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Marketing Essays

Result for Subject Marketing:
19914 essays
Social Media Marketing Marketing Literature review
7 pages (1932 words) , Download 2 , Literature review
Free
The more they appreciate the product, the more their likelihood of purchasing the said product. Norman (2004) groups a customer’s appreciation into visceral appreciation and aesthetic appreciation. He argues that the emotions that the appearance creates people determine their level of appreciation of that particular product.
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Repositioning Target Market Demographics Using U.S. Census Data Marketing Essay
4 pages (1000 words) , Download 2 , Essay
Free
Moreover, it is considered to be the way of adjusting perceptions regarding own products and that of the competitors in the market context (Trout, & Rivkin, 2009). Compact cassettes are commonly acknowledged as cassette tape and audio cassette that are normally used for recording in terms of audio and playback.
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Action and Implementation Plan for Tanunda Winery Marketing Case Study
7 pages (1954 words) , Download 6 , Case Study
Free
The concern relating to export markets was because the United States gained a considerable market share. The export volume of the U.S. in 1998 was 272 million litres valued at US$ 537 million, which is equivalent to AUS$ 852.4 million. In comparison, Australia’s sales were 1,958 million litres valued at AUS$ 883 million.
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Growing Paderno Business in the U.S Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Therefore, it would be best for the organization to pursue a partnership with a company in the US, which will allow them to operate there. The company selected in this sort of partnership should be one that complements their strategic position. This will make their operations in the United States relatively easier, especially for heir-exported cookware.
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Individual (WeeK 12) Marketing Essay
3 pages (750 words) , Download 2 , Essay
Free
Although consumers do not play a part in the operations of a socially irresponsible company, consumers do have a vital role in the continued existence of a company. In this paper, three suggestions are made to encourage people to be socially responsible in their role as a consumer.
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Benchmarking Techniques of Apple and Microsoft Marketing Essay
22 pages (6046 words) , Download 3 , Essay
This report uses all the benchmarking techniques in order to compare the two companies that belong to the same industry, almost have the same market environment and target customers. The objective of this report is to highlight the methods that could give an exact idea of the performance of the companies and how well they use their resources.
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International Expansion Strategies of Russian Standard Vodka Marketing Dissertation
11 pages (3078 words) , Download 3 , Dissertation
Free
The research will investigate the standards and expectations that were placed before the top-level management of the departments of Russia Standard Vodka. Finally, the research will attempt to examine customers' needs and expectations and how these needs and desires were met by Russian Standard vodka.
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Marketing Dimensions of Population Growth Marketing Assignment
3 pages (825 words) , Download 2 , Assignment
Free
On the other hand, absolute poverty is the number of people within a given population who are unable to afford necessities such as food, shelter, and clothing. Population growth is directly proportional to absolute poverty. Due to competition, population growth reduces the return on labor. The female members are underrated or underpaid.
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Colgate Toothpastes Marketing Essay
13 pages (3250 words) , Download 4 , Essay
Free
According to the paper the various target markets of the different types of Colgate toothpastes are pinpointed. The positioning strategies of Colgate will also be ascertained. At the end of this report, some recommendations will be suggested to further strengthen Colgate toothpastes’ hold of the toothpaste industry.
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Child Abuse: Solutions from Empirical Research Marketing Essay
10 pages (2665 words) , Download 4 , Essay
Free
This paper examines the concept of child abuse in modern societies. It examines the empirical research of four major authorities of this branch of the social sciences. The paper looks at Kobin's analysis of the relationship between child abuse and anthropology. It goes on to identify the various techniques and tools used by parents and social services to prevent child abuse.
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The Future Success or Failure of Walmart Co Marketing Research Paper
3 pages (750 words) , Download 4 , Research Paper
Free
The research aims to complete an external assessment, utilizing Porter’s model for a competitive analysis; evaluate the organization’s Intensive Strategy, in the areas of Market Penetration, Market Development, and Product Development; construct a SWOT analysis for the organization; recommend the corporate strategy for the next five years of operations.
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Competition in Advertisement Marketing Essay
5 pages (1302 words) , Download 2 , Essay
Free
They seek to increase the consumption of their products. These adverts are meant to capture the attention of consumers and provoke them to purchase a certain product or use it. Advertising involves the repetition of the name or image of a product to associate it with particular qualities of the brand in the minds of the consumers.
