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Marketing Essays

Result for Subject Marketing:
19930 essays
Marketing: signs and their meaning Marketing Assignment
7 pages (1750 words) , Download 2 , Assignment
Free
The definition of the term marketing has evolved over time and different authors have come up with different definitions. Marketing in the earlier days simply meant the sale of goods at the market place. Today's modern marketing concept however includes quite a number of activities; research, product planning, pricing, advertising and selling (Bellis).
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Communications Plan of Kelloggs Company Marketing Essay
8 pages (2366 words) , Download 2 , Essay
Free
Kellogg’s Company is a multinational company which deals with the manufacture and sale of foodstuffs and snacks such as cookies, biscuits, cereal snacks, and waffles. The company is generally affected by political, social, and environmental factors. Politically, Kellogg’s Company is affected by the U.S and foreign, federal, state, and local laws about different operations.
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A Mix of Stored-Centred and Online Distribution Centres Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Branding should leave a long-lasting impression on the minds of the consumers.  Branding involves the logo, the tagline, packaging, the website, and promotion materials – the message through all of these should be consistent because the brand carries a promise. Brand differentiation occurs through psychographic variables (Mitchell and Amioku, 1985).
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Marketing Plan of a Hawaiian Restaurant Marketing Assignment
9 pages (2250 words) , Download 2 , Assignment
Free
The marketing plan will highlight how the Hawaiian restaurant will be transformed through the use of social media to boost its popularity in order to attract many customers. The marketing plan also highlights in detail the operational strategy that will be used by this Hawaiian restaurant as well as its organizational structure.
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UK Bus Industry Marketing Analysis Marketing Essay
13 pages (4028 words) , Download 3 , Essay
Free
This was initiated to induce business-related changes and increase profits due to the large demand for busses. Deregulation for private players induced competition in an earlier subsidized monopoly market. The industry grew by cost-cutting measures followed by volume-increasing approaches and a lot of acquisitions in a highly competitive market.
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Constructionist Model in Apple Inc Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
According to the paper, the famous multinationals like Apple Inc. gives a lot of effort on their PR activities so that they are successful in communicating their message regarding the new products to the mass. The public relation activities by the companies involve communication of the useful ideas.
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Delta Airlines Internal Environment Analysis Marketing Research Paper
8 pages (2195 words) , Download 3 , Research Paper
Free
The airline market is characterised by cutthroat competition both from the low-cost carriers. The company also faces competition from other airline companies in the foreign markets, both in passenger as well as cargo segments. The price war triggered by the competition has put considerable pressure on the bottom line profitability of the airline.
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Marketing Law and Ethics at British Petroleum Oil Spill Marketing Essay
9 pages (2578 words) , Download 2 , Essay
Free
Among the common ethical issues which arise during the marketing, situations are deceptive marketing, misguiding customers regarding prices, giving gifts to the customers, provision of unsafe products, indulging in anti-competitive distribution agreements, etc. Organizations today have to adhere to the minimum environmental and ethical standards while conducting their operations locally or globally.
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Adding Customer Value to Your Financial Prganisation for Competitive Advantage Marketing Essay
5 pages (1250 words) , Download 2 , Essay
Free
Purpose The overall purpose of this paper is to inform the Board about adding customer value to our bank in order to achieve the competitive advantage. Through this Board Paper, worthy members of Commonwealth Bank’s Board will contemplate upon the creation of competitive advantage for the bank by adding customer value.
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Market Segmentation for the Coffee Market Marketing Research Paper
5 pages (1393 words) , Download 2 , Research Paper
Free
Market segmentation is a process of forming a sub-set of a market that contains people or organizations with one or more similar characteristics that would influence them to demand the same kinds of products and services on the ground product/service qualities and price. The concept of market segmentation helps a firm to effectively market its products or services without exerting much effort.
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Creating Marketing Plan for Online Service Marketing Essay
4 pages (1241 words) , Download 3 , Essay
Free
The platforms which are currently available are providing expansion of interest in various online areas while creating a different approach to reaching target markets interested in specific businesses.  Over the past five years, there has been an increase in online shopping by 40%. This is combined with over 85% of individuals that use the Internet to make a purchase.
