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Social Media Marketing in the European Football Industry...Content 29 Track Metrics 29 Analyse and Review 30 Effective E-Marketing 30 Social Media and European Football Clubs 32 Research Question 41 Methodology 41 The Rothschild Study 41 Sampling 42 Data Collection 42 Questionnaires 42 Interviews 43 Online Surveys 43 Types of data 43 Rate of Response 43 Triangulation 44 Length of the Study 44 Findings 44 Clubs’ Personnel Preferences 44 Nexus between E-Marketing and Increase in Revenues 46 Benefits of Common Age Groups 53 Increase in Number of Fans for Increase in Revenues 54 Income Generation by the Clubs through Fan Engagement 55 Discussion 59 Intensify Use of E-Marketing Strategies 59 Enhance...
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Impact of social media on the growth of the fashion industry in Nigeria...to the survey results, an average age of the respondents was in the range between 22-24 years old, with a prevailing number of females (82%). This group of consumers prefers to use Facebook only (55%), and only 27% have Twitter account, while 18% of respondents use both social media tools. The results demonstrated that the local fashion brands have not as strong and effective marketing strategies in terms of social media usage. Also, the research has shown that 41% of respondents do always review social media pages of fashion brands for discounts, while 23% of respondents prefer to read reviews before shopping for...
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From Social Media Revolution to Social Media Evolution...? Internet usage is increasing since the past two decades, predominantly in the last decade, many companies have instituted novel possibilities to endorse their products. These novel advances are chiefly used as a tool for communication and are popularly known as social media (SM). The intention to carry out this study is to understand how SM sway the marketing communication of modern companies. The methodology adopted for this study encompasses appropriate and feasible data collection by soliciting the marketing executives of telecom companies about the strategy adopted regarding social media marketing (SMM)....
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How was social media influenced Zara market...2.3. IMPACT OF SOCIAL MEDIA ON CUSTOMER 15 2.4. MARKETING AND SOCIAL MEDIA STRATEGY OF ZARA 16 3. RESEARCH METHODOLOGY 20 4. DATA ANALYSIS 22 6. LIST OF REFERENCES 36 7. APPENDIX 40 1. INTRODUCTION 1.1. BACKGROUND Within the technological development and its intervention in businesses, the move of social media is being defined as driver of strategic imperative. Social media has resulted in massive wipe out of distance barrier across the world. Different social mediums have been developed for different purpose such as Facebook, Twitter, LinkedIn,...
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Impact of social media on marketing.... This suggests that companies need to have the right social media marketing strategy and select the appropriate social media platform that fits their product and the target market, without which they would be wasting their time, efforts and money. Developing an appropriate and effective marketing strategy is essential because the benefits of the traditional media are established. Zyl’s (2009) contention that unless the benefits of social media are ten times that of the traditional media, it is not likely to be accepted is...
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