Table of Contents
Overview of the Company 3
Marketing Part 4
External Environment 4
Marketing Strategy of Philips 6
Market-Oriented Nature of Philips 6
Marketing Tools Utilised By Company 8
Four P’s of Philips Electronics 9
SWOT Analysis 11…
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Operations Management Part 14
Critical Evaluation of the Operations Management Strategy of Phillips 15
Operations Management Performance Objectives 15
Order Qualifiers and Order Winners of Philips 17
Contribution Made By Operations Management 18
Recommendations/Solutions to the Company 19
Overview of the Company
Royal Philips Electronics is a Dutch multinational company with its main branch in Amsterdam. The three main divisions of the company are Philips Consumer Lifestyle, Philips Healthcare and Philips Lighting. According to the statistics obtained in the 2012, it can be mentioned that Philips is one of the biggest producers of electronic products in the globe (Philips, 2012).
The paper is divided into two parts. They are marketing activities of Philips and operations management of Philips. The marketing part of the paper attempts to identify the external environment of Philips and to evaluate the marketing strategy followed by the company. The study further endeavours to analyse various marketing tools used for the marketing of the products of Philips. The paper thus offers suggestions to the company regarding ways through which it can improve marketing activities. Furthermore, the operations management part of the study tries to critically evaluate the operations management strategy of Philips. It attempts to analyse the operations management performance objectives. ...
The main political factors impacting the activity of the organisation are employment laws, policy stability, tax policy and environmental regulations. It can be stated that in most of the countries of European Union there has been major alterations in the employment law. It is noted that most of the countries are quite concerned with the environment and are making an attempt to reduce pollution. In such cases, Philips, being a large producer of electronic products, might need to focus largely upon providing environmentally friendly consumer goods to maintain its sustainability (Export Gov, 2012). The United Kingdom is the seventh major economy in the world and the third biggest economy in the European Union. With quite a few trade obstacles, the United Kingdom is the entry market into the European Union for nearly 41000 US exporters. This proves to be quite beneficial for Philips (Export Gov, 2012). The social and the cultural impact on business alter from one country to the other country and from one region to the other region. Philips has its operations in numerous countries and it is because of this reason that the company needs to operate in vast and diverse socio-cultural arenas with workforce belonging to varied cultures. It is quite significant for Philips to adjust themselves with these alterations in terms of customer expectations from region to region and be capable of catering to their needs and requirements. Most of the people belonging to the developed nations pay due attention towards the culture of a company. Philips can be considered as an ethical company who pays due consideration towards the needs and the wants of the customers (Export Gov, 2012). Philips is quite dependent upon the constantly altering technological up-gradations that are
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Originally the company was founded in the year 1891 in Eindhoven by Gerard Philips and his father Frederick but later got shifted. Philips has its presence in more than 100 countries and it employs over 122,000 across the globe. The business line of the company includes healthcare, lighting and lifestyle segments.
Essentials in operations management: 8 3.1 Capacity planning 9 3.2 Quality 10 3.3 Inventory management 12 3.4 Supply chain management (SCM): 13 3.5 Performance management and HRM 14 4. Strategic implications for the business 15 4.1 Implications for competitiveness 16 4.2 Impact on sustainability of each organisation 17 4.3 Impact on Innovation of each organisation 17 5.
Within operations management there are different domains and aspects which should be managed in effective and efficient manner by the organization, like supply chain management, production management, forecasting, logistics management, and many other. In this paper an attempt has been made to understand the impact of the production management, forecasting activities, and quality management within production and supply management on the successful operations of the organizations.
In 1899, Philips initiated its offshore business and within a decade it expanded its sales network across Japan, Australia, Canada, Brazil, United State and Russia. In 1919, Philips made an agreement with Genera Electric, giving each company the use of the other's patents. In 1918, Philips introduced the electronic vacuum tubes.
The study would aim at answering these research questions: What are the ingredients of SEC's turnaround strategy? What are the implications for marketing? How strong is the Samsung brand? Can Samsung pass Sony and become a top ten player? As Chief Marketing Officer, what are Kim's roles and responsibilities? How has he built his influence?
Additionally, there are some other activities that are related to operations management such as managing purchases, quality control, logistics, storage, inventory control and evaluation processes (Slack, 2012, p.23). In the
of inventories and the subsequent management for raw materials, the work-in-progress, as well as the final products in an effort to facilitate cost reduction. This process entails ensuring that the amount of all the inventory items is kept at optimum levels (Martin & Miller
Therefore, the main operational concepts that will be discussed relevant to the case study include:
It will also include the above mentioned concepts to be applied on Al-Jouf International School after their concepts overview. The case study will further suggest possible
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