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Marketing Essays

Result for Subject Marketing:
19895 essays
Sound Business Venture for Accarpio Transport Marketing Essay
9 pages (2492 words) , Download 2 , Essay
Free
Creating a new business venture is a process that involves a lot of steps that need to be carefully taken into consideration. The success of the new business venture mainly depends on the quality of the business plan used by the entrepreneur. As such, this paper has been designed to evaluate the measures that can be taken in order to create a sound business venture for Accarpio Transport.
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Business in South Africa Marketing Coursework
17 pages (4250 words) , Download 2 , Coursework
Free
The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market.
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The United States and Japans International and Domestic Markets Marketing Essay
7 pages (1991 words) , Download 2 , Essay
Free
The two markets will be discussed in relation to both countries as they are interrelated. The relationship between these two countries has been shaped around the corresponding paradigm of specializing in products such as agriculture and manufactured goods along with their rivalry over high-end technology.
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Situation analysis of Grill`d Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.
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The Marketing of a Political Candidate Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
The main strategy presidential candidate’s used in their marketing strategies is the media. The media is the main communication channel through which Obama used to reach his audience in his campaign. The main ways the media Obama used the media was by giving his information to the people and letting them have his views on various issues.
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Entrepreneurial Marketing Development Plan Marketing Essay
6 pages (1622 words) , Download 3 , Essay
Free
In addition, the company should specify the procedures of transforming the episodes from internet videos to appropriate commercial TV channels. For effective implementation of the project, OZ Tube can choose another party who will implement the second part of producing videos for commercial TV channels (Frederick, 2009).
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Does Employee Motivation Lead to Employee Satisfaction in the SME Retail Sector in Ireland Marketing Dissertation
20 pages (5882 words) , Download 3 , Dissertation
Free
Companies across the globe are dealing with challenges posed by the economic recession. The growth is slow in practically every nation amidst political uncertainties. The global economy grew 5% in 2010 and 3.8% in 2011 (Reddy and Davis, 2012). The spillover effects of the global economic recovery, declining exports, and volatile capital flows call for adjusting economic policies.
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Academic Knowledge Theory and Good Business Management in the Success of News Corporation Marketing Essay
4 pages (1016 words) , Download 2 , Essay
Free
News Corporation is a multinational company whose employees hold different academic levels and areas of specialization. The corporation is regarded as one of the most successful news corporations on the entire planet due to its elaborate workplace diversity as far workers academics is concerned. Business journals like Forbes ranked the corporation the second-best media group, considering its profit turns up.
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Marketing Ethics Globalization Marketing Essay
3 pages (868 words) , Download 4 , Essay
Free
Marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty. This nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities.
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Researching reporting dashboard features for marketing automation tools Marketing Research Paper
4 pages (1000 words) , Download 4 , Research Paper
Free
Comparison of software Aglione is a powerful business intelligence tool that is also easy to use as a dashboard tool and a marketing intelligence application. It allows for a single view into one’s data across every source, as well as pre-calculated key metrics like revenue by channel and acquisition, customer retention over time and by value, and lifetime value by segment or acquisition source (Agilone.com 1).
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The Acquisition and Retention of Customers Marketing Essay
9 pages (2558 words) , Download 2 , Essay
Free
Quality and price play an important role in the acquisition and retention of customers. Companies, which seek to become price leaders, tend to attract more customers if they also ensure the quality of products. With the increased competition between companies, there is a need to have unique strategies to attract and retain customers. To achieve this, the market mix becomes imperative.
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Reed Supermarkets: A New Wave of Competitors Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
SWOT ANALYSIS FOR REED Strengths Reed Supermarkets has around 192 retail outlets with almost 21,000 employees operating in the United States. Reed also has two distribution centers for satisfying the demand of its wide-ranging customers effectively. Reed offers a wide range of products which include groceries, meats, paper goods, baked food products, sea foods, pharmaceutical products and health as well as beauty care products.
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Marketing of Service Products Marketing Book Report/Review
12 pages (3769 words) , Download 2 , Book Report/Review
Free
Austin Travel is a travel agency that operates in Maryland, United States, and is the only established travel agent in Maryland. It has already penetrated the lucrative market rapidly because people are now more attracted to tourism. Austin travel has been planning a tour for two couples of Maryland to Paris.
