We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic marketing - Essay Example

Comments (0)
Summary
The objective of this paper is to recommend various marketing mix strategies with due regard to the execution of 4P’s Framework. Along with this, various other marketing strategies will also be suggested to Strongbow Cider with the view to enhancing its dominance over other market leaders…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Strategic marketing

Download file to see previous pages... The researcher of this essay aims to analyze ‘Caffeine Light Dry Cider’ of Strongbow, that might be promoted with the help of intensive distribution systems such as wholesalers and retailers. In addition, the availability of ‘Caffeine Light Dry Cider’ might also increase resulting in augmentation of the corporate image of Strongbow. ‘Caffeine Light Dry Cider’ is one of the premium drinks introduced by Strongbow for its female customers in order to offer them a revitalizing beverage. In order to enhance the position of ‘Caffeine Light Dry Cider’, Strongbow might utilize push and pull strategy resulting in augmentation of its market demand. Other than this, Strongbow might also utilize varied other advertising sources such as television, magazines, media, internet to increase the awareness of the customers towards the new product. Moreover, Strongbow might also sponsor varied fashion events and cricket matches in order to enhance the consciousness of the citizens. It might further help in enhancing the allegiance resulting in amplification of the efficiency of Strongbow in the market of Australia. In addition, Strongbow might introduce ‘Caffeine Light Dry Cider’ in bottles, tin cans, and stainless steel casks or kegs in order to attract more customers from the young generation. This might help Strongbow to augment its effectiveness and steadiness among other leading players of the similar sector. Moreover, it might also facilitate Strongbow to augment its total sales and revenue....
eover, as the brand is available at a cheaper rate, it can also be offered to all income groups which signify another important factor for its growth and expansion across the globe. Similarly, it can also be offered to both the genders, i.e. males and females. Targeting Strongbow is targeted towards young generation female customers as it is an alcoholic drink which is learnt to offer a sense of refreshment. For this reason, the female segment of the society also tends to prefer the drink as it provides enjoyment and stimulation after the entire day of hardship. Moreover, it can be targeted to both occasional as well as regular users in order to increase its fidelity in the market. Positioning Strongbow is mainly preferred by the young generation of the society. Moreover, as it includes an apple flavor so it is also perceived as an energizing drink. For this reason, the demand for Strongbow dry cider enhanced to a rapid extent in the market of Australia. Product strategies Strongbow is one of the brands which is learnt to always attempt offering extensive concentration over research and development initiatives in order to introduce inventive products for its customers. It is recognized as one of the strengths of the brand which might facilitate it to sustain in this era of competitiveness. This particular strategic measure can significantly assist it to enhance its market share and brand distinctiveness over other market competitors. It might also help to reduce the business risks resulting in augmentation of profit margin. For this reason, Strongbow initiated a new product named ‘Caffeine Light Dry Cider’ mainly for the female customers in order to enhance their reliance and loyalty over the brand. The prime objective behind this strategy is to establish itself as ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic marketing
I think that without dynamic and successful leadership people will become uninspired, uncertain of their role and may lack in their commitments. Volunteers will definitely demonstrate high levels of performance if they are viewed and managed as creative, motivated people who seek responsibility.
6 Pages(1500 words)Essay
STRATEGIC MARKETING
Strategic marketing is one of the tools that a company can use to achieve its long term and short term objectives. Being a technology firm, BT Tech marketing strategy is very important as it determines how the market receives the company’s products. The company has been involved in various marketing programs aimed at improving the accessibility of its products in the mass market.
6 Pages(1500 words)Essay
MKTM003(1)
The Strategic Imperative - A Future Focus 1 3. "PEST" Analysis and Scenario Marketing 3 4. Foundations of Customer Behavior 4 5. Customer Relationship Management 5 6. Competitor Analysis 6 7. Core Marketing Strategy 7 References 9 Principles of Marketing 1.
8 Pages(2000 words)Essay
Strategic Marketing
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
3 Pages(750 words)Essay
Strategic Marketing
It also helps in the analysis of specific strategies so as to meet customers’ demand (Wiley, n.d.). A strategy, on the other hand is referred to the plan that integrates the major objectives, decisions,
6 Pages(1500 words)Essay
INTERNATIONAL STRATEGIC MANAGEMENT: With the aid of diagrams analyse: a)A strategic marketing planning framework. (40%) b)How and why the details of this strategic marketing process may differ in the international context. (60%)
stable or volatile market) but also the strategic initiatives of the competitors – referring to the marketing plans developed by the competitors on similar products – an issue of
6 Pages(1500 words)Essay
Discussion question
However, the new iPad from Apple Inc., iPad 3 is seemingly the best tablet in the market. This is due to its advanced applications and features. The new iPad 3 has a retina display, 5 megapixel camera, and 4G LTE
2 Pages(500 words)Essay
Edexcel Strategic Marketing
This means that businesses that wish to use strategic marketing for the promotion of their products/ services need, necessarily, to support ethics (Pride and Ferrell 2011). On the other hand, reference should
15 Pages(3750 words)Essay
ARNP Project Last Wk
To ride above this challenge, using strategic marketing principles is the most recommended option for ARNP. By this, Berkowitz and Bartlett (2010) suggest the use of a strategic marketing plan. Once the strategic marketing plan is used, ARNP will be expected to go
1 Pages(250 words)Essay
Strategic marketing management

The author states that strategic marketing involves setting up of mission, good market research and identification of the marketing objectives the organisation wishes to attain. Strategic marketing is a key component that greatly supports the corporate strategy, identifying an important factor that best suits it.  

15 Pages(3750 words)Essay
Let us find you another Essay on topic Strategic marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us