StudentShare
Our website is a unique platform where students can share their papers in a matter of giving an example of the work to be done. If you find papers matching your topic, you may use them only as an example of work. This is 100% legal. You may not submit downloaded papers as your own, that is cheating. Also you should remember, that this work was alredy submitted once by a student who originally wrote it.
Contact Us
Sign In / Sign Up for FREE
Sign Up for FREE Sign In
Search
✕
Go to advanced search...
✕
Home
Free Samples
Premium Essays
Editing Services
Editing Proofreading Rewriting
Extra Tools
Essay Topic Generator Thesis Generator Citation Generator GPA Calculator Study Guides Donate Paper
Essay Writing Help
About Us
About Us Testimonials FAQ

Marketing Essays

Result for Subject Marketing:
19914 essays
Improving the Retail Sector and Reducing the Financial Crisis in UK Economy Marketing Dissertation
20 pages (5217 words) , Download 3 , Dissertation
Free
The consumer’s mindset has changed during the recession, and retailers must focus on strategies that win the heart of the consumers. The impact of the recession has influenced consumers’ buying behavior in a big way. Consumers have become more value-conscious. Their shopping habits have changed, and they have become more cautious about spending on leisure.
Preview sample
Market Analysis of Pepsi Co Marketing Essay
9 pages (2256 words) , Download 3 , Essay
Free
It has gained the position of No. 1 competitor of Coke, which stands for kinship and a brand that the nation cares for. In 2000, Pepsi Co, along with BBDO, its advertising agency for decades are facing a challenge to change its advertising strategy to suit the market needs. Close rivals in CSD and non-CSD segments are increasing their advertising budgets.
Preview sample
sponsored ads
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
—
Apply my DISCOUNT
Why Advertisers Use Principles of Visual Search and Attention Marketing Essay
5 pages (1457 words) , Download 3 , Essay
Free
People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as do the other competitor shoe polishes already available in the market.
Preview sample
Marketing in Hospitality industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.
Preview sample
Child Development Junk Food Marketing Essay
3 pages (750 words) , Download 2 , Essay
Therefore, people have the tendency to give more junk foods and other processed food items for their children. Junk foods are easily available foods and very high in carbohydrates and this promotes excessive fat. Excessive use of junk foods and processed foods in day to day life paved the way for serious health problems among the children.
Preview sample
Marketing Strategy for the Ultimate Helmet Marketing Assignment
5 pages (1460 words) , Download 2 , Assignment
Free
The distribution chain is supposed to eliminate the possibility of counterfeits selling in the market as originals. One of the channels of distribution that was identified as using the channel that was used to sell the old helmet. The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet. 
Preview sample
Analysis of the Movie the Greatest Movie Ever Sold Marketing Movie Review
5 pages (1260 words) , Download 2 , Movie Review
Free
My initial assessment of the movie was since it was premised on exposing how pervasive brands are to the point it invades the movies, the film will just show how impossible it is to get the cooperation of big brands to be featured and actually pay for the film that illustrates how pervasive they are.  But Morgan Spurlock pulled it off.
Preview sample
Integrated Marketing Communication Project Marketing Essay
7 pages (1837 words) , Download 8 , Essay
Free
Organizations have been determining different marketing measures in order to market their products or services. The manner in which the products or services are communicated to customers has been modified over the years. Newer policies and mechanisms are being applied in marketing communication planning.
Preview sample
T-C-B and I-D-U Positioning Modeling Marketing Essay
5 pages (1578 words) , Download 3 , Essay
Free
Apple’s iPad is targeted to all users of computer tablets. It is currently the market leader in the computer tablets industry. Recently, Ipad has received severe competition from Samsung’s galaxy which is a bit cheaper than Ipad. Samsung is targeting the low-income category but Ipad remains the market leader due to its high quality and high speed.
Preview sample
International Marketing Performance Marketing Essay
5 pages (1583 words) , Download 2 , Essay
Free
Both companies are driven by a mutual acknowledgment of the threats they pose on each other concerning the control of the market niche (The Growth Agenda, 2012, p. 60). In the past, competition between the two companies revolved around technological innovations, and the drive to eat into each other’s market segmentation.
