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Marketing Essays

Result for Subject Marketing:
19930 essays
Shifting cultural attitudes towards smoking Marketing Essay
3 pages (750 words) , Download 2 , Essay
Doctors did not warn people against engaging in smoking, active or passive; some of them were even involved in the promotion of the tobacco industry without disclosing the deleterious nature of smoking (Novella).
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Marketing of Buxton Water Marketing Assignment
5 pages (1502 words) , Download 2 , Assignment
Free
Aggressive marketing strategy is to be used to promote both the brand and the cause of using fresh, hygienic, calorie-free, and clean water. Strategies in terms of recyclable packaging, compact-sized bottles, sponsorships, capturing digital space, and other differentiating tools have to be implemented simultaneously to weed out any competition from the market.  
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Ethical Marketing Issues Marketing Essay
5 pages (1436 words) , Download 2 , Essay
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The data from the Australian Health and fitness survey identified that 11% of children are suffering from overweight problems. These children are subjected to more diseases and illnesses which may affect their quality of life in adulthood. Marketers cannot be blamed for fat children. There can be other aspects that can make a child fat.
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Types of organizations Marketing Essay
3 pages (750 words) , Download 3 , Essay
Innovation has been the driving force behind post-enlightenment progress and in totality, all of the developments of history. It is the urge to change, to not accept the conventional, and to strive for the unknown. If it were not for this ability to set and strive for higher goals, humans would still be cavemen of Plato’s Republic who thought that world is limited to the wall they were looking at all their lives (Christiansen, 2000).
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Milwaukee Emergency Center for Animals Marketing Case Study
6 pages (1775 words) , Download 2 , Case Study
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Teamwork is a chief value in the hospital through recognition of the working staff as the mainmast. Retention and attraction to the hospital are through motivational rewards and programs that recognize hard work and achievement. Improvement of the hospital services and problem-solving comes under the hospital value of accountability.
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UPS Company Strategy Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
UPS Company Strategy Despite the dramatic improvements UPS has brought to the lives of millions in all parts of the planet, change had been a rare companion (Garvin & Levesque 2006). The situation changed with Mike Eskew becoming the company’s CEO in 2001, when the company entered the new stage of its organizational evolution.
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Cornflower Blue Marketing Strategy Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed.
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Investigating Consumer Perceptions of Baranka Cafe on Motorway Marketing Literature review
7 pages (2257 words) , Download 2 , Literature review
Free
It is a distinct bundle of associations within the target customers’ minds. It signifies the image that Baranka stands in the same. The concept of the brand image relates to a specific set of beliefs about a Baranka. In a major sense, it connotes a quality position in the market. It is vital to note that brand image relates to both mental and emotional image.
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Marketing Communication Approach - Microsoft Organization and Apple Corporation Marketing Essay
5 pages (1517 words) , Download 2 , Essay
Free
Marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust.
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Healthcare Marketing Marketing Essay
6 pages (1609 words) , Download 2 , Essay
Free
Antoine Charles is an extremely serious and professional public relations administrator at the local hospital. I found him to be a scintillating example of a workaholic who is not only very passionate about what he does for a living but also has a remarkable insight into elements that distinguish public relations (PR) from marketing.
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Marketing Plan: Starbucks Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This means that it is able to popularize this new product across it network chains. Being financially stable also makes it able to invest hugely thus cumulating benefits of economies of scale to its competitors.
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Citibank IN New Countries for Futures Markets Development Marketing Essay
3 pages (750 words) , Download 2 , Essay
Similarly, market entry strategies refer to the pre-planned methods incorporated with the intent of delivering goods and services to targeted markets for instance, through distributions (Bhattacharyay 36). These market entry strategies vary depending on the product or service in concern as well as the key objectives of the business.
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The Role of Marketing in Launching New Products Marketing Essay
4 pages (1066 words) , Download 2 , Essay
Free
Trendy Fashionista is a young and fashion-oriented company. It is primarily based in the US. As the name suggests, the company favors fashion to a very large extent and strives to reflect the essence of fashion in almost every product that it manufactures. The company presently is looking forward to catering to the fast-moving young individuals who are always in a hurry and ponder for special luggage bags.
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Strategic Marketing Management of Nintendo Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Today, the researcher states that Nintendo is one of the world's largest video game companies by market capitalization as well as by popularity of it's products that are presented in gaming industry.
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Consumer Level of Trust to Written Word Marketing Research Proposal
12 pages (3945 words) , Download 3 , Research Proposal
Free
Communication is the fundamental factor that allows smooth ramming of businesses in the modern world. Marketing is, therefore, one of the most important functions of business organizations in the present business environment. Enterprises, both large and small, put a huge emphasis on proper marketing planning and implementation of these strategies.
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Kano Model Analysis Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The aim of the research project was to determine the relative significance of the factors that influence the degree of satisfaction of students in an institution of higher education. The researchers utilized a questionnaire based on the Kano Model. The model addresses a spectrum of issues that contribute to consumer satisfaction.
