Running Head: Leadership and Management: BMW Leadership and Management: BMW EXECUTIVE SUMMARY The purpose of this report is to provide a detailed analysis of the BMW current market position and what future strategies its executives for further growth can adopt…
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This report will help the decision makers to evaluate the current and future positioning of the company under the company’s current market analysis with respect to its strengths, weaknesses, opportunities, and threats. The reports also highlights the structure, conduct and performance of the company’s human resources and finally recommend the strategic steps that can be taken for further improvements relating to management, development and implementation of organizational plan. ...
At first, there were three companies named Rapp Motorenwerke, Bayerische Flugzeugwerke, and Fahrzeugfabrik. BMW group is the German’s largest automobile company. It came into being when these three companies amalgamated into a single automobile company established in 1917, almost 90 years back the business of the company started with the production of aircraft engines and now in the 21st century, it has expanded its business form the manufacturing of engines up to the complete vehicles. BMW group has the most famous and highly valued brands of the automobile industry named BMW, MINI, and Rolls-Royce. The head quarter of BMW group is present in Munich, Bavaria Germany. The head quarter controls and manages the overall performance of the company in over 150 countries (Schlegelmilch, Lehbrink, & Osterroth, 2011, pg 45-54). Size and Ownership The ownership of the company is in the hands of three personnel Stefan Quandt with 17.4% shares, Johanna Quandt with 16.7% shares and Susanne Klatten with 12.6% shares (Schlegelmilch, Lehbrink, & Osterroth, 2011, pg 56-67). Since its establishment, BMW group has focused on the excellence in engineering and it is the only reason that it has expanded its growth and profit margin as compare with its other competitors. BMW group has almost 12 research and development centers all over the world in order to realize the market trends and create innovative automobiles as required by the consumers. The credit of all of its success goes to the R&D and consumer informed innovations as on average basis the company invests 2300 pounds on each car for research and development. In 2007, BMW group splendidly increased its sale up to 8%, Rolls-Royce by 26% and Mini by 18% (Schlegelmilch,
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