Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Ocean Analysis in emerging markets - Essay Example

Comments (0) Cite this document
This research will provide an overview of strategic analysis tools in international markets, particularly emerging markets such as India and China, and then seek to obtain an understanding of the efficacy of such tools in the markets described. It will first conduct a literature review of the subject, and then perform both inductive and deductive research methods in an effort to evaluate the potential strengths and weakness when such methods are used in different markets…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Ocean Analysis in emerging markets
Read TextPreview

Extract of sample "Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Ocean Analysis in emerging markets"

Download file to see previous pages There has been virtual silence, however, on the practical tools required to excel in a Blue Ocean Analysis. Rather than put these tools to their best use, executives in these emerging market sectors have been told to be "brave" and "entrepreneurial." Rather than being encouraged to adopt a strategy like Blue Ocean so they can have an effective paradigm for management and understanding of the markets, they are told that they should "learn from failure" while they try to "seek out revolutionaries." Although thought-provoking and even somewhat motivational, these statements are not substitutes for an effective analytical model that would equip the modern executive to successfully navigate in the international emerging markets. In the absence of true leadership by senior management, and lacking effective analytical tools, executives running businesses in this market sector cannot reasonably be expected to effectively accomplish the goal of increasing market segment and positioning their companies ahead of existing competition. Effective employment of the principles found in the Blue Ocean Analysis would allow international market company leaders to see the wisdom in focusing on risk minimization, and not facilitate the use of euphemisms to encourage risk taking. While the Blue Ocean Analysis is not a perfect model, and does have limitations that will be explored in this research, this strategy appears to be a more realistic method for delivering an effective approach for companies in today's highly competitive markets.

The research methodology employed to fully investigate this question will be straightforward and comprehensive.
First, there will be a systematic review of existing literature regarding the implementation, strengths, weaknesses, and operations of the primary analytical tools such as Porter's Five Forces, PESTAL, Value Chain, Generic Strategy, SWOT, and the Blue Ocean Analysis. Further, there will be a focus on the causes of strategy changes within companies, particularly those within the international emerging market sector, and how the traditional strategies are applied to these organisations.
Following this, a number of methods will be used ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Essay”, n.d.)
Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Essay. Retrieved from https://studentshare.org/miscellaneous/1527747-evaluation-of-swot-generic-strategy-porters-5-forces-and-the-blue-ocean-analysis-in-emerging-markets
(Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Essay)
Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Essay. https://studentshare.org/miscellaneous/1527747-evaluation-of-swot-generic-strategy-porters-5-forces-and-the-blue-ocean-analysis-in-emerging-markets.
“Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Essay”, n.d. https://studentshare.org/miscellaneous/1527747-evaluation-of-swot-generic-strategy-porters-5-forces-and-the-blue-ocean-analysis-in-emerging-markets.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Ocean Analysis in emerging markets

Blue Ocean Strategy vs. Michael Porters Five Forces Strategy

...?[Your full full May 11, Blue Ocean Strategy vs. Michael Porter’s Five Forces Strategy Before going to compare blue ocean strategy and Porter’s five forces strategy, let us get a better understanding of what these strategies actually are. Blue ocean strategy is that form of business strategy, which focuses on bringing substitutes in the market instead of falling into competition with such products, which already exist in the...
2 Pages(500 words)Essay

Blue Ocean Strategy

...iPhone and iPad have largely gained huge market share because developers are able to develop multiple apps and avail them to a ready market. Most developers seem to prefer developing apps and games for Wii’s competitors partly because their devices offer superior user experience. A different competitor could exploit these weaknesses in the Wii to create a bluer ocean than the Wii’s. The challenge though would be how to increase user experience in gaming while maintaining low cost. References Blue Ocean Strategy. (2011, July 21). Blue ocean strategy. Retrieved July 21, 2011, from...
2 Pages(500 words)Research Paper

Blue Ocean Strategy

...?Blue Ocean Strategy Affiliation with more information about affiliation, research grants, conflict of interest and how to contact Blue Ocean Strategy Introduction: For the past few years, the video sport business has been protected mostly by one of the most excellent strategies, known as the Red Ocean, where the focus is on defeating the contest, gaining the market share, attracting consumers and outperforming the competition. The Blue Ocean Strategy, on the other hand, focuses mainly on making fresh demand in spaces where there is no...
3 Pages(750 words)Research Paper