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Understand the individual elements of the extended marketing mix: Starbucks Marketing Assignment
5 pages (1250 words) , Download 4 , Assignment
Free
Starbuck utilizes numerous pricing strategies for its products. The company uses a premium pricing strategy for its recognized brands due to the psychological association with quality. The company adjusts its prices upwards depending on the changing economic conditions in the market (Pride 2011).
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Services and Relationship Marketing Marketing Essay
7 pages (1750 words) , Download 4 , Essay
Free
Classical economists argue that goods are value objects, which rights of ownership could be well-known and or exchanged. Services are within and around people while the people are the consumers to the services.
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Low Self Esteem and Luxury Marketing (Apples iPhone as a Luxury Product) Marketing Dissertation
35 pages (8750 words) , Download 2 , Dissertation
Background of the Study With recession impacting the marketing world to a great extent, one the most impacted category was one of luxury products. Luxury products sales declined with the onset of the global recession but as the economies revive now, luxury products are again gaining the attention of marketers around the world.
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Major Strategic Concepts of Ford Motor Company Marketing Lab Report
5 pages (1565 words) , Download 4 , Lab Report
Free
Ford Motor Company was founded in 1903 by Henry Ford and it specialised in manufacturing automobiles. It rose to prominence when it invented the Ford T model which attracted a lot of customers after being launched in the market. This inspired the founder to use his entrepreneurial skills to devise strategies that could improve the production process.
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The Centralized Manager Marketing Research Paper
7 pages (1750 words) , Download 2 , Research Paper
Free
Name: Instructor: Course: Date of Submission: The Centralized Manager Introduction Looking at the Abu Dhabi National Oil Company (ADNOC), it is a case study that presents a management crisis within the organization and goes further to eliminate employee morale as well self-esteem.
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Social Media Marketing Marketing Literature review
7 pages (1932 words) , Download 2 , Literature review
Free
The more they appreciate the product, the more their likelihood of purchasing the said product. Norman (2004) groups a customer’s appreciation into visceral appreciation and aesthetic appreciation. He argues that the emotions that the appearance creates people determine their level of appreciation of that particular product.
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Repositioning Target Market Demographics Using U.S. Census Data Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Moreover, it is considered to be the way of adjusting perceptions regarding own products and that of the competitors in the market context (Trout, & Rivkin, 2009). Compact cassettes are commonly acknowledged as cassette tape and audio cassette that are normally used for recording in terms of audio and playback.
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Action and Implementation Plan for Tanunda Winery Marketing Case Study
7 pages (1954 words) , Download 6 , Case Study
Free
The concern relating to export markets was because the United States gained a considerable market share. The export volume of the U.S. in 1998 was 272 million litres valued at US$ 537 million, which is equivalent to AUS$ 852.4 million. In comparison, Australia’s sales were 1,958 million litres valued at AUS$ 883 million.
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Growing Paderno Business in the U.S Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Therefore, it would be best for the organization to pursue a partnership with a company in the US, which will allow them to operate there. The company selected in this sort of partnership should be one that complements their strategic position. This will make their operations in the United States relatively easier, especially for heir-exported cookware.
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Individual (WeeK 12) Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Although consumers do not play a part in the operations of a socially irresponsible company, consumers do have a vital role in the continued existence of a company. In this paper, three suggestions are made to encourage people to be socially responsible in their role as a consumer.
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Benchmarking Techniques of Apple and Microsoft Marketing Essay
22 pages (6046 words) , Download 3 , Essay
This report uses all the benchmarking techniques in order to compare the two companies that belong to the same industry, almost have the same market environment and target customers. The objective of this report is to highlight the methods that could give an exact idea of the performance of the companies and how well they use their resources.
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International Expansion Strategies of Russian Standard Vodka Marketing Dissertation
11 pages (3078 words) , Download 3 , Dissertation
Free
The research will investigate the standards and expectations that were placed before the top-level management of the departments of Russia Standard Vodka. Finally, the research will attempt to examine customers' needs and expectations and how these needs and desires were met by Russian Standard vodka.
