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Event management - Essay Example

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Name of the Student Management Name of the Concerned Professor 15 February 2013 Evaluate the current level of understanding of Events Impact and Event Stakeholder Management and how it integrates into the events management process (EMP) Introduction Throughout the last two decades the event management industry has been going by the premise that if they manage to contrive a successful event venue, the customers will come on their own, without needing any special awareness drive, marketing activity, impact assessment and event stakeholder management…
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Download file to see previous pages 9). Events tend to have a range of social, cultural, political, economic and environmental impact on the regions and avenues where they are held and organized (Getz 2007). In that context, event management happens to be a large scale activity involving the processes and strategies as per which the events are planned, choreographed and presented. And, not to say, events do have the potential to have a positive or negative impact on the varied social, economic, cultural and political aspects of the environment amidst which an event is organized. The modern day events have a range of stakeholders associated with them and the events stakeholder management involves managing the expectations of any entity associated with an event or is bound to be impacted by the outputs or deliverables of an event (Business Tourism Partnership Mission 2007). Hence, event impact and events stakeholder management happen to be the integral aspects of events management process, taking care of which assures a seamless and viable management and delivery of any event. Event Impact Event impact in its scope tends to be a very broad based concept. Simply speaking event impact may be considered to be the consequences bore by the event environment including the human population in which any public or private event is held and the way in which an event alters the social life, economy, cultural aspects, political considerations and environment in which the event is organized and held (Maughan & Bianchini 2004). It goes without saying that any event always has an economic, social, cultural and environmental impact on the environment in which the event is organized (Dwyer, Forsyth & Spurr 2005). The ramifications of these impacts may be positive or negative. The present day events do not occur in isolation, but do tend to have interrelated interactions and links with a much larger picture involving leisure, hospitality industry, tourism, entertainment and environment (Lee & Taylor 2004). Events do tend to entice local and international visitors, who are either directly related to the production and organization of the event or tend to participate in a passive way as spectators (Small, Edwards & Sheridan 2005, pp. 67). Visitors affiliated to either of the two classifications may tend to consume and avail varied other industries and environments associated with an event, thereby having a direct impact on a variety of factors related to or associated with an event (Getz 2007b). Hence, it goes without saying that the contemporary events are replete with many associated impacts and consequences. Attendance tends to be the most visible and potent impact of an event that facilitates a direct assessment of an events popularity and coverage (Raj 2003). Besides, attendance is the entity that facilitates a basis for expecting and assessing a range of other impacts associated with any event (Raj 2003). Also, when it comes to the economic impact of any event, the organization of an event at a particular locale may give way to a range of economic impacts on the local and national economy (Connell & Page 2005, pp. 63). Thereby, economic impact of an event ...Download file to see next pagesRead More
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