Strategic Marketing & Planning (Blue Ocean Strategy) - Essay Example

Comments (0) Cite this document
Summary
Strategic Marketing and Planning Table of Contents Table of Contents 2 Executive Summary 3 Introduction 4 Background 4 Methodology 7 Findings 8 Blue Ocean Strategic Model 11 Blue Ocean Fundamentals 12 Why Blue Ocean 13 Recommendation 17 Conclusion 17 Bibliography 19 Executive Summary The frozen yoghurt industry was a fast-growing industry during the last two decades of the twentieth century…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Strategic Marketing & Planning (Blue Ocean Strategy)
Read TextPreview

Extract of sample
"Strategic Marketing & Planning (Blue Ocean Strategy)"

Download file to see previous pages Based on the findings of the report and the desert climate of Saudi Arabia, the frozen yogurt business may succeed. The strategy targets families with children between three years and twenty years, thus this is the target market for the company. Ideally, the company may bait them by offering punch cards and coupons upon a given number of purchases. Today, the most appropriate method of reaching the teenagers and youths is the social media. The company could attract customers to the company by offering coupons and other promotional gifts through their social media such as Twitter and Facebook. This will attract a loyal customer base as well create awareness on the company’s products and prices (Willy et al., 2011:150). In all stages of the strategy, the idea is to create value innovation and differentiation from the existing industry. The paper proposes a blue ocean-based campaign labeled “Froyo Goes Green”. The main objective of the campaign is to attract customer to the company through offering environmentally friendly products and services, including biodegradable consumables such as spoons, cups, and containers. Moreover, the company will provide unique flavors and toppings that are not available in other competing stores. Introduction Every business, regardless of the industry of operation, has a chance to fail or succeed. As with all other business ventures, a frozen yogurt business can prove profitable if run properly. Indeed, we live in an informed generation where people are conscious about their diet and health, thus constantly looking for healthier alternatives to their favorite foods and drinks. Conceptually, the traditional ice-cream corn is a favorite for many people, thus initiating a frozen yogurt venture at any time is essentially right. Nonetheless, a business owner must undertake a comprehensive research of the target market to ensure that their business ideas are viable. Depending on the marketing and organizational framework, a frozen yogurt may be either market oriented or sales oriented. This paper seeks to determine the orientation of the frozen yogurt industry in Saudi Arabia using illustrations to back the orientation. Additionally, the paper explores the strategies to improve the effectiveness of the company, with emphasis on improving the strategic planning process using the Blue Ocean Strategic model (Kim and Mauborgne, 2005:23). Background Saudi Arabia is among the fast-growing economies in the world. A significant portion of the country’s GDP comes from oil and gas, and the growing private sector. The climate in the country is desert-like, with average temperatures of 45o and highs of 50o. This climate creates a potential market for frozen desserts in the market. The company may tap this opportunity and provide the Saudi Arabians with healthy frozen yogurts to cool off their day. More than 50% of the Saudi Arabians earn incomes above $50,000, thus majority will afford a frozen yogurt dessert worth between $3 and $5. Saudi Arabia provides a promising business environment for organizations that focus on customer needs and demands, as well as those that observe the health regulation of the kingdom. The frozen yogurt market is not a new venture in Saudi Arabia: the industry has ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Strategic Marketing & Planning (Blue Ocean Strategy) Essay”, n.d.)
Strategic Marketing & Planning (Blue Ocean Strategy) Essay. Retrieved from https://studentshare.org/marketing/1399207-strategic-marketing-planning-blue-ocean-strategy
(Strategic Marketing & Planning (Blue Ocean Strategy) Essay)
Strategic Marketing & Planning (Blue Ocean Strategy) Essay. https://studentshare.org/marketing/1399207-strategic-marketing-planning-blue-ocean-strategy.
“Strategic Marketing & Planning (Blue Ocean Strategy) Essay”, n.d. https://studentshare.org/marketing/1399207-strategic-marketing-planning-blue-ocean-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Blue Ocean Strategy vs. Michael Porters Five Forces Strategy
...?[Your full full May 11, Blue Ocean Strategy vs. Michael Porter’s Five Forces Strategy Before going to compare blue ocean strategy and Porter’s five forces strategy, let us get a better understanding of what these strategies actually are. Blue ocean strategy is that form of business strategy, which focuses on bringing substitutes in the market instead of falling into competition with such products, which already exist in the market. On the other hand, Porter’s five forces strategy,...