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Marketing Dimensions of Population Growth Marketing Assignment
3 pages (825 words) , Download 2 , Assignment
Free
On the other hand, absolute poverty is the number of people within a given population who are unable to afford necessities such as food, shelter, and clothing. Population growth is directly proportional to absolute poverty. Due to competition, population growth reduces the return on labor. The female members are underrated or underpaid.
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Colgate Toothpastes Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the paper the various target markets of the different types of Colgate toothpastes are pinpointed. The positioning strategies of Colgate will also be ascertained. At the end of this report, some recommendations will be suggested to further strengthen Colgate toothpastes’ hold of the toothpaste industry.
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Child Abuse: Solutions from Empirical Research Marketing Essay
10 pages (2665 words) , Download 4 , Essay
Free
This paper examines the concept of child abuse in modern societies. It examines the empirical research of four major authorities of this branch of the social sciences. The paper looks at Kobin's analysis of the relationship between child abuse and anthropology. It goes on to identify the various techniques and tools used by parents and social services to prevent child abuse.
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The Future Success or Failure of Walmart Co Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
The research aims to complete an external assessment, utilizing Porter’s model for a competitive analysis; evaluate the organization’s Intensive Strategy, in the areas of Market Penetration, Market Development, and Product Development; construct a SWOT analysis for the organization; recommend the corporate strategy for the next five years of operations.
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Competition in Advertisement Marketing Essay
5 pages (1302 words) , Download 2 , Essay
Free
They seek to increase the consumption of their products. These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product to associate it with particular qualities of the brand in the minds of the consumers.
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Target Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered.
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Triangle Order Fulfillment Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Triangle order is a company which has had an increase in the cases of low quality in the past 6 months. The orders have had various errors caused by the employees who work on the orders. This is a case study on Triangle order; we take a look at some of the reason behind this increase in number of error and what can be the reason behind the error increase.
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Market Analysis for Acer Hi-fi System Marketing Essay
3 pages (916 words) , Download 3 , Essay
Free
Technology advancement has greatly revolutionized the music industry as witnessed by the rapid development of new products to suit the market needs, tastes, and preferences of different market segments. This has seen different electronic companies specializing in music-related products introducing competitive products in the market. This has increased competition as customers have several options to choose from.
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Retail Marketing: John Lewis Company in the UK Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Retail industry is the subdivision of economy which comprises of trade of finished goods to the end user. The industry is expanding at a considerable rate globally. The reason behind the fact is growing awareness of the consumer and amplified competition amongst the market leaders.
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The Candy Council Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Antonella critically reviewed advertising pursuits and strategies employed by New Century Advertising to determine the impact of advertising on candy consumption. Loopholes emerged as to the effectiveness of advertising that the Candy Council engaged in. The council engaged in huge advertisement financing for candy consumption.
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Marketing of Echeverry Vodka Marketing Essay
8 pages (2156 words) , Download 2 , Essay
Free
Generally, in order to reinforce its marketing strategy, Echeverry Vodka will position itself on the internet and different trade shows of the wine industry. For further reinforcement of this strategy, Echeverry will publish letterheads, brochures and business correspondence will be made with corporate clients.
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Contemporary New-Product Development Issues Marketing Essay
6 pages (1810 words) , Download 2 , Essay
Free
Findings acknowledge that the scale of a company’s operations is irrelevant to the chances of favorable outcomes related to the application of innovation, as Laforet suggests that the innovative capabilities of small and medium enterprises are comparable to that of large organizations. Ideation has paradoxical managerial impacts by presenting both negative and positive consequences of the said process in organizations.
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Public Relations in BP Plc Marketing Essay
3 pages (955 words) , Download 2 , Essay
Free
The creation of the desired image may be accomplished through the initiation of various activities and projects intended to improve the state of the relationship of an organization with its employees, customers, and society. Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, and compensation for damages or lives lost.
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Evaluation of Quality Improvement Processes Marketing Research Paper
6 pages (1756 words) , Download 3 , Research Paper
Free
This report is to enable the company to review among the available quality improvement processes and inform their decision to settle on the one that will enable the company to produce competitive products at affordable costs. This is propagated by the recent happening where the firm’s products have not been in the position of competing favorably in the competitive market.
