Mega events on their effct - Essay Example

This work will take into consideration the Muslim event of Hajj as the central theme of discussion and aim to find the effect of Hajj on tourism industry in the region where this pilgrimage occurs annually. Literature suggests further research in the area of consumer behaviour in mega events tourism (Jago, 1997: 113). On the basis of this, it is important to understand the behaviour of those who attend such mega events. Value perceptions have been approached in mega events (Doukas, 2007: 62). However, further research is required to better understand religious mega events attendees’ behaviour, and particularly, value perceptions and place attachment.

As far as the research gap is concerned, academic research to highlight the importance of place attachment regarding the holy places of Saudi Arabia is scarce. It is well-known that religion can contribute significantly to place attachment and this attachment is learned through performing rituals and visiting places (Mazumdar, & Mazumdar, 2004: 385-397.). Muslims from all over the world gather together at the holy cities of Saudi Arabia for performing rituals and visiting their sacred places; an act that contributes to their place attachment.

It should be understood that place attachment in this case is different from others, since religious emotions are involved in this case. Therefore, place attachment serves additional purpose in this case. If tourists have a purpose of visit, other than entertainment, the behaviour and choices may differ. Since Muslims visit Saudi Arabia due to their religious beliefs, they have a special kind of relationship with this place. Research should be directed towards revealing the differences in behaviour of people if they have a place attachment different from the normal ones.

Additionally, an analysis of the perceived value of this form of tourism is an area that has