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The Impact of Social Media on Traditional Marketing Strategy - Term Paper Example

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This paper seeks to discuss the key elements of information and its role within the social media environment, the impact of social media on traditional marketing strategy and on development of brand awareness as well as the management and acquisition of customers…
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The Impact of Social Media on Traditional Marketing Strategy
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Download file to see previous pages Stiff competition among the firms operating at local and global levels has resulted in unique marketing strategies by companies as they focus on facing off their competitors. Social media including Face book and Twitter has become one of the key issues that organizations have adopted not only to create a strong connection with their consumers but also as a way of enhancing brand awareness. Similarly, through social media, customers are provided with an opportunity to provide feedback on the performance of a particular brand or the whole firm. Social media marketing programs aim at creating content that encourages and attracts the attention of the readers who in turn spread the message from one user to another. Social networking websites, on the other hand, allow businesses and individuals to build relationships in addition to interacting with one another. Being based on virtual communities, social networking websites also allow consumers to express their wants, values, and needs, online. As noted by Powell et al (2011), this is followed by connecting the consumers through social media marketing to businesses that share the same values, wants and needs. Social media marketing refers to a form of internet marketing that implements several social media networks with the aim of achieving marketing communication and branding goals. Social media can also be viewed as an umbrella term that covers multiple web-based software and services. Examples of social media include Skype, Facebook, Kyte, Crowdstorm, YouTube, Twitter, Plurk and Slide share among others (Schoen et al, 2013). As companies embark on creating a favorable social media environment, it is essential to ensure that information is effectively passed from one party to another. Information, which refers to data that is accurate, timely, specific and organized for a purpose should lead to a better understanding of the uncertainties. ...Download file to see next pagesRead More
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