Preview sample
Marketing Mix: Google IT Industry Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Founded in 1997 by Larry Page and Sergey Brin, Google is one of the most prominent IT companies in the world at present. Google entered the IT industry through search engine business. Even though Yahoo entered the search engine business much earlier than Google, they are currently struggling for survival.
Preview sample
Development and Implementation of Direct and Internet Marketing Strategy in Nokia Marketing Essay
9 pages (2727 words) , Download 2 , Essay
Free
The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have a competitive advantage over their competitors. They have increasingly diversified their communication strategies to tap into the ever-growing markets as a result of globalization.
Preview sample
An Enquiry into Branding at Nike Marketing Essay
16 pages (4460 words) , Download 2 , Essay
Free
Over the years, Nike has been one of the most popular brands around the world (Davis, 2010). The exposure that Nike enjoys around the world for their sporting brands is so high that most people can easily identify the brand. The success of Nike's branding drive is so glaring that most people it provides an exemplary platform for other businesses emulate and attempt to reproduce and recreate.
Preview sample
The Home Depot in Chinese Market Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
As such, do it yourself culture involves cutting costs and an increased sense of independence for those that engage in it since it allows home owners and individuals to improve their homes and even fix problems in their homes by themselves without the need for independent contractors.
Preview sample
Qatar Airways: Management of International Competition Marketing Term Paper
12 pages (3368 words) , Download 2 , Term Paper
Free
In this paper, the increasing problem of competition in the airline sector has been explained with reference to Qatar Airways. The paper has also provided the explanation of different ways the managers in the organization strive to cope up with the problems of the international competition of certain strategies has been suggested in the paper.
Preview sample
Yamaha Marketing Channels Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.
Preview sample
MKT3018 E-retailing Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
As e–commerce persists to develop, several companies will move their emphasis to incorporate internet shopping in their compound channel. Internet shopping provides much higher expansion rate than any other marketing method. In internet shopping, a wide variety of business is carried out
Preview sample
Investment Report: Gunns Limited (GNS) Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Introduction Gunns Limited is a major forestry firm. The company is located in Tasmania, Australia and was founded in 1875 by two brothers – John and Thomas Gunn. Being founded in the 19th century makes it one of Australia’s most senior organizations.
Preview sample
External and Internal Marketing Environment Analysis of Nokia Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
Preview sample
Sound Business Venture for Accarpio Transport Marketing Essay
9 pages (2492 words) , Download 2 , Essay
Free
Creating a new business venture is a process that involves a lot of steps that need to be carefully taken into consideration. The success of the new business venture mainly depends on the quality of the business plan used by the entrepreneur. As such, this paper has been designed to evaluate the measures that can be taken in order to create a sound business venture for Accarpio Transport.
Preview sample
Business in South Africa Marketing Coursework
17 pages (4250 words) , Download 2 , Coursework
Free
The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market.
Preview sample
The United States and Japans International and Domestic Markets Marketing Essay
7 pages (1991 words) , Download 2 , Essay
Free
The two markets will be discussed in relation to both countries as they are interrelated. The relationship between these two countries has been shaped around the corresponding paradigm of specializing in products such as agriculture and manufactured goods along with their rivalry over high-end technology.
Preview sample
Situation analysis of Grill`d Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.
Preview sample
The Marketing of a Political Candidate Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The main strategy presidential candidate’s used in their marketing strategies is the media. The media is the main communication channel through which Obama used to reach his audience in his campaign. The main ways the media Obama used the media was by giving his information to the people and letting them have his views on various issues.
Preview sample
Entrepreneurial Marketing Development Plan Marketing Essay
6 pages (1622 words) , Download 3 , Essay
Free
In addition, the company should specify the procedures of transforming the episodes from internet videos to appropriate commercial TV channels. For effective implementation of the project, OZ Tube can choose another party who will implement the second part of producing videos for commercial TV channels (Frederick, 2009).
