Marketing Essays

The study presents some benefits of the effective marketing that include increase in the market share, market penetration, ability to communicate a change in the product line, achievement of market dominance, achievement of competitive edge, and increase in the awareness among the customers about the products of the company.

It is evident from the research that Child's i Foundation is the only charity foundation to have been named in a listing of the foremost "social brands" put jointly by the brand consultancy Headstream. And also this foundation is a non profit motive organization. This foundation mainly thinks about their growth with the intention of enhance the charity activities.

Based on short-haul routes, the airline is being faced with competition on air and ground travel with trains taking a huge share in the UK traveling. Based on 2005-2006 figures, British Airways’ market shares reached 47%, however, recent figures indicate that this dropped to 39.7% but these figures still represent a significant share of the.

The findings derived after analyzing the market for IKEA revealed that IKEA is one of the major players in the furniture retailing market and though the company has many competitors, due to certain Unique Selling Proposition (USPs) the competitors would not be able to shake the strong foundation of the company.

This report aims at introducing a new product idea, developing its marketing strategy and analyzing the marketing ingredients required to make a new idea a success. The report would initiate with an overview of the company which would be taking the initiative to develop the new product idea into an innovative product.

Doctors did not warn people against engaging in smoking, active or passive; some of them were even involved in the promotion of the tobacco industry without disclosing the deleterious nature of smoking (Novella).

Aggressive marketing strategy is to be used to promote both the brand and the cause of using fresh, hygienic, calorie-free, and clean water. Strategies in terms of recyclable packaging, compact-sized bottles, sponsorships, capturing digital space, and other differentiating tools have to be implemented simultaneously to weed out any competition from the market.  

The data from the Australian Health and fitness survey identified that 11% of children are suffering from overweight problems. These children are subjected to more diseases and illnesses which may affect their quality of life in adulthood. Marketers cannot be blamed for fat children. There can be other aspects that can make a child fat.

Innovation has been the driving force behind post-enlightenment progress and in totality, all of the developments of history. It is the urge to change, to not accept the conventional, and to strive for the unknown. If it were not for this ability to set and strive for higher goals, humans would still be cavemen of Plato’s Republic who thought that world is limited to the wall they were looking at all their lives (Christiansen, 2000).

Teamwork is a chief value in the hospital through recognition of the working staff as the mainmast. Retention and attraction to the hospital are through motivational rewards and programs that recognize hard work and achievement. Improvement of the hospital services and problem-solving comes under the hospital value of accountability.

UPS Company Strategy Despite the dramatic improvements UPS has brought to the lives of millions in all parts of the planet, change had been a rare companion (Garvin & Levesque 2006). The situation changed with Mike Eskew becoming the company’s CEO in 2001, when the company entered the new stage of its organizational evolution.

The discussion part will deal with the strategic plan of Cornflower Blue with respect to macro and micro factors affecting the marketing strategy. Further, segmentation and target strategy will be looked analyzed. Finally, the buyers’ behavior towards affecting the marketing process, as well as the reposition of Cornflower Blue products will be discussed.

It is a distinct bundle of associations within the target customers’ minds. It signifies the image that Baranka stands in the same. The concept of the brand image relates to a specific set of beliefs about a Baranka. In a major sense, it connotes a quality position in the market. It is vital to note that brand image relates to both mental and emotional image.

Marketing communications is a crucial element for a company as it is responsible for communing with the public the corporate affairs, events, product launches and extensions, price cuts and discounts, an outlet or facility launch, social involvement and community concerns, and news featuring other values and concerns to secure consumer trust.

Antoine Charles is an extremely serious and professional public relations administrator at the local hospital. I found him to be a scintillating example of a workaholic who is not only very passionate about what he does for a living but also has a remarkable insight into elements that distinguish public relations (PR) from marketing.

This means that it is able to popularize this new product across it network chains. Being financially stable also makes it able to invest hugely thus cumulating benefits of economies of scale to its competitors.

Similarly, market entry strategies refer to the pre-planned methods incorporated with the intent of delivering goods and services to targeted markets for instance, through distributions (Bhattacharyay 36). These market entry strategies vary depending on the product or service in concern as well as the key objectives of the business.