2 Pages(500 words)Essay
Blue Ocean Strategy
...marketing campaigns can unseat a blue ocean company in the market (McLoughlin and Aaker, 2010). The authors reject the misconception that blue ocean is about new products, new technologies and extension of product lines. The authors have clarified that Blue Ocean entails looking beyond the competition boundaries and making a strategic move that reconstructs the boundaries (DuBrin, 2009). The reconstruction of boundaries will create value for customers and present new demand through value innovation (Peng, 2009). Blue oceans can be created with or without new...
4 Pages(1000 words)Essay
Startbucks Blue Ocean Strategy
...: According to the six paths framework strategy of the blue ocean strategy to conceive new market space for the specific company, Starbucks has to follow the six main strategically points. First of all they have to look for alternative industries. They have to look for new alternatives to help them grow as a blue ocean. Secondly Starbucks has to look over the different strategic groups within the coffee industry. They have to develop such strategies which will improve their position within the industry they belong too. In other words the key to make a blue...
4 Pages(1000 words)Essay
Blue Ocean Report
...? Blue Ocean Report Blue Ocean Report The Blue Ocean Strategy (BOS) designates a result analysis of varied strategic ideas studied crosswise nations over a century. The strategies are different from other business approaches within the simultaneous significance it offers low cost and differentiation. BOS does not measure against others. Compared to different approaches assessing out performances by competition, BOS endeavors to create an entirely innovative marketplace space that would deem the competition as insignificant (DuBrin, 2012). BOS provides a set of tools and methodologies to fashion...
4 Pages(1000 words)Essay
Blue Ocean Strategy
...Marketing is unlikely to be the source of "blue ocean" strategies so it has limited value in the strategic debate in companies. Introduction In the competitive world of business, any organization has to evolve different strategies to strive hard to achieve its goal and be there in the competition. Organizations identify, plan and manufacture products and provide services, so that it doesn't face stiff competition from its rivals but makes its rivals compete with it. In order to make this possible, company need to market its products and services through the best mediums available and make the consumer conscious...
16 Pages(4000 words)Essay
H&M and their Blue Ocean and Red Ocean Strategy
...H&M: Blue Ocean or Red Ocean Strategy? In today’s retail industry, it is hard to make a for yourself in the midst of thousands of otherretailers trying to do the same thing. Everyone is competing to be in the top spot, to have the biggest share of the market, to have the greatest profits and revenue in a year. Only a few make it to the top and even their stay in the top spot is not guaranteed. H&M is one of the growing companies today that has made a name for itself in the retail industry. From its history way back in Sweden in the year 1947 up to now, a great deal of difference can be seen and a lot of accomplishments have been achieved by the company. This paper...
5 Pages(1250 words)Essay
A summery of Blue ocean strategy book
.... And with the population around in billions, creating a small fortune won’t be that hard. The second part entails how the blue ocean strategy was created. The first principal is to come up with something of which there should be no competition so that the market space is open and unchallenged. It tells to focus on the bigger picture, to dream big and not to just settle for small profits because that is how good business is done. The risk is always there of course but the blue ocean strategy helps in forming the courage to take that risk, especially if there is enough confidence in the idea or the product. The risk that comes up...
4 Pages(1000 words)Essay
Blue ocean strategy book summery
...Blue Ocean Strategy Blue Ocean Strategy The blue ocean strategy is a book based on two types of business marketing strategies ly the blue ocean strategy and the red ocean strategy (Kim & Mauborgne, 2013). The idea behind the book is the advantages of the blue ocean strategy over the red ocean strategy. Consequently, it exclusively advocates for the blue ocean...
4 Pages(1000 words)Essay
Blue ocean strategy report
...Blue Ocean Strategy Introduction The book Blue Ocean Strategy is written by W. Chan Kim and Renee Mauborgne, associated with INSEAD and the co-directors of the Blue Ocean Strategy Institute. The book was published in the year 2005 by Harvard Business Review Press. The book is based on a study of 150 strategic moves mastered and tested over a span of over a hundred years and executed on more than 30 industries. This book has emerged as an international best seller and has now been published in around 40 languages. The book questions the strategies that have been...
3 Pages(750 words)Essay
Blue Ocean Strategy
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Strategic Marketing & Planning (Blue Ocean Strategy) for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us