Business Operations at BMW - Essay Example

This research will begin with the statement that every other accolade that is used to describe a successful company can be used to describe Bayerische Motoren Werke AG, commonly referred to as BMW AG or simply BMW. This is because since 1916 that the company was established as a car, motorcycle and vehicle engine manufacturer, the company has not looked back in terms of growth and expansion. Headquartered in Germany, BMW specializes in several divisions of production, including Mini, BMW Motorsport, BMW I, and BMW Motorrad.

Interestingly, BMW is not the kind of company that can be said to be operating in a monopoly market where competition is relatively absent. This is because the company operates in the automobile industry where there continues to be tough and stiff opposition from several other successful carmakers. Within Germany where the company is parented and the larger global market, there is very stiff opposition that the company faces by the day. Even within Germany alone, BMW is regarded as one of the “Germany Big 3” together with Audi and Mercedes Benz, all of which are engaged best-selling of luxury automobiles across the globe.

On the larger global market, other competitors can be identified such as Toyota, Benz, and Kia. In such competitive environments, Film notes that the success of companies relies and depend largely on a critical understanding of their competing market, as well as the business operations dynamics that exist within these markets. Knowing one’s customers and the best strategic options that best corresponds with the needs of customers is also important in ensuring survival on the competitive global market.