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How to Make a Restaurant Successful Marketing Case Study
4 pages (1107 words) , Download 2 , Case Study
Free
There are fundamentals in starting and operating a restaurant successfully and there are basic elements that distinguish a successful restaurant from an otherwise unsuccessful one. The manner of establishing and running the restaurant has great implications on the success of the restaurant and this means that there are specific ways that restaurants need to be run. 
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Information Searches Marketing Research Paper
4 pages (1000 words) , Download 2 , Research Paper
Free
Marketers should provide enough information concerning the attributes of the product. The marketers should also consider pricing their products in a manner that will entice the consumers into making a purchase decision.
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Exploring University Students' Perception of Healthy Eating and Food Consumption Marketing Essay
15 pages (3750 words) , Download 4 , Essay
Free
This research paper aims at exploring student’s Perception of Healthy Eating and Food Consumption among students enrolled in the university. The nature of this research necessitates the use of a subjective approach because it will enable explorative research in coming up with findings based on inductive reasoning. Primary data for this research was collected through in-depth interviews. Qualitative approach brings out actual reality as seen through the eyes of the participant.
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Amazon Financial Perspective Marketing Essay
12 pages (3305 words) , Download 9 , Essay
Free
Amazon is one of those companies that were launched prior to the so-called internet bubble and it has been able to maintain its position till today. The brand name of the company is the biggest asset the company has got. It is extremely famous in internet circles and the young generation is completely aware of the brand name of Amazon.
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Hong Kong and the Impact of Cyber Crimes Marketing Essay
3 pages (750 words) , Download 2 , Essay
Millions of people all over the globe are reached within seconds, deals closed in a matter of few clicks, and new products and services introduced in the most fashionable modes. Amongst the many endowments of technology is the launch of electronic payment systems that enable transmittal of funds in any currency to any location without a need for face to face contact.
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How Fast Food Industry Represents Globalisation, Gender, Healthy Lifestyle Marketing Dissertation
56 pages (10602 words) , Download 2 , Dissertation
The Fast Food Industry is one of the rising and mounting industries in the twenty-first century, where globalization has transformed almost all the facets of the world and has created a universal raised area for all. The fast-food industry is growing at a marvelous and remarkable speed with its immense advertising campaign all over the globe.
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What Enhances Introduction of a Strong Brand Marketing Case Study
10 pages (2711 words) , Download 3 , Case Study
Free
This report covers the effectiveness and valuation of the application of the consumer-based brand equity model in the attainment of success by the Ralph Lauren brand. The report further aims at dissecting the ways in which consumer resonance with the products of a company can best be achieved and improved upon.
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Analysis of Hyundai Motor Company Marketing Essay
8 pages (2000 words) , Download 3 , Essay
Free
Hyundai motor company is one of the most appreciated automotive companies in the global market. In this paper it has been analyzed that the company’s performance over the years from 2008 to 2010 has been improved on its operational side but the company has not been able to demonstrate the same performance in managing its finances.
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Marketing Ads: I Am a Mac, I Am a PC Marketing Essay
3 pages (750 words) , Download 2 , Essay
Apple forced to withdraw this ad because of its failure to generate enough sales as Apple expected for Mac computers. Moreover, this advertisement generated some controversies because of its intentions to directly attack Microsoft. This advertisement was directed by Phil Morrison and Justin Long and John Hodgman were acted as Mac and PC respectively.
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The Emphasis of Portfolio Management Marketing Case Study
7 pages (2041 words) , Download 2 , Case Study
Free
The manager may select a period of relative calmness in the fund and reflect the success that is not present in the present market. Also, the period may interlope, an economically stable period and a turbulent economic one, meaning that forecasting is done o the historical data will be underestimating the loss.
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Haier Strategy Analysis Marketing Research Paper
3 pages (750 words) , Download 2 , Research Paper
Analysis of Haier Current Strategy in global perspective The company’s strategy is to get involved globally for it to address local needs efficiently by having locally based facilities to provide the market with the smart designed and developed solutions.
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Marketing of a Company that Produces Health Organic Food Products Marketing Assignment
4 pages (1180 words) , Download 2 , Assignment
Free
Studying the geographic segment (focuses on regions, cities, and rural and urban areas) is equally important since it will allow the company to identify the buying capability of its market. People in rural areas are mostly ignorant and have low incomes, hence, require different marketing strategies from those in urban areas (Nash, 2000, p. 70).
