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Marketing Essays

Result for Subject Marketing:
19702 essays
Thornton PLC Market Plan for Christmas Shopping Season Marketing Essay
12 pages (3802 words) , Download 3 , Essay
Free
Thornton's PLC should focus on cutting down costs, improving convenience to consumers, and enhancing communication. In doing this, there should be four main categories of services that the company needs to focus on: Chocolate Sweets, Personalized Gifts, Hampers and Gift Ideas as well as Corporate Gifts. It should focus on the Star products.
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Referral Fashion Promotion: Gucci Marketing Essay
14 pages (3779 words) , Download 5 , Essay
Free
However, Gucci has managed to remain at the top despite the stiff competition and this is because of the strategy that Gucci follows. I have also learned that the luxury sector is not just ruled by high-class people, celebrities, and the royals but with high consumer spending, consumers other than the above have also been seen purchasing Gucci fragrances.
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Fashion Promotion - Dior Marketing Essay
14 pages (3500 words) , Download 5 , Essay
Free
This study includes the analysis of the communication channels, mixes and ways the companies or brands in the perfume segment used and are using to retail their brand identity and position their products. The example of a very well-known luxurious brand has been used throughout the study to assess its communication channels.
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Socio-Economic and Political Environment in Ethiopia Marketing Coursework
13 pages (3782 words) , Download 2 , Coursework
Free
International tourists may decide not to travel to the country due to high levels of insecurity. Further, the product or service to be sold may experience problems of culture. Countries that have similar cultures such as Western European countries have fewer marketing problems due to similarities in culture and language.
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Marketing Channels and Logistics: Guinness GB Marketing Essay
12 pages (3205 words) , Download 4 , Essay
Free
The recommended solutions for these challenges include mitigation of channel conflicts, prioritizing Marketing Logistics, and improving collaboration among the functional areas of the company’s supply chain. More importantly, though is the recommendation for the adoption of technology in the management of the company’s marketing channels as a way of implementing the CMI within the company.
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Social and Cultural Marketing Marketing Coursework
11 pages (3476 words) , Download 2 , Coursework
Free
Marketing is described as an activity carried out by businesses to increase product sales and make huge profits. Marketing has however evolved over the years and it now plays new roles in modern society by adding to the existing fund of the available knowledge about marketing (Kotler and Zaltman, 1991 p 480).
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Reaching the Youth Market in Europe by Euro Teens Marketing Coursework
9 pages (2604 words) , Download 2 , Coursework
Free
Social factors have become the top influencing factors in the decisions that most consumers across the globe make in buying various goods and services. As humans being social animals, there is the need to discuss the various issues and matters of interest that are essential in making life better and enjoyable.
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Marketing Plan: Thorntons Plc Marketing Essay
12 pages (3589 words) , Download 4 , Essay
Free
The sales increase objective will be achieved through all the above-mentioned methods. In order to achieve a high number of sales, the company will spend on advertisement. It is important however to spend on advertisements more than the benefit that the company gets through the advertisement. The increase in 25 percent of the sales will allow the company to cove all its expenses on advertisements.
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Nature and Characteristics of a Marketing Plan Marketing Research Proposal
10 pages (2500 words) , Download 2 , Research Proposal
Free
The author states that marketing planning engrosses planning operations linked to marketing goals and the varying marketing surrounding. Arguably, the marketing plan is the starting point for all marketing stratagems and resolutions. A marketer can provide the starting point by which definite and anticipated output is evaluated.
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Comparative International Marketing - Common Elements of Highly Recognized Brands Marketing Assignment
14 pages (4064 words) , Download 2 , Assignment
Free
International marketing can be recognized as the marketing activity that is conducted by companies in overseas markets. It can further be referred to as company-level marketing criteria in the global market. It comprises the market determination along with other parameters such as targeting, marketing mix, entry-mode choice, and tactical decisions so that the firms can vie in the global markets.
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ASDA Expansion to KSA Marketing Essay
12 pages (3518 words) , Download 3 , Essay
Free
This study is important in that it provides an insight into the issues that any company is willing to expand its operations into KSA. Additionally, the work lists the strengths, weaknesses, opportunities, and threats that characterize KSA retail market, political and economic systems. This study is particularly important to ASDA since the discussion mainly focused on products offered by ASDA.
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Omega Ladymatic Market Analysis Marketing Essay
10 pages (2739 words) , Download 2 , Essay
Free
The main competitors to the brand are also major companies offering specialty watch products. However, Omega Ladymatic is credited for having a favorable brand image because of its good market presence. This image is enhanced by effective branding by using influential brand ambassadors. In this respect, Nicole Kidman is Ladymatic’s brand ambassador; this has given the brand some exclusivity.
