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Marketing Essays

Result for Subject Marketing:
19897 essays
Marketing of Echeverry Vodka Marketing Essay
8 pages (2156 words) , Download 2 , Essay
Free
Generally, in order to reinforce its marketing strategy, Echeverry Vodka will position itself on the internet and different trade shows of the wine industry. For further reinforcement of this strategy, Echeverry will publish letterheads, brochures and business correspondence will be made with corporate clients.
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Contemporary New-Product Development Issues Marketing Essay
6 pages (1810 words) , Download 2 , Essay
Free
Findings acknowledge that the scale of a company’s operations is irrelevant to the chances of favorable outcomes related to the application of innovation, as Laforet suggests that the innovative capabilities of small and medium enterprises are comparable to that of large organizations. Ideation has paradoxical managerial impacts by presenting both negative and positive consequences of the said process in organizations.
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Public Relations in BP Plc Marketing Essay
3 pages (955 words) , Download 2 , Essay
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The creation of the desired image may be accomplished through the initiation of various activities and projects intended to improve the state of the relationship of an organization with its employees, customers, and society. Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, and compensation for damages or lives lost.
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Evaluation of Quality Improvement Processes Marketing Research Paper
6 pages (1756 words) , Download 3 , Research Paper
Free
This report is to enable the company to review among the available quality improvement processes and inform their decision to settle on the one that will enable the company to produce competitive products at affordable costs. This is propagated by the recent happening where the firm’s products have not been in the position of competing favorably in the competitive market.
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Strategic Marketing Marketing Coursework
4 pages (1010 words) , Download 4 , Coursework
Free
UK coffee and the sandwich market are significantly growing due to the presence of several leading branded coffee and sandwich chains. Caffe Nero Group Ltd. is one of the popular coffee chains in the UK. The organization is popular for its high-quality coffee and effective fresh food items.
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A Marketing Analysis of Italian Wine in the Chinese Market Marketing Dissertation
15 pages (4343 words) , Download 2 , Dissertation
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Political factors play an important role in the performance of businesses in the long run. In China, political risk is relatively low compared to other emerging economies in the world. This is because China follows a one-party policy, which reduces the chances of political parties among opponents. The central government of China has recently revised its taxation policy to help encourage wine business in the country.  
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Market for Telemedicinal Products Marketing Essay
10 pages (2763 words) , Download 3 , Essay
Free
Telemedicine is a combination of information technology with telecommunication, which provides clinical health care services from a distance (Transparency Market Research, 2012).  It helps in removing the barriers that the patients and common people face while standing in a queue in hospitals and health clinics for even minimal health requirements.
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The influence of the Enlightenment and Postmodernism on Work Marketing Essay
3 pages (750 words) , Download 2 , Essay
I have noted the advancement of technology to remarkable levels, use of green energy in our environment and the use of internet connectivity. These advancements have occurred due to the influence of change in our culture today. In my opinion, enlightenment is a philosophical movement; the human reasoning and innovation in political, education and spiritually doctrine characterize it (Sam 2009).
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The Marketing Plan to Initiate Theme Park Marketing Assignment
4 pages (1098 words) , Download 2 , Assignment
Free
The human is believed to be lethargic by nature and due to this reason. When the valued idea of celebrity endorsement comes to entertainment then, it gives birth to theme parks. The need and want of relaxation are met by the theme parks while the customers love the idea of getting an opportunity to interact with their favorite stars.
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Interview a Family Business Leader Marketing Essay
3 pages (750 words) , Download 2 , Essay
The restaurant is famous for roasted duck and has a history more than 20 years; locals and foreigners both often visit the restaurant. Famous Zhang Liqun used to supervise the restaurant, but after his death, his son Xou Liqun has taken charge of the restaurant.
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Analysis of Marketing iPhone 5s Marketing Case Study
4 pages (1000 words) , Download 11 , Case Study
Free
The market has also been ripe for a product that has less than four months in the shops. It was reported to be the major selling phone in the United States in September 2013, actually, the first week after release saw over one million pieces sold. This demonstrates the potential of the product in developing through life cycles rapidly.
