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Marketing Essays

Result for Subject Marketing:
19702 essays
Occupational Exposure to Benzene Among Shoemakers And Others Marketing Research Paper
15 pages (3750 words) , Download 2 , Research Paper
Free
This paper shall discuss the occupational exposure to Benzene among shoemakers and other individuals using said compound. This discussion shall first discuss the qualities of benzene in general and its elements which imply its health risks. Secondly, various studies discussing the impact of benzene on the health of workers shall be individually presented. Lastly, a summary and concluding remarks shall be indicates at the end of this article.
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Impact of Social Media on Marketing Strategies Marketing Dissertation
56 pages (10322 words) , Download 4 , Dissertation
E-mall is an online store where customers can buy a diverse range of goods online. People can purchase different kinds of products and services from e-mall throughout Saudi Arabia. With the advancement of technology, the trend of purchasing goods and services has been changed and now the buyers are seeking more convenient and suitable ways to buy goods and services.
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Marketing Management: Analysis, Planning, Implementation, and Control Marketing Essay
12 pages (3131 words) , Download 3 , Essay
Free
On one hand, this reliance on technology has made our lives easy as one can now keep track of many things at once without much physical effort. But on the other hand, complications have also increased as we try to understand and use each of the gadgets separately. It is from these complications that we have identified a new need of getting everything available to users on a single device.
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Mobile Phone Addiction Marketing Literature review
13 pages (3923 words) , Download 5 , Literature review
Free
In the current age of digital globalization, the use of computers and cell phones has become very popular. These technologies have also become accessible to the masses with their cheaper rates and diverse features. Mobile phones have especially become indispensable to society as they demand to always stay connected to each other.
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Hyundai Auto Company Marketing Essay
9 pages (2250 words) , Download 2 , Essay
Free
By taking into consideration all the aforementioned theories and concepts, the discussion in this paper will intend to demonstrate and analyze the managerial decisions taken by Hyundai Sonata (i.e. a particular brand by Hyundai Motor Company) being into competition with Toyota Camry in the international automobile industry.
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Marketing Within The Airlines/Aviation Industry Marketing Essay
17 pages (4250 words) , Download 2 , Essay
Free
The airlines have to strive to meet the ever increasing demands of their customer base. As a part of these quality increasing measures, airlines have also introduced ticketless air travel, in-flight entertainment systems and more comfortable seating space and travel experience to attract new customers and keep their old ones loyal to themselves.
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The Independent Beauty Consultant in Marketing Channels Marketing Assignment
26 pages (6643 words) , Download 4 , Assignment
An independent beauty consultant should not stress too much on marketing flow. Shifting the flow to drug stores chains from independent beauty consultants will be beneficial for Mary Kay cosmetics because these drug stores have huge sales. This will help in increasing the sale of the company. The result will be an increase in the number of customers for the organization.
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The Impact of Advertising on Consumer Behavior Marketing Dissertation
11 pages (2500 words) , Download 4 , Dissertation
Free
Currently, the world has experienced the high level of companies’ diversification as multinationals try to spread production risks to different parts of the world. According to Talloo (2007), this is due to increasing rate of globalization which has led to opening up of boundaries and liberalization of the global markets.
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Philip Morris USA Marketing Research Paper
14 pages (4138 words) , Download 2 , Research Paper
Free
In most cases, a researcher uses an open-ended question to enable the researcher to gather a more subjective response from the selected research survey participants. Using this particular research study approach, the researcher can provide each of the research survey participants to share their own opinion or thoughts about each question asked.
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Arizona: Tourism, Travel, and Recreation Marketing Essay
10 pages (2561 words) , Download 4 , Essay
Free
Arizona has a very diverse topography with a combination of beautiful plateaus (such as the Colorado Plateau), gorges, and deep canyons. The Colorado River is the most beautiful and exquisite river in Arizona. The leading industry of Arizona is the tourism and travel industry and generates a lot of revenues for the state (around $13.76 billion in the year 2000).
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Exclusive Styles Ladies Boutique Marketing Term Paper
9 pages (2250 words) , Download 2 , Term Paper
Free
The studied business refers to the opening of a women's clothing store, which is currently one of the most popular segments of the fashion and clothing industry. The women's clothing store will be a boutique called Exclusive Styles and will offer a wide selection of casual and bizarre socks to women and girls.
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Strategic Management: Concepts and Cases Marketing Essay
16 pages (4352 words) , Download 2 , Essay
Free
The strategy would favor increased consumer preference and retention. The application would be through sampling varied opinions of the consumers and the required provisions to deliver satisfaction. Market analysis and sampling also favor the anticipation of competitors’ strategies and implement added value to eliminate competition.