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Target Marketing Marketing Term Paper
4 pages (1000 words) , Download 4 , Term Paper
Free
It is worth mentioning that ‘Marketing’ is termed as the art of creating wants among people who gradually turns out as the potential customers of the product and/or services rendered.
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Triangle Order Fulfillment Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Triangle order is a company which has had an increase in the cases of low quality in the past 6 months. The orders have had various errors caused by the employees who work on the orders. This is a case study on Triangle order; we take a look at some of the reason behind this increase in number of error and what can be the reason behind the error increase.
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Market Analysis for Acer Hi-fi System Marketing Essay
3 pages (916 words) , Download 3 , Essay
Free
Technology advancement has greatly revolutionized the music industry as witnessed by the rapid development of new products to suit the market needs, tastes, and preferences of different market segments. This has seen different electronic companies specializing in music-related products introducing competitive products in the market. This has increased competition as customers have several options to choose from.
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Retail Marketing: John Lewis Company in the UK Marketing Essay
5 pages (1250 words) , Download 3 , Essay
Free
Retail industry is the subdivision of economy which comprises of trade of finished goods to the end user. The industry is expanding at a considerable rate globally. The reason behind the fact is growing awareness of the consumer and amplified competition amongst the market leaders.
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The Candy Council Marketing Marketing Case Study
3 pages (750 words) , Download 2 , Case Study
Antonella critically reviewed advertising pursuits and strategies employed by New Century Advertising to determine the impact of advertising on candy consumption. Loopholes emerged as to the effectiveness of advertising that the Candy Council engaged in. The council engaged in huge advertisement financing for candy consumption.
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Marketing of Echeverry Vodka Marketing Essay
8 pages (2156 words) , Download 2 , Essay
Free
Generally, in order to reinforce its marketing strategy, Echeverry Vodka will position itself on the internet and different trade shows of the wine industry. For further reinforcement of this strategy, Echeverry will publish letterheads, brochures and business correspondence will be made with corporate clients.
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Contemporary New-Product Development Issues Marketing Essay
6 pages (1810 words) , Download 2 , Essay
Free
Findings acknowledge that the scale of a company’s operations is irrelevant to the chances of favorable outcomes related to the application of innovation, as Laforet suggests that the innovative capabilities of small and medium enterprises are comparable to that of large organizations. Ideation has paradoxical managerial impacts by presenting both negative and positive consequences of the said process in organizations.
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Public Relations in BP Plc Marketing Essay
3 pages (955 words) , Download 2 , Essay
Free
The creation of the desired image may be accomplished through the initiation of various activities and projects intended to improve the state of the relationship of an organization with its employees, customers, and society. Wilcox (2011), stated that public relations might comprise the following activities, training of a company’s employees, conservation of the environment, and compensation for damages or lives lost.
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Evaluation of Quality Improvement Processes Marketing Research Paper
6 pages (1756 words) , Download 3 , Research Paper
Free
This report is to enable the company to review among the available quality improvement processes and inform their decision to settle on the one that will enable the company to produce competitive products at affordable costs. This is propagated by the recent happening where the firm’s products have not been in the position of competing favorably in the competitive market.
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Strategic Marketing Marketing Coursework
4 pages (1010 words) , Download 4 , Coursework
Free
UK coffee and the sandwich market are significantly growing due to the presence of several leading branded coffee and sandwich chains. Caffe Nero Group Ltd. is one of the popular coffee chains in the UK. The organization is popular for its high-quality coffee and effective fresh food items.
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A Marketing Analysis of Italian Wine in the Chinese Market Marketing Dissertation
15 pages (4343 words) , Download 2 , Dissertation
Free
Political factors play an important role in the performance of businesses in the long run. In China, political risk is relatively low compared to other emerging economies in the world. This is because China follows a one-party policy, which reduces the chances of political parties among opponents. The central government of China has recently revised its taxation policy to help encourage wine business in the country.  
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Market for Telemedicinal Products Marketing Essay
10 pages (2763 words) , Download 3 , Essay
Free
Telemedicine is a combination of information technology with telecommunication, which provides clinical health care services from a distance (Transparency Market Research, 2012).  It helps in removing the barriers that the patients and common people face while standing in a queue in hospitals and health clinics for even minimal health requirements.
