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Marketing - Coursework Example

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1. A). Socio-economic and political environment in Ethiopia Ethiopia is one of the poorest countries in the world (Rahmato & Assefa 2006, p.24). This is mainly because majority of its population is dependent upon agriculture as the main source of livelihood…
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Download file to see previous pages Agriculture and any other economic activity such as tourism cannot thrive in a society that does not have efficient water management strategies. Challenges related to water in Ethiopia have persisted for several decades now. Management of water resources is the only way to meet the growing needs for agricultural products soas to help reduce poverty and food insecurity. Further, water can be used as an important entry point to bring development in the social environment and economy thus leading to sustainable development (Gabre-Egziabher 2007, p.67). Ethiopia is also challenged with several civil wars. Ethnic communities have been fighting each other over the scarce resources in the country. The civil wars have also been linked to poor governance because there are numerous corruption scandals affecting the delivery of services to all ethnic communities. As a result, wars between communities have emerged. This level of insecurity cannot allow the smooth flow of tourists in the country (Kiros 2006, p.212). Due to mismanagement of water resources, Ethiopia has witnessed one of the worst droughts in the world. Human beings have died due to famine which prompted the international community to intervene and save the citizens from the great famine of Ethiopia that occured in 1986. Drought cannot allow any agricultural activity to take place, which is why food prices continue to be highin the country . According to the United Nations, Ethiopia is one of the countries that depend on relief food for its population’s survival (Brems & Beken 2008, p.129). Any investment in the tourism sector needs adequate infrastructure such as good road and railway systems. In Ethiopia, there are no adequate roads that can easen the movement of tourists from one region to another. The road networks as well as the rail systems are underdeveloped. The movement of tourists from one place to another cannot be easy in such a situation. In addition, there are no adequate airports that can provide air transport to various tourist attraction sites in the country (Asfaw 2006, p.48). In relation to security, Ethiopia does not have the right security personnel equipped with modern technology to identify terror threats. Terrorism continues to be one of the challenges affecting tourism. Without guaranteed security, there can never be any benefit arising out of the industry. In addition, the numerous ethnic conflicts are also not suitable for tourist visits to the attraction sites (Asfaw 2006, p.48). The weak and developing justice system does not provide procedural guarantees including legal aid, an appeal system, fair trial and equity before law. Despite these issues being given priority in the constitution, their implementation is still a challenge. The unreliable justice system is not friendly to potential investors in the country. Furthermore there is a severe shortage of trained legal staff meaning that potential investors and players in the tourism sector lack confidence in the delivery of justice (Gabre-Egziabher 2007, p.67). Political repression is a major challenge to the citizens of Ethiopia. The ruling party EPRDF has continued to trample on the rights of the citizens. Opposition leaders are not given a chance to air their grievances concerning the illegal dealings and scandals in the government. The government has punitive legislative laws aimed at the press and the civil society. The main aim of the government is to affect the ...Download file to see next pagesRead More
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