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ACQuire Technology Solutions Marketing Case Study
7 pages (1927 words) , Download 2 , Case Study
Free
The current ratio indicates the liquidity position of the company. A high current ratio of the company indicates the company is efficient in generating the current asset from the current liabilities acquired by the company. This shows that the company is effectively utilizing the capital borrowed and generating profits.
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Contemporary issues in marketing: Case of Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
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The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.
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Marketing Management: Child's i Foundation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It is evident from the research that Child's i Foundation is the only charity foundation to have been named in a listing of the foremost "social brands" put jointly by the brand consultancy Headstream. And also this foundation is a non profit motive organization. This foundation mainly thinks about their growth with the intention of enhance the charity activities.
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Strategic Market Management Marketing Essay
4 pages (1250 words) , Download 4 , Essay
Free
Based on short-haul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
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Marketing Aspects of IKEA Furniture Marketing Coursework
12 pages (3476 words) , Download 5 , Coursework
Free
The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, due to certain Unique Selling Proposition (USPs) the competitors would not be able to shake the strong foundation of the company.
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Brand Positioning - Hewlett-Packard Marketing Essay
9 pages (2736 words) , Download 2 , Essay
Free
This report aims at introducing a new product idea, developing its marketing strategy and analyzing the marketing ingredients required to make a new idea a success. The report would initiate with an overview of the company which would be taking the initiative to develop the new product idea into an innovative product.
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Shifting cultural attitudes towards smoking Marketing Essay
3 pages (750 words) , Download 2 , Essay
Doctors did not warn people against engaging in smoking, active or passive; some of them were even involved in the promotion of the tobacco industry without disclosing the deleterious nature of smoking (Novella).
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Marketing of Buxton Water Marketing Assignment
5 pages (1502 words) , Download 2 , Assignment
Free
Aggressive marketing strategy is to be used to promote both the brand and the cause of using fresh, hygienic, calorie-free, and clean water. Strategies in terms of recyclable packaging, compact-sized bottles, sponsorships, capturing digital space, and other differentiating tools have to be implemented simultaneously to weed out any competition from the market.  
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Ethical Marketing Issues Marketing Essay
5 pages (1436 words) , Download 2 , Essay
Free
The data from the Australian Health and fitness survey identified that 11% of children are suffering from overweight problems. These children are subjected to more diseases and illnesses which may affect their quality of life in adulthood. Marketers cannot be blamed for fat children. There can be other aspects that can make a child fat.
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Types of organizations Marketing Essay
3 pages (750 words) , Download 3 , Essay
Innovation has been the driving force behind post-enlightenment progress and in totality, all of the developments of history. It is the urge to change, to not accept the conventional, and to strive for the unknown. If it were not for this ability to set and strive for higher goals, humans would still be cavemen of Plato’s Republic who thought that world is limited to the wall they were looking at all their lives (Christiansen, 2000).
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Milwaukee Emergency Center for Animals Marketing Case Study
6 pages (1775 words) , Download 2 , Case Study
Free
Teamwork is a chief value in the hospital through recognition of the working staff as the mainmast. Retention and attraction to the hospital are through motivational rewards and programs that recognize hard work and achievement. Improvement of the hospital services and problem-solving comes under the hospital value of accountability.
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UPS Company Strategy Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
UPS Company Strategy Despite the dramatic improvements UPS has brought to the lives of millions in all parts of the planet, change had been a rare companion (Garvin & Levesque 2006). The situation changed with Mike Eskew becoming the company’s CEO in 2001, when the company entered the new stage of its organizational evolution.
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Cornflower Blue Marketing Strategy Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed.
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Investigating Consumer Perceptions of Baranka Cafe on Motorway Marketing Literature review
7 pages (2257 words) , Download 2 , Literature review
Free
It is a distinct bundle of associations within the target customers’ minds. It signifies the image that Baranka stands in the same. The concept of the brand image relates to a specific set of beliefs about a Baranka. In a major sense, it connotes a quality position in the market. It is vital to note that brand image relates to both mental and emotional image.