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Marketing Planning for Apple Inc Marketing Case Study
11 pages (2750 words) , Download 2 , Case Study
Free
Promotions need to be done via innovative advertisements and should go in context with the product. Apart from the modern way of promotion such as social media, viral advertisements and magazines, the product can be launched by hosting a large sporting event i.e. sponsorship. This will help to inform the world that Apple is coming with I-TV.
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Customer Relationship Management Strategies: the Case of Apple and IBM Marketing Research Paper
9 pages (2250 words) , Download 4 , Research Paper
Free
Customer relations management is a business operation models that has gained significant application in modern businesses. CRM models define the relationship between a company and its customers in certain economic conditions. The success of a business depends on the quality of its customer relations.
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The Process of Making International Integration: Wal-Mart's German Misadventure Marketing Term Paper
24 pages (6483 words) , Download 3 , Term Paper
Wal-Mart Stores, INC is an American public stock company, which is a business that runs a chain of warehouse stores and discount departments worldwide. Sam Walton founded it in 1962 and since then, the company hasn’t stopped growing. Nowadays, the company operates in 4400 stores in the US only and has expanded its activities internationally.
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Product Development and Product Life Cycle Strategies Marketing Essay
13 pages (3563 words) , Download 2 , Essay
Free
The strategy is about making such integrated plans which reflect in the marketing mix. It simply emphasizes the fact that one message should be communicated and delivered throughout the marketing activities and the message must be persistent. It is because of the effective integrated strategy that it eradicates the chances of duplication in the tasks (Parenti, n.d).
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Unilever USA Operations Marketing Case Study
12 pages (3845 words) , Download 6 , Case Study
Free
Unilever has been positioned as a brand that makes life easier for its consumers by saving them time and worries for household chores, nutrition, health, and hygiene. Products like Omo, Persil are to make the housewife’s job easier so that she has more time for other things as well. Knorr has a chain of ready to cook recipe mixes that make cooking very easy.
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Phil Company Marketing Strategies Marketing Personal Statement
17 pages (4485 words) , Download 3 , Personal Statement
Free
Phil Company aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. Phil has been employing the best available marketing agencies. Advertising generally consists of an identified sponsor putting across a message.
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HTC Human Resource Analysis Marketing Research Paper
12 pages (3357 words) , Download 3 , Research Paper
Free
In comparison with Human Resource Management (HRM), SHRM is an innovative thought of the 21st century in the field of management. SHRM includes planning and executing a set of effectual strategies and practices which can certify the degree of contribution made by the human capital of that particular organization towards the accomplishment of the overall business objectives.
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The Buying Process Used by Different Segments of Business Customers Marketing Research Paper
12 pages (3499 words) , Download 2 , Research Paper
Free
In the year 2001, the industry for power supply generated revenue of $22.4 billion through the sales of AC/DC converters, DC/DC converters and the DC telecommunication power systems. 44% of the sale of these products was originated from the United States; Europe and Asia accounted for 26% and 25% of the sale respectively.
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International Strategies for Brand Extensions Marketing Dissertation
49 pages (10041 words) , Download 4 , Dissertation
As the world has become a globalized stage, organizations have constantly strived for establishing their image as a global brand. For this, they have adopted and practiced numerous strategies for the growth and success of the brand name. In this regard, brand extension is one of the common and frequent strategies followed by several organizations.
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BMW Marketing Plan in China and Japan Marketing Essay
19 pages (5510 words) , Download 4 , Essay
Free
So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in the automotive sector in 1916, BMW Company has come up with different products in the sector. The Company is also known for producing and marketing a range of sporty and higher-end motorcycles and cars.
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Marketing Strategy of Perfection Foods Marketing Assignment
22 pages (5500 words) , Download 5 , Assignment
The aim of the report is to assess the marketing strategy of a company which belongs to the bakery industry. Therefore in order to carry out the research, Perfections food Ltd has been chosen. The assignment will highlight the existing marketing strategies of Perfection Foods Ltd and will also recommend a new marketing strategy for the company.
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The Strategic Management of Marketing: An Integrated System Marketing Research Paper
12 pages (3709 words) , Download 2 , Research Paper
Free
Generally, marketing is recognized as a management tool that is utilized to classify, predict and gratify customer requirements. It is described as a procedure to enhance customer values and relationships, which result in augmentation of corporate image and loyalty of the organization in the long run.
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Introduction and Description of the Internship in Context of the Organization Marketing Essay
15 pages (4208 words) , Download 2 , Essay
Free
It is essential to say that the business organization is a newly established German limited liability corporation and is considered to be amongst the most eminent coffee shop chains in Berlin. Mos Kaffee GmbH offers superior quality coffee to its valued customers and usually targets the well-off society.