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Improving the Retail Sector and Reducing the Financial Crisis in UK Economy Marketing Dissertation
20 pages (5217 words) , Download 3 , Dissertation
Free
The consumer’s mindset has changed during the recession, and retailers must focus on strategies that win the heart of the consumers. The impact of the recession has influenced consumers’ buying behavior in a big way. Consumers have become more value-conscious. Their shopping habits have changed, and they have become more cautious about spending on leisure.
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Market Analysis of Pepsi Co Marketing Essay
9 pages (2256 words) , Download 3 , Essay
Free
It has gained the position of No. 1 competitor of Coke, which stands for kinship and a brand that the nation cares for. In 2000, Pepsi Co, along with BBDO, its advertising agency for decades are facing a challenge to change its advertising strategy to suit the market needs. Close rivals in CSD and non-CSD segments are increasing their advertising budgets.
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Why Advertisers Use Principles of Visual Search and Attention Marketing Essay
5 pages (1457 words) , Download 3 , Essay
Free
People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as do the other competitor shoe polishes already available in the market.
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Marketing in Hospitality industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.
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Child Development Junk Food Marketing Essay
3 pages (750 words) , Download 2 , Essay
Therefore, people have the tendency to give more junk foods and other processed food items for their children. Junk foods are easily available foods and very high in carbohydrates and this promotes excessive fat. Excessive use of junk foods and processed foods in day to day life paved the way for serious health problems among the children.
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Marketing Strategy for the Ultimate Helmet Marketing Assignment
5 pages (1460 words) , Download 2 , Assignment
Free
The distribution chain is supposed to eliminate the possibility of counterfeits selling in the market as originals. One of the channels of distribution that was identified as using the channel that was used to sell the old helmet. The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet. 
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Analysis of the Movie the Greatest Movie Ever Sold Marketing Movie Review
5 pages (1260 words) , Download 2 , Movie Review
Free
My initial assessment of the movie was since it was premised on exposing how pervasive brands are to the point it invades the movies, the film will just show how impossible it is to get the cooperation of big brands to be featured and actually pay for the film that illustrates how pervasive they are.  But Morgan Spurlock pulled it off.
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Integrated Marketing Communication Project Marketing Essay
7 pages (1837 words) , Download 8 , Essay
Free
Organizations have been determining different marketing measures in order to market their products or services. The manner in which the products or services are communicated to customers has been modified over the years. Newer policies and mechanisms are being applied in marketing communication planning.
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T-C-B and I-D-U Positioning Modeling Marketing Essay
5 pages (1578 words) , Download 3 , Essay
Free
Apple’s iPad is targeted to all users of computer tablets. It is currently the market leader in the computer tablets industry. Recently, Ipad has received severe competition from Samsung’s galaxy which is a bit cheaper than Ipad. Samsung is targeting the low-income category but Ipad remains the market leader due to its high quality and high speed.
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International Marketing Performance Marketing Essay
5 pages (1583 words) , Download 2 , Essay
Free
Both companies are driven by a mutual acknowledgment of the threats they pose on each other concerning the control of the market niche (The Growth Agenda, 2012, p. 60). In the past, competition between the two companies revolved around technological innovations, and the drive to eat into each other’s market segmentation.
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Marketing Mix: Google IT Industry Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Founded in 1997 by Larry Page and Sergey Brin, Google is one of the most prominent IT companies in the world at present. Google entered the IT industry through search engine business. Even though Yahoo entered the search engine business much earlier than Google, they are currently struggling for survival.
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Development and Implementation of Direct and Internet Marketing Strategy in Nokia Marketing Essay
9 pages (2727 words) , Download 2 , Essay
Free
The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have a competitive advantage over their competitors. They have increasingly diversified their communication strategies to tap into the ever-growing markets as a result of globalization.
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An Enquiry into Branding at Nike Marketing Essay
16 pages (4460 words) , Download 2 , Essay
Free
Over the years, Nike has been one of the most popular brands around the world (Davis, 2010). The exposure that Nike enjoys around the world for their sporting brands is so high that most people can easily identify the brand. The success of Nike's branding drive is so glaring that most people it provides an exemplary platform for other businesses emulate and attempt to reproduce and recreate.
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The Home Depot in Chinese Market Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
As such, do it yourself culture involves cutting costs and an increased sense of independence for those that engage in it since it allows home owners and individuals to improve their homes and even fix problems in their homes by themselves without the need for independent contractors.
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Qatar Airways: Management of International Competition Marketing Term Paper
12 pages (3368 words) , Download 2 , Term Paper
Free
In this paper, the increasing problem of competition in the airline sector has been explained with reference to Qatar Airways. The paper has also provided the explanation of different ways the managers in the organization strive to cope up with the problems of the international competition of certain strategies has been suggested in the paper.
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Yamaha Marketing Channels Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.
