Nobody downloaded yet

Marketing - Coursework Example

Comments (0) Cite this document
Summary
1. A). Socio-economic and political environment in Ethiopia Ethiopia is one of the poorest countries in the world (Rahmato & Assefa 2006, p.24). This is mainly because majority of its population is dependent upon agriculture as the main source of livelihood…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Marketing coursework
Read TextPreview

Extract of sample
"Marketing"

Download file to see previous pages Agriculture and any other economic activity such as tourism cannot thrive in a society that does not have efficient water management strategies. Challenges related to water in Ethiopia have persisted for several decades now. Management of water resources is the only way to meet the growing needs for agricultural products soas to help reduce poverty and food insecurity. Further, water can be used as an important entry point to bring development in the social environment and economy thus leading to sustainable development (Gabre-Egziabher 2007, p.67). Ethiopia is also challenged with several civil wars. Ethnic communities have been fighting each other over the scarce resources in the country. The civil wars have also been linked to poor governance because there are numerous corruption scandals affecting the delivery of services to all ethnic communities. As a result, wars between communities have emerged. This level of insecurity cannot allow the smooth flow of tourists in the country (Kiros 2006, p.212). Due to mismanagement of water resources, Ethiopia has witnessed one of the worst droughts in the world. Human beings have died due to famine which prompted the international community to intervene and save the citizens from the great famine of Ethiopia that occured in 1986. Drought cannot allow any agricultural activity to take place, which is why food prices continue to be highin the country . According to the United Nations, Ethiopia is one of the countries that depend on relief food for its population’s survival (Brems & Beken 2008, p.129). Any investment in the tourism sector needs adequate infrastructure such as good road and railway systems. In Ethiopia, there are no adequate roads that can easen the movement of tourists from one region to another. The road networks as well as the rail systems are underdeveloped. The movement of tourists from one place to another cannot be easy in such a situation. In addition, there are no adequate airports that can provide air transport to various tourist attraction sites in the country (Asfaw 2006, p.48). In relation to security, Ethiopia does not have the right security personnel equipped with modern technology to identify terror threats. Terrorism continues to be one of the challenges affecting tourism. Without guaranteed security, there can never be any benefit arising out of the industry. In addition, the numerous ethnic conflicts are also not suitable for tourist visits to the attraction sites (Asfaw 2006, p.48). The weak and developing justice system does not provide procedural guarantees including legal aid, an appeal system, fair trial and equity before law. Despite these issues being given priority in the constitution, their implementation is still a challenge. The unreliable justice system is not friendly to potential investors in the country. Furthermore there is a severe shortage of trained legal staff meaning that potential investors and players in the tourism sector lack confidence in the delivery of justice (Gabre-Egziabher 2007, p.67). Political repression is a major challenge to the citizens of Ethiopia. The ruling party EPRDF has continued to trample on the rights of the citizens. Opposition leaders are not given a chance to air their grievances concerning the illegal dealings and scandals in the government. The government has punitive legislative laws aimed at the press and the civil society. The main aim of the government is to affect the ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing coursework Example | Topics and Well Written Essays - 3000 words”, n.d.)
Marketing coursework Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/marketing/1400606-marketing-coursework
(Marketing Coursework Example | Topics and Well Written Essays - 3000 Words)
Marketing Coursework Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/marketing/1400606-marketing-coursework.
“Marketing Coursework Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/marketing/1400606-marketing-coursework.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Public Relations Marketing Coursework
...?Topic: Public Relations Introduction: In the present competitive world of business and relations, public relations (PR) are considered as a significant factor affecting the performance of the organizations. This has led to the increasing practice of strategic PR internal and external to an organization. It has been observed that communication managers capable of using different tools suitably budgeted have greater support from their teams and enjoy enhanced PR practice. The strategic policies of PR determine controlling measures devising successful results (Austin & Pinkleton, 2006, pp.1-2). This particular study focuses on the strategic PR practice as a measure in the Department of Transport in London intending to implement... Public...
4 Pages(1000 words)Coursework
Marketing Planning Coursework
...?Marketing Planning Vision/Mission ment for Innocent The mission ment for Innocent is to “make natural, delicious food and drink that helpspeople live well and die old” (Innocent 2011, p1). In other words, the mission is to create an environment in which the individuals can do to themselves some good, and at the same time make the food, and drink taste nice. The vision of the company is to become “the earth’s favourite little food company” (Innocent 2011, p1). Innocent wants to become the company that generates delicious, natural, ethical, and healthy food and make it available to the world (Innocent 2011, p1). Innocent SWOT Analysis Strengths Weaknesses Opportunities Threats Innocent is the leading smoothie brand in the...