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Marketing Practitioners - Growing Demand of Ready Meals from the UK Student Population Marketing Assignment
11 pages (3044 words) , Download 3 , Assignment
Free
There is a large and growing market for ready meals, especially with the student sector. Students expect to buy food that they can eat outright or meals with an eating quality as if they had already cooked and prepared it at home. A complete ready meal is a food that has ‘non-sporing pathogenic microorganisms already destroyed. (James and James 2005, p. 717)
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Marketing and Operations Management in Philips Electronics Marketing Assignment
15 pages (3750 words) , Download 4 , Assignment
Free
Table of Contents Overview of the Company 3 Marketing Part 4 External Environment 4 Marketing Strategy of Philips 6 Market-Oriented Nature of Philips 6 Marketing Tools Utilised By Company 8 Four P’s of Philips Electronics 9 SWOT Analysis 11 Recommendations/Solutions to the Company 13
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Strategic Channel Plan for Startech company Marketing Essay
16 pages (4000 words) , Download 2 , Essay
Free
Strategic planning is most important in that it helps a business organise, coordinate and even plan on strategies in line with its objectives and goals. With increased uptake of technology in the 21st century, many businesses are beginning to redefine their business channels with the previously existing channels being done away with and a surge in consumer to business channels.
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The Shipping Industry Canada Marketing Term Paper
15 pages (3989 words) , Download 2 , Term Paper
Free
The industry has a number of shipping agencies and companies hence qualifying it to be a competitive market structure. Another major contribution of the increasingly competitive market structure in the Canadian shipping industry is the implementation of the 1985 task force recommendations on deep-sea shipping.
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Non-Market and Market Behavior, Economic Analysis of Behavior in Canada Marketing Term Paper
16 pages (4323 words) , Download 3 , Term Paper
Free
Royal Bank of Canada is one of the largest financial institutions in Canada which operates in the financial services sector of the country. The environmental and regulatory environment of RBC has been studied. Its impact on RBC adopted by the company because of those economic impacts on the organization has also been discussed in this study.
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Marketing across culture: HIV/AIDS Prevention Campaigns in Mexico Marketing Coursework
10 pages (2500 words) , Download 2 , Coursework
Free
Mexico is a multicultural country which implies that there are diverse people from different ethnic ground with diverse cultures, norms, values and beliefs.
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Contribution of Public to a Company's Marketing And Sales Efforts Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The problem of the financial crisis which has damaged the reputation of most of the firms operating in the world of developed economies will be discussed in this report. Many consumers now believe that companies acted irresponsibly without actually taking into consideration the stakes of the society as a whole. 
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Business Strategy in Global Environment Marketing Assignment
17 pages (5147 words) , Download 2 , Assignment
Free
The company holds 50 percent of the market comprising both New Zealand and Australia. It is currently operating in a tough economic climate that is putting pressure on its current operational procedures. To complicate the situation further, the company is carrying too much debt on its balance sheet. In addition to this, the company is finding its current market potential as fully maximized.
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Research Design: Qualitative and Quantitative Approaches Marketing Essay
9 pages (2562 words) , Download 4 , Essay
Free
The main aim of this research is to provide important marketing data to the client which is a company seeking to introduce a new range of ready-to-eat nutritious meals for fixed budget customers. The client company is planning to launch nutritious food products in the United Kingdom market with the students as the main target customer of the product.
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Using the Blue Ocean Strategic Model Marketing Essay
15 pages (4148 words) , Download 5 , Essay
Free
The traditional ice-cream corn is a favorite for many people, thus initiating a frozen yogurt venture at any time is essentially right. A business owner must undertake comprehensive research of the target market to ensure that their business ideas are viable. Depending on the marketing framework, frozen yogurt may be either market-oriented.
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Implementation of a CRM in B2B with the Example of Aviation Business Marketing Term Paper
16 pages (4620 words) , Download 4 , Term Paper
Free
Developing and implementing a CRM strategy on the basis of the B2B model can result in low managerial expenses, well-organized marketing promotion, and improved customer receptiveness. By using CRM in B2B, aviation organizations can increase the reach of customers and lessen the expenses of quality management (Zeng & et. al., 2003).
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IKEA:Internal Analysis Marketing Essay
10 pages (2500 words) , Download 4 , Essay
Free
The value chain analysis categorizes the various processes within an organization into different stages whereby each stage is linked to the other and generates value for the organization. The key aim of this analysis is to measure the value generated by each link/ stage and calculate the total profit likely to be earned by the organization.
