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Globalization, Communication And Postmodernity Describing The Shift From Web 1.0 To Web 2.0 - Essay Example

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While Web 1.0 practiced a two-pronged architecture consisting of admin and viewer, Web 2.0 introduced a three-pronged structure comprising of admin, database, and user transitioning the architecture of presentation to participation. …
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Globalization, Communication And Postmodernity Describing The Shift From Web 1.0 To Web 2.0
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Download file to see previous pages From the read-only interface offered by Web 1.0, the introduction of Web 2.0 has opened various means of web communications making the web interface not only as a source of information, but also as an interactive zone. Blogs, wikis, social network sites, online games, and even e-commerce have redefined practices of communication in the postmodern times re-introducing the processes and activities in a globalized approach.
Starting from Web 1.0 as the first generation World Wide Web, the first web interface offered read-only contents via static websites with limited performance and visual parameters, zero to minimal interaction with the site, and most importantly, web communication fundamentally facilitated via e-mail. Shuen (2008) has described Web 1.0 as a digitized place for searching information, for making available and transmitting various downloadables, and for fashioning e-commerce approach from the traditional mail-based interfaces. Added by Oreilly (2007), Web 1.0 treated web as a platform for presenting information using one-way channel of communication with limited response mechanisms. For instance, Web 1.0 services, such as Mp3.com, Akamai, Ofoto, content management systems, and others, are the means utilized for conveying content, downloadables, and information. ...
Meanwhile, business model of Web 1.0 follows the principles of treating users as audience and speculating consumers (Eighmeya & McCordb, 1998), admin-based web business (Oreilly, 2007) and lastly, one-way search and one-way feed of information (Sinclair, et al., 2006). These details support and explain the architectural background of Web 1.0 that stems from the identified “architecture of presentation” (Oreilly, 2007; Sinclair, et al., 2006). On the other hand, the upgraded version known as Web 2.0 is characterized by the read-write interface where values emerge from the contribution of the larger viewers instead of the traditional command and control of information (Lytras, et al., 2008). The objectives of Web 2.0 are to enhance creativity, information sharing, and collaboration among users, such as the development of so-called web communities through various social networking sites, wikis, blogs, and folknomies (Zhang, 2008). Gossen (2011) has identified four key characteristics of Web 2.0. He claims that web 2.0 fosters web presence on the web by allowing the option of regular updating, responding to, and even creating content under a user profile. Secondly, Web 2.0 allows personal modification of web-interface affecting the personal web experience of a single user with a 2.0-based website, and more notably, website contents are user generated often a result of collaboration between users and site developers. He also asserts that, Web 2.0 is about social participation through various web activities, such as ratings, rankings, commenting, feedback mechanisms, and others all aimed at interacting with other users. Aside from its ...Download file to see next pagesRead More
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