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Hull City Marketing Strategy Marketing Essay
13 pages (3885 words) , Download 3 , Essay
Free
The chocolates are known for their high-quality standard of ingredients with a natural taste that increases buying power. It has positioned its brand as elegant, classic, highly valuable, and trusted with exceptional potential to meet consumers’ needs. These attributes ideally communicate a longing spirit of Christmas to people living in Kingston upon the Hill.
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Nokia Company Product Marketing Plan Marketing Assignment
24 pages (6000 words) , Download 5 , Assignment
The aim of the marketing plan is to develop an environment friendly mobile phone which Nokia is going to launch in their existing markets. The focus of this plan are the aspects that Nokia requires to follow. This marketing plan also provides information of the company’s basic goals and objectives.
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Marketing Strategy of Apple in China Marketing Literature review
20 pages (5000 words) , Download 2 , Literature review
Free
International marketing is “marketing in an internationally competitive environment, whether the market is home or foreign” (Cherunimal, 2010, p.1). The competitiveness of the global environment has been made possible by technological advances that have leveled the playing field for international businesses to penetrate cross-border markets.
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Corporate Communications Strategies Marketing Research Paper
13 pages (4067 words) , Download 9 , Research Paper
Free
The increased interest of both scholars and academicians in the significance of effective corporate communication strategies within an organization: communication strategies that enhance the corporate strategy of an organization, has increased a focus on what kind of corporate communication strategies organizations use to communicate to their diverse stakeholders with different needs and expectations (Gupta, 2011).
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Gas Industry of the United Arab Emirates: Brand Value and its Effect on Public Perception Marketing Thesis
30 pages (8049 words) , Download 2 , Thesis
Brand value also helps in measuring the value that is generated from the marketing investments. If the brand value is monitored regularly then it also enables the marketing agency and the client to react to the market fluctuations promptly and also assign particular resources for taking measures in those areas.
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WestJet Airlines Ltd. WestJet and Air Canada Marketing Term Paper
20 pages (5000 words) , Download 7 , Term Paper
Free
WestJet Airlines Ltd. WestJet is an airlines company created during 1996 aimed at rendering the best class of flight service to its consumers at economic rates where the people can book vacations, hotels and car rentals online and at the same time earn facilities like travel insurance.
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Marketing Plan Role And Structure Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
Another major assumption that is made in regard to the product is that measures analyzed in the plan are adequate to position the product in the market and achieve the projected sales. This is not the case as the market has different competitors who will also work hard to ensure that their products remain competitive in the market.
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FREITAG - an Innovator in Product Development and Environmental Sustainability Marketing Essay
11 pages (3455 words) , Download 5 , Essay
Free
Launched in 1993, graphic design brothers Daniel and Markus Freitag found an opportunity in the European market. Messengers, who generally travel by bicycle, maintained one consistent problem: when attempting to deliver their goods and services, the riders always found their bags wet. The Freitag brothers set out to design waterproof, functional, and heavy-duty bags that would withstand the elements.
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Marketing Aspects of IKEA Furniture Marketing Coursework
12 pages (3476 words) , Download 5 , Coursework
Free
The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, due to certain Unique Selling Proposition (USPs) the competitors would not be able to shake the strong foundation of the company.
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Effectiveness of Using Social Media to Engage Customers Marketing Literature review
26 pages (8051 words) , Download 2 , Literature review
Most commonly, the financial performance of firms concerning their products/ services are used as the basis for estimating the success of these products/ firms either locally or globally (Bhalla 2010). However, the messages that figures send concerning market trends are not always accurate. A series of helpful concepts have been developed.
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IKEA's Leadership and Management Marketing Essay
22 pages (6245 words) , Download 6 , Essay
The paper utilized SWOT as an environmental model in the analysis of the internal and external environment. It has also provided appropriate recommendation measures that relate to the development and implementation of effective organizational plans for appropriate leadership and management and the impacts they may have on organizational success.  
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Adidas: Leadership and Management Marketing Essay
22 pages (5500 words) , Download 14 , Essay
Serious competition in the industry of sports has caused organizations like Adidas to focus on more than just selling sportswear- and equipment. Organisations need to differentiate themselves and focus on both product attributes and brand values when creating brand strategies. This paper will explain the environmental standards within Adidas.
