Marketing Essays

Quality and price play an important role in the acquisition and retention of customers. Companies, which seek to become price leaders, tend to attract more customers if they also ensure the quality of products. With the increased competition between companies, there is a need to have unique strategies to attract and retain customers. To achieve this, the market mix becomes imperative.

SWOT ANALYSIS FOR REED Strengths Reed Supermarkets has around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distribution centers for satisfying the demand of its wide-ranging customers effectively. Reed offers a wide range of products which include groceries, meats, paper goods, baked food products, sea foods, pharmaceutical products and health as well as beauty care products.

Austin Travel is a travel agency that operates in Maryland, United States, and is the only established travel agent in Maryland. It has already penetrated the lucrative market rapidly because people are now more attracted to tourism. Austin travel has been planning a tour for two couples of Maryland to Paris.

There are fundamentals in starting and operating a restaurant successfully and there are basic elements that distinguish a successful restaurant from an otherwise unsuccessful one. The manner of establishing and running the restaurant has great implications on the success of the restaurant and this means that there are specific ways that restaurants need to be run. 

Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision.

This research paper aims at exploring student’s Perception of Healthy Eating and Food Consumption among students enrolled in the university. The nature of this research necessitates the use of a subjective approach because it will enable explorative research in coming up with findings based on inductive reasoning. Primary data for this research was collected through in-depth interviews. Qualitative approach brings out actual reality as seen through the eyes of the participant.

Amazon is one of those companies that were launched prior to the so-called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in internet circles and the young generation is completely aware of the brand name of Amazon.

Millions of people all over the globe are reached within seconds, deals closed in a matter of few clicks, and new products and services introduced in the most fashionable modes. Amongst the many endowments of technology is the launch of electronic payment systems that enable transmittal of funds in any currency to any location without a need for face to face contact.

The Fast Food Industry is one of the rising and mounting industries in the twenty-first century, where globalization has transformed almost all the facets of the world and has created a universal raised area for all. The fast-food industry is growing at a marvelous and remarkable speed with its immense advertising campaign all over the globe.

This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.

Hyundai motor company is one of the most appreciated automotive companies in the global market. In this paper it has been analyzed that the company’s performance over the years from 2008 to 2010 has been improved on its operational side but the company has not been able to demonstrate the same performance in managing its finances.

Apple forced to withdraw this ad because of its failure to generate enough sales as Apple expected for Mac computers. Moreover, this advertisement generated some controversies because of its intentions to directly attack Microsoft. This advertisement was directed by Phil Morrison and Justin Long and John Hodgman were acted as Mac and PC respectively.

The manager may select a period of relative calmness in the fund and reflect the success that is not present in the present market. Also, the period may interlope, an economically stable period and a turbulent economic one, meaning that forecasting is done o the historical data will be underestimating the loss.

Analysis of Haier Current Strategy in global perspective The company’s strategy is to get involved globally for it to address local needs efficiently by having locally based facilities to provide the market with the smart designed and developed solutions.

Studying the geographic segment (focuses on regions, cities, and rural and urban areas) is equally important since it will allow the company to identify the buying capability of its market. People in rural areas are mostly ignorant and have low incomes, hence, require different marketing strategies from those in urban areas (Nash, 2000, p. 70).

The company must manufacture its branded windows 8 tablets to maintain their superiority in the PC manufacturing. The long term target should be focused towards emerging markets. Background statement/introduction The trend in the PC ownership has indicated that majority of people tend to move towards owning tablets more than any laptops.

The initial stage is to perceive the problems associated with the company being in the state docket, low return is likely to be the major shortcoming. The main question in this stage is what to be done to reverse the situation. The human resource department, however, is the most critical since it deals with humans, who have feelings and emotions among other traits.

The need of the market for this type of vehicle is at its peak because this product does not only provide savings for fuel, but it also provides new technologies, such as the integration of motion sensor technology. Further, different marketing strategies have been adopted by the company in order to meet Ford’s objectives.

In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades.

BUSINESS REPORT PUMA TABLE OF CONTENTS Executive Summary 3 Overview 4 Market Audit 5 Marketing goals and objectives 5 Current customers 6 Product or service 6 Strengths 6 Weaknesses 6 Competition 7 Critical Success Factor 8 Recommendation 8 References l0 Executive Summary PUMA is a recognized brand of sportswear in the world.

Major Apparel Companies are looking to establish businesses in emerging economies. In this fast fashion industry, the threat of new entry is quite low; the bargaining power of the buyers is quite high and the Rivalry among competitors is intense. The fast fashion apparel industry (the UK in particular) is believed to be in the maturity stage.

Table of Contents 2 Company overview 3 Internal Environment Analysis 3 External Environment Analysis 3 Collection of data from market segment 3 Findings and Analysis 5 New product for VisitBritain 6 Pricing strategy 7 Advertising campaign 7 Conclusion 8 Reference 9 Company overview VisitBritain is a tourism agency operating in Britain1.

In 1990, Tomas Pigeon shifted the firm’s location to Oakville, Ontario, and reopened the office in Quebec in 1995. Owning as well as integrating both offices has allowed the firm to offer a comprehensive bicultural design vision to its clients, and this has remained one of the significant factors for the firm’s success.

The author discusses theories and practical applications of service blueprint with respect to the organisation. Subway will have five components all together performing front stage and back stage operations. The elements of Subway’s physical evidence include exterior facilities, interior facilities and signage.

Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too.

