Nobody downloaded yet

Concept and product testing - Essay Example

Comments (1) Cite this document
Concept testing involves conducting a research in the market for the product idea. It simply means testing the idea in the market among the people. The research is undertaken through the method of survey by forming appropriate questionnaire. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.4% of users find it useful
Concept and product testing
Read TextPreview

Extract of sample
"Concept and product testing"

Download file to see previous pages This step is undertaken to introduce the product idea to the customers, see their reactions for the product idea and gather suggestions to add-on. Similarly, product testing also consists of conducting a research on the product. The manufacturer produces a few product samples. This helps the customers to see the final product and judge its features and its look. Both concept testing and Product testing is very important because the failure rate of new products are very high. So concept testing is done to test the idea among the customer and product testing is done to check the feedback of the customers for the final product before commercialization. The research undertaken for testing the concept of the product turned out to be positive. 100 participants were considered for the research. These 100 participants consisted on people from the age group of 13 to 35, in which two groups were made (Students and Working Professionals). The majority of respondents liked the product idea and its features. They also gave few suggestions. Now, after receiving a positive response for the product idea, sample products are manufactured and even the suggested ideas are added to the final product. Research is again conducted on the product to test the final product in the market. Again same 100 respondents were considered. Almost 76 % participant considered the product among their purchase list. The participants from student group found the price to be high. So they would prefer a lower price. Otherwise, the feature and the look were well accepted. People found the display of the Kindle amazing. The eBook reader received a very good response from the people. Table of Contents Executive Summary 2 Introduction 5 Research Method 9 Results 11 Product Testing 12 Objectives of research 15 Research Techniques 16 Results 18 Limitations of the Study 19 Conclusion 20 References 21 Bibliography 25 Appendices 27 Appendix 1 27 Appendix 2 29 Introduction A product is regarded as any offering in exchange for a price. It can be tangible as well as in-tangible in nature. After the completion of developing the product, the marketer can plan to launch the product into the market. New product development takes time and it is also quite risky and costly. The failure rate of new products is really high in the market. This happens due to several factors. But the most common factor is lack for proper market research. The marketers should do a proper market research for his product. If they are successful then, after developing the product, another product research is also necessary. This will not only give a true picture to the market, but also save him from incurring huge losses before developing the idea or concept (Lesch & Rupert, 1994, p. 5). It is a well known fact that if well-structured concept testing or product testing method by knowledgeable researcher can really help a company to improve its ability to create successful innovative products or services. However, the result of concept testing is not really achieved in reality due to low quality of research. The advancement in the technology and digital media has affected all of us. Similarly, the advent of eBook readers has created a buzz in the market. The increase in popularity of reading books in electronic form has encouraged the marketer to think about product named Kindle. It’s a new idea that will help in creating a device in which one can read numerous books and other reading materials in electronic form as pdf files (Parrickrau, 2011, p. 211). The product idea called Kindle is actually an electronic book reader. It would like a book publication in electronic form. In that device people can read books, see images, etc. Uncountable numbers of books can be stored in a single device. This device ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Concept and product testing Essay Example | Topics and Well Written Essays - 4750 words”, n.d.)
Retrieved from
(Concept and Product Testing Essay Example | Topics and Well Written Essays - 4750 Words)
“Concept and Product Testing Essay Example | Topics and Well Written Essays - 4750 Words”, n.d.
  • Cited: 0 times
Comments (1)
Click to create a comment or rate a document
filomena60 added comment 8 months ago
Student rated this paper as
At first, I thought 19 of pages is too much for such a question. But now I see it could not be done better. As the author starts you see the difficulty of the subject. I’ve read all at once. Perfect sample
Concept and Product Testing
...?Concept & Product Testing Executive Summary Change is an important feature in today’s world. This project deals with how effectively digital world can be used to change the course of reading through e-book reader. Amazon is a renowned company in the business of online retailing and Kindle is a revolutionary product from the company. There are two things that have added to the success of Kindle and these are Concept Testing and Product Testing. Every organization needs to focus on these two aspects to attain the success in its new product development process and become the most preferred...
18 Pages(4500 words)Essay
