We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Bmw establish a manufacturing operation in china: an analysis of bmw corporate culture - Essay Example

Comments (0)
Summary
The essay below intend to analyse the BMW cooperate culture and its effectiveness in establishing a manufacturing operation in China . Corporate culture also known as organisational culture is a collective human behaviour that defines activities in an organisation. …
Download full paper
GRAB THE BEST PAPER

Extract of sample
Bmw establish a manufacturing operation in china: an analysis of bmw corporate culture

Download file to see previous pages... In order to successfully compete in global market, multi-national corporations should consider and understand numerous emerging critical cultural, economic, political, and social factors. The sudden shifts in global market have significantly affected the operation of many global multinational entities. The automobile market is experiencing monumental shift due to the significant growth of Chinese automobile market. The expanding China market has as a result, forced numerous large automobile entities in the world to have the desire and motivation of investing in China market. In most cases, the success of an organisation in global market is to a great extent brought about by the company’s ability to maintain a well-built brand image and reputation, ability to access its global customers at different cultural backgrounds, capability of meeting the distributions and manufacturing logistical challenges, as well as ability to keep up with advanced rapid pace of technological innovation and development. BMW is a good example of a global company which is in a promising position of conducting global business in different cultural settings. Despite the increased global competition and complexity, BMW has been increasing its sales, making high profit, and producing high quality products without compromising its fundamental values and brand image (BMW, 2012). The essay below intend to analyse the BMW cooperate culture and its effectiveness in establishing a manufacturing operation in China BMW Background BMW was established in 1926 in Munich, Germany as an art craft-engine factory. The company build its first motorcycle in 1923. In 1928, the BMW Company bought a car factory at Eisenach in Thuringia. The new factory was licensed to build small cars, Dixie. The BMW manufactured its first BMW car in 1933. As from 1933 to the second world, the company showed significant growth in its three major branches, Motorcycles, Aero Engine, and Automobile. However, the company’s biggest expansion was in 1973 when it created subsidiaries in North America and France. This expansion was successful due to the company effective corporate culture. The company’s first digital engine electronic was designed in 1979 (BMW, 2012). In 1989, BMW was the first automobile company in Germany to produce over half million cars. In 1990, the company had succeeded in making a turnover of DM 20,000 millions. At the same time, BMW Company had as well acquired a Kontron GmbH. At present, the BMW Company is one of the most developed automobile companies in the world with more than 94,000 employees worldwide and a sale of over one million vehicles per year. Additionally, BMW has several manufacturing plants and subsidiaries in many parts of the world including Thailand, Vietnam, Philippines, United Kingdom, United States of America, Brazil Mexico, South Africa ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
BMW expansion in China
Recent recession has destroyed the financial backbones of many of the American and European countries whereas Asian region, especially East Asia or countries like China, India, Korea etc escaped from recession without causing much injuries to its economies.
15 Pages(3750 words)Research Paper
BMW i Marketing Analysis
The company enjoys favourable brand image among the consumers and the brand has been successful at developing a unique heritage (Simms & Trott, 2006). BMW tends to focus upon ‘light weight construction’. It also utilises Carbon Fibre Reinforced Plastics (CFRP) in automobile production (Ploon & Olesen, 2010).
8 Pages(2000 words)Essay
BMW
BMW faced bankruptcy in 1959. But, they managed to lure in Herbert Quandt as its major shareholder. They reengineered their production and distribution strategies completely. They identified a market for very sophisticated saloon cars which will serve as a status symbol for its owners.
7 Pages(1750 words)Essay
Why do some international joint ventures succeed whereas others fail
Why do some international joint ventures succeed whereas others fail? International joint ventures together with the different cross-border strategic alliances are essential elements in international strategy for multinational corporations. International joint ventures are not necessarily established as permanent arrangements and besides by the virtue of having many owners, the ventures are characterized by the problem of multiple agencies.
9 Pages(2250 words)Essay
BMW
However, the company needs to maintain its market share by adapting to the use of new technologies and features that customers usually look for in luxury cars. Therefore, it has become a need of today for the company to change some key features related to cars’ designing and functions not only to maintain customer loyalty but also to maintain competitive edge over many other automobile brands.
8 Pages(2000 words)Research Proposal
Bmw Company Analysis
The company is trying to pass a more direct message to its customers, which involves more values of technology, ecology and design in all the future machines. A recent advertisement goes with a slogan ‘BMW – Defining Innovation’ is one of the few advertisements following this strategy.
6 Pages(1500 words)Essay
Bmw
Changes in the macro environment demand the shift to information based enterprises. Demographics, the modern workers who are knowledge workers and resist the old command-and control mode, the
5 Pages(1250 words)Essay
Bmw
The leadership model practised in BMW is the Sustainable Leadership Model. The sustainable leadership model followed at BMW is aimed at achieving
3 Pages(750 words)Essay
BMW
Innovation is the hallmark of the BMW Company and they go all out to satisfy the high aspirations and expectations of its elite group of customers. The BMW is a car that is ahead of its time, in terms of its excellence with regard to
1 Pages(250 words)Essay
Financial Analysis BMW
certenities has promted the company to use both equity financing and debt financing ;both the strategies are geared towards provision of fair returns to the shareholders and the lenders. The company takes a propotionate amount of financial instruments and factors in account to
5 Pages(1250 words)Essay
Let us find you another Essay on topic Bmw establish a manufacturing operation in china: an analysis of bmw corporate culture for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us