Preview sample
Does Employee Motivation Lead to Employee Satisfaction in the SME Retail Sector in Ireland Marketing Dissertation
20 pages (5882 words) , Download 3 , Dissertation
Free
Companies across the globe are dealing with challenges posed by the economic recession. The growth is slow in practically every nation amidst political uncertainties. The global economy grew 5% in 2010 and 3.8% in 2011 (Reddy and Davis, 2012). The spillover effects of the global economic recovery, declining exports, and volatile capital flows call for adjusting economic policies.
Preview sample
Academic Knowledge Theory and Good Business Management in the Success of News Corporation Marketing Essay
4 pages (1016 words) , Download 2 , Essay
Free
News Corporation is a multinational company whose employees hold different academic levels and areas of specialization. The corporation is regarded as one of the most successful news corporations on the entire planet due to its elaborate workplace diversity as far workers academics is concerned. Business journals like Forbes ranked the corporation the second-best media group, considering its profit turns up.
Preview sample
Marketing Ethics Globalization Marketing Essay
3 pages (868 words) , Download 4 , Essay
Free
Marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty. This nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities.
Preview sample
Researching reporting dashboard features for marketing automation tools Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
Comparison of software Aglione is a powerful business intelligence tool that is also easy to use as a dashboard tool and a marketing intelligence application. It allows for a single view into one’s data across every source, as well as pre-calculated key metrics like revenue by channel and acquisition, customer retention over time and by value, and lifetime value by segment or acquisition source (Agilone.com 1).
Preview sample
The Acquisition and Retention of Customers Marketing Essay
9 pages (2558 words) , Download 2 , Essay
Free
Quality and price play an important role in the acquisition and retention of customers. Companies, which seek to become price leaders, tend to attract more customers if they also ensure the quality of products. With the increased competition between companies, there is a need to have unique strategies to attract and retain customers. To achieve this, the market mix becomes imperative.
Preview sample
Reed Supermarkets: A New Wave of Competitors Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
SWOT ANALYSIS FOR REED Strengths Reed Supermarkets has around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distribution centers for satisfying the demand of its wide-ranging customers effectively. Reed offers a wide range of products which include groceries, meats, paper goods, baked food products, sea foods, pharmaceutical products and health as well as beauty care products.
Preview sample
Marketing of Service Products Marketing Book Report/Review
12 pages (3769 words) , Download 2 , Book Report/Review
Free
Austin Travel is a travel agency that operates in Maryland, United States, and is the only established travel agent in Maryland. It has already penetrated the lucrative market rapidly because people are now more attracted to tourism. Austin travel has been planning a tour for two couples of Maryland to Paris.
Preview sample
How to Make a Restaurant Successful Marketing Case Study
4 pages (1107 words) , Download 2 , Case Study
Free
There are fundamentals in starting and operating a restaurant successfully and there are basic elements that distinguish a successful restaurant from an otherwise unsuccessful one. The manner of establishing and running the restaurant has great implications on the success of the restaurant and this means that there are specific ways that restaurants need to be run. 
Preview sample
Information Searches Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision.
Preview sample
Exploring University Students' Perception of Healthy Eating and Food Consumption Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
This research paper aims at exploring student’s Perception of Healthy Eating and Food Consumption among students enrolled in the university. The nature of this research necessitates the use of a subjective approach because it will enable explorative research in coming up with findings based on inductive reasoning. Primary data for this research was collected through in-depth interviews. Qualitative approach brings out actual reality as seen through the eyes of the participant.
Preview sample
Amazon Financial Perspective Marketing Essay
12 pages (3305 words) , Download 9 , Essay
Free
Amazon is one of those companies that were launched prior to the so-called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in internet circles and the young generation is completely aware of the brand name of Amazon.
Preview sample
Hong Kong and the Impact of Cyber Crimes Marketing Essay
3 pages (750 words) , Download 2 , Essay
Millions of people all over the globe are reached within seconds, deals closed in a matter of few clicks, and new products and services introduced in the most fashionable modes. Amongst the many endowments of technology is the launch of electronic payment systems that enable transmittal of funds in any currency to any location without a need for face to face contact.
Preview sample
How Fast Food Industry Represents Globalisation, Gender, Healthy Lifestyle Marketing Dissertation
56 pages (10602 words) , Download 2 , Dissertation
The Fast Food Industry is one of the rising and mounting industries in the twenty-first century, where globalization has transformed almost all the facets of the world and has created a universal raised area for all. The fast-food industry is growing at a marvelous and remarkable speed with its immense advertising campaign all over the globe.
