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Clothing business - Essay Example

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Summary
jcpenney Contents Executive Summary 3 Introduction 3 Goals of the company 4 5 Vision Statement 5 Mission Statement 6 Key stakeholders 7 Sense 8 Uncover 11 Solve 12 Build 13 Achieve 14 Conclusion 16 Works Cited 17 Bibliography 19 Executive Summary The following project provides an overview of a company operating in the clothing sector…
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Clothing business

Download file to see previous pages... The project also considers the stakeholders who serve the purpose of decision making processes. The difference between the anticipated and achieved growth for the company will not be excluded. The point of view of the customers and some of the managerial limitations will cover the topic of discussions. There will also be some recommendations in order to improve the performance of the company in the years to come. Introduction The organization selected for the project is J.C. Penny Company Inc. It is a chain of the mid range department stores in America. It is based in Texas. The company also operates in many small markets of the nation as catalog sales merchant. The company operates in all the states of the United States. The stores of the company are mainly located in the suburban shopping malls. When the trend of shopping malls came up in the 20th century, the company took the initiative to reallocate the stores there so that it could catch the eye of more people than in the suburban areas. Currently, the company has opened some new sole stores; some of them are close to the competitors’ stores. Some of the newly developed stores can be regarded as the big-box stores. The company has streamlined the catalog as well as the distribution operations and is undergoing renovations at the store levels. The company also entered the playing field of internet marketing in the year 1998. Apart from the sale of usual merchandise, the stores of the company also offer several other departments like restaurants, studios and jeweler shops. The company was founded in the year 1913. In 1914, the headquarters of the company was shifted to New York City with the belief that it would simplify the transportation and usual operations of the organization. The first subsidiary of the company was named The Crescent Company. By 1928, the company was able to open its 1000th store. This signifies the potential of the company and how efficiently the company was being operated. In 2007, the company launched its largest private brand in the history of the company. New additions were made in 2009 in the young men’s department which included the expansion of the private brand named Decree. The year also marked an agreement with a private coffee store which allowed them to open up cafes inside the stores. Goals of the company The sustainability report of the year 2009, announced some of the internal goals of the company which were directed towards reduction of facility energy consumption by around 20 percent per gross square foot. The efforts will be met by 2015 through the improvements in energy efficiency. The culture of the company is to advocate conservation practices. In the last decade, the company invested more than 130 million dollars with the aim to install advanced technology in metering and technologies towards high efficient heating. This type of initiatives from the part of the company resulted in saving of more than 80 million pounds of greenhouse gases. The company also plans to obtain around 25% of their energy need from renewable sources. Measures relating to energy management as well as efficient strategies have been undertaken. Among the other goals of the company includes providing services to the customers at possible lowest cost, enhance the consumer satisfaction and build a healthy ...Download file to see next pagesRead More
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