Nobody downloaded yet

Brand value and its effect on public perception and to a business - Thesis Example

Comments (0) Cite this document
Summary
Brand value and its effect on public perception and to a business Table of Contents Chapter 1 4 1.1Introduction 4 1.2 Problem Areas 8 1.3 Rational of the Study 8 1.4 Problem Statement 9 1.5 Research Question 9 1.6 Research Objective 10 Chapter 2 10 2.1 Literature Review 10 2.1.1 The Concepts of Brand Value and Brand Equity 10 2.1.2 Building Better Corporate Image in Oil and Gas Industry 12 2.1.3 Brand Value Creation 14 2.1.4 Public Perception for Brand Value 14 2.1.5 The Customers Value Relation Process 15 Chapter 3 16 3.1 Research Methodology 16 3.1.1 Sources of Data Collection 17 3.1.2 Type of Research Methodology 18 3.1.3 Research Method Choice 19 3.1.4 Validity and Reliability 20 Chapter …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.3% of users find it useful
Brand value and its effect on public perception and to a business
Read TextPreview

Extract of sample
"Brand value and its effect on public perception and to a business"

Download file to see previous pages The names of the products become brands when they are globally recognized by the people. When these names become brands, they also obtain the responsibility of commitment towards their customers and also the channel partners or intermediaries. A product is not a brand but a brand is something more than a product. Brand value helps in delivering or communicating specific message to the customers (Parameswaran 3). The message that the brand conveys to its target customers, helps to decide the type of strategies that the firm would form to retain its brand value. Marketing strategies are developed for protecting and further enhancing the brand value of the products. Brand value also helps in measuring the value that is generated from the marketing investments. If brand value is monitored regularly then it also enables the marketing agency and the client to react to the market fluctuations promptly and also assign particular resources for taking measures in those areas (Ahmad 81). The study aims at focusing on the oil and gas industry of UAE to discuss the different dimensions of brand value, its effects on the perception of the people and the business. It was oil that transformed UAE from an underdeveloped desert region to a prosperous and rich country. On one side this is positive aspect of UAE because oil and gas resource has changed the standard of living of the people. This suggests that the value of the oil and gas industry as a brand has increased with time. On the other hand, the recent oil spill incidence of British Petroleum in the Gulf of Mexico had adversely affected the brand image of the oil and gas industry globally. The developing countries around the world had held the company British Petroleum responsible for poor safety and maintenance framework. After this incident British Petroleum lost about $32 billion in a span of two weeks. Though British Petroleum assured that it would bear all the oil spill cleaning cost and compensate the people who were affected from this oil spill, but the loss was massive and it was really difficult for the company to recover its lost brand image and value even if it compensate the people for their losses. Many companies in this sector are facing branding issues due to various factors, such as entry of new labels or brands, fragmentation of the target customers, cut throat competition, economic condition and expectation from the financial market or customers’ preferences towards the visible brand names. It has been seen that many strong brands in this sector are losing their value and their financial performance is also getting affected. The major plays in the oil and gas industry around the world, such as Shell, British Petroleum, ExxonMobil, etc are using narrow approach as a method for branding as it is becoming difficult to companies to maintain their position and their well established brand value. This also reflects that in this industry, ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Brand value and its effect on public perception and to a business Thesis”, n.d.)
Brand value and its effect on public perception and to a business Thesis. Retrieved from https://studentshare.org/marketing/1400356-brand-value-and-its-effect-on-public-perception
(Brand Value and Its Effect on Public Perception and to a Business Thesis)
Brand Value and Its Effect on Public Perception and to a Business Thesis. https://studentshare.org/marketing/1400356-brand-value-and-its-effect-on-public-perception.
“Brand Value and Its Effect on Public Perception and to a Business Thesis”, n.d. https://studentshare.org/marketing/1400356-brand-value-and-its-effect-on-public-perception.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Ducati Customer Perception and Brand Loyalty
...and more than perceived results in order to create long term value and mutual benefits in the competitive business environment. Perception leads to interest and zeal that forms the foundation of accepting products and services. On the other hand brand loyalty is consumers’ commitment to repurchase or continue using the brand for a long period of time. Brand loyalty is based on enhanced level of positive customer satisfaction that is built and developed through effective and quality services. In short, brand loyalty is driven by effective customer relationship management programs and...
36 Pages(9000 words)Essay
Customer Perception and Brand Loyalty
...and perception. Until and unless, customers use the product; ascertaining the reality can be a cumbersome task offering irrelevant attention and importance to perception (Reichheld, 1993). Customers’ perceptions can be influenced through reference groups and opinion leaders but should offer desired and more than perceived results in order to create long term value and mutual benefits in the competitive business environment. Perception leads to interest and zeal that forms the foundation of accepting products and services. On the other hand brand loyalty is consumers’ commitment to repurchase or continue using the...
