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World of Work Silver - Organisational Awareness - Coursework Example

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Originally, it used to manufacture motorcycle sidecars before it developed to manufacture passenger cars. Its name was changed to Jaguar after the Second World War. The name was changed to get rid of…
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World of Work Silver - Organisational Awareness
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8). Today, Jaguar cars are designed by Jaguar Land Rover engineering center in Coventry, at the Whitney plant. The cars are then manufactured in Birmingham at Castle Bromwich assembly plant. Other manufacturing takes place at the Solihull plant (Salama, 2012, p. 10). Jaguar Land Rover is the largest automotive manufacturing business in the United Kingdom. The business is built around two main British car brands. These brands are Land Rover and Jaguar. Land Rover leads on the line of manufacturing premium all-wheel drive cars.

For Jaguar, it is one of the world’s leading manufacturers of premier sports cars marques and luxury sports saloon cars. Jaguar Land Rover has greatly transformed the business under the ownership of Tata Motors Limited. It has transformed the business in order to achieve the full ability of its classy brands and realize profitable results. What drives this business is a world-class comprising of about 26,000 people worldwide. In addition, the business supports more 190,000 jobs in the United Kingdom through dealer network, supply chain and a wider economy (Denton, 2012, p. 18). All cars produced by this company are designed and engineered in the United Kingdom.

Even though the business has plans of expanding globally, the business’ heart remains in the United Kingdom. The business has invested billions of pounds in research, development facilities and its state of the art production. In fact, in the manufacturing sector, Jaguar Land Rover has made the highest investment in R&D. It therefore means it is ahead of Rolls-Royce and British Aerospace. With this kind of investment, along with the on-going efforts to encourage local communities encourage people seek jobs related to engineering; the business has been awarded as the responsible business of the year.

Jaguar Land Rover takes great pride in this recognition and more so the award. Jaguar Land Rover has greatly benefited from its international expansion. This company has a

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