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Argos of Leadership and Management Marketing Essay
20 pages (5473 words) , Download 4 , Essay
Free
Relationship with the third part vendors tends to provide a viable means for retailers in order t grow their business cost-effectively and manage the resources. Therefore it can be said that the use of multiple channels tends to create significant opportunities for the retailers to increase revenue and target as well as interact with the customers.
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Colgate Toothpastes Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the paper the various target markets of the different types of Colgate toothpastes are pinpointed. The positioning strategies of Colgate will also be ascertained. At the end of this report, some recommendations will be suggested to further strengthen Colgate toothpastes’ hold of the toothpaste industry.
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Strategic Market Management Marketing Essay
4 pages (1250 words) , Download 4 , Essay
Free
Based on short-haul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
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Managing Organizational Change: Hyundai and General Motors Company Analysis Marketing Research Paper
25 pages (6645 words) , Download 3 , Research Paper
Both companies have had significant changes in their brands due to external business pressures with each of them had reacted to such pressures differently with regard to leveraging their brands. Since the last great recession hit, General Motors, one of the largest automobile companies in the US has faced quite a number of challenges in the market such as demand for low-cost vehicles and more fuel-efficient vehicles that cut costs.
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Leadership and Management: Marks & Spencer Marketing Essay
17 pages (4250 words) , Download 5 , Essay
Free
Its department stores sell “mid-priced apparel, food, and household items under the company's private label brands, including Autograph, Classic, per una, and Portfolio” (Bevan, 2007, p. 121). More or less 90 percent of its sales are generated from the home country, where it is considered to be leading supplier of both women- and menswear.
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What is Customer Service Quality Marketing Essay
9 pages (2250 words) , Download 3 , Essay
Free
What is Customer Service Quality? Customer service includes a series of factors connected to the skills and knowledge of staff to meet the requirements of customers in an effort to meet their needs and ensure they continue doing business with the company.
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Leadership and Management at BMW Marketing Essay
20 pages (5544 words) , Download 6 , Essay
Free
The word BMW is the abbreviation of Bavarian Motor Works. The BMW Group is one of the most successful automobile companies in the world. It is ranked third efficient car manufacturer worldwide after Porsche and Toyota. At first, there were three companies named Rapp Motorenwerke, Bayerische Flugzeugwerke, and Fahrzeugfabrik. BMW Group is Germany’s largest automobile company.
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Marketing for Sustainable Boosting of Hollywood Movies in China Marketing Dissertation
42 pages (10740 words) , Download 2 , Dissertation
Hollywood movies of various genres are widely accepted in box offices and markets all over the world because of their spectacular storyline, storytelling abilities as well as production and cinematography. The primary market for the distribution of Hollywood movies is mostly the western markets and the primary target audience was also considered western in nature.
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Key Difference between Consumer and B2B Marketing Marketing Assignment
11 pages (2750 words) , Download 5 , Assignment
Free
According to the findings, it can, therefore, be said that business markets are much larger than the consumers market and the transaction that happens between organizations tends to have a greater impact on the economy as well as on the welfare of the people as compared to transactions which take place between the business and consumers.
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Mission Vision and Objectives of TATA Marketing Case Study
12 pages (3000 words) , Download 3 , Case Study
Free
TATA is one of the largest socially committed organizations. They do believe that it is their duty to deliver something in return to the community in which they operate since community resources are utilized for their business units. Service without sin is the slogan reflected in every business activities of TATA.
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Entrepreneurship Marketing Assignment
12 pages (3000 words) , Download 3 , Assignment
Free
An entrepreneur is one who discovers opportunities, brings innovative ideas to explore these opportunities and to make them profitable business venture and think creatively to stay long in the business field.
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Brand Development Plan Marketing Essay
11 pages (3139 words) , Download 5 , Essay
Free
Broniarczyk and Alba (1994) categorize brand extension as one of a company’s opportunities for growth (p. 217). Kotler (1991) defines brand extension as “using a brand name successfully established to enter another brand in the same market” (p. 112). Flash Incorporation may extend its brand in the future only if its products remain of high quality.
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How Different Stakeholder Groups Build Brand Value Marketing Research Paper
36 pages (9000 words) , Download 2 , Research Paper
In this modern age of business, marketing plays an essential role towards the success of an organization. Nowadays, concepts such as branding have become essential for a company to get success in the marketplace.
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Digital Marketing and Social Media Marketing in Luxury Industry Marketing Essay
9 pages (2250 words) , Download 5 , Essay
Free
The affluent customers of these luxury brands have also joined in the social media sites and their dominating presence is effectively being utilized by the companies to attract the new customer and retain the loyal customers (Kerin, 2010).
