Marketing plan - Essay Example

Comments (0) Cite this document
BMW MARKETING PLAN IN CHINA AND JAPAN Date: Table of Contents Table of Contents 1 1.0: Executive Summary 3 2.0: Introduction 4 2.1: Market overview 4 2.2: The company business mission 6 3.0: Company Audit 6 3.1: External situation analysis 6 3.2: Internal Marketing Audit 7 3.2.1: Strategic Issues Analysis 8 3.2:2: Marketing Mix Effectiveness 8 3.2:2 (i) Product 8 3.2:2(ii) Promotion 9 3.2:2 (ii): Place 9 3.2:3: Marketing Structures and Systems 9 3.2:4: SWOT Analysis 10 3.2.4 (i): Strengths 10 3.2.4 (ii): Opportunities 11 3.2.4 (iii): Weakness 11 3.2.4 (iv): Threats 11 4.0: Marketing objectives 13 4.1: Strategic Thrust 13 4.2: Strategic object…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.7% of users find it useful
Marketing plan
Read TextPreview

Extract of sample
"Marketing plan"

Download file to see previous pages Since the beginning of the competition, the company has decided to come up with different ways of reaching out to its potential customers. So far the company has hired Fallon worldwide and advertisement agencies in Minneapolis to develop new marketing strategies for their products. Since its introduction in automotive sector in 1916, BMW Company has come up with different products in the sector (Martin, Fabian, and Josh 2002A) The Company is also known for producing and marketing a range of sporty and higher end motorcycles and cars. Despite investing on cars and motorcycles, the company has also embarked on aircraft engine known as Rolls Royce. The company global subsidiaries and manufacturing plants are situated in Mexico, Brazil, Indonesia, Malaysia, Philippines, Egypt, Vietnam United Kingdom, United States of America, Australia and Germany. All this plants have very concrete and productive marketing channels and strategies. Currently, the company is as well operating its financial cooperate which offers financial assistance to potential customers. This marketing plan is based on a 4C framework of credibility, consistency, competitiveness and clarity as BMW strives to enhance its market niche in Japan and China. Credibility refers to continued use of reliable information to customers and all the conditions of sale will be upheld. Moreover, BMW will continue to make luxurious vehicles that will meet customer needs and will strive to gain competitiveness in the new market. Moreover, the channels of distribution used by the company will be clear. 2.0: Introduction Since producing its first car, BMW has grown significantly marketing its products in different parts of the world. 1,366,838 cars of different models were produced by BMW group in 2006 and this figure rose to 1,481,253 in 2010. Moreover, the company has been producing motorcycles since 1916 and does its production in different countries of the world including Mexico, China, Russia, UK, Australia, US and South Africa. However, it only started producing cars in China 2008 as shown in the table below. Table1 showing BMW vehicle production from 2005 to 2010 Year BMW Rolls-Royce MINI 2005 1,122,308 692 200, 119 2006 1,179,317 874 186,674 2007 1,302,774 1029 237,700 2008 1,203,482 1417 235,019 2009 1,043,829 918 213,670 2010 1,236,989 3221 241,043 Source (BMW Group 2011A) 56 percent of the total BMW branded vehicle are petrol powered as the remaining are powered using diesel. 27 percent of the vehicles powered by petrol have four cylinders while another 9 percent have eight cylinders. 2.1: Market overview So far the company has to a great extent succeeded in its marketing strategy. The success is highly attributed by functional and consistent marketing strateg ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Marketing plan Essay Example | Topics and Well Written Essays - 3750 words”, n.d.)
Marketing plan Essay Example | Topics and Well Written Essays - 3750 words. Retrieved from
(Marketing Plan Essay Example | Topics and Well Written Essays - 3750 Words)
Marketing Plan Essay Example | Topics and Well Written Essays - 3750 Words.
“Marketing Plan Essay Example | Topics and Well Written Essays - 3750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Marketing Plan
...?Executive Summary Creations for You is a brick and mortar Victorian home which will be developed to offer the distinct wedding services in the Colorado area. The basis creations that will exist in the home will be theme weddings, receptions, kid’s birthday parties and any other entertainment events requested. In this report, the marketing plan of Creations for You has been presented. The situation analysis suggests that marketing for wedding services is becoming lucrative because people want to organize memorable functions without having much focus on costs. Rather than visiting the different service providers for wedding arrangements, people prefer hiring a planner which may organize...
10 Pages(2500 words)Term Paper
Marketing plan
..., 2003, p. 33). Because most of the customers are from rich families, they will be able to afford high prices. Skimming tactics involve setting high prices for unique products and services. Pizza Restaurant’s products and services offer leisure and entertainment to rich customers. The uniqueness of the products and services is the basis of the unique selling proposition. In this situation price skimming will ensure high demand. Pizza Restaurant’s products and services are branded as unique in the market. Given the demographic profile of the market, this branding strategy is feasible even when price skimming is implemented since majority of the customers are from an affluent community (Grover and...
2 Pages(500 words)Essay
Marketing plan
