Global Marketing Final Project on Pantaloons LTD - India's largest fashion retailer - Term Paper Example

Pantaloon also sells products of more than 50 private labels such as of big bazaar or food bazaar. Pantaloon has a vertically integrated management structure and the manufacturing expertise is more focused on supply the latest fashion to the market in the shortest possible time. The manifesto of the company is to explore the untapped market and form new rules to create fresh opportunities. It is always kept in mind that the customers get what they want to have and also assist them how and where to get their desired product.

Pantaloons has always spotted the future trends and accordingly offered products or services to the customers. The company's vision and mission is to serve its customers and stakeholders by leading them towards a wonderful future (“Overview”). 2. Screening and Evaluation of the Potential International Market Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution channel around the country. This is moment when the company can think about global expansion.

This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar. For this it is very important to do proper screening and evaluate the potentials of the Food Bazaar in retail market of these countries to identify the most suitable market. The screening and evaluation of the markets can be done by analyzing and monitor the international market. a. International Market Intelligence Overview The retail sector in Kenya has shown.

Pantaloon is one of the key players in the Indian retail market. The company has a well establish retail chain and a well planned distribution channel around the country. This is moment when the company can think about global expansion. This study would analyze the retail environment conditions of three African countries, namely Ghana, Kenya and Angola for preparing an expansion plan for Pantaloons, in Africa. The initial focus would be on the launching the food section of Pantaloon called Food Bazaar.

For this it is very important to do proper screening and evaluate the potentials of the Food Bazaar in retail market of these countries to identify the most suitable market. The screening and evaluation of the markets can be done by analyzing and monitor the international market. The retail sector in Kenya has shown positive progress since the last few years. In 2011, the growth in the wholesale and the retail sector has being about 7.3 percent, which was more than the manufacturing, agriculture, transportation or communication sector.

The revenue generated by the retail sector was about 18.5 percent. Though the retail sector is developing in Kenya, yet they require some set of retail development guidelines or policies to sustain this growth. The retail market in Kenya is becoming overcrowded with new retail chains.