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MKT3018 E-retailing Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
As e–commerce persists to develop, several companies will move their emphasis to incorporate internet shopping in their compound channel. Internet shopping provides much higher expansion rate than any other marketing method. In internet shopping, a wide variety of business is carried out
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Investment Report: Gunns Limited (GNS) Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
Introduction Gunns Limited is a major forestry firm. The company is located in Tasmania, Australia and was founded in 1875 by two brothers – John and Thomas Gunn. Being founded in the 19th century makes it one of Australia’s most senior organizations.
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External and Internal Marketing Environment Analysis of Nokia Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.
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Sound Business Venture for Accarpio Transport Marketing Essay
9 pages (2492 words) , Download 2 , Essay
Free
Creating a new business venture is a process that involves a lot of steps that need to be carefully taken into consideration. The success of the new business venture mainly depends on the quality of the business plan used by the entrepreneur. As such, this paper has been designed to evaluate the measures that can be taken in order to create a sound business venture for Accarpio Transport.
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Business in South Africa Marketing Coursework
17 pages (4250 words) , Download 2 , Coursework
Free
The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market.
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The United States and Japans International and Domestic Markets Marketing Essay
7 pages (1991 words) , Download 2 , Essay
Free
The two markets will be discussed in relation to both countries as they are interrelated. The relationship between these two countries has been shaped around the corresponding paradigm of specializing in products such as agriculture and manufactured goods along with their rivalry over high-end technology.
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Situation analysis of Grill`d Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.
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The Marketing of a Political Candidate Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The main strategy presidential candidate’s used in their marketing strategies is the media. The media is the main communication channel through which Obama used to reach his audience in his campaign. The main ways the media Obama used the media was by giving his information to the people and letting them have his views on various issues.
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Entrepreneurial Marketing Development Plan Marketing Essay
6 pages (1622 words) , Download 3 , Essay
Free
In addition, the company should specify the procedures of transforming the episodes from internet videos to appropriate commercial TV channels. For effective implementation of the project, OZ Tube can choose another party who will implement the second part of producing videos for commercial TV channels (Frederick, 2009).
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Does Employee Motivation Lead to Employee Satisfaction in the SME Retail Sector in Ireland Marketing Dissertation
20 pages (5882 words) , Download 3 , Dissertation
Free
Companies across the globe are dealing with challenges posed by the economic recession. The growth is slow in practically every nation amidst political uncertainties. The global economy grew 5% in 2010 and 3.8% in 2011 (Reddy and Davis, 2012). The spillover effects of the global economic recovery, declining exports, and volatile capital flows call for adjusting economic policies.
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Academic Knowledge Theory and Good Business Management in the Success of News Corporation Marketing Essay
4 pages (1016 words) , Download 2 , Essay
Free
News Corporation is a multinational company whose employees hold different academic levels and areas of specialization. The corporation is regarded as one of the most successful news corporations on the entire planet due to its elaborate workplace diversity as far workers academics is concerned. Business journals like Forbes ranked the corporation the second-best media group, considering its profit turns up.
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Marketing Ethics Globalization Marketing Essay
3 pages (868 words) , Download 4 , Essay
Free
Marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty. This nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities.
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Researching reporting dashboard features for marketing automation tools Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
Comparison of software Aglione is a powerful business intelligence tool that is also easy to use as a dashboard tool and a marketing intelligence application. It allows for a single view into one’s data across every source, as well as pre-calculated key metrics like revenue by channel and acquisition, customer retention over time and by value, and lifetime value by segment or acquisition source (Agilone.com 1).
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The Acquisition and Retention of Customers Marketing Essay
9 pages (2558 words) , Download 2 , Essay
Free
Quality and price play an important role in the acquisition and retention of customers. Companies, which seek to become price leaders, tend to attract more customers if they also ensure the quality of products. With the increased competition between companies, there is a need to have unique strategies to attract and retain customers. To achieve this, the market mix becomes imperative.
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Reed Supermarkets: A New Wave of Competitors Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
SWOT ANALYSIS FOR REED Strengths Reed Supermarkets has around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distribution centers for satisfying the demand of its wide-ranging customers effectively. Reed offers a wide range of products which include groceries, meats, paper goods, baked food products, sea foods, pharmaceutical products and health as well as beauty care products.
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Marketing of Service Products Marketing Book Report/Review
12 pages (3769 words) , Download 2 , Book Report/Review
Free
Austin Travel is a travel agency that operates in Maryland, United States, and is the only established travel agent in Maryland. It has already penetrated the lucrative market rapidly because people are now more attracted to tourism. Austin travel has been planning a tour for two couples of Maryland to Paris.
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How to Make a Restaurant Successful Marketing Case Study
4 pages (1107 words) , Download 2 , Case Study
Free
There are fundamentals in starting and operating a restaurant successfully and there are basic elements that distinguish a successful restaurant from an otherwise unsuccessful one. The manner of establishing and running the restaurant has great implications on the success of the restaurant and this means that there are specific ways that restaurants need to be run. 
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Information Searches Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision.
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