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Strategic Marketing Marketing Coursework
4 pages (1010 words) , Download 4 , Coursework
Free
UK coffee and the sandwich market are significantly growing due to the presence of several leading branded coffee and sandwich chains. Caffe Nero Group Ltd. is one of the popular coffee chains in the UK. The organization is popular for its high-quality coffee and effective fresh food items.
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A Marketing Analysis of Italian Wine in the Chinese Market Marketing Dissertation
15 pages (4343 words) , Download 2 , Dissertation
Free
Political factors play an important role in the performance of businesses in the long run. In China, political risk is relatively low compared to other emerging economies in the world. This is because China follows a one-party policy, which reduces the chances of political parties among opponents. The central government of China has recently revised its taxation policy to help encourage wine business in the country.  
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Market for Telemedicinal Products Marketing Essay
10 pages (2763 words) , Download 3 , Essay
Free
Telemedicine is a combination of information technology with telecommunication, which provides clinical health care services from a distance (Transparency Market Research, 2012).  It helps in removing the barriers that the patients and common people face while standing in a queue in hospitals and health clinics for even minimal health requirements.
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The influence of the Enlightenment and Postmodernism on Work Marketing Essay
3 pages (750 words) , Download 2 , Essay
I have noted the advancement of technology to remarkable levels, use of green energy in our environment and the use of internet connectivity. These advancements have occurred due to the influence of change in our culture today. In my opinion, enlightenment is a philosophical movement; the human reasoning and innovation in political, education and spiritually doctrine characterize it (Sam 2009).
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The Marketing Plan to Initiate Theme Park Marketing Assignment
4 pages (1098 words) , Download 2 , Assignment
Free
The human is believed to be lethargic by nature and due to this reason. When the valued idea of celebrity endorsement comes to entertainment then, it gives birth to theme parks. The need and want of relaxation are met by the theme parks while the customers love the idea of getting an opportunity to interact with their favorite stars.
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Interview a Family Business Leader Marketing Essay
3 pages (750 words) , Download 2 , Essay
The restaurant is famous for roasted duck and has a history more than 20 years; locals and foreigners both often visit the restaurant. Famous Zhang Liqun used to supervise the restaurant, but after his death, his son Xou Liqun has taken charge of the restaurant.
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Analysis of Marketing iPhone 5s Marketing Case Study
4 pages (1000 words) , Download 11 , Case Study
Free
The market has also been ripe for a product that has less than four months in the shops. It was reported to be the major selling phone in the United States in September 2013, actually, the first week after release saw over one million pieces sold. This demonstrates the potential of the product in developing through life cycles rapidly.
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ACQuire Technology Solutions Marketing Case Study
7 pages (1927 words) , Download 2 , Case Study
Free
The current ratio indicates the liquidity position of the company. A high current ratio of the company indicates the company is efficient in generating the current asset from the current liabilities acquired by the company. This shows that the company is effectively utilizing the capital borrowed and generating profits.
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Contemporary issues in marketing: Case of Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.
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Marketing Management: Child's i Foundation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It is evident from the research that Child's i Foundation is the only charity foundation to have been named in a listing of the foremost "social brands" put jointly by the brand consultancy Headstream. And also this foundation is a non profit motive organization. This foundation mainly thinks about their growth with the intention of enhance the charity activities.
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Strategic Market Management Marketing Essay
4 pages (1250 words) , Download 4 , Essay
Free
Based on short-haul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
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Marketing Aspects of IKEA Furniture Marketing Coursework
12 pages (3476 words) , Download 5 , Coursework
Free
The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, due to certain Unique Selling Proposition (USPs) the competitors would not be able to shake the strong foundation of the company.
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Brand Positioning - Hewlett-Packard Marketing Essay
9 pages (2736 words) , Download 2 , Essay
Free
This report aims at introducing a new product idea, developing its marketing strategy and analyzing the marketing ingredients required to make a new idea a success. The report would initiate with an overview of the company which would be taking the initiative to develop the new product idea into an innovative product.
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