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Operations management - Essay Example

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As the names are famous themselves, Volkswagen, a German Automotive manufacturing company was founded in 1937 and in 2013 it was ranked…
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Operations management
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Download file to see previous pages According to statista.com VW’s global market share in 2012, based on the number of cars produced, was 13.6% in total (Statista, n.d. d).
The report has covered a lot of areas which includes the different strategies used by three brands and about their focus on various elements which in combination become the operations strategies prevailing in individual organizations. The report also includes objectives and a four stage diagram which shows where the brands fall according to the model. It contains 4V analysis and they whole supply chain model.
Comparatively, BMW which is currently on sixty-eighth position in Fortune Global 500 is not anywhere near as a competitor of VW. BMW is also a German Automobile manufacturing company that was founded in 1916. BMW owns some very renowned names like Rolls-Royce, which is the parent company of BMW, and Mini Cars. On the contrary BMW’s market share according to statista.com was 3.27% in 2012 based on the number of cars produced (Statista, n.d. a).
Porsche was founded in 1931 by Ferdinand Porsche. In 2009 the company was acquired by Volkswagen group and now it is a part of this company. It had a very small contribution in VW market share in 2013 but in 2014 its individual market share increased which also increased the market share of VW as a whole (Winton, 2014).
According to statista.com, in 2013 VW was the market leader with its revenue of 197.01 billion Euros followed by BMW which was 76.06 billion Euros (Statista, n.d. c). The contribution of Porsche in VW revenue was about 14.33 billion Euros in 2013 (Statista, n.d. b).
Volkswagen majorly focuses on customer satisfaction and quality through introducing innovation and technologies. VW perceives customer satisfaction as the main factor of long-term success (Volkswagen, 2013).
According to Forbes, in 2013 VW sold 9.7 million cars and their goal was to ...Download file to see next pagesRead More
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