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Volunteer Turnover of a Sporting Club Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
This research tells that sports and games serve as a dominant feature of every society of the world. It is partly due to the very fact that it not only provides leisure and recreational opportunities to the individuals belonging to different classes, communities, statuses and both the genders but also turns out to be highly productive and beneficial ones for their health and fitness at large.
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Marking Plan for Virgin Group Ltd Marketing Essay
12 pages (3111 words) , Download 3 , Essay
Free
The company conducts its business mainly in Europe, Asia, Africa, Australia, and North America. Virgin Atlantic is a sister company of Virgin Group Limited and has been leading the line of companies in the airline industry. Though it is facing tough competition, however, the company is trying its best to cope up with the rivals in the industry.
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Trade Patterns in China and Hong Kong Marketing Research Paper
4 pages (1174 words) , Download 2 , Research Paper
Free
Every good has its opportunity cost, which is the cost of that good in terms of any other good or service that would have been produced. Each country thus produces the goods which have a lower opportunity cost as compared to other goods and hence trade with other countries for goods that bear a high cost of production for the country.
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Retail Marketing Marketing Essay
11 pages (2750 words) , Download 3 , Essay
Free
According to the paper the company offer stylish high quality clothing, apparels and variety of necessary home products as well as super quality food products. The company has core competency in its industry for the outstanding quality of the food products and also the variety of the processed food products.
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Who Buys Royal Mint's Coins Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The Royal Mint is the official organization responsible for the minting of coins in the United Kingdom. Moreover, it mints coins for more than 60 other countries of the world. Apart from minting coins, the Royal Mint also generates profits from the minting and exporting of coins and medals for special occasions such as the Olympics Games.
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Fast Food Related Restaurants: McDonalds Marketing Term Paper
17 pages (4664 words) , Download 2 , Term Paper
Free
However, it has been noted that the company confronts numerous issues. One among them is related to paying the workers low wages. It has been recognized that such grave issues tend to hamper the overall effectiveness of the organization. In order to resolve the issues, it is quite significant for the company to revise its strategies.
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Investments and Corporate Strategy: Aligning Investment Decisions with Overall Strategy Marketing Essay
14 pages (3907 words) , Download 3 , Essay
Free
According to some researchers, these conditions will still be fluid and so the working of the authority which was established by commitments should take the path of continuous progress. The path should emerge from inside the evaluation criteria predominant in any of the fields where the company has already marked its foothold or is still going through the process of marking the foothold.
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Nokia Corporation Marketing Essay
13 pages (3561 words) , Download 2 , Essay
Free
 According to the essay, the operations of Nokia expanded significantly in all spheres in order to satisfy the various desires as well as the requirements of the customers along with the growth, particularly in the telecommunication industry. The expansion of the business of Nokia ultimately supported the organization to attain huge success.
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Evaluative Report to Support a Marketing Environment Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The aim of this report is to explain the integration of Tesco’s products with in-store promotions, window display, pricing policy, and other marketing strategies. In particular, we want to report whether the total retail product offer and experience match other visible signs of a marketing mix.
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Marketing Mix and Tools: Product, Price, Place, and Promotion Marketing Term Paper
12 pages (3106 words) , Download 2 , Term Paper
Free
This marketing mix is the most useful tool for marketing managers and helps in achieving marketing goals. He should employ these four elements of the marketing mix in a sensible way to get his marketing goals with respect to the volume of sales. The secret of flourishing marketing is utilizing the suitable means to target the audience.
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Price Theory and Applications Marketing Essay
7 pages (1993 words) , Download 2 , Essay
Free
These describe the main aspects of markets such as the products sold, the number of firms, and ease of entry and exit. The different market structures include: perfect competition, monopoly, monopolistic competition, and oligopoly. A perfectly competitive market is characterized by various features which in most cases are not found in a real world but are used as benchmarks for other markets.
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Marketing Plan: Fritz Gelato Ice Cream Marketing Essay
19 pages (5011 words) , Download 2 , Essay
Free
The development of the objectives has been done with the assistance of a strategic analytical tool, i.e. the SWOT analysis. It has further helped in comprehending the areas with the need for improvement which has been considered while developing the strategies. The need for the development of a corporate website has also been identified for which an annual budget had been prepared.
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Digital Marketing Techniques Marketing Essay
14 pages (3500 words) , Download 7 , Essay
Free
The author states that the world of digital media is revolutionizing at an inconceivable velocity. It is transforming the way we intermingle and communicate with each other. People are accepting the digital technology in order to communicate in ways and are flawlessly integrating it in their daily lives.
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