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Marketing Communication Approach - Microsoft Organization and Apple Corporation Marketing Essay
5 pages (1517 words) , Download 2 , Essay
Free
Marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust.
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Healthcare Marketing Marketing Essay
6 pages (1609 words) , Download 2 , Essay
Free
Antoine Charles is an extremely serious and professional public relations administrator at the local hospital. I found him to be a scintillating example of a workaholic who is not only very passionate about what he does for a living but also has a remarkable insight into elements that distinguish public relations (PR) from marketing.
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Marketing Plan: Starbucks Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This means that it is able to popularize this new product across it network chains. Being financially stable also makes it able to invest hugely thus cumulating benefits of economies of scale to its competitors.
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Citibank IN New Countries for Futures Markets Development Marketing Essay
3 pages (750 words) , Download 2 , Essay
Similarly, market entry strategies refer to the pre-planned methods incorporated with the intent of delivering goods and services to targeted markets for instance, through distributions (Bhattacharyay 36). These market entry strategies vary depending on the product or service in concern as well as the key objectives of the business.
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The Role of Marketing in Launching New Products Marketing Essay
4 pages (1066 words) , Download 2 , Essay
Free
Trendy Fashionista is a young and fashion-oriented company. It is primarily based in the US. As the name suggests, the company favors fashion to a very large extent and strives to reflect the essence of fashion in almost every product that it manufactures. The company presently is looking forward to catering to the fast-moving young individuals who are always in a hurry and ponder for special luggage bags.
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Strategic Marketing Management of Nintendo Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Today, the researcher states that Nintendo is one of the world's largest video game companies by market capitalization as well as by popularity of it's products that are presented in gaming industry.
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Consumer Level of Trust to Written Word Marketing Research Proposal
12 pages (3945 words) , Download 3 , Research Proposal
Free
Communication is the fundamental factor that allows smooth ramming of businesses in the modern world. Marketing is, therefore, one of the most important functions of business organizations in the present business environment. Enterprises, both large and small, put a huge emphasis on proper marketing planning and implementation of these strategies.
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Kano Model Analysis Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The aim of the research project was to determine the relative significance of the factors that influence the degree of satisfaction of students in an institution of higher education. The researchers utilized a questionnaire based on the Kano Model. The model addresses a spectrum of issues that contribute to consumer satisfaction.
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Improving the Retail Sector and Reducing the Financial Crisis in UK Economy Marketing Dissertation
20 pages (5217 words) , Download 3 , Dissertation
Free
The consumer’s mindset has changed during the recession, and retailers must focus on strategies that win the heart of the consumers. The impact of the recession has influenced consumers’ buying behavior in a big way. Consumers have become more value-conscious. Their shopping habits have changed, and they have become more cautious about spending on leisure.
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Market Analysis of Pepsi Co Marketing Essay
9 pages (2256 words) , Download 3 , Essay
Free
It has gained the position of No. 1 competitor of Coke, which stands for kinship and a brand that the nation cares for. In 2000, Pepsi Co, along with BBDO, its advertising agency for decades are facing a challenge to change its advertising strategy to suit the market needs. Close rivals in CSD and non-CSD segments are increasing their advertising budgets.
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Why Advertisers Use Principles of Visual Search and Attention Marketing Essay
5 pages (1457 words) , Download 3 , Essay
Free
People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as do the other competitor shoe polishes already available in the market.
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Marketing in Hospitality industry Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.
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Child Development Junk Food Marketing Essay
3 pages (750 words) , Download 2 , Essay
Therefore, people have the tendency to give more junk foods and other processed food items for their children. Junk foods are easily available foods and very high in carbohydrates and this promotes excessive fat. Excessive use of junk foods and processed foods in day to day life paved the way for serious health problems among the children.