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Feasibility Proposal Marketing Essay
3 pages (750 words) , Download 3 , Essay
The company must manufacture its branded windows 8 tablets to maintain their superiority in the PC manufacturing. The long term target should be focused towards emerging markets. Background statement/introduction The trend in the PC ownership has indicated that majority of people tend to move towards owning tablets more than any laptops.
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Steps to Decision Making in a Company Marketing Essay
5 pages (1442 words) , Download 2 , Essay
Free
The initial stage is to perceive the problems associated with the company being in the state docket, low return is likely to be the major shortcoming. The main question in this stage is what to be done to reverse the situation. The human resource department, however, is the most critical since it deals with humans, who have feelings and emotions among other traits.
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Evaluation on the Marketing Plan of Ford Marketing Term Paper
6 pages (1691 words) , Download 2 , Term Paper
Free
The need of the market for this type of vehicle is at its peak because this product does not only provide savings for fuel, but it also provides new technologies, such as the integration of motion sensor technology. Further, different marketing strategies have been adopted by the company in order to meet Ford’s objectives.
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The Consumer Decision-Making Process as It Relates to Replacing a Laptop Computer Marketing Assignment
8 pages (2250 words) , Download 4 , Assignment
Free
In an age where we now have capabilities of retaining within a customer relationship management (CRM) system what previous purchases were made, we can utilize this information to continuously reach out to purchasers about the new upgrades provided and the different capabilities now included along with those upgrades.
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Puma: business report Marketing Essay
6 pages (1500 words) , Download 6 , Essay
Free
BUSINESS REPORT PUMA TABLE OF CONTENTS Executive Summary 3 Overview 4 Market Audit 5 Marketing goals and objectives 5 Current customers 6 Product or service 6 Strengths 6 Weaknesses 6 Competition 7 Critical Success Factor 8 Recommendation 8 References l0 Executive Summary PUMA is a recognized brand of sportswear in the world.
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The Business Strategy of Zara Company Marketing Essay
17 pages (4819 words) , Download 6 , Essay
Free
Major Apparel Companies are looking to establish businesses in emerging economies. In this fast fashion industry, the threat of new entry is quite low; the bargaining power of the buyers is quite high and the Rivalry among competitors is intense. The fast fashion apparel industry (the UK in particular) is believed to be in the maturity stage.
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Visit Britain: Marketing Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Table of Contents 2 Company overview 3 Internal Environment Analysis 3 External Environment Analysis 3 Collection of data from market segment 3 Findings and Analysis 5 New product for VisitBritain 6 Pricing strategy 7 Advertising campaign 7 Conclusion 8 Reference 9 Company overview VisitBritain is a tourism agency operating in Britain1.
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Design Internship - Pigeon Branding and Design Marketing Essay
7 pages (1844 words) , Download 2 , Essay
Free
In 1990, Tomas Pigeon shifted the firm’s location to Oakville, Ontario, and reopened the office in Quebec in 1995. Owning as well as integrating both offices has allowed the firm to offer a comprehensive bicultural design vision to its clients, and this has remained one of the significant factors for the firm’s success.
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Service and relationship marketing Marketing Essay
11 pages (2750 words) , Download 5 , Essay
Free
The author discusses theories and practical applications of service blueprint with respect to the organisation. Subway will have five components all together performing front stage and back stage operations. The elements of Subway’s physical evidence include exterior facilities, interior facilities and signage.
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Effective Advertising Marketing Essay
7 pages (1750 words) , Download 3 , Essay
Free
Advertisements are generally focused towards the right target market by opting for the right communication bridge i.e. Media. But it is also true that many people who are not willing or able to buy the product may see the advertisements too.
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Variation in Pricing of an Identical Item Marketing Assignment
3 pages (750 words) , Download 4 , Assignment
Free
Pricing is one of the elementary factors in financial modeling and one of the P of the 4Ps of the marketing mix. Price is the only element in 4P that is associated with revenue generation. The requirement of a consumer can be transformed into demand only if the consumer develops keenness and interest to buy a particular product.
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How Social Media Sway the Marketing Communication of Companies Marketing Dissertation
75 pages (7779 words) , Download 4 , Dissertation
Premium+
Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM). The intention to carry out this study is to understand how SM sway the marketing communication of modern companies.
