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Marketing Strategies - Personal Statement Example

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Marketing Strategies Abstract Phil Company Limited aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. For this purpose Phil has been employing the best available marketing agencies…
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Download file to see previous pages It also highlights how Phil addresses the gaps that are present in products provided and customer expectations. Table of Content Executive Summary of the Marketing Plan 5 Company Introduction 5 Mission Statement 6 Branding 6 Pricing 8 Distribution Plan 10 Integrated Marketing Communication 11 Customer Satisfaction Plan 11 Marketing strategies 12 SWOT 13 Strength 14 Opportunity 14 Differentiation strategy 15 Be a leader of follower 15 Macro Environmental Issues 16 Significant Business Trends 16 Marketing Plan 17 Reference 21 Executive Summary of the Marketing Plan Phil has been planning to expand its business. Africa is having the maximum demand for electronic goods in the world so Phil has been planning to set up its base in this area. Phil is planning to launch both low as well as medium end phones in this market. Along with providing goods according to the requirement, Phil has been providing variety of services. Effective after sale services and repairs will help in the expansion of the company. The basic market plan is to produce only those goods that are of high demand. Provide good after sale services so that it can gather some loyal customers who would stick to the brand for a long time. The requirements of different markets are different so Phil has carried out an effective research of each product. The aim of the company is to become a market leader in future. The target customers need to be estimated and accordingly the profit and sales plan needs to be prepared. This would invariably help the marketing plan of the company. The marketing plan that it follows in the west is different from what it has been following in Africa as the taste and preferences differ from place to place. It needs to effectively execute its marketing plan for the success of the company. Company Introduction Phil Company Limited was set up on 12th April 2008. It is a private company which deals in manufacturing of electronic goods. Phil Samuel founded this company. The headquarters of Phil Company Limited is situated in Cambridge, USA. There are two manufacturing sites in Kingston and Jamaica. Phil Company Limited is a manufacturing company in USA. The company is owned by Dick Harry, Phil Samuel along with 8 other partners. The products that the company manufactures consist of television sets, radios, micro waves, cell phones and computer hardware. Phil Company Limited has been in manufacturing business for the last 4 years. Phil Company Limited generally manufactures goods based on the orders from the various retailers existing in the market. The total employee strength of Phil Company Limited stands is about 2000, which include its sites in US and Jamaica. The company has been steadily increasing its market share in both domestic as well as international market because of the company's experience in this sector as well as the company's performance. The company is striving hard to increase its market share. Mission Statement The Mission Statement consists of the purpose of the organization. The main purpose or mission of the organization is to become the leader in manufacturing as well as marketing the electronic goods not only in USA but throughout the world. The organization is trying to bind in the latest technology which would help in production of advanced electronic products which would carter to the requirements of the people and thus will be successful in its mission of becoming the largest manufacturer of electronic goo ...Download file to see next pagesRead More
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