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Marketing Strategy for the Ultimate Helmet Marketing Assignment
5 pages (1460 words) , Download 2 , Assignment
Free
The distribution chain is supposed to eliminate the possibility of counterfeits selling in the market as originals. One of the channels of distribution that was identified as using the channel that was used to sell the old helmet. The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet. 
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Analysis of the Movie the Greatest Movie Ever Sold Marketing Movie Review
5 pages (1260 words) , Download 2 , Movie Review
Free
My initial assessment of the movie was since it was premised on exposing how pervasive brands are to the point it invades the movies, the film will just show how impossible it is to get the cooperation of big brands to be featured and actually pay for the film that illustrates how pervasive they are.  But Morgan Spurlock pulled it off.
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Integrated Marketing Communication Project Marketing Essay
7 pages (1837 words) , Download 8 , Essay
Free
Organizations have been determining different marketing measures in order to market their products or services. The manner in which the products or services are communicated to customers has been modified over the years. Newer policies and mechanisms are being applied in marketing communication planning.
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T-C-B and I-D-U Positioning Modeling Marketing Essay
5 pages (1578 words) , Download 3 , Essay
Free
Apple’s iPad is targeted to all users of computer tablets. It is currently the market leader in the computer tablets industry. Recently, Ipad has received severe competition from Samsung’s galaxy which is a bit cheaper than Ipad. Samsung is targeting the low-income category but Ipad remains the market leader due to its high quality and high speed.
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International Marketing Performance Marketing Essay
5 pages (1583 words) , Download 2 , Essay
Free
Both companies are driven by a mutual acknowledgment of the threats they pose on each other concerning the control of the market niche (The Growth Agenda, 2012, p. 60). In the past, competition between the two companies revolved around technological innovations, and the drive to eat into each other’s market segmentation.
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Marketing Mix: Google IT Industry Marketing Research Paper
5 pages (1250 words) , Download 3 , Research Paper
Free
Founded in 1997 by Larry Page and Sergey Brin, Google is one of the most prominent IT companies in the world at present. Google entered the IT industry through search engine business. Even though Yahoo entered the search engine business much earlier than Google, they are currently struggling for survival.
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Development and Implementation of Direct and Internet Marketing Strategy in Nokia Marketing Essay
9 pages (2727 words) , Download 2 , Essay
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The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have a competitive advantage over their competitors. They have increasingly diversified their communication strategies to tap into the ever-growing markets as a result of globalization.
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An Enquiry into Branding at Nike Marketing Essay
16 pages (4460 words) , Download 2 , Essay
Free
Over the years, Nike has been one of the most popular brands around the world (Davis, 2010). The exposure that Nike enjoys around the world for their sporting brands is so high that most people can easily identify the brand. The success of Nike's branding drive is so glaring that most people it provides an exemplary platform for other businesses emulate and attempt to reproduce and recreate.
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The Home Depot in Chinese Market Marketing Essay
12 pages (3000 words) , Download 2 , Essay
Free
As such, do it yourself culture involves cutting costs and an increased sense of independence for those that engage in it since it allows home owners and individuals to improve their homes and even fix problems in their homes by themselves without the need for independent contractors.
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Qatar Airways: Management of International Competition Marketing Term Paper
12 pages (3368 words) , Download 2 , Term Paper
Free
In this paper, the increasing problem of competition in the airline sector has been explained with reference to Qatar Airways. The paper has also provided the explanation of different ways the managers in the organization strive to cope up with the problems of the international competition of certain strategies has been suggested in the paper.
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Yamaha Marketing Channels Marketing Research Paper
8 pages (2000 words) , Download 2 , Research Paper
Free
Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.
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MKT3018 E-retailing Marketing Assignment
12 pages (3000 words) , Download 2 , Assignment
Free
As e–commerce persists to develop, several companies will move their emphasis to incorporate internet shopping in their compound channel. Internet shopping provides much higher expansion rate than any other marketing method. In internet shopping, a wide variety of business is carried out
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