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The influence of the Enlightenment and Postmodernism on Work Marketing Essay
3 pages (750 words) , Download 2 , Essay
I have noted the advancement of technology to remarkable levels, use of green energy in our environment and the use of internet connectivity. These advancements have occurred due to the influence of change in our culture today. In my opinion, enlightenment is a philosophical movement; the human reasoning and innovation in political, education and spiritually doctrine characterize it (Sam 2009).
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The Marketing Plan to Initiate Theme Park Marketing Assignment
4 pages (1098 words) , Download 2 , Assignment
Free
The human is believed to be lethargic by nature and due to this reason. When the valued idea of celebrity endorsement comes to entertainment then, it gives birth to theme parks. The need and want of relaxation are met by the theme parks while the customers love the idea of getting an opportunity to interact with their favorite stars.
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Interview a Family Business Leader Marketing Essay
3 pages (750 words) , Download 2 , Essay
The restaurant is famous for roasted duck and has a history more than 20 years; locals and foreigners both often visit the restaurant. Famous Zhang Liqun used to supervise the restaurant, but after his death, his son Xou Liqun has taken charge of the restaurant.
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Analysis of Marketing iPhone 5s Marketing Case Study
4 pages (1000 words) , Download 11 , Case Study
Free
The market has also been ripe for a product that has less than four months in the shops. It was reported to be the major selling phone in the United States in September 2013, actually, the first week after release saw over one million pieces sold. This demonstrates the potential of the product in developing through life cycles rapidly.
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ACQuire Technology Solutions Marketing Case Study
7 pages (1927 words) , Download 2 , Case Study
Free
The current ratio indicates the liquidity position of the company. A high current ratio of the company indicates the company is efficient in generating the current asset from the current liabilities acquired by the company. This shows that the company is effectively utilizing the capital borrowed and generating profits.
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Contemporary issues in marketing: Case of Apple Inc Marketing Essay
10 pages (2500 words) , Download 3 , Essay
Free
The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.
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Marketing Management: Child's i Foundation Marketing Essay
10 pages (2500 words) , Download 2 , Essay
Free
It is evident from the research that Child's i Foundation is the only charity foundation to have been named in a listing of the foremost "social brands" put jointly by the brand consultancy Headstream. And also this foundation is a non profit motive organization. This foundation mainly thinks about their growth with the intention of enhance the charity activities.
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Strategic Market Management Marketing Essay
4 pages (1250 words) , Download 4 , Essay
Free
Based on short-haul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.
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Marketing Aspects of IKEA Furniture Marketing Coursework
12 pages (3476 words) , Download 5 , Coursework
Free
The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, due to certain Unique Selling Proposition (USPs) the competitors would not be able to shake the strong foundation of the company.
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Brand Positioning - Hewlett-Packard Marketing Essay
9 pages (2736 words) , Download 2 , Essay
Free
This report aims at introducing a new product idea, developing its marketing strategy and analyzing the marketing ingredients required to make a new idea a success. The report would initiate with an overview of the company which would be taking the initiative to develop the new product idea into an innovative product.
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Shifting cultural attitudes towards smoking Marketing Essay
3 pages (750 words) , Download 2 , Essay
Doctors did not warn people against engaging in smoking, active or passive; some of them were even involved in the promotion of the tobacco industry without disclosing the deleterious nature of smoking (Novella).
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Marketing of Buxton Water Marketing Assignment
5 pages (1502 words) , Download 2 , Assignment
Free
Aggressive marketing strategy is to be used to promote both the brand and the cause of using fresh, hygienic, calorie-free, and clean water. Strategies in terms of recyclable packaging, compact-sized bottles, sponsorships, capturing digital space, and other differentiating tools have to be implemented simultaneously to weed out any competition from the market.  
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Ethical Marketing Issues Marketing Essay
5 pages (1436 words) , Download 2 , Essay
Free
The data from the Australian Health and fitness survey identified that 11% of children are suffering from overweight problems. These children are subjected to more diseases and illnesses which may affect their quality of life in adulthood. Marketers cannot be blamed for fat children. There can be other aspects that can make a child fat.
