposes, the brand is apparently performing better than the Jaguar (Gomes et al, 2007). After the recent acquisition, the company has shifted major head office decisions to India in an attempt to strengthen its market presence across the two products.

In India, the company enjoys the advantage of the cheap labour, reduced production expenses and low-cost of logistics (The Guardian, 2015). These important factors will likely increase the quantity of the brand