Preview sample
What Enhances Introduction of a Strong Brand Marketing Case Study
10 pages (2711 words) , Download 3 , Case Study
Free
This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.
Preview sample
Analysis of Hyundai Motor Company Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Hyundai motor company is one of the most appreciated automotive companies in the global market. In this paper it has been analyzed that the company’s performance over the years from 2008 to 2010 has been improved on its operational side but the company has not been able to demonstrate the same performance in managing its finances.
Preview sample
Marketing Ads: I Am a Mac, I Am a PC Marketing Essay
3 pages (750 words) , Download 2 , Essay
Apple forced to withdraw this ad because of its failure to generate enough sales as Apple expected for Mac computers. Moreover, this advertisement generated some controversies because of its intentions to directly attack Microsoft. This advertisement was directed by Phil Morrison and Justin Long and John Hodgman were acted as Mac and PC respectively.
Preview sample
The Emphasis of Portfolio Management Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
The manager may select a period of relative calmness in the fund and reflect the success that is not present in the present market. Also, the period may interlope, an economically stable period and a turbulent economic one, meaning that forecasting is done o the historical data will be underestimating the loss.
Preview sample
Haier Strategy Analysis Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Analysis of Haier Current Strategy in global perspective The company’s strategy is to get involved globally for it to address local needs efficiently by having locally based facilities to provide the market with the smart designed and developed solutions.
Preview sample
Marketing of a Company that Produces Health Organic Food Products Marketing Assignment
4 pages (1180 words) , Download 2 , Assignment
Free
Studying the geographic segment (focuses on regions, cities, and rural and urban areas) is equally important since it will allow the company to identify the buying capability of its market. People in rural areas are mostly ignorant and have low incomes, hence, require different marketing strategies from those in urban areas (Nash, 2000, p. 70).
Preview sample
Feasibility Proposal Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company must manufacture its branded windows 8 tablets to maintain their superiority in the PC manufacturing. The long term target should be focused towards emerging markets. Background statement/introduction The trend in the PC ownership has indicated that majority of people tend to move towards owning tablets more than any laptops.
Preview sample
Steps to Decision Making in a Company Marketing Essay
5 pages (1442 words) , Download 2 , Essay
Free
The initial stage is to perceive the problems associated with the company being in the state docket, low return is likely to be the major shortcoming. The main question in this stage is what to be done to reverse the situation. The human resource department, however, is the most critical since it deals with humans, who have feelings and emotions among other traits.
Preview sample
Evaluation on the Marketing Plan of Ford Marketing Term Paper
6 pages (1691 words) , Download 2 , Term Paper
Free
The need of the market for this type of vehicle is at its peak because this product does not only provide savings for fuel, but it also provides new technologies, such as the integration of motion sensor technology. Further, different marketing strategies have been adopted by the company in order to meet Ford’s objectives.
Preview sample
The Consumer Decision-Making Process as It Relates to Replacing a Laptop Computer Marketing Assignment
8 pages (2250 words) , Download 4 , Assignment
Free
In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades.
Preview sample
Puma: business report Marketing Essay
6 pages (1500 words) , Download 6 , Essay
Free
BUSINESS REPORT PUMA TABLE OF CONTENTS Executive Summary 3 Overview 4 Market Audit 5 Marketing goals and objectives 5 Current customers 6 Product or service 6 Strengths 6 Weaknesses 6 Competition 7 Critical Success Factor 8 Recommendation 8 References l0 Executive Summary PUMA is a recognized brand of sportswear in the world.
Preview sample
The Business Strategy of Zara Company Marketing Essay
17 pages (4819 words) , Download 6 , Essay
Free
Major Apparel Companies are looking to establish businesses in emerging economies. In this fast fashion industry, the threat of new entry is quite low; the bargaining power of the buyers is quite high and the Rivalry among competitors is intense. The fast fashion apparel industry (the UK in particular) is believed to be in the maturity stage.
Preview sample
    19001 - 19050 results of 19914 items
    We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
    ✕
    Contact Us