4 Pages(1000 words)Coursework
Marketing Strategies Coursework
...Running Head: Two Marketing A Comparison of the Marketing Strategies used in two large Retail Organizations ___________ ________________ ___________________ A Comparison of the Marketing Strategies used in two large Retail Organizations Chapter 1 Introduction Research Proposal The mention of global economy conjures up the concept of globalization which is a term referring to the process of freeing of domestic barriers to movements in trade and capital amongst countries ,and actual cross border movements of such goods and capital. The concept of globalization rested on the unprecedented advances registered in the fields of communication and information technologies which...
40 Pages(10000 words)Coursework
Marketing Research Coursework
..., alongside global sourcing strategies to capitalise on the potential margins emerging currently in emerging markets. Product Decline in Oil Industry: The evidence indicates that products of the Oil industry in the immediate future will be handled in declining quantities, but at greater costs. This needs to be addressed via the Supply Chain protocols we intend to instigate. 3rd Party Sourcing of Supplies/Services: The recent trend has been to outsource supplies and services. This can cause problems when there are disruptions to service. Effective Supply Chain Management will enable identification of critical tasks, and the interdependencies with suppliers, in order to provide swift resolution to problems and pre-empt...
24 Pages(6000 words)Coursework
International Marketing Management Coursework
...as restraining the speculative factors in international capital flow, alleviating the debt burden of poor countries, opening the markets and furthering technology transfer to help the economic development of developing countries. In return, they will enjoy more markets and investment opportunities to ensure long-term prosperity. It is indeed a win-win situation which is best testified by the case of China. IV. China's Contribution to World Economy China's participation in Globalization is by no means a one-way street. When the world economic growth remains weak, China's economy is one of the few bright spots. As World Bank Report on Global Development Finance 2003 published in early April pointed out...
30 Pages(7500 words)Coursework
Postgraduate International Marketing Coursework Assignment
...Postgraduate International Marketing work Assignment 2: Critically evaluate the article "Market-led Strategic" through reference to other s and real examples. Introduction In his article "Market-led Strategic" Nigel F. Piercy contends that traditional "off the textbook" marketing strategies are not able anymore to sustain a successful firm in a constantly changing environment. Increasing customers' demands, competition from new electronic business models and a high competition from new sources constitute a demanding marketplace. Focus is shifting from competition among companies to better cover the customer needs which calls for thorough market research...
8 Pages(2000 words)Essay
Marketing Fundamentals coursework Essay
...Running Head: Marketing Environment Marketing Environment s Marketing Environment Introduction: For the success of any organization/brand in the market, a lot of hard work is required. That particular organization would certainly have to face a lot of challenges in the marketing environment. An organization could not simply be well known within a day or so. Proper communication and the demand of that organization/brand have to be certainly created in the prevailing market. Communication is basically Congress, interaction and correspondence with others. Within and outside the organization you...
7 Pages(1750 words)Essay
MST 203 Marketing Coursework
...Marketing work Introduction According to the world recognized marketing guru Philip Kotler (2001), "marketing is the delivery satisfaction at a profit." He further stated that marketing has a twofold goal which includes attracting potential customers by the promise of delivering superior value and retaining current customers by continuing the delivery of customer satisfaction. This view about marketing has huge implications for business organizations. For one, it highlights the current emphasis placed on satisfying customers by delivering products and services that they value. This new approach also emphasizes that companies should become...
6 Pages(1500 words)Essay
Marketing coursework 2
...ONIDA Marketing s Executive Summary This paper is an attempt to propose ONIDA 29 Tru Slim TVto be launched in UK. Since the company is India based entirely, therefore the paper also attempts to show the environmental conditions in India to ensure if the company is capable of making this strategic move. Moreover the paper attempts to suggest if any changes need to be made to the marketing mix, which apparently does not sound feasible, and whether the company will achieve its goals considering there is a market for the product in UK. Contents Introduction 4 Overview of the company 4 PESTEL analysis 5 SWOT analysis 7 Marketing...
12 Pages(3000 words)Essay
Marketing Communications Coursework assignment
.... Advertising, especially television ads constitute common communication aspects in conjunction with public relations, sales promotional activities, direct market, as well as personal selling. Marketing communication consultants have five important decision-making features they consider while evaluating the effectiveness of an advertising campaign including the Farmer. The factors are essential in identifying the motives of buyers and isolating the target market. Scholars refer to the five aspects as the Five M’s of Advertising. The Farmer is a television-advertising run by RAM using the Richards Agency situated in Dallas. Jimmy Bonner from Creative Group directed the advert while Paul...
10 Pages(2500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Coursework on topic Marketing coursework for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us