Trendy Fashionista is a young and fashion-oriented company. It is primarily based in the US. As the name suggests, the company favors fashion to a very large extent and strives to reflect the essence of fashion in almost every product that it manufactures. The company presently is looking forward to catering to the fast-moving young individuals who are always in a hurry and ponder for special luggage bags.

Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Today, the researcher states that Nintendo is one of the world's largest video game companies by market capitalization as well as by popularity of it's products that are presented in gaming industry.

Communication is the fundamental factor that allows smooth ramming of businesses in the modern world. Marketing is, therefore, one of the most important functions of business organizations in the present business environment. Enterprises, both large and small, put a huge emphasis on proper marketing planning and implementation of these strategies.

The aim of the research project was to determine the relative significance of the factors that influence the degree of satisfaction of students in an institution of higher education. The researchers utilized a questionnaire based on the Kano Model. The model addresses a spectrum of issues that contribute to consumer satisfaction.

The consumer’s mindset has changed during the recession, and retailers must focus on strategies that win the heart of the consumers. The impact of the recession has influenced consumers’ buying behavior in a big way. Consumers have become more value-conscious. Their shopping habits have changed, and they have become more cautious about spending on leisure.

It has gained the position of No. 1 competitor of Coke, which stands for kinship and a brand that the nation cares for. In 2000, Pepsi Co, along with BBDO, its advertising agency for decades are facing a challenge to change its advertising strategy to suit the market needs. Close rivals in CSD and non-CSD segments are increasing their advertising budgets.

People need to be told the plus points of their brands (by the company) so that they actually go out and make the eventual purchase which in all fairness, not an easy job for the company, say that is producing a shoe polish which does not stick on to the shoes as much as do the other competitor shoe polishes already available in the market.

The marketing cycle for Hotel Paradise, like any other organization starts with Market Research (MR) (Appendix: Marketing Cycle). This leads to closing on the right customers. These customers are then focused on for relationship building and further business generation.

Therefore, people have the tendency to give more junk foods and other processed food items for their children. Junk foods are easily available foods and very high in carbohydrates and this promotes excessive fat. Excessive use of junk foods and processed foods in day to day life paved the way for serious health problems among the children.

The distribution chain is supposed to eliminate the possibility of counterfeits selling in the market as originals. One of the channels of distribution that was identified as using the channel that was used to sell the old helmet. The effectiveness of this would matter mostly by the willingness of distributors to store and sell this new helmet. 

My initial assessment of the movie was since it was premised on exposing how pervasive brands are to the point it invades the movies, the film will just show how impossible it is to get the cooperation of big brands to be featured and actually pay for the film that illustrates how pervasive they are.  But Morgan Spurlock pulled it off.

Organizations have been determining different marketing measures in order to market their products or services. The manner in which the products or services are communicated to customers has been modified over the years. Newer policies and mechanisms are being applied in marketing communication planning.

Apple’s iPad is targeted to all users of computer tablets. It is currently the market leader in the computer tablets industry. Recently, Ipad has received severe competition from Samsung’s galaxy which is a bit cheaper than Ipad. Samsung is targeting the low-income category but Ipad remains the market leader due to its high quality and high speed.

Both companies are driven by a mutual acknowledgment of the threats they pose on each other concerning the control of the market niche (The Growth Agenda, 2012, p. 60). In the past, competition between the two companies revolved around technological innovations, and the drive to eat into each other’s market segmentation.

Founded in 1997 by Larry Page and Sergey Brin, Google is one of the most prominent IT companies in the world at present. Google entered the IT industry through search engine business. Even though Yahoo entered the search engine business much earlier than Google, they are currently struggling for survival.

The increasing global competition has pushed many companies to resort to other forms of communication to ensure they have a competitive advantage over their competitors. They have increasingly diversified their communication strategies to tap into the ever-growing markets as a result of globalization.