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Types of organizations Marketing Essay
3 pages (750 words) , Download 3 , Essay
Innovation has been the driving force behind post-enlightenment progress and in totality, all of the developments of history. It is the urge to change, to not accept the conventional, and to strive for the unknown. If it were not for this ability to set and strive for higher goals, humans would still be cavemen of Plato’s Republic who thought that world is limited to the wall they were looking at all their lives (Christiansen, 2000).
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Milwaukee Emergency Center for Animals Marketing Case Study
6 pages (1775 words) , Download 2 , Case Study
Free
Teamwork is a chief value in the hospital through recognition of the working staff as the mainmast. Retention and attraction to the hospital are through motivational rewards and programs that recognize hard work and achievement. Improvement of the hospital services and problem-solving comes under the hospital value of accountability.
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UPS Company Strategy Marketing Case Study
6 pages (1500 words) , Download 4 , Case Study
Free
UPS Company Strategy Despite the dramatic improvements UPS has brought to the lives of millions in all parts of the planet, change had been a rare companion (Garvin & Levesque 2006). The situation changed with Mike Eskew becoming the company’s CEO in 2001, when the company entered the new stage of its organizational evolution.
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Cornflower Blue Marketing Strategy Marketing Assignment
4 pages (1000 words) , Download 3 , Assignment
Free
The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed.
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Investigating Consumer Perceptions of Baranka Cafe on Motorway Marketing Literature review
7 pages (2257 words) , Download 2 , Literature review
Free
It is a distinct bundle of associations within the target customers’ minds. It signifies the image that Baranka stands in the same. The concept of the brand image relates to a specific set of beliefs about a Baranka. In a major sense, it connotes a quality position in the market. It is vital to note that brand image relates to both mental and emotional image.
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Marketing Communication Approach - Microsoft Organization and Apple Corporation Marketing Essay
5 pages (1517 words) , Download 2 , Essay
Free
Marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust.
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Healthcare Marketing Marketing Essay
6 pages (1609 words) , Download 2 , Essay
Free
Antoine Charles is an extremely serious and professional public relations administrator at the local hospital. I found him to be a scintillating example of a workaholic who is not only very passionate about what he does for a living but also has a remarkable insight into elements that distinguish public relations (PR) from marketing.
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Marketing Plan: Starbucks Marketing Essay
4 pages (1000 words) , Download 3 , Essay
Free
This means that it is able to popularize this new product across it network chains. Being financially stable also makes it able to invest hugely thus cumulating benefits of economies of scale to its competitors.
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Citibank IN New Countries for Futures Markets Development Marketing Essay
3 pages (750 words) , Download 2 , Essay
Similarly, market entry strategies refer to the pre-planned methods incorporated with the intent of delivering goods and services to targeted markets for instance, through distributions (Bhattacharyay 36). These market entry strategies vary depending on the product or service in concern as well as the key objectives of the business.
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The Role of Marketing in Launching New Products Marketing Essay
4 pages (1066 words) , Download 2 , Essay
Free
Trendy Fashionista is a young and fashion-oriented company. It is primarily based in the US. As the name suggests, the company favors fashion to a very large extent and strives to reflect the essence of fashion in almost every product that it manufactures. The company presently is looking forward to catering to the fast-moving young individuals who are always in a hurry and ponder for special luggage bags.
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Strategic Marketing Management of Nintendo Marketing Assignment
5 pages (1250 words) , Download 2 , Assignment
Free
Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Today, the researcher states that Nintendo is one of the world's largest video game companies by market capitalization as well as by popularity of it's products that are presented in gaming industry.
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Consumer Level of Trust to Written Word Marketing Research Proposal
12 pages (3945 words) , Download 3 , Research Proposal
Free
Communication is the fundamental factor that allows smooth ramming of businesses in the modern world. Marketing is, therefore, one of the most important functions of business organizations in the present business environment. Enterprises, both large and small, put a huge emphasis on proper marketing planning and implementation of these strategies.
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Kano Model Analysis Marketing Research Paper
10 pages (2500 words) , Download 3 , Research Paper
Free
The aim of the research project was to determine the relative significance of the factors that influence the degree of satisfaction of students in an institution of higher education. The researchers utilized a questionnaire based on the Kano Model. The model addresses a spectrum of issues that contribute to consumer satisfaction.
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