Product Development supplement each paper clip with a small piece of paper, on which quotes of famous scientists, actors and authors will be printed. It is suggested to make these quotes removable, leaving only blank papers for possible notes that will allow to mark files and documents, keeping them in order. In case if quotes are not relevant, consumers may tear it off and stick it to another place, for example, book, writing pad, computer display or refrigerator. Concept Development In this stage of product development we did market research, defining market segmentation and main group of people, who would consume new type of paper clips. Business Analysis Initial costs, price and possible revenue have been estimated during...
2 Pages(500 words)Essay
Product reassessment actual purchase. This section opens up with the idea of major factors that lead to the level and rate of adoption of new products. Fax machines are not a totally new product, but the idea is to reintroduce it to a new market, which is China. A method that could be used to check on adoption rates is the concept testing or test marketing. Concept testing gives an idea of customers reaction before funds are spent for it, wherein “A cross-section of the general public could be asked to respond to this product idea and may be able to comment on the intrinsic appeal of the idea and, more especially, could make...
5 Pages(1250 words)Essay
Product Quality Testing
...How to determine when to stop testing Introduction All products are ed to rigid test to determine whether it is now ready to release in the market. Usually tests are done in animals depending on the product for release. This paper is about when is it enough testing and when developers should stop testing their product and release it on the market. The problem is that the customers and the publishers of the product want to release the product as soon as possible and that the product should be as good as it can. However, in order to release a good...
6 Pages(1500 words)Essay
Testing Web Services the same time because of its international scope, whereas the PTT Internet Web Service is targeted for local use. To manage the delay, there is a need to call the currency exchange rate service once after calling the PTT service in order to minimize the collision in the originally working processes. Regression testing was continually run on all areas including security, GUI, browser, and operating system. After several iterations, the web page was found to have the best solution that achieves both productivity and reliability. 6. Conclusions In this work, we illustrated a method of testing web services by using the concept of gray box testing. First, we...
20 Pages(5000 words)Essay
New Product Development Research Paper
...and the concept are defined in this stage. Then the idea is tested for feasibility. This is achieved by a feasibility study that collects information regarding the product and financial status of the company. The resources required to develop the product are also examined. Scope of Product The scope of the product is studied in this development phase. The scope of the product includes the product's value in the market. The reputation of the company plays a major role in the market place. The product's working and the service provided by the company also decides the life time of the...
6 Pages(1500 words)Essay
Product Development
...screened to see if they aligned closely to the goals and strategy of Sony they were compatible to the existing production and packaging lines could be marketed through the current distribution channels and promotional expenditure that would be required Concept Development and Testing Careful analysis of the concept design, product/packaging prototype, justification, feasibility, delivery model was undertaken. The need for an integrated speaker replacing several speakers capable of throwing sound to various areas in the room was an interesting product idea to pursue for the Research and Development department. The product...
12 Pages(3000 words)Essay
Product Design
...processes in the design or production create an amplified demand for a product (Slack 2006). Product Design Product design is a general term for the conception of an object that stems from design ideas which is manifested in the form of sketches, drawings, models or prototypes. This then can stretch into the production, logistics, and marketing the conceptualised objects. Products are designed with particular considerations valued by the designer, client, or end user that are then communicated through the products’ purchase and use (Slack 2006). It is a crucial facet of the method of product...
12 Pages(3000 words)Essay
Psychological Testing Worksheet
...ISSUES AFFECTING PSYCHOLOGICAL TESTING Question Ethical Issues associated with psychological testing The term test is used to describe a systematic process or material that is put in place to give information about a certain action and a cognitive method; there are several types of test on mental ability such as personality test among many others. Ethics is a moral principle or knowledge that governs a person’s behavior (Hogan, 2007). Psychology is a behavior that is characterized and not a product, then the issues that are most likely to affect psychological test are, the manner in which confidentiality of information about the...
3 Pages(750 words)Essay
New product development
...Concept Testing Concepts are developed in order to eliminate the weak concepts and remain with strong concepts. The important function of a concept is to estimate the cost of the product. According to this concept, buying predictions are considered worthless because it does not give the real reflection. With regard to the concept on estimating sales, it is therefore important to consider who will definitely buy the product, who would probably buy, who might or might not buy, probably would not buy, and definitely would not buy. The first concept generated about...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Concept and product testing for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us