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Impact of Globalization in the Aviation Industry - Essay Example

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This research is being carried out to evaluate and present the impact of globalization in the aviation industry and a detailed outline of the Virgin Atlantic’s market entry strategy into India highlighting the competitive advantages achieved…
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Impact of Globalization in the Aviation Industry
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Download file to see previous pages This paper illustrates that the deal saw Singapore airlines inject into the company capital worth 49 million pounds and virgin Atlantic investing capital to the amount of 51 million. These capital investments brought Virgin Atlantic’s total equity investment value to the tune of 1.225 billion pounds. Over the years, the company has become more suitably placed to be able to effectively compete with other well established International airlines such as the British Airways which happens to be the UK’s leading and biggest airline at the moment. Virgin Airways is a part of the Virgin Group Conglomerate that is owned by Sir Richard Branson. The Airways is currently regarded as a market leader in the aviation industry with its dedication to researching and implementing new innovations that have the innate potential of immensely improving the customer experience of all persons who use Virgin for their transportation. This is in line with the Virgin Group’s policy of giving the prefix Virgin to its various businesses to indicate that the business is exceptionally daring, innovative and daring. As a result of the Virgin group’s overall success, there are many businesses outside the Virgin Group that have recently been showing immense interest in their joining the group via the establishment of joint ventures. With the constant stream of innovations and a myriad of successful marketing strategies, the Richard Branson led virgin group conglomerate has grown in value to an excess of $3.5 billion and is one of the world’s most well recognized and powerful brands. The airline has come from humble beginnings since it launched its first flight flying from London all the way to New York on June 22, 1984. After this maiden voyage, the airline quickly expanded its operations to include flight services to other areas and regions such as Miami (1986), Tokyo (1989), Boston (1987), Los Angeles (1990) AND Orlando (1988). One of the major obstacles that the company has ever encountered was its inability to receive permission to be able to have its planes flying out of Britain’s busiest airport, the London Heathrow airport. ...Download file to see next pagesRead More
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