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International Marketing Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
According to the report the company has to assess the size of the potential market, the type and level of competition, promotional variations, price, product variations and barriers to trade. The company has to identify marketing objectives, marketing strategies and marketing budget of this market.
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Critical Analysis of the Departments Marketing Essay
5 pages (1314 words) , Download 3 , Essay
Free
Propriety trading has been the primary source of generating revenue when it comes to investment banks all around the world. Propriety trading occurs when a firm (in most cases an Investment Bank ) indulges itself in the trading of stock, bonds, derivatives, commodities, and other financial instruments, by utilizing its own funds and money.
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Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer Marketing Term Paper
25 pages (6250 words) , Download 2 , Term Paper
Pantaloon has more than 15 million square feet of retail space in the country. Pantaloon Retail is a company of the Future Group. The company operates through many retail formats. Products ranging from garments, food products, home products, and electronics, everything is sold under the group.
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Zara Plus Sized A Case Study for a New Product Line Marketing Assignment
18 pages (4500 words) , Download 3 , Assignment
Free
The changing dynamics of the average feminine physique coupled with the average weight of individual consumers forces apparel companies to be even more flexible with their overall product offerings and evolve with changing market demands. Currently, in the United States alone, the average size of a single article of woman’s apparel that is sold is a size 14.
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Business Analysis of Corning Incorporated Marketing Research Paper
11 pages (3101 words) , Download 2 , Research Paper
Free
Through Corning, a lot of innovations and additions have been made to household products and appliances throughout the world. This includes electric lighting, television and houseware. One of the most fundamental innovations of Corning that changed the world was the 1970 discovery of optical-fiber glass which became an important tool for the transmission of information (Hecht, 1999).
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Marketing Essentials - Marketing Plan for Johnson and Johnson Marketing Assignment
10 pages (2722 words) , Download 3 , Assignment
Free
Johnson & Johnson is the world’s sixth-largest consumer health company; the world’s largest and diverse diagnostics and diverse medical devices company; it has been known as the world’s fifth-largest biologics company and the world's eighth-largest pharmaceuticals company. Currently, Johnson and Johnson operate in 60 countries and have more than 250 operating companies.
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Emerging Issues and New Challenges in the Retail Supply Chain Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The retailer has been selected due to its interesting business model, profitability, business and competitive strategy, service strategy, supply chain, and sale mode which has been changed across the years to ensure it remains competitive. Since 1999; Tesco has been the most profitable retailer in the United Kingdom having a 31% share of the UK grocery market in the third quarter of 2009.
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Public Funds Provision for Parks and Leisure Areas Marketing Assignment
10 pages (2883 words) , Download 2 , Assignment
Free
The Newtonville district council is popularly known for offering quality leisure service to its customers for a long period (Knapp and Hartsoe, 2006, p. 67). To counter these setbacks, the department is planning to recruit a research company to assist in the allocation of the limited resources and to search for the most effective ways of implementing the proposed plan.
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The Effect of Price Elasticity of Toyota on Consumer Consumption Marketing Essay
39 pages (9750 words) , Download 2 , Essay
During the course of this research, the following takeaways are expected to be obtained: (1) understanding of consumer behavior in relation to incremental price changes in selected models of Toyota; (2) determining the extent of impact that price movement has on car owners and potential car buyers; (3) improving future price strategies.
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Global Marketing: Ascari Cars Ltd Marketing Essay
12 pages (3131 words) , Download 2 , Essay
Free
Ascari should think in terms of selecting joint venture as the possible market entry method in India. A joint venture with an Indian firm will help Ascari to exploit the local knowledge. Ascari should implement custom-made adverting strategies for India. Moreover, they should think of establishing a manufacturing unit in India so that they can cheap labor in India effectively and compete.
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Technology in Marketing Efforts for Each of the Areas: Product, Price, Promotion, and Place Marketing Term Paper
11 pages (2800 words) , Download 2 , Term Paper
Free
With regard to the present technological advancements, the organizations are highly involving themselves in making proper utilization of technology in terms of increasing productivity along. Developing an effective marketing mix for the organizations is one of the crucial aspects in the present advanced technological era.
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Phenomenal Popularity of IKEA in China Marketing Dissertation
74 pages (10408 words) , Download 3 , Dissertation
Globalization has opened a new economic interrelationship among nations across the globe (Soros 2002; Stiglizt 2009). It has minimized, if not totally removed, economic boundaries existing among nations, thereby, establishing freer movements of goods, services, culture, products, capital, and people.
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