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A comparison of the Operations Strategy of Volkswagen, BMW, Porche - Book Report/Review Example

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Operations strategy is vital for any company that aims at surviving in the business environment. This results from the fact that the present day market is constantly…
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A comparison of the Operations Strategy of Volkswagen, BMW, Porche
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Download file to see previous pages In the event that a company sacrifices some aspects of its operation, it would probably be creating a way towards its the success. Focusing on operations means that the future of the company is evaluated. The objectives and aims of the company can also be achieved in the process.
Volkswagen, Porsche and the BMW companies are leading car manufacturing companies in the globe today. These companies have set operating strategies that have aided in the success of the companies. This paper presents a comparison of the operations strategies of the three companies in an attempt to assess their contribution to the continued existence of the companies.
As seen in the research conducted by Schmidt (2008), it is valid to argue that the operation strategy of Volkswagen has been changing with time. These changes have been witnessed in terms of product specification and service delivery, marketing of the products and services and marketing it operation. In terms of making huge savings, it is evident that VW Company has sought to share its platform in an attempt to save as much as expected in the course of manufacturing their cars. Schmidt (2008) indicates that VW renovated its platform sharing approach that has seen the company save about 1,000 dm for ever car assembled. This is to mean that the company is a notch higher in terms of savings. Automatically, this will keep the company running due to a reduction in the costs incurred in the course of manufacturing.
On another view point, the operations strategy of VW has sought to ensure that the company engages in combined productions. According to Schmidt (2008), these joint productions will not aim at producing vehicles of the same sizes and models, but will see manufacturing of vehicles that have various components in their many brands. Economies of balances come into play in this context, as the company not only focuses on making huge savings in the course of production, but also ...Download file to see next pagesRead More
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