Blue Ocean Strategy

.... Boston, MA: Harvard Business School Press. Kim, W. C., & Mauborgne, R. (2010). 4 Actions framework. Blue Ocean Strategy. Retrieved August 13, 2011, from http://www.blueoceanstrategy.com/abo/4_action.html Kim, W. C., & Mauborgne, R. (2010). Buyer Experience Cycle / Buyer Utility Map. Blue Ocean Strategy. Retrieved August 13, 2011, from http://www.blueoceanstrategy.com/abo/BEC.html Scott, A. (2008, April 30). Nintendo Wii’s Growing Market of “Nonconsumers.” HBR Blog Network. Retrieved July 5, 2011, from http://blogs.hbr.org/anthony/2008/04/nintendo_marches_on.html Why are Video Games Addictive - Reasons &...
5 Pages(1250 words)Research Paper

Blue Ocean Strategy

...consulting and pharmaceuticals were hardly heard of in the last 100 years. In this case, companies will have the opportunity to re-create others in order to reflect the emerging realities in economic growth and blue oceans. The authors assert that technological advancements, increased deregulation of markets and improved industrial productivity will enhance creation of blue oceans. Saturation of the developed markets has resulted in to price wars and shrunk profit margins thus the need of a blue ocean strategy (Niciejewska and Dimitrov, 2009). Surprisingly, the authors...
4 Pages(1000 words)Essay

Startbucks Blue Ocean Strategy

...important points on which the blue ocean strategy heavily depends on. This means that the factors have to be identified which need to be: eliminated for the company to make progress, which need to be raised to help the company grow, the factors which should be reduced which lower the company`s standard and the factors which be created or introduced. Sustainability methods which will be used: Methods such as above the line marketing will be used for elimination , for raise methods like price versus budget analysis will be done , for reduce methods like prestige and complexity will be considered and to create factors like fun will be added. Sustainable...
4 Pages(1000 words)Essay

Blue Ocean Strategy

...Manage, http://www.12manage.com/methods_kim_blue_ocean_strategy.html 5. Brown, S. (1993). European Journal of Marketing "Post-modern Marketing" 6. Dag Hakon Helevik, Swimming the Blue Ocean, http://www.norskdesign.no/getfile.php/Filer/Artikler/Ukeavisen%20Ledelse_EN.pdf. 7. David Murphy (2007) The Marketer, March 2007 8. Guiltinan et al. (1996). Marketing Management: Strategies and Programs. New York: McGraw-Hill 9. Kai Yang (2007) Voice of the Customer: Capture and Analysis, McGraw-Hill Professional, 10. Kai Yang (2007) Voice of the Customer: Capture and Analysis,...
16 Pages(4000 words)Essay

Blue ocean strategy book summery

...Blue Ocean Strategy Blue Ocean Strategy The blue ocean strategy is a book based on two types of business marketing strategies ly the blue ocean strategy and the red ocean strategy (Kim & Mauborgne, 2013). The idea behind the book is the advantages of the blue ocean strategy over the red ocean strategy. Consequently, it exclusively advocates for the blue...
4 Pages(1000 words)Essay

Blue ocean strategy

... needs to develop varied types of new products as per the preferences of the customers. Only then, the organization of Casella Wines might successfully operate in both existing and new market places without any sort of troubles. Other than this, in order to improve the demand and position of the product line of Casella Wines, it might analyze the competing factors of the competitors such as linkage, branding, facilities, lifestyle, culture etc. If all these factors are evaluated or studied effectively then it would surely prove effective for the organization of Casella Wines among others (Kim & Mauborgne, 2013). The pros and cons of Blue Ocean Strategy are described below: Superior Strategy for small and medium scale industries... ...
3 Pages(750 words)Research Paper

Blue ocean strategy report

...Blue Ocean Strategy Introduction The book Blue Ocean Strategy is written by W. Chan Kim and Renee Mauborgne, associated with INSEAD and the co-directors of the Blue Ocean Strategy Institute. The book was published in the year 2005 by Harvard Business Review Press. The book is based on a study of 150 strategic moves mastered and tested over a span of over a hundred years and executed on more than 30 industries. This book has emerged as an international best seller and has now been published in around 40 languages. The book questions the strategies that...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Ocean Analysis in emerging markets for FREE!

Contact Us