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The Management of Risk by Analyzing Costs and Benefits Marketing Essay
4 pages (1241 words) , Download 2 , Essay
Free
The management of risk is done by analyzing the costs and the benefits that the company shall be able to receive in return. The management of risk is done on short term and on the long term basis as the cost-benefit analysis of both the options are different when the time value of money is considered and in certain cases, the risk associated with the short term might not be the same as in the long term.
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Competitive markets, monopolies, oligopolies as types of markets structures Marketing Essay
5 pages (1250 words) , Download 4 , Essay
Free
This is a discussion on competitive markets, monopolies, as well as oligopolies as types of markets structures. Oligopoly market structure is, arguably, the most beneficial to the economy. Due to the availability of enough resources and competition between the players, it becomes necessary to invent and innovate.
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Leadership: Assessing the leadership at BMW Marketing Essay
11 pages (2750 words) , Download 6 , Essay
Free
This research will help to define the way in which technology is effectively put into place. To further explore leadership in BMW, style leadership skills will be examined towards the accomplishment of goals. Finally, by examining key leadership models and approaches, the overall experience of leadership at BMW will be explored.
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Doing Business with Japanese Marketing Research Paper
30 pages (7892 words) , Download 2 , Research Paper
The initial part of the project will talk about the country and the business already existing in the country. In order to deal with that in an effective fashion, it is necessary to consider the PEST analysis of the same country. The Porters Five forces model and the SWOT analysis will provide a much clearer picture. In the next phase, the project will consider relations with foreign countries.
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Customer Management Softwares Provided by Customer Relationship Management System Pty Ltd Marketing Research Paper
6 pages (1500 words) , Download 2 , Research Paper
Free
CRMS Pty Ltd is an organization that seeks to provide software solution relating to managing bookings and reservation to the companies dealing with equipment rental services. The organization would want to see the availability status of its equipment so that they can make the next deal without putting the machine idle.
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Inter-Global Medicare Entrepreneurs Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
This is a carefully crafted business venture that encompasses both service and product delivery. The combination and strategy employed by this company is likely to widen the client base thereby increasing its profits. However, there is a catch to this in that it requires strategies and effective marketing decisions to prosper.
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Fords social media marketing Marketing Essay
6 pages (1500 words) , Download 3 , Essay
Free
Mangold and Faulds mention that social media marketing is a hybrid mix of various promotional methods, which includes personal selling, word-of-mouth advertising strategy, and consumer relations (358).
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Social Networking and Enterprise Marketing Essay
8 pages (2000 words) , Download 2 , Essay
Free
From this paper, it is clear that businesses tend to focus on social media and social networking even if risks have not been eliminated. Also, in banks and financial institutions, the use of social media has an important implication: it can threaten the data stored in these organizations’ IT systems.
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IKEA Looks to Penetrate the US Market Marketing Case Study
6 pages (1632 words) , Download 3 , Case Study
Free
Although change and realization of the problems that are preventing a firm from a more successful result have a litany of theories and approaches that have sought to define the best way that an effective business or leadership decision should be engaged with, this brief analysis will utilize the “Marketing Decision Making and Case Analysis” rubric which can be defined by such acronym: DEFINE.
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Social Media in the Automotive Industry Marketing Term Paper
8 pages (2000 words) , Download 2 , Term Paper
Free
It is told that one cannot attempt to take things lightly. The aim is to reach as many people, in a short span of time as possible and leave the most lasting impression. The marketing environment of a business is composed of individuals working for that business along with the outside forces which affect the marketing campaign.
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Sales and Marketing Management Marketing Essay
4 pages (1121 words) , Download 3 , Essay
Free
The most effective way for companies to market is to know a market particularly well. After gathering information concerning buyers, companies have to know how much their potential customers are willing to pay for the products offered. This applies also to those who engage in cause-related marketing.
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How Consumers Make Choices Marketing Essay
7 pages (2123 words) , Download 2 , Essay
Free
Generally speaking, marketing strategies have the basic aim of reaching the customer and convincing him to buy the product. For many businesses, consumer behaviors and decisions are the sole factor on which successful marketing strategies are made (Lantos, 2010, p. 163); however, this is not always true.
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Consumer Behavior: Observational Research Term Paper Marketing Term Paper
9 pages (2250 words) , Download 4 , Term Paper
Free
As the report stresses that the consumer activity which has been chosen in this report is observing the buying or the behavioral patterns and the methods chosen by the people in deciding which food items to buy at a food court situated in a shopping mall. Buying behavior is the act and the process of decision making used by people in buying different products.
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