The Impacts of Social Media on the UK Events Industry - Research Proposal Example

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The research proposal “The Impacts of Social Media on the UK Events Industry” highlights social media about its impacts on the United Kingdom events industry and concerning the different tools for marketing that are in use for advertising purposes…
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The Impacts of Social Media on the UK Events Industry
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Download file to see previous pages Gaping holes in the marketing mix can result from events industry participants ignoring recent trends relating to the growing power and influence of social media in the lives and the finances of its customers. An understanding of the intricacies of social media as they are used to supplement or to make up the core of the important promotions and place aspects of the marketing mix can have profound implications for the events industry as a whole (Mangold and Faulds; Asur and Huberman; Xiang and Gretzel; Correa et al; Eyrich et al.; Kietzmann er al.; Thakeray et al.; Bian et al.). Gaping holes in the marketing mix can result from events industry participants ignoring recent trends relating to the growing power and influence of social media in the lives and the finances of its customers. An understanding of the intricacies of social media as they are used to supplement or to make up the core of the important promotions and place aspects of the marketing mix can have profound implications for the events industry as a whole (Mangold and Faulds; Asur and Huberman; Xiang and Gretzel; Correa et al; Eyrich et al.; Kietzmann er al.; Thakeray et al.; Bian et al.). C. Statement of Research Question How does social media impact the UK events industry? What are the implications of the explosion in social media use on the events industry in the UK, as they pertain specifically to the way the industry markets itself and provides services to its customers? (Neff; Smith and Zook; Kaplan and Heinlein; Agichtein et al.; Gilbert and Karahalios).D. Aims and Objectives This paper aims to derive insights from recent research relating to the impacts of social media on the UK events industry in particular, and the intricacies of social media use and how such affects the way the UK industry markets itself and provides services to its customer bases  (Neff; Smith and Zook; Kaplan and Heinlein; Agichtein et al.; Gilbert and Karahalios). III. Literature Review There is the growing sense that social media is of vital importance in many aspects of businesses that have to do with facing and relating to customers, as evidenced, for instance, in the way public relations professionals have come to embrace social media tools and paradigms. This has implications for the UK events industry, which is largely driven by people-facing dynamics, and largely rises and falls on the strengths of the industry's ability to relate to people. Specifically, the UK events industry is likewise assumed to be as affected by the use of social media by relations experts as the other key industries that deal directly with customers daily (Eyrich et al.). ...Download file to see next pagesRead More
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