Pricing is one of the elementary factors in financial modeling and one of the P of the 4Ps of the marketing mix. Price is the only element in 4P that is associated with revenue generation. The requirement of a consumer can be transformed into demand only if the consumer develops keenness and interest to buy a particular product.

Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM). The intention to carry out this study is to understand how SM sway the marketing communication of modern companies.

The management of risk is done by analyzing the costs and the benefits that the company shall be able to receive in return. The management of risk is done on short term and on the long term basis as the cost-benefit analysis of both the options are different when the time value of money is considered and in certain cases, the risk associated with the short term might not be the same as in the long term.

This is a discussion on competitive markets, monopolies, as well as oligopolies as types of markets structures. Oligopoly market structure is, arguably, the most beneficial to the economy. Due to the availability of enough resources and competition between the players, it becomes necessary to invent and innovate.

This research will help to define the way in which technology is effectively put into place. To further explore leadership in BMW, style leadership skills will be examined towards the accomplishment of goals. Finally, by examining key leadership models and approaches, the overall experience of leadership at BMW will be explored.

The initial part of the project will talk about the country and the business already existing in the country. In order to deal with that in an effective fashion, it is necessary to consider the PEST analysis of the same country. The Porters Five forces model and the SWOT analysis will provide a much clearer picture. In the next phase, the project will consider relations with foreign countries.

CRMS Pty Ltd is an organization that seeks to provide software solution relating to managing bookings and reservation to the companies dealing with equipment rental services. The organization would want to see the availability status of its equipment so that they can make the next deal without putting the machine idle.

This is a carefully crafted business venture that encompasses both service and product delivery. The combination and strategy employed by this company is likely to widen the client base thereby increasing its profits. However, there is a catch to this in that it requires strategies and effective marketing decisions to prosper.

Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358).

From this paper, it is clear that businesses tend to focus on social media and social networking even if risks have not been eliminated. Also, in banks and financial institutions, the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems.

Although change and realization of the problems that are preventing a firm from a more successful result have a litany of theories and approaches that have sought to define the best way that an effective business or leadership decision should be engaged with, this brief analysis will utilize the “Marketing Decision Making and Case Analysis” rubric which can be defined by such acronym: DEFINE.

It is told that one cannot attempt to take things lightly. The aim is to reach as many people, in a short span of time as possible and leave the most lasting impression. The marketing environment of a business is composed of individuals working for that business along with the outside forces which affect the marketing campaign.

The most effective way for companies to market is to know a market particularly well. After gathering information concerning buyers, companies have to know how much their potential customers are willing to pay for the products offered. This applies also to those who engage in cause-related marketing.

Generally speaking, marketing strategies have the basic aim of reaching the customer and convincing him to buy the product. For many businesses, consumer behaviors and decisions are the sole factor on which successful marketing strategies are made (Lantos, 2010, p. 163); however, this is not always true.

As the report stresses that the consumer activity which has been chosen in this report is observing the buying or the behavioral patterns and the methods chosen by the people in deciding which food items to buy at a food court situated in a shopping mall. Buying behavior is the act and the process of decision making used by people in buying different products.

When these competitive advantages are combined with competitive scopes, the three generic strategies are developed (Porter, 2008). These strategies are cost leadership, differentiation, and focus. The focus strategy can be classified into two sub categories, namely, “cost focus and differentiation focus”.

The process of selling goods and services through the Internet is known as online shopping. Most of the consumers around the world are turning to online shopping, where they purchase goods through the Internet. Researchers have created a model known as the Online Shopping Acceptance Model to explain consumer acceptance of online shopping.

China is the fastest growing economy in the world. This phenomenal growth in the Chinese economy has encouraged many international suppliers to enter into the Chinese market and try out their strategy. With this rapid growth of the economy their consumption pattern has also increased.

It is without question that mobile devices and cellular phones have ultimately reshaped the world in which we live. It is difficult to imagine a society in which photography, music, and mobile communications could take place without the use of DSLR cameras, iPods, iPads, and cellular phones that package many of these products into one.

Marketing is the total of activities involved in the transfer of goods and services from the producer and seller to the consumer or buyer; including advertising, shipping, storing, and selling (Noble & Mokwa, 1999). It exists in a commonplace i.e. a market where buyers and sellers meet and engage in the act of trade through the process of exchange i.e. receiving something in return for giving something.

Due to economic integration international business these days is not just restricted to buying and selling between firms of two countries but also involves mobility of capital, establishment of trading centers and manufacturing facilities, and movement across borders of business managers and technicians.

With the globalization, the business environment is getting intensively competitive across the globe. Entering into the foreign countries are deemed to be the most popular way to enhance and expand any business. However, these global companies have to face enough challenges in coordinating the local and global operation

The researcher states that with the growth and development of contemporary organizations that seek expansion through diverse approaches, it is important to understand the factors needed to effectively pursue product conceptualization, planning and development to become more intricate and successful using Therapeutic Footwear for example.

Organic foods are becoming more popular by the day. Consumers are choosing to buy naturally grown food products that haven’t been contaminated and synthetically grown. “The term "organic" typically describes food that has been cultivated and/or processed without the use of chemicals of any sort including fertilizers, insecticides, artificial coloring or flavoring and additives”.

It includes the company structure, product line, current market as well as the company’s distribution and supply chain. On the external situation, significant aspects such as competitive environment, the global market as well as economic, technological, political, socio-cultural, and natural factors have been subjected to a PESTEL analysis.