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Marketing Within The Airlines/Aviation Industry - Essay Example

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The paper "Marketing Within The Airlines / Aviation Industry" describes the airline is an extensive and growing industry that is necessary for the dynamic process of globalization. This also contributes to the development of world trade, tourism, growth, and investment…
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Marketing Within The Airlines/Aviation Industry
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Download file to see previous pages What happens as a result is that when the economy is healthy again, these measure help take the airlines towards profitable levels faster than normal. Furthermore, the airlines have to strive to meet the ever increasing demands of their customer base. As a result of this, airlines have to pour money into venture that will increase their on-ground and in-flight service quality. As a part of these quality increasing measures, airlines have also introduced ticketless air travel, in-flight entertainment systems and more comfortable seating space and travel experience to attract new customers and keep their old ones loyal to themselves. On the other hand, several other factors are forcing the airline companies to cut costs and frills and become more efficient. The European union has ruled against the giving of subsidies to airlines who are not making profit. Deregulation has also stimulated competition among the industry especially from smaller, lost cost airlines. Furthermore, the airline industry has expanded with help from alliances between international airlines themselves who cooperate to ensure the expansion of networks and the customer base. Forecasts for the aviation industry predict steady growth, much like as it has seen in the past two decades. However, the future for this industry will be fairly challenging and only those airlines that perk up their service quality while still keeping their costs in check will be able to survive and continue being profitable. The aviation industry in the United States has expanded much since the end of World War II and the great depression. The United States remains the single largest market for the aviation in the world with around 33% of the world airline customers. When...
Some advantages of this method of giving salaries are discussed below. This system can be regarded as a fair system of payment because precedents are set by the industry average. It is also essential to stay realistic and realize the differences between the levels of jobs in the aviation industry. Obviously, not all the jobs will have the equal or even similar contribution and it is only fair to remunerate the employee according to the value he/she has afforded the airline carrier. This can be explained by drawing a parallel to a situation that is more easily related to a layperson. If there is a house that needs to be built and the people who are building it will be paid according to the number of bricks he/she will able to bring from the brick factory to the construction site, then the person who brings most bricks to the construction site will be paid the most because he/she has made the maximum contribution to the venture. He/she may not be the hardest worker and might have carried more bricks in lesser trips as compared to the others but he/she has ended up being the most valuable in terms of contribution to the building of said house. Hence it makes sense that he/she should be paid more than his/her fellow workers. As compared to this person, there may be another person who worked harder, made more trips back and forth between the construction site and the brick factory and put in longer hours but was not able to bring as many bricks to the construction site as the first mentioned person. ...Download file to see next pagesRead More
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