6 Pages(1500 words)Essay
Public Perception of Nursing / Healthcare
...? Public Perception of Nursing/healthcare Public Perception of Nursing/healthcare Introduction The development in medical technology as well as the increasing number of treatment cases contributes effectively to the rise in demand for the professionally qualified nurses. The new generation is able to identify nursing as a rewarding profession that aims at the benefits of offering community service and a dignified social life. However, the intensity of public perceptions about this noble career poses many challenges to the nursing staff from many angles of their career expectations and requirements. This essay is meant to...
4 Pages(1000 words)Research Paper
Brand Perception and Advertiing
...to retain cutomer better, ervice their need more effectively, and increae profit. Brand equity can be increaed by uccefully implementing and managing an ongoing relationhip marketing effort by offering value to the cutomer, and litening to their need. Diregarding the edge that the brand-cutomer relationhip offer in the market place and not utilizing the benefit and goodwill that the relationhip create will urely lead to failure in the long run. The central brand idea may be tatic among the entire cutomer and propect bae, but the total um of the brand idea or perception i rooted in the cutomer' experience with the...
10 Pages(2500 words)Essay
Public Perception of Female Offenders
...168547 The purpose of the current research is to explore public perception of female offenders and how it matches with the actual statistics. Roberts and Hough, in their work Changing Attitudes to Punishment, have argued that very little is done towards exploring the nature of public attitude to punishment and very little initiative had been taken to improve public knowledge in this area (2002, p.1). They claim that general public is not geared up to make rational and knowledgeable judgements about such matters. The current study is making an effort either to prove or disprove this claim. The Report also explores the male and female opinions obtained...
21 Pages(5250 words)Essay
How does consumers' perception influence brand equity
...on the desired benefits while only 3 out of 10 people praised it after they had used the product and found it worthwhile of their money or were even highly satisfied. Consumer influence in advertising can also result from publicity which has a lasting and more telling effect on the consumers rather than advertising itself. The publicity factor comes directly under the persuasion heading and has a direct psychological relation with it. This publicity in the present times has come to be known as the public relations which help at building a linkage or a sort of association with the people without the selling of the advertising message itself. In a way...
15 Pages(3750 words)Essay
Counterterrorism and Public Perception
...Counterterrorism and Public Perception This paper is designated at looking at the way information is shared or communicated right from the Federal level of governance, down to the State, local and tribal governments. In addition, the paper assesses the impact of the media on the type of information to be communicated to the public. It also looks into the reaction or the effect it has to the public and the type of information to be communicated to which agency. This is with relevance to the current or impending terrorist attacks or those activities that are considered to be a national security threat. Counterterrorism and Public...
2 Pages(500 words)Essay
Commercial Clause and its Effect on Business
...Commercial Clause and its Effect on Business Activity The "Commerce Clause" contained in the section 8 of the Article 1 of the U.S Constitution, is one of the most-crucial clauses that influences trade activities. The clause highlights the powers of the congress to control commerce activities with foreign countries, Indian tribes and the relationships among the different states. The clause recognizes other tribes just as stated in the book of Genesis 34:10, "Thus you shall live with us, and the land shall be open before you; live and trade in it and acquire property in it." The Commerce clause is regarded as major legal bedrock in the regulation of commercial activities especially those involving dealings with foreign countries... measures...
3 Pages(500 words)Essay
Managing a Brand and its Brand Community
...Managing a Brand and Its Community al Affiliation Harley Owners Group Riders Harley Davidson is at the maturity stage of the product life cycle. This is because the products have already passed the two stages which introduction and growth stage. And its products are in the market competing against other competitors, meaning it has been there over a period. The customers being a brand loyal riders they are helping in the marketing, promoting and advertising of the motorcycle brand through the streets which they will conduct their rides for two weeks. 2. Harley Davidson gets different benefits from Harley Owners Group. This includes the...
3 Pages(750 words)Assignment
The Brand Effect
...managed to win loyal customers who believe in the quality and reliability of their products. They have a stable management and efficient marketing strategies that enable them have congruence in every aspect of their businesses. Some of the brands that have low congruence are Zynga, Dominos and Kraft whose products rank low in the brand popularity lists due to their lack of public approval. Their performance have shown a decrease in the consumer approval which are shifting to other products. These products are also not well established internationally. These factors show that they have not quit defined their brand personality yet with their consumers,...
3 Pages(750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Thesis on topic Brand value and its effect on public perception and to a business for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us