Over the years, Nike has been one of the most popular brands around the world (Davis, 2010). The exposure that Nike enjoys around the world for their sporting brands is so high that most people can easily identify the brand. The success of Nike's branding drive is so glaring that most people it provides an exemplary platform for other businesses emulate and attempt to reproduce and recreate.

As such, do it yourself culture involves cutting costs and an increased sense of independence for those that engage in it since it allows home owners and individuals to improve their homes and even fix problems in their homes by themselves without the need for independent contractors.

In this paper, the increasing problem of competition in the airline sector has been explained with reference to Qatar Airways. The paper has also provided the explanation of different ways the managers in the organization strive to cope up with the problems of the international competition of certain strategies has been suggested in the paper.

Yamaha Marketing Channels. A man called Genichi Kawakami who is also the first President of the Yamaha Company (Smokie, 2013) started the Yamaha Motor Company in the year 1953. It was in the same year that Kawakami used an old aircraft machine to make his first machine.

As e–commerce persists to develop, several companies will move their emphasis to incorporate internet shopping in their compound channel. Internet shopping provides much higher expansion rate than any other marketing method. In internet shopping, a wide variety of business is carried out

Introduction Gunns Limited is a major forestry firm. The company is located in Tasmania, Australia and was founded in 1875 by two brothers – John and Thomas Gunn. Being founded in the 19th century makes it one of Australia’s most senior organizations.

According to the report the company has however suffered a significant decline in its market share over the past few years and this is attributed to growing consumer interest in smartphones and other emerging mobile products manufactured by the other vendors in the market such as Apple. Nokia is the World’s chief mobile communication company.

Creating a new business venture is a process that involves a lot of steps that need to be carefully taken into consideration. The success of the new business venture mainly depends on the quality of the business plan used by the entrepreneur. As such, this paper has been designed to evaluate the measures that can be taken in order to create a sound business venture for Accarpio Transport.

The current paper discusses various political, economic, socio-cultural and technological conditions that have an impact on Google’s international strategy, particularly in maintaining its spot as a well-known search engine service provider all over the globe, while endeavoring to penetrate the booming South African e-commerce market.

The two markets will be discussed in relation to both countries as they are interrelated. The relationship between these two countries has been shaped around the corresponding paradigm of specializing in products such as agriculture and manufactured goods along with their rivalry over high-end technology.

This paper presents a brief situation analysis of Grill’d company, a chain of grilled burgers in Australia, addressing major components such as market, product, distribution and competitive situations. This paper also identifies main two issues why the company requires to create a strategic marketing plan.

The main strategy presidential candidate’s used in their marketing strategies is the media. The media is the main communication channel through which Obama used to reach his audience in his campaign. The main ways the media Obama used the media was by giving his information to the people and letting them have his views on various issues.

In addition, the company should specify the procedures of transforming the episodes from internet videos to appropriate commercial TV channels. For effective implementation of the project, OZ Tube can choose another party who will implement the second part of producing videos for commercial TV channels (Frederick, 2009).

Companies across the globe are dealing with challenges posed by the economic recession. The growth is slow in practically every nation amidst political uncertainties. The global economy grew 5% in 2010 and 3.8% in 2011 (Reddy and Davis, 2012). The spillover effects of the global economic recovery, declining exports, and volatile capital flows call for adjusting economic policies.

News Corporation is a multinational company whose employees hold different academic levels and areas of specialization. The corporation is regarded as one of the most successful news corporations on the entire planet due to its elaborate workplace diversity as far workers academics is concerned. Business journals like Forbes ranked the corporation the second-best media group, considering its profit turns up.

Marketing and advertising strategies are constantly reviewed for any changes and revisions that will help a global firm hold on to its market share, expand it, and at the same time, inspire intense consumer loyalty. This nature does not exempt the world's biggest food and beverage companies. The desire to grow bigger is a driver in business activities.

Comparison of software Aglione is a powerful business intelligence tool that is also easy to use as a dashboard tool and a marketing intelligence application. It allows for a single view into one’s data across every source, as well as pre-calculated key metrics like revenue by channel and acquisition, customer retention over time and by value, and lifetime value by segment or acquisition source (Agilone.com 1).