...?Answer to Question Emotional appeal will be used in a message that emphasizes upon the leisure and entertainment activities in the restaurant. Because most of the customers are from rich families, they will have access to TV and the internet. Therefore both TV and online media should be used in communicating the message. In implementing the mass-marketing strategy, Pizza Restaurant will be communicating to a broad audience most of whom will be from rich families. TV and online media provide the highest reach (Kotler and Keller, 2006). Therefore TV and online advertising would be the most effective marketing strategies. The application of these media would facilitate the building of a loyal customer base....
2 Pages(500 words)Essay
Marketing plan
...McDonalds Marketing plan Executive Summary This marketing plan attempts to highlight some of the possible causes on one side and possible solutions to the problem of product failure on the other side. McDonalds’ Arch Deluxe is a hamburger that was sold in 1996 by McDonalds. The hamburger specifically targeted the adult population. Despite recording substantial volume of sales, the product was discontinued from the market. Some critics argue that the McDonald’s Arch Deluxe was forced out of the market as a result of intense completion from Carl’s Jr. This is because Carl’s Jr. was selling the same type of hamburgers but at half the price....
5 Pages(1250 words)Essay
Marketing Plan
...? Marketing Plan: Gatorade Marketing Plan: Gatorade Introduction This paper is a marketing plan for Gatorade Sports Drink. The outline of the product and the definition of the industry of operation are presented within the paper. The analysis of the company is further illustrated in terms of its strengths, weaknesses, opportunities and threats. The analysis of customers, business competitors, the business environment, marketing mix decisions and the action plan for the effectiveness of the brand are also part of this marketing plan. Product Outline Gatorade is a sports...
6 Pages(1500 words)Essay
Marketing plan
...The Insider Fashions Store Marketing Plan Executive Summary Fashion has lately undergone a tremendous revolution. There is a great change in how people used to put on in the 20th century and 21st century. Most ladies in the United States hardly take two months without replacing their wardrobes. This can tell the speed at which fashion is changing. It is for this reason that The Insider Fashions was started to give the best and generational taste in clothing to its clients. The Insider Fashions has got a good reception to in the market, thanks to its broad range of customers. Its target market has found the place a one stop shop for all the family fashion. This has...
4 Pages(1000 words)Essay
Marketing Plan
...Marketing Plan for a Union- Middlesex Union Faculty I. Executive summary II. Introduction III. Background information i. Nature of the Organisation and Industry ii. Mission Statement iii. Corporate Objectives IV. SWOT Analysis V. Evaluation of the present strategies VI. Developing and Evaluation of Alternative Strategies VII. Recommendations VIII. Budgetary Implications IX. Implementations X. Conclusion XI. References I. Executive Summary This marketing plan of Middlesex University Students Union aims at new marketing focuses. It provides new vision and strategic focus on add value to the students of Middlesex University. II. Introduction The...
9 Pages(2250 words)Essay
Marketing Plan
...MARKETING PLAN …………………. College/ ………….. …………. Introduction Today’s marketing environment is largely influenced by technology, globalization, fierce competition and ever-changing customers’ specific requirements. Therefore, it is critical to any marketer to foresee how these market forces may impact the his business domain and how they can be managed in order to make all marketing activities successful. This paper presents a brief marketing plan for Auto Tech Associates considering major parts in the plan such as mission and vision statement, marketing objectives, core...
5 Pages(1250 words)Coursework
Marketing Plan
...Marketing Plan Executive Summary The study intends to prepare marketing plan for Human Behavior Academy (HBA) with respect to its various business operations. The various parts and factors of marketing plan have been highlighted through reflecting situational, competitive and industry analyses models and different aspects of marketing strategies and objectives. Moreover, the financial projection of the organization has been focused by considering sales forecasting and budgeting plan for three years in the global business operations. Table of Contents 1 Executive Summary 2 Introduction 4 Company Overview 4 Mission and Vision Statement 4 Thesis Statement 5 Integrated Marketing Plan 6 Situational Audit 6 a.SWOT Analysis 6 b.Micro... ...
24 Pages(6000 words)Assignment
Marketing Plan
...Marketing Plan - Importance of Branding Strategy and Brand Positioning in the Case of Shangri-la Hotel - ID Number & Code Instructor’s Name Date Total Number of Words: 3,269 Executive Summary Since 1971, the brand name of Shangri-la hotel was positioned as a luxury five-star hotel. Using effective branding and brand positioning strategies, the top management of Shangri-la hotel was able to charge a premium price for its hotel products and services. This study analyzed the significance of branding and brand positioning in contemporary international tourism. Aside from discussing the business benefits associated with the use of effective branding and brand positioning strategies, this study also tackled...
13 Pages(3250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing plan for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us